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MACRO ANALYSIS IN RESPECT TO INFORMATION TECHNOLOGY:- INDUSTRY A BIRD’S EYE VIEW:- Information Technology:- Information technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data often in the context of a business or other enterprise. The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several industries are associated with informationtechnology,including computerhardware, softwar e, electronics, semiconductors, internet, telecom equipment, e-commerce and computer services. Humans have been storing, retrieving, manipulating and communicating information since the Sumerians in Mesopotamia developed writing in about 3000 BC, but the term information technology in its modern sense first appeared in a 1958 article published in the Harvard Business Review; authors Harold J. Leavitt and Thomas L. Whistler commented that "the new technology does not yet have a single established name. We shall call it information technology (IT)." Their definition consists of three categories: techniques for processing, the application of statistical and mathematical methods 1 | Page

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MACRO ANALYSIS IN RESPECT TO INFORMATION

TECHNOLOGY:-

INDUSTRY A BIRD’S EYE VIEW:-

Information Technology:-

Information technology (IT) is the application of computers and telecommunications

equipment to store, retrieve, transmit and manipulate data often in the context of a

business or other enterprise. The term is commonly used as a synonym for computers

and computer networks, but it also encompasses other information distribution

technologies such as television and telephones. Several industries are associated with

informationtechnology,including computerhardware, software, electronics, semicondu

ctors, internet, telecom equipment, e-commerce and computer services.

Humans have been storing, retrieving, manipulating and communicating information

since the Sumerians in Mesopotamia developed writing in about 3000 BC, but the

term information technology in its modern sense first appeared in a 1958 article

published in the Harvard Business Review; authors Harold J. Leavitt and Thomas L.

Whistler commented that "the new technology does not yet have a single established

name. We shall call it information technology (IT)." Their definition consists of three

categories: techniques for processing, the application of statistical and mathematical

methods to decision-making and the simulation of higher-order thinking through

computer programs.

Based on the storage and processing technologies employed, it is possible to

distinguish four distinct phases of IT development: pre-mechanical (3000 BC –

1450 AD), mechanical (1450–1840), electromechanical (1840–1940) and electronic

(1940–present). This article focuses on the most recent period (electronic), which

began in about 1940.

Telecommunication is communication at a distance by technological means,

particularly through electrical signals or electromagnetic waves. Due to the many

different technologies involved, the word is often used in a plural form,

as telecommunications.

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Early telecommunication technologies included visual signals, such as beacons,

smoke signals, semaphore telegraphs, signal flags, and optical heliographs. Other

examples of pre-modern telecommunications include audio messages such as coded

drumbeats, lung-blown horns, and loud whistles. Electrical and electromagnetic

telecommunication technologies include telegraph, telephone, and teleprinter,

networks, radio, microwave transmission, fiber optics, communications satellites and

the Internet.

A revolution in wireless telecommunications began in the 1900s with pioneering

developments in radio communications by Guglielmo Marconi. Marconi won

the Nobel Prize in Physics in 1909 for his efforts. Other highly notable pioneering

inventors and developers in the field of electrical and electronic telecommunications

include Charles Wheatstone and Samuel Morse (telegraph), Alexander Graham

Bell(telephone), Edwin Armstrong, and Lee de Forest (radio), as well as John Logie

Baird and Philo Farnsworth (television).

The world's effective capacity to exchange information through two-way

telecommunication networks grew from 281 pet bytes of (optimally compressed)

information in 1986, to 471 pet bytes in 1993, to 2.2

(Optimally compressed)  Exabyte’s in 2000 and to 65 (optimally compressed)

Exabyte’s in 2007. This is the informational equivalent of two newspaper pages per

person per day in 1986, and six entire newspapers per person per day by 2007. Given

this growth, telecommunications play an increasingly important role in the world

economy and the global telecommunications industry was about a $4.7 trillion sector

in 2012. The service revenue of the global telecommunications industry was estimated

to be $1.5 trillion in 2010, corresponding to 2.4% of the world’s gross domestic

product (GDP).

History of Computer Technology:-

Devices have been used to aid computation for thousands of years, probably initially

in the form of a tally stick. The Antikythera mechanism, dating from about the

beginning of the first century BC, is generally considered to be the earliest known

mechanical analog computer, and the earliest known geared mechanism. Comparable

geared devices did not emerge in Europe until the 16th century, and it was not until

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1645 that the first mechanical calculator capable of performing the four basic

arithmetical operations was developed.

Electronic computers, using either relays or valves, began to appear in the early

1940s. The electromechanical Zuse Z3, completed in 1941, was the world's

first programmable computer, and by modern standards one of the first machines that

could be considered a complete computing machine. Colossus, developed during the

Second World War to decrypt German messages was the

first electronic digital computer. Although it was programmable, it was not general-

purpose, being designed to perform only a single task. It also lacked the ability to

store its program in memory; programming was carried out using plugs and switches

to alter the internal wiring. The first recognizably modern electronic digital stored-

program computer was the Manchester Small-Scale Experimental Machine (SSEM),

which ran its first program on 21 June 1948.

The development of transistors in the late 1940s at Bell Laboratories allowed a new

generation of computers to be designed with greatly reduced power consumption. The

first commercially available stored-program computer, the Ferranti Mark I, contained

4050 valves and had a power consumption of 25 kilowatts. By comparison the first

transistorized computer, developed at the University of Manchester and operational

by November 1953, consumed only 150 watts in its final version.

Data Storage:-

Early electronic computers such as Colossus made use of punched tape, a long strip of

paper on which data was represented by a series of holes, a technology now obsolete.

Electronic data storage, which is used in modern computers, dates from the Second

World War, when a form of delay line memory was developed to remove the clutter

from radar signals, the first practical application of which was the mercury delay line.

The first random-access digital storage device was the Williams tube, based on a

standard cathode ray tube, but the information stored in it and delay line memory was

volatile in that it had to be continuously refreshed, and thus was lost once power was

removed. The earliest form of non-volatile computer storage was the magnetic drum,

invented in 1932 and used in the Ferranti Mark 1, the world's first commercially

available general-purpose electronic computer.

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IBM introduced the first hard disk drive in 1956, as a component of their 305

RAMAC computer system. Most digital data today is still stored magnetically on hard

disks, or optically on media such as CD-ROMs. Until 2002 most information was

stored on analog devices, but that year digital storage capacity exceeded analog for

the first time. As of 2007 almost 94% of the data stored worldwide was held digitally:

52% on hard disks, 28% on optical devices and 11% on digital magnetic tape. It has

been estimated that the worldwide capacity to store information on electronic devices

grew from less than 3 Exabyte’s in 1986 to 295 Exabyte’s in 2007, doubling roughly

every 3 years.

Data Base:-

Database management systems emerged in the 1960s to address the problem of

storing and retrieving large amounts of data accurately and quickly. One of the

earliest such systems was IBM's Information Management System (IMS), which is

still widely deployed more than 40 years later. IMS stores data hierarchically, but in

the 1970s Ted Coded proposed an alternative relational storage model based on set

theory and predicate logic and the familiar concepts of tables, rows and columns. The

first commercially available relational database management system (RDBMS) was

available from Oracle in 1980.

All database management systems consist of a number of components that together

allow the data they store to be accessed simultaneously by many users while

maintaining its integrity. A characteristic of all databases is that the structure of the

data they contain is defined and stored separately from the data itself, in a database

schema.

The extensible markup language (XML) has become a popular format for data

representation in recent years. Although XML data can be stored in normal file

systems, it is commonly held in relational databases to take advantage of their "robust

implementation verified by years of both theoretical and practical effort". As an

evolution of the Standard Generalized Markup Language (SGML), XML's text-based

structure offers the advantage of being both machine and human-readable.

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Data Retrieval:-

The relational database model introduced a programming-language independent

Structured Query Language (SQL), based on relational algebra.

The terms "data" and "information" are not synonymous. Anything stored is data, but

it only becomes information when it is organized and presented meaningfully. Most

of the world's digital data is unstructured, and stored in a variety of different physical

formats even within a single organization. Data warehouses began to be developed in

the 1980s to integrate these disparate stores. They typically contain data extracted

from various sources, including external sources such as the Internet, organized in

such a way as to facilitate decision support systems (DSS).

Data Transmission:-

Data transmission has three aspects: transmission, propagation, and reception. It can

be broadly categorized as broadcasting, in which information is transmitted

unidirectional downstream, or telecommunications, with bidirectional upstream and

downstream channels.

XML has been increasingly employed as a means of data interchange since the early

2000s, particularly for machine-oriented interactions such as those involved in web-

oriented protocols such as SOAP, describing "data-in-transit rather than ... data-at-

rest". One of the challenges of such usage is converting data from relational databases

into XML Document Object Model (DOM) structures.

