project start gaming environment
DESCRIPTION
A system to provide healthy competition, friendship, and a guidance system to members of Project Start. By Parsons Design + Management students: Monique Connelly, Ayse Cueto, and Julian LeeTRANSCRIPT
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Monique ConnellyAyse CuetoJulian Lee
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team project StartAyse
N00431070
MoniqueN00345583
JulianN00445258
This is a mambership identification card of Project Start game community. Its use is governed by Project Start regulations and it must be carried at all times while on the property. the Startcard is non-transferable and must be surrendered upon demand. If found, please mail to: Project start, 65 Fifth Ave., Room MZ101, New York, NY 10003. For lost, stolen or possible unauthorized use of the card, please contact either the Project Start Registrar 212.229.3213 or Public Safety 212.229.7001
N00000008 792
08765 165497-1C
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CrimeHealthDance
idea generation
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Video gameCommunity center
CompetitionHealthy lifestyle
safe environment
for teenagers
idea generation
HEALTH
DANCE
CRIME
STREET FAIR
Dance Festival
CLUB
DRUG
ALCHOHOLDEATH
STREET
Music Culture
Disease
Expression
Discipline
Theraphy
Music
Culture
Medicine
Healthier
body
street
city
spirit
people
CommunityCenter
VideoGame
Street FairDance
competition
Wii
DDR
Event
Appeal
involve
How can we attract multi distribution? Where can we place this event?
How can we raise the fund?
Is this going to be appealing?
is it possible to get sponsers from these game companies?
what is the trend now?Are we on the track?
would this effective to lower the crime rate?
how can this be helpful to lower the crime rate?
IS this helpful as a theraphy or treatment?
how can these three be connected?
Execution?
Persona?who do we target?
How do we make this competition?
what could be the prize for the event?
how many community centers?
which community centers?
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Child Obesity
problems
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Juvenile Crime
problemsSerious Violent Crime Rate in U.S. Schools
Rate Per 1,000 Students Ages 12-18
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Unsafe orunavailablecommunity
environment
problemsStudents Threatened or Injured with a Weapon at School area
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Hellen BleekerCommunity Center
personasPedro SanudoNintendo
Denise CarusoWhole Food
Jamal RaymondStudent
Catalina PiazzaStudent
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Safe PlaceFun elementHealthy food
Social gathering
Solution
Pre fabricated set up
+
=
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needs vs functions
Attract new members and customers
Create positive brand image through social responsibility
Provide a safe environment for users
Safe environment to spend time and engage in social activities
Interaction with peers using newest gaming technologies
Pedro Sanudo(Nintendo)
Hellen Bleeker(Community Center)
Denise Carruso(Whole Foods)
JamalRaymond
Catalina Piazza
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FeaturesExperience: A system to provide healthy competition, friendship, and a guidence system to members of Start
1. Playing the games must be fair, members should only play with othersat their own experience level
2. Levels must be organized and have catchy names
3. Members must have incentive to keep playing, a goal to look forward to
4. Members must have a support and guidence system
5. When they feel comfortable, ready, and have earned enough pointsmembers must have an oppurtunity to challenge a peer to a showdown in order to move up in experience level
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FeaturesLevel System
Brown BoxOdysseyPongAtariNintendo
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CHILD OBESITYCHILD OBESITYTEENAGE CRIMEUNSAFE ENVIRONMENT
Provide safe environmentEducate teenagers a better way of livingProvide environment for teenagers to socializeWITH a tint of FUN n SNACK
Mr. Pedro Sanudoo Marketing Director of Nintendo U.S.o Needs: growing numbers in domestic saleso Wants: great brand image with low cost PR
$$$$$$$$$$$$$$wii fit, cooking mama, etc.
Hellen Bleekero Program coordinator, Harlem Community centero Needs: New “wowable” program to attract teenagerso Wants: More commute of people to the vendor
“wowable” program, ppl$$
Denise Carrusoo Regional PR Director, Whole Food Marketo Needs: method to evoke children to the storeo Wants: all demographic to come shop at Whole Food Market
$$$$$$, good brand imageHealthy food
Opportunity:
“Healthy Food”
Michael ReidMichael ReidBackground: owns a cell phone and ipod Mikey lives in Queens and often comes to the city to break dance with friends in parks such as Union Square. When he can’t find a group of friends to get together he often does not have many opportunities or places where he can practice. Although he has a great interest in video games but he does not own any gaming consoles. He is a big fan of
ion and Nintendo Wii.nds that playing video games such as these with friends is a fun
bonding experience much like dancing together in a troop. Threat/Risk: He does not like to dance in his neighborhood because it is local drug dealers make it unsafe and unpleasant.
t of the opportunity: The community center would give Michael and his friends a place to not only dance but but also socialize. This is a place where they can come and engage in positive activities that would keep them off of the
Opportunity:
“Dance Dance”
video game
Catalina PiazzaCatalina PiazzaAge: 17 (11th Grade)BackgroundSchool: High School of Fashion Industry225 W 24th StNew York, NY 10011Address: 111 Worth St, Apt. 8ENew York, NY 10011Family: Father, Mother, 2 Brother and 1 SisterHobby: Dance, Shopping, DrawingDream: Fashion DesignerCharacter: Competitive, Organized, ActiveLikes: Flamingo dance , Clothes, shoes,Latin Music, GellatoDislikes: MetroFavorite place in the city: Union Square, SoHo, 5th AveFavorite Color: PinkRole model: Frida Gianini of GucciBenefit of the opportunity: Possibly address her to the healthier eating habit as well as give her a space to dance w/ friends other than going to illegal place for the teens like her.
