developing an enhanced evp to engage and attract key talent

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DEVELOPING AN ENHANCED EVP TO ENGAGE AND ATTRACT KEY TALENT

June 2013


Agenda

Introduction • Introduction and welcome• An overview of our research

Key finding from our research: what talent wants• Background content• Individual journey to talent segmentation• Table Activity: Talent interest groups

Using storytelling to attract and engage critical talent• Storytelling and the rich picture• …So tell us a story….


An overview of our research


KEY FINDING FROM OUR RESEARCHWHAT TALENT WANTS: THE JOURNEY TO TALENT SEGMENTATION

1.


What talent wants: the context we are operating in

Then (2007) Now

The Top Five talent issues THEN

1. Identifying and developing the internal talent pipeline

2. Succession coverage for business critical roles

3. Acquiring and developing mobile managers

4. Acquiring and developing technical experts

5. Retention of talent

The Top Five talent issues NOW

1. Identifying and developing the internal talent pipeline

2. Acquiring strategic skills for the future

3. Retention of talent

4. Introducing/recalibrating talent management

5. Using talent management to drive change/turnaround


What we explored


What we found


Why does it matter?

The relationship between total shareholder return (TSR) and the degree of alignment between what talented individuals in a particular organisation said they want and what their organisation said it offers them.


How well do you know your talent?

What challenges do they

face?

What are their needs

and wants? Could you be doing

any more to meet

their needs, wants

and challenges?


The six groups we found

Planners

Connectors

The Nurtured

Opportunity Seekers

Career Ladderists

Brand Enthusiasts


· Once you know your Talent Interest Groups, their challenges and the employee experience you want to

create for them, the next step is to use all of that insight to create EVPs that match what you offer to the

needs of the groups.

Matching what you offer to the needs of the Talent Interest Groups

· A good place to start would be to determine the core areas of your EVP. Our model takes a holistic view of compensation, benefits, learning and development and work environment.

· Then think about what you are offering

within each of these areas.


Table activity: what this means for organisations

Think about the Interest Group you have been allocated...

What could your organisations do, to really cater for the needs and wants of this group of people?


USING STORYTELLING TO ATTRACT AND ENGAGE CRITICAL TALENT

2.


What does this story do…?

The idea of Disneyland is a simple one. It will be a place for people to find happiness and knowledge. It will be a place for parents and children to spend pleasant times in one another’s company, a place for teachers and pupils to discover greater ways of understanding and education. Here the older generation can recapture the nostalgia of days gone by, and the younger generation can savour the challenge of the future. Here will be the wonders of Nature and Man for all to see and understand. Disneyland will be based upon and dedicated to the ideals, the dreams and hard facts that have created America. And it will be uniquely equipped to dramatise these dreams and facts and send them forth as a source of courage and inspiration to all the world. Disneyland will be something of a fair, an exhibition, a playground, a community centre, a museum of living facts, and a showplace of beauty and magic. It will be filled with the accomplishments, the joys and hopes of the world we live in. And it will remind us and show us how to make those wonders part of our lives.

Engagement through storytelling – The Walt Disney example


Telling your EVP story

What is the compelling story behind your EVP?

• Work in pairs to create your story

• On your tables, share your stories and receive feedback

• Feedback should focus on your responses as the audience to the story:

• How did you fell when you heard the story?

• What did the story encourage you to do?

• What did you feel or think about the speaker?

• What would you have loved to hear more of?

• Plenary to share stories and experiences


Engagement through storytelling – Hints and Tips

developing an enhanced evp to engage and attract key talent

Education

talent interest groups

pa confidential

talent issues

groups

research

talent

acquiring

evp