Data Manipulation:-

Hilbert and Lopez identify the exponential pace of technological change (a kind of

Moore's law): machines' application-specific capacity to compute information per

capita roughly doubled every 14 months between 1986 and 2007; the per capita

capacity of the world's general-purpose computers doubled every 18 months during

the same two decades; the global telecommunication capacity per capita doubled

every 34 months; the world's storage capacity per capita required roughly 40 months

to double (every 3 years); and per capita broadcast information has doubled every

12.3 years.

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Massive amounts of data are stored worldwide every day, but unless it can be

analyzed and presented effectively it essentially resides in what have been called data

tombs: "data archives that are seldom visited”. To address that issue, the field of data

mining – "the process of discovering interesting patterns and knowledge from large

amounts of data"– emerged in the late 1980s.

Academic Perspective:-

In an academic context, the Association for Computing Machinery defines IT as

"undergraduate degree programs that prepare students to meet the computer

technology needs of business, government, healthcare, schools, and other kinds of

organizations .... IT specialists assume responsibility for selecting hardware and

software products appropriate for an organization, integrating those products with

organizational needs and infrastructure, and installing, customizing, and maintaining

those applications for the organization’s computer users.

Commercial and Employment Perspective:-

In a business context, the Information Technology Association of America has

defined information technology as "the study, design, development, application,

implementation, support or management of computer-based information systems”.

The responsibilities of those working in the field include network administration,

software development and installation, and the planning and management of an

organization's technology life cycle, by which hardware and software are maintained,

upgraded and replaced.

The business value of information technology lies in the automation of business

processes, provision of information for decision making, connecting businesses with

their customers, and the provision of productivity tools to increase efficiency.

World IT spending forecast (billions of U.S. dollars)

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Category 2012 spending 2013 spending

Devices 627 666

Data center systems 141 147

Enterprise software 278 296

IT services 881 927

Telecom services 1,661 1,701

Total 3,588 3,737

Sources: - www.wikepediya.com

Information Technology - Trends:-

Information Technology Departments will be increasingly concerned with data

storage and management, and will find that information security will continue to be at

the top of the priority list. Cloud computing remains a growing area to watch. The job

outlook for those within Information Technology is strong, with data security and

server gurus amongst the highest paid techies. Check out the Information Security

Certifications and Highest Paying Certifications for more information. In order to stay

current in the Information Technology Industry, be sure you subscribe to

top technology industry publications.

IT for India - New Horizons, New Opportunities:-

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The Indian IT industry is expected to witness about 12 per cent growth over the next

four years, to reach a market size of about INR1.8 lakh crore by 2016. IT services and

software products will lead this growth, due to an increase in IT adoption by

companies, shift towards outsourcing and emergence of new technologies. The role of

IT in organizations is expected to evolve from simply being "order takers" to

transformative "business partners".

To effectively leverage the IT, Indian companies need to develop the required IT

capabilities—need identification, value assessment, vendor management, governance

models, and IT talent management. End user companies in India are unique and have

expectations around cost, unique user needs, expect more touch points and high

quality delivery.

Investments in IT Sector:-

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Indian IT's core competencies and strengths have placed it on the international canvas,

attracting investments from major countries.

According to data released by the Department of Industrial Policy and Promotion

(DIPP), the computer software and hardware sector has attracted foreign direct

investment (FDI) worth Rs 54,347.88 crore (US$ 8.77 billion) between April 2000

and September 2013.

Some of the major investments in Indian IT and ITeS sector:

Wipro plans to acquire US-based mortgage due diligence and risk

management service provider Opus Capital Markets Consultants (Opus CMC)

for Rs 465 crore (US$ 75.07 million). Opus CMC provides comprehensive

risk management solutions to the mortgage industry in the US.

Infosys has opened a new centre in Sydney, Australia. This is its fourth

development centre in Australia and has a capacity to seat 140 employees.

Further, the company plans to hire 85 people in the region.

Hitachi has acquired a foothold in India's payment space with the acquisition

of Prism Payment Services. The firm has entered into share transfer

agreements with Prism shareholders, including Win vest Holdings (India),

Sequoia Capital and Axis Bank.

Dell has opened its India design centre for its storage technologies and has

realigned its domestic research and development (R&D) unit. The facility will

focus on developing software, integrating aspects involving back-up of emails

and related storage.

Tata Consultancy Services (TCS) has launched a software development

facility in Ahmadabad, Gujarat. The facility will serve global customers across

industry segments.

Cognizant Technology Solutions has acquired Value Source, a subsidiary of

KBC Group, a Belgium-based multi-channel bank insurance group.

Top 10 INFORMATION TECHNOLOGY (IT) COMPANIES IN

INDIA 2013:-

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Indian IT sector contributes to approximately 7.5 % to the GDP of the country. Not

only it has placed India as the IT hub but this sector has also created huge

employment opportunities. Top 5 IT firms employs approximately 7 lakh people

worldwide. The presence of Indian IT is felt across the globe.

Here is a list of top 10 Indian IT companies based on the latest P&L account

available.

The list has obvious names like Infosys, TCS, Wipro, and Tech Mahindra along with

rising brands such as Mind tree, Polaris, Mphasis, Oracle Financial Services (formerly

iFlex). The list is based on Revenue figures.

 

1. TCS

Revenue: Rs 48426.14 Cr

TCS headquartered in Mumbai is the largest Indian IT services provider. Founded in

1968, TCS today employs 276000 employees across the world. Along with overseas

market, TCS also concentrate on the Indian domestic markets and partners with lot of

Indian PSU and companies for IT services.

2. Infosys

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Revenue: Rs 36765 Cr

Founded in 1981 by Narayan Murthy, Nandan Nilekani, N. S. Raghavan, S.

Gopalakrishnan, S. D. Shibulal, K. Dinesh and Ashok Arora, Infosys today is a

household name and one of the biggest brands in the field of IT. It is headquartered in

Bangalore, India. It employs 155000 people across India and the world.

3. Wipro

Revenue: Rs 31682 Cr

Wipro is an Indian IT MNC located in Bangalore employing approximately 150000

employees. Wipro after its inception has been transformed by Azim Premji (A well-

known Indian Public Figure). It caters to almost all business segments such as BFSI,

Manufacturing, and Telecom etc.

4. HCL Technologies

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Revenue: Rs 8907 Cr

HCL Tech is one of the fastest growing Indian IT company. Present in in 26

countries, HCL Tech provides services in industries like financial services,

manufacturing, consumer services, public services and healthcare. It is headquartered

in Noida, UP.

5. Mahindra Satyam

Revenue: Rs 5964 Cr

It is a leading information, communications and technology (ICT) company with

presence in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China,

Malaysia, Singapore and Australia serve numerous clients, including several Fortune

500 companies. It was formerly known as Satyam Computer Services.

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6. Tech Mahindra

Revenue: Rs 5243 Cr

Tech M is part of the conglomerate Mahindra Group and started in 1986 under the

name of Mahindra British telecom. It is mainly a System Integrator and a IT

consulting firm with large client base in telecom sector where it has won many awards

and accolades. It recently acquired Mahindra Satyam. If consolidated, it is the biggest

IT Company in India.

7. Mphasis

Revenue: Rs 3420.84 Cr

Mphasis is an IT services company based in Bangalore. It is owned by Hewlett-

Packard (HP). It serves various domains like BFSI, Telecom, and Logistics etc. It has

more than 40000 employees. It has offices in more than 19 countries and in India it is

present in almost 11 locations.

8. Oracle Financial Services

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Revenue: Rs 2605.85 Cr

A subsidiary of Oracle Corp, OFS is a IT solutions company operating in Product as

well as service domains. Its Oracle FLEXCUBE caters to vast domains of banking

like Core Banking, Private Banking, and Lending etc.

9. Mind Tree

Revenue: Rs 1915 Cr

Mindree is an information technology solutions company. Mind tree follows a

consulting driven approach and caters to over of 40 Fortune 500 enterprises.

10. Polaris Tech

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Revenue: Rs 1762 Cr

Polaris (founded 1993) is a company which mainly deals in Financial Technology.

It’s HQ is located in Chennai. It is mainly into Core Banking, Corporate Banking,

Wealth and Asset Management and Insurance Domain.

International Competitors of IT Industry:-

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TOP 10 INFORMATION TECHNOLOGY (IT) COMPANIES IN

WORLD 2013:-

Here is a list of top IT companies in the world for the year 2013. These are the biggest

software and IT firms including giants like Oracle, SAP, VMWare, Microsoft etc.

The list as per the latest Profit figures available. 

IT is one the most important areas in the world right now and is going to remain the

strongest in coming years too.

So let us start.

