propaganda and advertising what is persuasion? a means of convincing people: to buy a certain...
TRANSCRIPT
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- Propaganda and Advertising
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- What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
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- Common persuasive techniques often used in advertising Bandwagon Loaded words/Glittering Generalities Testimonials/Endorsements Name Calling Snob Appeal Slogan Plain Folk Technique
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- Bandwagon A statement suggesting that everyone is using a specific product, so you should, too! Being in the group makes you feel secure.
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- The bandwagon effect created these fine internet sensations..
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- Bandwagon Examples
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- Example
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- Loaded Words and Glittering Generalities Loaded Words = Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group). Loaded Words can be Glittering Generalities Glittering Generalities=Words that glitter but give no details about the product. NEW IMPROVED TIDE
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- Example
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- Loaded Words Example.
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- Loaded Words
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- Loaded Words
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- Testimonial/Endorsement A well-known person or a previous customer supports a product or service **Its called an endorsement if a famous person is supporting the product
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- Testimonials
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- Endorsement Example
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- Testimonial from customer
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- Example
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- Testimonials work!
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- Name Calling Is used to incite fears and arouse prejudices in the viewers with the idea that the bad names will cause people to construct a negative opinion about a group or product. This technique is used more often in politics than advertising.
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- Example
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- Name calling can be implied through an unflattering image
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- Name Calling.
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- Example
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- Snob Appeal Just the opposite of bandwagon. Its message suggests: "Buying our product will make you better than everyone else--especially since other people can't afford it.
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- Example
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- Snob Appeal
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- Slogans
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- Slogan A catchy phrase or statement often used to sell a service or a product
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- Example
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- Theyre GRRRRRRREAT!
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- Plain Folks When a company tries to show it is just like you Persuasive device especially favored by politicians!
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- Example
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- Subway Five Dollar Footlong Advertisement
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- Plain Old Mom Folk
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- Plain Folk Political Ad
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- Plain Folk Ad
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- Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique
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- Target Audience?
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- Quick review Can you define these devices? Bandwagon Loaded words/Glittering Generalities Testimonials/Endorsements Name Calling Snob Appeal Slogan Plain Folk Technique