Opportunity:
“Dance Dance”
video game
Ki-chul ChangKi-chul ChangAge: 9 (3th Grade)BackgroundSchool: P.S. 152 Queens School75-02 162nd StFlushing, NY 11366Address: 35-44 166th StFlushing, NY 11366Family: Father, MotherHobby: Computer Game, Math, and PhysicsDream: Professional gamer or ScientistCharacter: Competitive, number oriented, sensitiveLikes: Computer games, video games, and math examDislikes: Sports, any kinds of out door activityFavorite place in the city: His house where his computer,X-box, PS3, and recent X-maspresent Wii atFavorite Color: GreenRole model: Einstein Benefit of the opportunity: make him more outgoing expose him more to the social scenes give him more time to hang out with more friends getting healthier as he get educated about nutrition and excercise through dance
User Experience
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Everyday around 3pm, Jamal comes out of his school
User Experience
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Jamal wants to hang around in his neighborhood, but its known for crime and he concerns about his safety
User Experience
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Jamal likes to play video game, but he does not have any device at his place. So when he has free time, he goes to the GameStop to play his favorite games. He also enjoys the social environment there
User Experience
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However, there’s so many people waiting to play, most of the time he just waits there and doesn’t get a chance to actually play
User Experience
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One day, Jamal hears that there’s a new game station called “project Start” in his local community center
User Experienceblah blah blah.... OH!“project Start” is in our community center!
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Jamal decided to go check this new thing called “project Start” at his local community center
User Experience
Showdown stage
registrar
snack bar
game station x4
game station x6
community couch
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Jamal visits the “project Start” for the first time
User Experience
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As he walks in, the staff of “project Start” recognizes that Jamal is new, greets him and explains the system of “project Start”
User Experience
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After a quick registration process, Jamal gets his project start membership card
User Experience
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Now Jamal can play the games he wants anytime under safe environment
User Experience
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He decided to play wii fit and plays with the one at the same level as him. Jamal enjoys the healthy competition and social environment project Start presents
User Experience
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Jamal makes more and mote social connections as he comes to project Start more frequently.
User Experience
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As Jamal earns 1,000 points, he calls a showdown to move to the upper level. Usually when there is a showdown, all the others gather around and watch
User Experience
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Jamal beats the opponent and he gets cheered up by his friends as he moves up a level and gets 500 “food dollars”
User Experience
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With his 500 “food dollar” he decides to celebrate with his friend by ordering pizza (20food dollar) from the Whole Food snack bar
User Experience
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Jamal really enjoys the whole experience at the project Start, and he’s also very happy that he now has a safe environment to hang around with his friends. He can’t wait to eventually become a mentor and hopefully get a nintendo DS
User Experience
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ID cardsBlue printsBrochureModel mock upPress kit
Prototyping Framework
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ID cards
Prototype IBob SmithN00000009
Bob SmithN00000009
N00000009
Brown Box
Odyssey
PongAtari
Nintendo
Erica HoerlN0000008
Erica HoerlN00000008Atari
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Blue Prints
Prototype IIco
mmun
ity couch
showdownscreens
reg
iste
r
sna
cks
wii fit station
cooking mama station
showdow
n stagecooking mama
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Brochure
Prototype III
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Model mock up
Prototype IIII
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Press kit
Prototype V
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ID cardsPre-fab modelVideo clip of experience
Finalizing Prototype
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ID card
Final Prototype I
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Pre-fab model
Final Prototype II
Showdown stage
registrar
snack bar
game station x4
game station x6
community couch
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Pre-fab model
Final Prototype II
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Video clip
Final Prototype III
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Future Ideas could team up with with to create a program to be set-up
inside hospitals.
Games created for the system could replace Wii Fit in a compact version of
the arena.
would be beneficial to as it would create a fun and
encouraging environment for children with cerebral palsy to interact with one another, while still practicing their physical therapy.
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Future Ideas could team up with to set-up an arena at the camp for troubled youth.
The system would be for the most part, similar to what is setup in community center, but differ in the fact that it would be a 'fast-track' version.
Because is a weekend camp, the points needed to call a showdown would be modified to fit a one day schedule. So users could experience the entire system, showdowns, gaming, and levels in a 5 hour period.
would be beneficial to as it would teach troubled youth about healthy competition and encourage friendship, promote technology, and fun.
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Future IdeasGamesOnce Project Start gains a a certain level of prestige, Nintendo could possibly create games specifically for the project. Games which addressed the specific needs of users while still being technologically advanced and fun.
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Shortcomingso Limited space for the set up
o Since users interact with their virtual characters, the program may not foster the social skills and interaction initially intended
o Malfunction ofgaming systems and consoles
o Parents may not be keen on sending their child to a program based on video games
o Nature of competition may cause fights amongst users
o May become over run with users because it is a free service