1. Microsoft:-

Profits: $15.5 bn

Market Value: $234.8 bn

Microsoft is the biggest name in the world in making software and IT solutions for

people and enterprises world over. With powerful brands like Windows, Skype,

Xbox, MS Office, Internet Explorer etc, Microsoft is the one of the biggest software

brands in world.

2. Oracle:-

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Profits: $10.6 bn

Market Value: $172 bn

With more than 380,000 customers—including 100 of the Fortune 100—and with

deployments across a wide variety of industries in more than 145 countries around the

globe, Oracle offers an optimized and fully integrated stack of business hardware and

software systems.

3. SAP:-

Profits: $3.6 Bn

Market Value: $103.9 Bn

Headquartered in Walldorf, Germany, with locations in more than 130 countries, SAP

AG is the world leader in enterprise software and software-related services. SAP

Americas, a subsidiary of SAP AG, oversees the company's business operations in the

U.S., Canada, Latin America and the Caribbean.

4. Symantec:-

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Profits: $1.1 Bn

Market Value: $16.9 Bn

Symantec has evolved to become one of the world’s largest software companies with

more than 18,500 employees in more than 50 countries.

5. CA Technologies:-

Profits: $0.9 Bn

Market Value: $11.6 Bn

CA Technologies (NASDAQ: CA) provides IT management solutions that help

customers manage and secure complex IT environments to support agile business

services. Organizations leverage CA Technologies software and SAAS solutions to

accelerate innovation, transform infrastructure and secure data and identities, from the

data center to the cloud.

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6. Intuit:-

Profits: $0.8 Bn

Market Value: $19.4 Bn

Intuit a software company that develops software’s for financial and tax preparation.

It services are for small businesses, accountants and people wanting to have easy

solutions for financial queries.

7. Amadeus IT Holdings:-

Profits: $0.7 Bn

Market Value: $11.9 Bn

Amadeus is a leading transaction processor for the global travel and tourism industry,

providing transaction processing power and technology solutions to both travel

providers and travel agencies.

8. Adobe Systems:-

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Profits: $0.7 Bn

Market Value: $20.6 Bn

Adobe is the global leader in digital marketing and digital media solutions. Its tools

and services allow its customers to create groundbreaking digital content, deploy it

across media and devices, measure and optimize it over time, and achieve greater

business success.

9. VMware:-

Profits: $0.7 Bn

Market Value: $35.9 Bn

VMware is radically transforming IT with technologies that make your business more

agile, efficient and profitable. A pioneer in virtualization and policy-driven

automation, VMware simplifies IT complexity across the entire data center.

10. Check Point Software:-

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Profits: $0.6 Bn

Market Value: $10.3 Bn

Check Point Software Technologies Ltd., the worldwide leader in securing the

Internet, provides customers with uncompromised protection against all types of

threats, reduces security complexity and lowers total cost of ownership. Check Point

first pioneered the industry with FireWall-1 and its patented state full inspection

technology.

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Market Analysis:-

According to the latest forecast by IT market analysis firm Gartner, worldwide IT

spending is projected to total US$3.7 trillion in 2013, a 4.2% increase from 2012

spending of US$3.6 trillion. The 2013 outlook for IT spending growth in US dollars

has been revised upward from 3.8% in the Q3 2012 forecast. Gartner said much of

this spending increase is the result of projected gains in the value of foreign currencies

versus the dollar. When measured in constant dollars, 2013 spending growth is

forecast to be 3.9%.

In June 2011, Gartner revised its estimate of total spend on IT in 2011 upwards for the

second time in the year. It now estimates that global IT spending will grow by 7.1%

over 2010’s figure, to US$3.67 trillion.

Worldwide devices spending, which includes PCs, tablets, mobile phones, and

printers, is forecast to reach US$666 billion in 2013, up 6.3% from 2012. However,

this is a significant reduction in the outlook for 2013 compared with Gartner’s

previous forecast of US$706 billion in worldwide devices and 7.9% growth. The

long-term forecast for worldwide spending on devices has been reduced as well, with

growth from 2012 to 2016 now expected to average 4.5% annually in current US

dollars (down from 6.4%), and 5.1% annually in constant dollars (down from 7.4%).

These reductions reflect a sharp fall in the forecast growth in spending on PCs and

tablets, which is only partially offset by marginal increases in forecast growth in

spending on mobile phones and printers.

Gartner says that the tablet market has seen greater price competition from Android

devices as well as smaller, low-priced devices in emerging markets, and this shift

towards relatively lower-priced tablets has led the company to lower its average

selling prices forecast for 2012 until 2016. These lower prices are also responsible for

slowing device spending growth in general, and PC and tablet spending growth in

particular.

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Gartner forecasts that worldwide enterprise software spending will total US$296

billion in 2013, a 6.4% increase from 2012. This segment will be driven by key

markets such as security, storage management, and customer relationship

management. However, beginning in 2014, markets aligned to big data and other

information management initiatives, such as enterprise content management, data

integration tools, and data quality tools, will begin to see increased levels of

investment.

The global telecom services market continues to be the largest IT spending market.

Gartner analysts predict that growth will be predominately flat over the next few

years, as revenue from mobile data services compensates for the decline in total

spending for both the fixed and mobile voice services markets. By 2016, Gartner

forecasts that mobile data will represent 33% of the total telecom services market, up

from 22% in 2012.

Worldwide mobile phone sales to end-users totaled 1.75 billion units in 2012, a 1.7%

decline from 2011 sales, according to Gartner. By the end of Q1 2013, smart phones

will account for more than half of all mobile phones shipped worldwide according to

Gartner. Data from Q4 2012 revealed that smart phone shipments hit a record high of

44% of the overall mobile phone market of 472 million. With smart phone numbers

growing by almost 40% year on year every quarter, while shipments of so-called

feature phones drop by around 20% in the same period, that would put smart phones

substantially ahead of feature phone shipments—at 286 million against 211 million—

during the first quarter of 2013. Samsung dominated both the mobile phone and smart

phone markets, shipping a total of 107 million units globally in the final quarter of

2012, of which about 64 million were smart phones. Nokia was the second-largest

player, accounting for 85 million shipments, while Apple was third with 43.4 million

shipments. Apple and Samsung together accounted for 52% of the smart phone

market, up from 46.4% in the third quarter, according to Gartner.

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Gartner added that Samsung’s resources and ability to build a broad market reach are

advantages that no other competitor can easily match. However, the competition will

intensify in 2013 as players such as Sony and Nokia improve. With Samsung

commanding more than 42.5% of the Android market globally, and the next vendor at

just a 6% share, the Android operating system is being overshadowed by Samsung’s

brand, with the Galaxy name nearly a synonym for Android phones in consumers’

minds.

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Market Segment:-

Export of IT services has been the major contributor, accounting for 57.9 per cent of

total IT exports (excluding hardware).

Market Size:-

The contribution of the IT sector to India’s GDP rose to approximately 8 per cent in

FY

Sources: - www.IBEF.org

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Products of Information Technology:-

Adobe Acrobat Professional: - Create and manage PDF files.

ArcGIS: - Software for geo database management.

Ariba:-Procurement of goods and services for the University and electronic

forms for University processes,

Automated Attendant: - The Automated Attendant a menu of options with a

recorded message that automatically reroutes your calls.

Contact Center VoIP: - See: Unified Contact Center Enterprise VoIP

Deaf - Hearing Impaired Service and Devices: - TTY/TDD Services for

Hearing Impaired

Endnote: - Online search and bibliographic organization tool

Ericom: - Terminal Emulation Software

In Common SSL Certificates:-Obtain unlimited certificates for all your

domains.

Maple:- Maple combines a powerful mathematical computation engine with

an intuitive, “clickable” user interface.

Mathematic: - Mathematics is a computational software program used in many

scientific, engineering, mathematical, and computing fields.

MATLAB: - High-level language and interactive environment for numerical

computation, visualization, and programming.

McAfee Virus Scan Enterprise:-Get Antivirus Software here

Microsoft Office 365:-Experience Office when and where you need it. Now

your documents and personal settings go with you, and it’s easier than ever to

collaborate using One Drive and the Office applications you know and trust.

Microsoft Office Suite:-Get Microsoft Office Professional Plus here.

Microsoft Windows:-Get Microsoft Windows and Server products

Minitab:-A statistics package used for data and file management.

Network Services Request:-Telephone Services Request

Office Suite – Windows:- Microsoft Office Suite

Power Term:- Terminal Emulation Software

26 | P a g e

Services of Information Technology:-

Great products can deliver even greater value when applied through proven best

practices by experts with deep technical knowledge. EMC professional services

engineers have the skills, experience, and training to help you transform your

information infrastructure into a key business enabler.

Application Services:-

Accelerate deployment of your EMC information infrastructure with your enterprise

applications and seamlessly integrate EMC Symmetric into your legacy mainframe

environment.

