Propaganda

PROPAGANDA

Propaganda: An extreme form of persuasion for the purpose of

getting people to do certain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one

side of a situation is presented.

Propaganda Techniques

Methods-not based on facts-that are used to make an argument more persuasive. Critical readers need to watch out for them whether they are used on purpose or by accident.

Bandwagon An appeal for others to “ join

the crowd” in order to be on the “winning side”

Testimonial A famous person endorses a

product, person, or idea.

Card Stacking Presenting only the positive

information and leaving out anything that may be negative.

Name Calling The use of words that have

negative connotation towards apposing products.

Plain Folks The use of common, ordinary

people to promote a product.

Rewards The use of gimmicks,

rebates, free toys, etc. to promote and sell a product.

Repetition

When a jingle or product name is repeated over and over

The purpose is to get it stuck in your head so you will buy the product

Fear plays on deep-seated fears; warns

the audience that disaster will result if they do not follow a particular course of action.

Example: an insurance company pamphlet includes pictures of house destroyed by floods

Glittering Generalities

Emotionally appealing words are used to describe a product or idea, but no evidence is given to support it.

Guess the technique(s)! http://www.hulu.com/watch/8089/super-bowl-xlii-ads-etrade-bobo-th

e-clown

http://www.youtube.com/watch?v=UNabu9daJUc

http://www.hulu.com/superbowl/55709/super-bowl-xliii-ads-monster-need-a-new-job

http://www.youtube.com/watch?v=OWtZ_C0DS1s&feature=related

http://www.hulu.com/superbowl/55646/super-bowl-xliii-ads-doritos-crystal-ballhttp://www.hulu.com/superbowl/55642/super-bowl-xliii-ads-bridgestone-hot-item

http://www.hulu.com/superbowl/55648/super-bowl-xliii-ads-sobe-lizard-lake-3d

http://www.hulu.com/superbowl/55639/super-bowl-xliii-ads-cheetos-chester-the-cheetah

http://www.hulu.com/watch/55725/super-bowl-xliii-ads-firestone-taters

Emotional Appeal The use of fear, humor, something

sad, etc. to get your attention and remember a product.

Generate Examples

With a partner, come up with two examples for each propaganda technique-you may not use the examples we discussed in class!

COCA COLA

http://www.youtube.com/watch?v=ieSzsh4hJWI

What’s G?

http://www.youtube.com/watch?v=X4dm-OnmLXY

Dodge

http://www.youtube.com/watch?v=AW4xpf7H9eU

Disney

http://www.youtube.com/watch?v=sDV888linsw

Dancing Babies

http://www.youtube.com/watch?v=XQcVllWpwGs

Helzberg

http://www.youtube.com/watch?v=1YHrgIzGBdg