promotions strategy of parle
TRANSCRIPT
![Page 1: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/1.jpg)
PROMOTIONAL STRATEGIES Assignment
Study on Parle brand (Biscuits category)
Submitted by Tarun Yadav, pgp30291
![Page 2: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/2.jpg)
Market share Parle = 49% (cookies) ITC= 26% (creams) Britannia= 42 % (Cookies and creams)
WHO IS THE
CLOSEST COMPETITO
R ?
![Page 3: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/3.jpg)
Answer is:
![Page 4: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/4.jpg)
Major product lines – Parle vs Britannia
![Page 5: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/5.jpg)
Parle biscuits Portfolio
![Page 6: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/6.jpg)
Parle Print Ads - 2011
![Page 7: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/7.jpg)
Parle Print Ads – 2011 Cont..
![Page 8: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/8.jpg)
Parle Print Ads – 2011 Cont..
![Page 9: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/9.jpg)
Parle Print Ads – 2012
![Page 10: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/10.jpg)
Parle Print Ads – 2012 Cont..
![Page 11: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/11.jpg)
Parle Print Ads – 2013
![Page 12: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/12.jpg)
Parle Print Ads – 2013 Cont..
![Page 13: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/13.jpg)
Parle Print Ads – 2013 Cont..
![Page 14: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/14.jpg)
Parle Print Ads – 2014
![Page 15: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/15.jpg)
Parle Print Ads – 2014 Cont..
![Page 16: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/16.jpg)
Parle Print Ads – 2014 Cont..
![Page 17: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/17.jpg)
Parle Print Ads – 2015
![Page 18: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/18.jpg)
Parle Print Ads – 2015 Cont..
![Page 19: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/19.jpg)
Parle Print Ads – 2015 Cont..
![Page 20: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/20.jpg)
Britannia Print Ads - 2011
![Page 21: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/21.jpg)
Britannia Print Ads – 2011 Cont..
![Page 22: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/22.jpg)
Britannia Print Ads – 2012
![Page 23: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/23.jpg)
Britannia Print Ads – 2012 Cont..
![Page 24: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/24.jpg)
Britannia Print Ads – 2012 Cont..
![Page 25: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/25.jpg)
Britannia Print Ads – 2013
![Page 26: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/26.jpg)
Britannia Print Ads – 2013 Cont..
![Page 27: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/27.jpg)
Britannia Print Ads – 2014
![Page 28: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/28.jpg)
Britannia Print Ads – 2014 Cont..
![Page 29: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/29.jpg)
Britannia Print Ads – 2014 Cont..
![Page 30: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/30.jpg)
Britannia Print Ads – 2015
![Page 31: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/31.jpg)
Britannia Print Ads – 2015 Cont..
![Page 32: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/32.jpg)
Britannia Print Ads – 2015 Cont..
![Page 33: Promotions strategy of parle](https://reader033.vdocuments.us/reader033/viewer/2022061610/58ee695c1a28abc23c8b4629/html5/thumbnails/33.jpg)
Please note that these are most distinguished print ads in last 5 years for different variants in biscuit product line for both Parle and Britannia
Thank You !!