Enterprise Content Management Services:-

Add business value to your content by centralizing the capture, management, delivery,

protection, and archiving of information assets.

Information Protection Services:-

Leverage advanced professional services for EMC backup and recovery products

including EMC Avamar, EMC Data Domain, EMC Disk Library, and EMC Net

Worker.

Resource Management Services:-

Integrate and optimize EMC Ionix, EMC Data Protection Advisor, and other EMC IT

management software products.

RSA Security Services:-

Define security strategies as well as mitigate risk, ensure compliance, and accelerate

business objectives.

Tiered Storage Services:-

Architect, deploy, optimize, and migrate EMC data storage, mobility, and enterprise

fabric products such as EMC Symmetric, EMC Clarion, and EMC VPLEX.

Virtual Data Center Services

EMC offers a full spectrum of virtualization services spanning assessment, design and

implementation, and migration to help you ensure effective deployments and

performance improvement in your virtual infrastructure.

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Financial Overview:-

Financial services are the economic services provided by the finance industry, which

encompasses a broad range of organizations that manage money, including unions,

banks, creditcard companies, insurance companies, accountancy companies, consume

r finance companies, stock brokerages, investment funds and some government

sponsored enterprises.

As of 2004, the financial services industry represented 20% of the market

capitalization of the S&P 500 in the United States. The U.S. finance

industry comprised only 10% of total non-farm business profits in 1947, but it grew to

50% by 2010. Over the same period, finance industry income as a proportion of GDP

rose from 2.5% to 7.5%, and the finance industry's proportion of all corporate income

rose from 10% to 20%.

The era of information-driven technology constantly changes the way mankind

approaches the corporate world, particularly in doing business transactions, the

continuous advancement of other information technology sub-fields such as

multimedia and programming, are considered to be the ones responsible for the

success of big companies like Microsoft, Apple and Intel.

Nowadays, social media networking sites like Facebook has opened new doors for the

innovation of Information Technology. Aside from this, a number of sites all over the

world promote businesses by offering web-related services such as Web Developing

and Search Engine Optimization.

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Export Revenue

Total exports from the IT services rose at a compound annual growth rate (CAGR) of

13.1 per cent during FY08-13.

Export Segments

BFSI is a key business vertical for the IT-BPM industry. It generated export revenue

of around US$ 31 billion during FY13, accounting for 41 per cent of total IT-BPM

exports from India.

The Indian IT industry is expected to witness about 12 per cent growth over the next

four years, to reach a market size of about INR1.8 lakh crore by 2016. IT services and

software products will lead this growth, due to an increase in IT adoption by

companies, shift towards outsourcing and emergence of new technologies. The role of

IT in organizations is expected to evolve from simply being "order takers" to

transformative "business partners".

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To effectively leverage the IT, Indian companies need to develop the required IT

capabilities—need identification, value assessment, vendor management, governance

models, and IT talent management. End user companies in India are unique and have

expectations around cost, unique user needs, expect more touch points and high

quality delivery.

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Government Regulations:-

IT spending by the Government of India is projected to reach US$ 6.4 billion in 2013,

a growth of 7 per cent year-on-year, according to a report by Gartner.

Some of the major initiatives taken by the Government to promote IT and ITeS sector

in India are:

After a successful first-ever international delegation to Dubai, Gujarat-based

small and medium enterprises (SMEs) in the IT sector plan to send similar

business delegations to European and South East Asian countries.

The Government of Karnataka plans to announce a new information

technology (IT) policy to boost investments in state’s tier-II and tier-III cities.

The policy would enable the sector to employ about two million people in the

state directly by 2020.

The Government of India has fast tracked the process of setting up of centers

of National Institute of Electronics and Information Technology (NIELIT) in

Northeast India.

The Government of Brazil has liberalized the issue of short term work visas, a

move which will make it easier for Indian IT professionals to take up

assignments in Brazil.

India and Vietnam have signed two memorandums of understanding (MOU)

for partnership in the field of information, communications and technology

(ICT).

A. Industrial Approval Policy:-

The major highlights of Industrial Approval Policy include the following:

Industrial Licensing has been virtually abolished in the Electronics and Information

Technology sector except for manufacturing electronic aerospace and defence

equipment.

There is no reservation for public sector enterprises in the Electronics and Information

Technology industry and private sector investment is welcome in every area.

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Electronics and Information Technology industry can be set up anywhere in the

country, subject to clearance from the authorities responsible for control of

environmental pollution and local zoning and land use regulations.

Small Scale Industries (where investment in plant and machinery is more than Rs.25

lakh but less than Rs.5 crores) and Medium Industries (where investment in plant and

machinery is more than Rs.5 crores but less than Rs. 10 crores) are required to register

with the District Industries Centre (DIC).

B. Foreign Trade Policy:-

In general, all Electronics and IT products are freely importable, with the exception of

some defense related items. All Electronics and IT products, in general, are freely

exportable, with the exception of a small negative list which includes items such as

high power microwave tubes, high end super computer and data processing security

equipment.

Second hand capital goods are freely importable.

Zero duty Export Promotion Capital Goods scheme (EPCG) which allows import of

capital goods at zero% customs duty is available to exporters of electronic products.

The export obligation under EPCG Scheme can also be fulfilled by the supply of

Information Technology Agreement (ITA-1) items to the DTA provided the

realization is in free foreign exchange.

Special Economic Zones (SEZs) are being set up to enable hassle free manufacturing

and trading for export purposes. Sales from Domestic Tariff Area (DTA) to SEZs are

being treated as physical export. This entitles domestic suppliers to Drawback/ DEPB

benefits, CST exemption and Service Tax exemption.

C. Foreign Investment Policy:-

India welcomes investors in Electronics and IT sector. Government of India is striving to

bring greater transparency in policies and procedures to provide an investor friendly

platform.

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D. Fiscal Policy:-

The salient features of the Fiscal Policy as applicable to the Electronics Hardware

Sector are as follows:

Customs duty on specified raw materials / inputs used for manufacture of electronic

components and optical fibers and cables is 0%.

Customs duty on specified capital goods used for manufacture of electronic goods is

0%.

Customs duty on LCD Panels and Set Top Box is 5%.

Parts, components and accessories of mobile handsets including cellular phones are

exempted from basic customs duty and excise duty/CVD.

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SWOT Analysis of Information technology:-

Strength:-

Ability To Innovate

Highly Skilled Human Resource

Following Quality Standards Such As ISO 9000,

Flexibility And Adaptability

Mathematical And Logic Expertise

Indian In Silicon Valley

Weaknesses:-

Lack of Domestic Computerizations

Lack Of Internet Penetration

Contribution Of IT Sector To India’s GDP Is Still Rather Small

Employee Salaries in IT Sector are increasing tremendously. Low wages

benefit will soon come to an end.

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Opportunity:-

High Quality IT Education Market

Increasing number of working age people

India’s well developed soft infrastructure

Upcoming international players in the market

Numbers of computer sold around world is increasing

Threats:-

Lack of data security systems

Countries like china and Philippines with qualified workforce making efforts

to overcome the English language barriers

IT development concentrated in a few cities only

Government Regulation

PEST Analysis OF Information Technology:-

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Political Factors:-

Government rules and regulation toward a particular business environment

Other factors:-Customer protection law, competitive regulation and terrorist

attacks

Indian government has decided to contract IT job to IT Indian companies

creating more opportunities for the company and the industry at large

Indian government has strengthened the IT act, 2000to provide a sound legal

environment

Economical Factors:-

Rising working pay, global recession, competition contract available and free.

Domestic IT spending grew by20% and reached $20 billion in 2009

Currency fluctuation caused by the devaluation of the dollar has affected the

industry during the last recession.

Recession cause low attribute rate due to job layouts and job cuts.

Social Factors:-

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The social factors affecting IT industry ranges from employee rights, language

barriers, race nationality of company or other issues.

English range being widely spoken in India has help in fostering the industry’s

relationship and interaction in India and on the global stage.

Great number of institute and universities offer IT course creating room for

availability IT professional at lower cost since there is job competition.

Technological Factors:-

Telephony:-

Cellular mobile telephony tariffs in India are the lowest in the world. The

airtime tariffs have plunged by over 75%in the last 3 years alone.

INDIA has the second largest telephone network after china.

Enterprise telephone services, 3G, WI-MAX, and VPN are the grow.

Internet:-

INDIA had has on 2011, 100 million active internet users.

INDIA now third biggest internet users after china (300 million) and US (207

million).

New IT Technology:-

WEB 2.0 represents the next transition in the evolution of WEB applications.

