project mm ii

8/3/2019 Project Mm II

1/13

Project Title: A Study on Marketing Mix

of BrandPGDM T-II

IBS

Project Assignment


2/13

Group A

Industry:AutomobileProduct: CarSl.

No

Name Roll No Brand

1 Amrita das 20 Hyundai

2 Amit Ranjan 14 Tata

3 Amiya Sahoo 09 Chevrolet

4 Akshaya Kr. Kar 06 Maruti Suzuki

5 Abhimanyu Barala 05 Honda City


3/13

Group B

Industry: ITProduct: LaptopSl.

No

Name Roll No Brand

1 Dipak Ojha 08 Dell

2 Gayanendra Rout 23 HP

3 Jitendra Kumar 02 Lenovo

4 Ipsita Rout 28 Sony

5 Kshirod Pradhan 26 Apple


4/13

Group C

Industry:AutomobileProduct: BikeSl.

No

Name Roll No Brand

1 Shovan Kr. Kar 27 Honda

2 Punit Manish Chowrasia 25 Bajaj

3 Radesh K.C. 13 Hero

4 Manas Ranjan Mishra 15 TVS

5 Abinash 17 Yamaha


5/13

Group D

Industry: ElectronicsProduct: Cellular HandsetSl.

No

Name Roll No Brand

1 Sasmita Pradhan 24 Blackberry

2 Susrita Das 16 Lava

3 Shiv Shankar Prusty 22 Samsung

4 Sujan Kanta Dalai 07 Spice

5 Sarmistha Priyadarshini 10 Nokia


6/13

Group E

Industry: ElectronicsProduct:TelevisionSl.

No

Name Roll No Brand

1 Subhasis Champati Singh 03 Samsung

2 Satyaranjan Sahoo 11 LG

3 Vikrant Kumar 12 Sony

4 Sudarshan Swain 19 Videocon


7/13

Industry Overviewy Industry Overview would be common for all the brands.

yWho are the different players/companies present in this

industries and their origin?yWhat is the total industry turnover both unit sold and

financial turnover.

yTarget customers profile details

y Discuss the different competitive forces that works. (PortersFive Forces)


8/13

Company OverviewyAbout the company (History, chairman/CEO and board of

directors)

yAbout the different product lines that the company dealswith.

yWhat are the different brands that the company deal with?

yWhat is the total turnover of the company for the FY-2010-

11


9/13

Product Briefingy Draw the value matrix for your brand

y Discuss the product mix of the company.

y Identify the features in details of at least two models of therespective brands.

y Identify the components of packaging in details.


10/13

Price Briefingy List the pricing details of each models and discuss why it

happens so?

yDiscuss the pricing strategies the brand has adopted.

y Identify if any promotional pricing strategies has beenadopted by the brands.


11/13

Briefing of Promotional mixy Identify one advertising in both electronic, online as well as print

media of the brand and explain the following in details:

y Who are the target audience?

y What is the thought behind the advertisement?

y What are the messages reflecting in this ads and how do you interpret this?

y According to you, advertisement in which medium is more effective andwhy?

y

Identify if any sales promotion is associated with it. Discussy Identify if any public relation activities is practiced by the company.

Discuss its impact on its brand.

y Talk to any sales personnel of your brand and discuss their job profile tomanage their territory.


12/13

Briefing on Distributiony Identify and discuss about the available distribution channels

for your brand.

yIdentify and discuss the functions of the channel membersof your respective brands.

y Discuss the distribution channel structure of your brand.

yTalk to any channel members and discuss the followings:

y Identify the expectation of individual channel members ofyour respective brands.

y Any reward / recognition program for them.


13/13

Project Guideliney This is a group activity and the group members are equally

responsible for the successful completion of the project.y This project assignment has a field component.

y This project will cover both, written and oral submission requirements forthe course.

y Last date of submission of the written document is 11th February2011.

y Oral presentation of the respective group will be just after the

submission of the project report.y No request will be entertained for shifting of the submission

dates.y Appropriate penalty will be given for late submission of the

project.

project mm ii

Documents