PROPAGANDA IN A POLITICAL CAMPAIGN

The Dirty Part of Running for Office

Bandwagon

everyone is doing it, so should you

Appeals to people’s desire to be part of the “winning team”

Ex. “Polls show our candidate is pulling ahead, and we expect to win by a landslide”

Name Calling an attempt to turn

people against the opponent

using an unpleasant label or description for the person or idea

Endorsement

using a famous person or group as a supporter

Endorsement

using a famous person or group as a supporter

Glittering Generality a statement that

sounds good but is essentially meaningless

Yes we Can Change Olympics Bush Ad Kennedy Ad

Stacked Cards

presents only one side of an issue

Mc Cain Ad 8 Daisy Daisy Girl

and Johnson Kerry Sailing

Just Plain Folks

Making a candidate seem like an everyday person

Al Gore Ad Obama Ad 1 Clinton Ad

Just Plain Folks

Just Plain Folks

Just Plain Folks

Transfer/ Symbols

using a patriotic symbol to associate with the candidate

Clinton Ad 1