Computer –aided design (CAD)

MICRO ANALYSIS TO INFOSYS CO. LTD.:-

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About Infosys:-

Infosys is a global leader in consulting, technology and outsourcing solutions. As a

proven partner focused on building tomorrow's enterprise, Infosys enables clients in

more than 30 countries to outperform the competition and stay ahead of the

innovation curve. With US$8.095bn in LTM Q3 FY14 revenues and 158,000+

employees, Infosys provides enterprises with strategic insights on what lies ahead.

Infosys help enterprises transform and thrive in a changing world through strategic

consulting, operational leadership and the co-creation of breakthrough solutions,

including those in mobility, sustainability, big data and cloud computing.

The Infosys Story:-

In 1981, seven engineers started Infosys Limited with just US$250. From the

beginning, the company was founded on the principle of building and implementing

great ideas that drive progress for clients and enhance lives through enterprise

solutions. For over three decades, Infosys have been a company focused on bringing

to life great ideas and enterprise solutions that drive progress for our clients.

Infosys recognize the importance of nurturing relationships that reflect our culture of

unwavering ethics and mutual respect. It’ll come as no surprise, then, that 97 percent

(as of December 31, 2013) of our revenues come from existing clients.

Infosys has a growing global presence with more than 158,000+ employees

worldwide, across 71 offices and 93 development centers in the United States, India,

China, Australia, Japan, Middle East, and Europe.

At Infosys, Infosys believe our responsibilities also extend beyond business. That’s

why Infosys established the Infosys Foundation to provide assistance to some of the

most socially and economically depressed sectors of the communities in which

Infosys work. And it's why Infosys behave ethically and honestly in all our

interactions – with our clients, our partners and our employees.

Vision:-

‘Infosys will be a globally respected corporation.

Mission:-

‘Strategic partnerships for building tomorrow’s enterprise.

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Values:-

Infosys believe the softest pillow is a clear conscience. At Infosys, our values shape

our decisions. They define our character, culture, and work ethic. Values are what

help us stay rooted and aspire to scale new heights.

CLIFE — our set of values that guide us at all times

Client value: To surpass client expectations consistently

Leadership by example: To set standards in our business and transactions,

and be an exemplar for the industry and ourselves

Integrity and transparency: To be ethical, sincere, and open in all our

transactions

Fairness: To be objective and transaction-oriented, and thereby earn trust and

respect

Excellence: To strive relentlessly, constantly improve ourselves, our teams,

and our services and products to become the best

Fact File:-

Infosys is a global leader in consulting, technology and outsourcing solutions. As a

proven partner focused on building tomorrow’s enterprise, Infosys enables clients in

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more than 30 countries to outperform the competition and stay ahead of the

innovation curve.

Infosys experience gives our clients a distinct advantage. In addition to helping they

manage their business; Infosys power their transformation to a smarter organization as

well. This allows them to focus on their core business priorities.

Infosys expertise spans industries. From helping build lighter and stronger passenger

jets and creating more fuel efficient smart cars, to enabling banks to provide financial

inclusion to the most remote corners of the globe and empower technology executives

with solutions to maximize global agility – Infosys delivers powerful innovations.

And in doing so, Infosys change the way the world works and lives.

Infosys provides enterprises with strategic insights on what lies ahead. Infosys help

enterprises transform and thrive in a changing world through strategic consulting and

the co-creation of breakthrough solutions, including those in mobility, sustainability,

big data and cloud computing.

At Infosys, it’s more than just innovation that has won us the confidence of our

stakeholders. Infosys believe our responsibilities also extend beyond the boundaries

of business. The Infosys Foundation provides assistance to some of the most

depressed sectors of the communities in which Infosys work. The Infosys Science

Foundation awards the Infosys Prize to some of the most important research of our

times in the sciences and the humanities.

An entrepreneurial adventure that began with seven engineers and US$250, Infosys is

now a publicly traded company driven by 158,000+ relentless innovators and

revenues of more than $8.1bn (LTM Q3 FY14).

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Senior Executive:-

Executive Chairman of the Board- N. R. Narayan Murthy

Executive Vice Chairman- S. Gopalakrishnan

Chief Executive Officer and Managing Director- S.D. Shibulal

Management Profile:-

N.R. Narayana Murthy

Founder

Executive Chairman of the Board

S. Gopalakrishnan

Co-Founder

Executive Vice Chairman

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S.D. Shibul

Co-Founder

Member of the Board

Chief Executive Officer and Managing Director

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Stakeholders of Infosys:-

"Transparent and up to date communication is key to winning and keeping the trust of

our stakeholders. Our willingness to listen to feedback - both good and bad - and act

on it helps us improve performance in all areas."

Ashok Vemuri

Senior Vice President and Member - Executive Council

 Recent global events have shown that sincere two-way dialog is vital for any business

organization to win and keep the trust of its stakeholders. Infosys have always ensured

that our communication channels with customers, employees, investors, vendors and

society are open and collaborative. Their valuable feedback influences the business

decisions Infosys take and the sustainability strategies that Infosys implement. In

2008-09 Infosys engaged with our key stakeholders through various programs and

communication initiatives:

Intensive Customer Relation:-

As an IT services company, our commitment to exceed customer expectations is one

of our defined values. CSAT, our annual customer satisfaction survey, is an important

tool through which Infosys gauge the satisfaction of our customers globally. This

survey rates us on key parameters, including comparison with other global IT service

companies. Infosys analyze the feedback and identify important areas for

improvement - business strategy, delivered solutions and services, people capabilities

and innovation. In 2008 – 09, Infosys sustained high levels of customer satisfaction.

Around 81 percent of our global customers were satisfied with infosys services.

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Approximately 82 percent of our global customers said that they would engage us for

providing services and developing products and solutions in the future.

Confluence, Infosys annual customer leadership summit, was held in September 2008

for customers in Europe and the Middle East, and in November 2008, for customers in

the Americas. Select senior executives from global organizations shared their ideas

and best practices in the areas of business, innovation, leadership and other

sustainability aspects.

Facilitating Employee Employer Dialog:-

Infosys regard our employees as our greatest asset and value their opinion and

feedback to improve our performance as an employer. Infosys believe that constant

and transparent communication with our employees is critical in propagating

employee satisfaction. Infoscions across all our office locations can express their

opinions and participate in organization-specific policy and process definition

exercises through multiple channels including:

Employee Satisfaction Survey (ESAT): Infosys understand the impact of

employee engagement activities, policies and processes through ESAT every

year. This year, Infosys partnered with Gallup, the world leader in employee

engagement surveys, to conduct the survey. The results of the survey

indicated workplace strengths and weaknesses and examined the drivers of

our organization’s workplace culture. This helped us in benchmarking our

workplace quality against other organizations. This year, 78% of our global

workforce participated in the survey. On a scale of 1-5, the Overall

Satisfaction was 3.62, Advocacy was 3.64 and Loyalty scored 3.47.

Inclusivity Survey: Our large and diverse global workforce necessitates the

need for inclusivity programs to promote a sense of belonging. In 2008-09, the

annual Inclusivity Survey, used to measure the inclusivity index of our

workforce, revealed that both male and female employees feel equally

engaged. The survey helped us identify programs related to gender, culture,

parental status and work experience.

Quarterly Town Hall (QTH): Infosys use these meetings at the organization

and unit levels to share our quarterly progress with employees. Corporate

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strategies and new policies are also communicated by senior management

through these meetings. 

Sparsh: Our intranet, Sparsh, is an important mode for communicating key

business achievements, policies, operational strategies and messages from

senior management. Sparsh helps foster a feeling of community within our

104,000+ strong global workforces.

Infy TV: India’s first corporate TV channel, Infy TV, has created a

decentralized, collaborative platform for rich media content. Infy TV has

emerged as a compelling communication platform.

CEO-employee column: The interactive column, Ask Kris, hosted on Sparsh,

allows employees to connect directly with our CEO, S. Gopalakrishnan, and

every month. Any Info scion can directly share suggestions or raise queries on

policies and strategies and receive responses from the CEO. This serves as a

platform for employees to approach, interact and communicate with our senior

management.

HRD Blog: The Internal Communications (IC) team maintains the HRD Blog,

which enables employees to share their views on our policies, benefits, values

and culture. This blog provides employees an opportunity to interact with

Nandita Gurjar, SVP and Group Head – HRD. 

Infosys take employee grievances and complaints seriously. Hearing Employee and

Resolving (HEAR) is a formal mechanism to help employees express unresolved

grievances and instances of discrimination. This year HEAR did not receive any

discrimination cases based on gender, age or ethnicity.

The Anti-Sexual Harassment Initiative (ASHI) allows employees to report sexual

harassment in the workplace and cases are heard and resolved by an unbiased group.

In 2008-09, there 11 significant cases heard and resolved by Grievance Redressal

Board (GRB).

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N. R. Narayan Murthy, Chairman and Chief Mentor, with the In Step Business

Plan competition winners

Infosys encourage our employees to report on corrupt practices or unethical behavior

using the Whistleblower Policy. Employees undergo an awareness program on this

policy during their induction.

Strategic and Action Planning meet (STRAP): Tier leaders participate in this

annual meet to strategize on the organization’s business plan for the year

ahead.

Voice of Youth (VOY): Infoscions who have less than five years of work

experience and are below 30 years in age, are elected to the VOY team in each

DC. These teams act as an important communication channel of senior

management and employees to recommend and plan location specific

operational issues.

Infosys Women Inclusivity (IWIN): IWIN circles have been formed by

women employee volunteers across our locations globally to facilitate gender

sensitivity. They are peer counselors who understand local concerns pertaining

to gender and share suggestions with the DC management councils. The

volunteers are nominated by their respective business units and get appropriate

training to handle their counseling needs.

Management Council (MC): The MC consists of leaders in every business

unit, Business Enabler Functions (BEF) and DCs. Their responsibilities

include formulation of unit specific strategies and ensuring units achieve their

business goals (financial and non-financial).  

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Infosys Board of Directors preside over the 27th Annual General Meeting

Keeping Our Investor Informed:-

The Investors portal on Infosys website, www.infosys.com/investors/default.asp is the

primary channel of communication with investors. Infosys release earnings reports

and financial forecasts every quarter in compliance with domestic and international

financial exchange regulations. These are sent by email or posted to investors every

quarter. The Annual Report is also sent to all our investors at the end of each fiscal

year. Starting fiscal 2010, Infosys intend to send the printed copy of the Annual

Report to our shareholders containing details that are statutorily required. Infosys

believe this approach will help us reduce paper consumption by approximately 120

tons. As always, the complete Annual Report with all other details will be made

available on our website www.infosys.com.

Our Annual General Meeting (AGM) is the most important forum for direct

communication with our investors. A report on the company’s operations and

financials along with select highlights are presented to all shareholders who attend the

meeting in person or view it on our website.

Infosys hold three annual Analyst Meets in India, Japan and the US. Infosys

communicate the state of our business, operational and financial highlights along with

unit specific highlights through these meetings.

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An Infoscion interacting with women at the transit care center – The Banyan,

Chennai, as part of the Community Empathy Policy program.

Infosys share our sustainability goals, especially on the environment, during periodic

review meetings and awareness sessions with our vendors. This year Infosys launched

our first comprehensive sustainable procurement policy to minimize any adverse

impact on the environment and society at large.

Responsible Corporate Citizenship:-Our global presence and large workforce drive us

to make a significant contribution to the development of the communities in which

Infosys work. In 2008 – 09, Infosys instituted a number of initiatives to encourage our

employees to participate in CSR activities. The Community Empathy Policy was one

such initiative that offered Infoscions in India, the chance to opt for a sabbatical leave

to work with NGOs. Employees who have availed this policy are working with

various organizations that specialize in diverse issues such as animal welfare,

women’s issues, and leadership development among NGOs and so on.

Infosys also have CSR groups at the DC and Business Unit levels. For details about

the activities of these groups in 2008 – 09 refer the Striving for a better tomorrow

section of The Infosys Foundation works with many NGOs in India in the following

key areas:

Affordable health care

Rehabilitation of destitute women

Enabling children from rural and under privileged communities

Our senior management in Indian locations play an influential role in community and

Information and communication technology (ICT)-related initiatives at the local as

well as national levels. They participate in conferences organized by trade bodies such

as National Association of Software Companies (NASSCOM) and Confederation of

Indian Industries (CII), among others. They share the best practices gained in these

forums with the management and facilitate deployment.

Our Board members participate in advisory councils, governments and not-for-profit

organizations to formulate and impact views and policies, on topics such as corporate

governance, healthcare, education, climate change and other key sustainability areas.

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Spreading Public Policy Initiative:-

In 2008 – 09, our Board members participated in initiatives driven by the following

organizations:

Nandan M. Nilekani, Co-Chairman, has focused on influencing public policy in areas

of education, urban planning, e-governance, power sector reforms and economic

forecasting among many others. He is actively involved in many national and

international forums to address these key issues. Some of his major commitments

include:

Member of the National Knowledge Commission, Govt. of India

Member of the INDO-US CEO Forum

Member of the National Advisory Group on e-Governance, Govt. of India

Member of the Prime Minister’s review committee of the Jawaharlal Nehru

National Urban Renewal Mission

Member of the Board of the Peter G. Petersen Institute of International

Economics

President of National Council of Applied Economics and Research (NCAER)

Member of the International Business Advisory Council, London

S. Gopalakrishnan, CEO and MD, is actively involved with several external forums

that work towards transformation of higher education to address the needs of the

industry and industry coordination to drive fundamental shifts required for sustainable

economic growth. He is also involved in forums which focus on innovation and

entrepreneurship. Some of his commitments include:

Chairman of Karnataka State Government’s industry vision group

Vice Chairman of Board for Information Technology Education Standards

(BITES), Vice Chairman, Southern Regional Council – Confederation of

Indian Industry (CII) and Chairman of CII – Innovation Summit

Chairman of Indian Institute of Information Technology and Management

(IIITM) – Kerala

T.V. Mohandas Pai, Director and Head – Administration, Education & Research,

Finacle, Human Resources Development and Infosys Leadership Institute, have been

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actively working with regulators and the Government of India to improve the business

ecosystem.

He was a member of the Kelkar Committee constituted by the Ministry of Finance,

Government of India, for reforming direct taxes, and a member of the non-resident

taxation committee, the high powered committee on e-commerce and taxation. He is

currently on the Board of Securities and Exchange Board of India (SEBI) and also a

member of the SEBI accounting standards sub-committee and the empowered

committee for setting up the tax information network of the Indian government.

He is also a trustee of the International Accounting Standards Committee Foundation

that oversees the International Accounting Standards Board.

Engaging Stakeholder To R&D:-

Our Software Engineering and Technology Labs (SETLabs) is the center for applied

technology research in software engineering and enterprise technology. Infosys use a

multi-stage process for engaging with various stakeholders including our business

units (BU), customers and partners in identifying the technology areas for us to focus

on research and development.

As shown in the following diagram, Infosys go through a process of visioning and

identifying emerging technologies and disruptive business trends and develop

multiple scenarios relevant to Infosys stakeholders. Infosys then deliberate on the

relevance and impact of these trends and create a technology roadmap that outlines

focused interventions. Infosys select the areas that Infosys can impact. Infosys create

and protect intellectual assets including tools, frameworks and methodologies that can

accelerate the adoption of these technologies in the Infosys ecosystem.

Infosys look to exploit these technologies by taking to market, solutions, and

offerings. This cyclical process is repeated periodically to ensure Infosys are aligned

to industry and technology trends.

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Products of Infosys:-

Cloud And Big data:-

Cloud is transforming the way enterprises are doing business today by

increasing IT agility to support business, reducing the IT costs, and driving

innovation.

Customer Services:-

The contact center industry, world over, is witnessing a paradigm shift.

Enterprises want to concentrate on customer experience and not rely on their

legacy contact center software; they want to be socially-enabled, mobile-

compatible and on-cloud, in line with the customer expectations and

preference.

Digital Commerce:-

Technological transformations and increasing number of channels are

transforming the way companies engage with consumers.

Digital Marketing:-

Marketers spend significant time in creating digital assets and properties with

internal and external stakeholders. This generally happens in silos and mostly

offline. In order to be effective, the way forward is to build collaboration

capabilities that will help deliver a superior consumer experience.

Distribution :-

With rapid changes in the distribution ecosystem and a constant pressure on

growth, enterprises are looking at exploring existing channels – both digital

and traditional, with a completely new perspective.

Talent management:-

In today's knowledge-driven economy, collaborative innovation is the

foundation of organizational progress and an organization's ability to hire,

nurture and retain high-performing talent is critical for growth.

Services of Infosys:-

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Service Offerings:-

Human Resources Outsourcing:-

The Infosys BPO Human Resources Outsourcing (HRO) practice combines global

sourcing and delivery capabilities to offer flexible and cost-efficient solutions for

acquiring, administering and developing talent.

Our componentized HRO offerings enable customers to embark on the HRO journey

easily and realize benefits promptly. Through our transformational expertise, our

customers save up to 40% on operational costs and enhance productivity by up to

30%. Our suite of innovative tools measure and improve HR/ business metrics.

Infosys serve clients from our global delivery centers in India, China, Philippines,

Mexico, Brazil, Poland, and the Czech Republic.

Offering:-

Infosys’ platform-based solutions help customers migrate to a pay-as-you-use,

transactional model with best-in-class technology and processes. The Infosys

Business Platform for HRO realizes value without huge investments in technology.

HRO Service Packs:-

Our HRO service packs are short-term projects that deliver tangible value within a

specified period. They have pre-built solutions and transitions that realize Return on

Investment promptly. The sample packs solve common HR issues by leveraging

industry best practices, with minimal time and effort from stakeholders.

Application Outsourcing Services:-

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Every organization that has adopted application outsourcing over the last decade or

two is now constantly looking at ways and means to refine and revolutionize its

capabilities in this space to ensure that results produced are in line with business

demands. To achieve this objective, enterprises are constantly on the lookout for best

practices, innovations and frameworks for delivering sustained business value and

ensuring operational superiority.

At Infosys, Infosys offer Application Outsourcing Services that are geared towards

revolutionizing the clients’ application outsourcing portfolio, while enabling them to

garner higher and enhanced business value. Our approach is tuned towards ensuring

greater operational superiority and strategic differentiation, thereby making our

client’s business a lot more competitive. Infosys are at the cutting edge of key

technology paradigms such as cloud computing, Application Modernization and

Agility, and are transforming our clients' IT environments to leverage these next-

generation technologies, across their businesses.

Infosys Application Outsourcing Services portfolio includes:-

Application Development helps you address evolving business and technology

challenges by defining, designing and building applications tailored to meet

your business requirements.

Application Maintenance maximizes your existing IT applications through

offshore-ability analysis, maintainability analysis, maintenance and

enhancement.

Application Management offers a wide range of support services for various

platforms and technologies.

Application Modernization – Helps modernize legacy systems to enhance

flexibility, mitigate risk, and minimize disruption and lower costs.

Application Portfolio Management helps you decide on a portfolio strategy

and then assess and govern the portfolio on an ongoing basis.

Packaged Application Services helps you automate your value chain through

off-the-shelf application packages. Infosys enable you to harvest value through

innovative and configurable package-centric solutions.

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Performance Engineering and Enhancement enhances the performance and

scalability of applications across the technology stack and application

lifecycle.

SOA Realization Helps organizations design, develops, test and deploy

services to realize a Service-Oriented Architecture (SOA)

Solution Architecture Assessment offers a complete architectural analysis and

assessment of your IT application, focusing on Quality of Service (QOS)

parameters such as scalability, performance, interoperability, and usability.

Solution Architecture Definition Defines the solution architecture required to

implement business solutions to meet business requirements, and ensures that

the solutions are aligned with the enterprise architecture.

Testing and Validation Services Helps clients across industry verticals build

tomorrow's Quality Assurance (QA) enterprise through a combination of

transformation models, offerings to address the changing technology

landscape, framework for package-testing-led business transformation and

new engagement models.

Infrastructure Outsourcing Services:-

IT infrastructure is a key value driver for every enterprise in today's business

environment. Enterprises require a flexible, secure, and responsive IT infrastructure

— all at Infosys costs, so they can remain competitive in business.

At Infosys, Infosys offer end-to-end Infrastructure Services that help clients achieve

an optimized, secure, and scalable IT infrastructure. Infosys are at the cutting edge of

key technology paradigms such as virtualization, cloud computing, mobility and green

IT, and are transforming our clients' IT environments to leverage these next-

generation technologies across their datacenters, networks, and production and end-

user computing environments.

Benefits delivered:-

End-to-end services across the IT lifecycle, which cover the entire spectrum of your

IT infrastructure.

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Optimization of the TCO around IT, ensuring the business value of your current IT

investments.

Transformation of IT infrastructure to leverage next-generation technologies and

computing models, including cloud computing, software-as-a-service (SAAS),

platform-as-a-service (PAAS), grid computing, and green IT.

Infosys end-to-end Infrastructure Outsourcing service portfolio includes:

Data center Optimization services With enterprises seeking to derive

maximum value from their datacenters, there is a considerable push towards

taking advantage of new technologies and cost models. Infosys Datacenter

Optimization services are focused on optimizing the enterprise datacenter

through consulting, planning, and implementation support.

End-User Computing services as enterprises seek to enable their employees

with the latest in technology, there is an inevitable rise in the complexity of

the IT infrastructure deployed. Our End-User Computing services help

enterprises manage this complexity through the application of new

virtualization-related technologies.

Infrastructure Operations Optimization services a reliable IT infrastructure

with high availability is critical for the successful delivery of services that

support enterprise business processes. Infosys Infrastructure Operations

Optimization services ensure efficient, compliant, and agile infrastructure

operations across the enterprise.

Infrastructure refresh services enterprises find that their existing IT

infrastructure is for the most part, reactive and ill equipped to meet emerging

business needs. At Infosys, Infosys provide direction to the organizational

computing roadmap through broad infrastructure refresh services in specific

technology areas, enabling our clients to stay ahead in the technology curve.

Infosys BPO Finance and Accounting (F&A) practice:-

Where global scale meets domain expertise

Where smooth operation meets smart technology

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Where process metrics meets business value

With 11,300 professionals operating from 19 locations and servicing 64 clients, our

Finance and Accounting (F&A) practice can take charge of your most complex

processes. Our industry-leading performance has been acknowledged by analyst

firms, including being positioned in the Leaders Quadrant of the Magic Quadrant for

Finance and Accounting BPO.

Helping today's CFO create balance sheet potency and build tomorrow's

enterprise

Committed to go beyond operational outcomes, Infosys deliver measurable business

value for chief financial officers (CFOs) across geographies and industries. Infosys

support the CFO community by:

Rationalizing costs while achieving performance and profitability

Mitigating risk and ensuring regulatory compliance

Realizing best-in-class operations

Identifying investments for future growth

Infosys deliver business value:-

Infosys have the capability and commitment to implement an outsourced delivery

model that is innovation-focused and takes an end-to-end enterprise view. Infosys

help realize your vision of creating a stable F&A function with innovative, compliant

and transparent accounting practices. Our capabilities and services are underpinned by

our Business Value Realization (BVR) Framework, which drives a financial structure

that is agile, metrics-driven, and connected with your enterprise.

Customer Services Outsourcing:-

Aligning Global Sourcing with the Customer's Goals:-

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Flat World companies can sustain their competitiveness by evaluating global sourcing

strategies with service providers. Customers and service providers need to focus on

strategic imperatives across each phase of the sourcing.

BPO value beyond bottom-line savings: Forbes Insights survey finding. Global

companies seek a value-based approach to business process outsourcing, according to

the results of a survey conducted by Forbes Insights in association with Infosys BPO.

Infosys BPO Sourcing and Procurement Practice:-

Overview:-

The Infosys BPO Sourcing and Procurement Practice is guided by a single mantra– to

help clients Infosys their third-party spend and optimize procurement operations by

‘doing more with less’. Infosys achieve this by delivering transformative solutions,

either large scale or targeted. At the core of our solutions is our proprietary platform

Infosys Procure Edge™.

Over the years, Infosys have amassed an Infosysalth of global supply market

knowledge and built a 1,600-strong team working from delivery centers spread across

23 countries. Our experts help drive procurement strategic transformation and spend

reduction initiatives that help our clients save more than US$200 million every year.

Accolades:

Infosys BPO Positioned as a Leader in Everest Group’s 2013 Procurement

Outsourcing PEAK Matrix™

HFS Blueprint positions Infosys BPO in the winner’s circle for S&P services

Infosys Portland Group wins award for strategic contribution to procurement

Rio Tinto-Infosys build outsourcing partnership in the mining sector to solve

procurement labor shortages

Challenges and opportunities:-

The procurement function has transformed to become more strategic over the years.

Today, it delivers significant business value through strategic sourcing and spend

management, but there remain challenges such as:

High cost of service delivery

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Paucity of strategic sourcing skills, domain and category expertise

Lack of measures to deal with economic shocks and market volatility

Infosys, opportunities are also aplenty. Infosys combine the right people and

expertise, efficient processes and technologies, to deliver the most effective outcomes.

Infosys offer capability optimization through usage of offshore resources, leveraging

category expertise, using fit-for-purpose processes, and an operating model that is

scalable, with Infosys fixed costs.

As a specialist S&P services provider, our solutions focus on delivering long term

sustainable value. They are underpinned by proprietary category management tools,

deep domain and industry expertise, and change management tools. Infosys take full

responsibility of affecting procurement process improvements that are measured

through our proprietary process progression model (PPM) and implemented using our

value relationship methodology (VRM). With Infosys S&P solutions, you get:

A global network of category management and strategic sourcing expertise

Proven delivery model that enables operational sourcing and tactical buying

A help desk with multiple language support and procurement service centers

Industry Offerings Digital Marketing Services:-

Digital Marketing Services is a bundle of configurable services that equip marketers

and agencies to streamline content development and unify digital data collection and

assimilation. Further, Digital Marketing Services enable provision of tools and core

processes that facilitate development of content and new initiatives across multiple

digital channels.

Thus, Digital Marketing Services help enterprises gain lasting competitive advantage

with creation of smart and flexible digital marketing ecosystems.

Digital Marketing Services consists of three configurable tiers:

Specialized Marketing Services:-

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Specialized Marketing Services help enterprises establish effective dialogue with

customers. Client management capabilities such as holistic digital strategy, brand

planning, marketing campaign design, channel selection / utilization, brand agency

liaison, audience engagement and conversion techniques encompass specialized

service offerings. Through this tier, Digital Marketing Services offers multi-faceted

capability combined with the expertise of global IT services for deadline-driven

marketing realities. This capability forms a critical element of Digital Marketing

Services, particularly, for implementation of decoupling strategy and ensuring its

success in organizations.

Production Services:-

Production Services help enterprises develop simple and predictable marketing

operations. It comprises core functions designed to support development, testing /

validation and delivery / release of assets to the required channels. In addition to the

core function, this tier also includes service management and quality management

functions essential for seamless operation and innovation with new channels, tools

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and process capabilities. This service tier enables consolidation and standardization of

global marketing operations and drives operational excellence and cost reduction.

Digital Marketing platform:-

Digital Marketing Platform offers a simple-to-use, rentable platform for delivery of

digital services. It is an operating system that integrates all of the above mentioned

services. It supports end-to-end marketing operations, starting with brief creation for

campaigns to production of digital assets / properties, campaign execution and

analytics. The platform is highly modular and enables marketing organizations to

control, simplify and vastly quicken the process of deploying and managing global

digital content and media. This tier adds significant automation to the marketing

process and helps in capturing knowledge, knowledge management, and ensuring

high-quality delivery of services.

Infosys approach:-

Infosys Digital Marketing Services helps marketers effectively curb inflation in

marketing spend. Infosys employ three cost-effective strategies that positively impact

shareholder value. These include:

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Decoupling creative and production activities:-

The digital marketing process comprises two distinct stages – the creative

stage associated with designing compelling marketing messages and digital

assets; and the production stage focusing on assembly, validation, delivery,

recording, and analysis of audience response. The marketing team can separate

the creative and production tasks and leverage the decoupling tactic to realize

significant cost savings and optimize marketing budgets.

Standardization of global marketing operations

Standardization of marketing operation by adoption of a centralized

production unit enables process harmonization, improves consistency and

quality of work, and minimizes administrative and management overheads,

along with touch points for different stakeholders. Leveraging a centralized

team for production activities helps in achieving operational efficiency.

Adoption of automation tools

High volume brand teams with global footprints gain significantly by

leveraging automation tools that reduce time to market, increase asset reuse,

improve compliance, and provide better visibility into the entire marketing

process.

4 p’s of marketing of Infosys:-

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Product:-

The Product aspects of marketing deal with the specifications of the services, and how

it relates to the end- user’s needs and wants. The scope of a product generally includes

supporting elements such as warranties, guarantees and support.

Price: -

The pricing decision is one of the most critical decisions. Software pricing has been

concentrated the internal business objectives of vendors such as costs, specified,

margins, and the competition.

Place:-

In service place refers to location and use of distribution channels. It is referring to the

channel by which a service is sold (e.g. online vs. retail), which geographic region or

industry, to which segment (young adults, families, business people), etc. also

referring to how the environment in which the product is sold and can affect sales.

Promotion:-

Over here, services and project consulting is through contract or agreement b Infosys

the parties and promotions are carried out only for the particular client selected as

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upgrading and extended service for a particular period etc. This includes advertising,

sales promotion, publicity and personal selling. Branding refers to the various

methods of promoting the product, brand or company.

Financial Analysis of Infosys:-

Table No. 1 Shows Net Profit Ratio of Infosys Company Ltd.

Years Net Profit Ratio (%)

2008-2009 27.52

2009-2010 26.36

2010-2011 24.28

2011-2012 25.60

2012-2013 23.38

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

21

22

23

24

25

26

27

28

Net Profit Ratio (%)

Net Profit Ratio (%)

Interpretation:-

In table no. 1 shows the net profit ratio of 2008-09 is 27.52% and it will be

continuously decrease in 2010-11 and in 2011-12 the net profit ratio is 25.60% and in

2012-13 it will be decrease and the net profit ratio is 23.38%.

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Table No. 2 Shows Current Ratio of Infosys Company Ltd.

Years Current ratio

2008-2009 4.71

2009-2010 4.28

2010-2011 5.34

2011-2012 4.91

2012-2013 4.75

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

0

1

2

3

4

5

6

Current ratio

Current ratio

Interpretation:-

In table no. 2 shows the current ratio of 2008-09 is 4.71 and it will be decrease in

2009-10 is 4.28.In 2010-11 the current ratio is 5.34 and it will be continuously

decreased in 2012-13 is 4.75.

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Table No. 3 Shows Liquid Ratio of Infosys Company Ltd.

Years Liquid Ratio

2008-2009 4.67

2009-2010 4.20

2010-2011 5.28

2011-2012 4.88

2012-2013 4.69

2008-2009 2009-2010 2010-2011 2011-2012 2012-20130

1

2

3

4

5

6

Liquid Ratio

Liquid Ratio

Interpretation:-

In Table no. 3 shows the liquid ratio of 2008-09 is 4.67 and it will be decreased in

2009-10 is 4.20. In 2010-11 the liquid ratio will be increased the ratio is 5.28 and it

will be continuously decreased in 2012-13 is 4.69.

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Table No. 4 Shows Earning Per Share Ratio of Infosys

Company Ltd.

Years Earning Per Share Ratio

2008-2009 101.58

2009-2010 101.13

2010-2011 112.22

2011-2012 147.50

2012-2013 158.75

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

020406080

100120140160180

Earning Per Share Ratio

Earning Per Share Ra-tio

Interpretation:-

In Table no. 4 the earning per ratio of 2008-09 is 101.58 and in 2009-10 is 101.13 it

will be increased in 2010-11 is 112.22 and it will be continuously increase in 2012-13

is 158.75.

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SWOT Analysis of Infosys:-

1. Strengths:-

Infosys has strong brand recognition in the IT industry in India and abroad. It was the

first Indian company to list on a US Stock Exchange. It is ranked among the 50 most

respected countries in the world by Reputation Institute’s Global Pulse 2009. It has

also been voted most admired Indian company in the Wall Street Journal Asia since

2000. It has been consistently voted as the “Best Employer” in India. It benchmarks

its services against internationally recognized quality standards including CMM level

5, ISO 9001-2000. Infosys also ranked 32nd globally in the most innovative

companies around the world survey conducted by Business Infosys joined with The

Boston Consulting Group. It was also recognized in a number of other categories

including corporate governance, creation of shareholder value, corporate social

responsibility and innovation. Infosys has used these awards and quality certifications

effectively in their marketing campaigns and advertisements. The strong brand

identity has definitely helped Infosys in attracting high quality employees as Infosys

as new clients.

One of Infosys’ key strengths has been its ability to add new business offerings and

mould itself to suit changing market and customer requirements. It has added services

such as independent software testing and enterprise applications to its offerings and

re-organized itself along the verticals or industries of its clients. This has enabled

Infosys to gain superior expertise and knowledge within the vertical. Infosys uses this

industry-specific expertise to publish case studies, white papers and client

testimonials in recognized journals and magazines such as Harvard Business Review.

Client testimonials are also published on its Infosys site, which help to further market

its credibility, knowledge and customer focus.

Infosys also has a very strong corporate culture. Infosys management focuses on

nurturing a “family-oriented” culture where each employee is called “Infoscion”

(Infosys family member) which breeds loyalty and motivation in employees. Their

advertisements for employee recruitment often carry personal testimonials by Infosys

employees talking about their experience and excitement about working for India’s

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best software company in a challenging environment for big Fortune 500 clients,

which is a good marketing tactic for attracting enthusiastic engineers who have just

passed out of college and are eager to join to workforce.

2. Weaknesses:-

Although Infosys attracts some of the best talent, it has a problem retaining the talent

due to the low compensation structures. Infosys faces the highest attrition rate of 16%

in the Indian software industry. These attrition numbers are thrice as much as the

general industry rate. With an increasing number of international firms such as IBM,

Microsoft, Accenture, and Deloitte competing with Infosys for hiring from the same

pool of software engineering professionals, the gap between the demand and

availability of skilled manpower in India and abroad is likely to increase further. The

high attrition rate and low compensation packages affect Infosys’ marketing strategy

to attract new and lateral talent. Clients are also concerned about losing key people

who are working on their projects. Infosys will need to take efforts to retain

employees such as hike in compensation structure and increase lateral hiring.

3. Opportunities:-

Infosys has traditionally been averse to acquisitions, held its premium pricing strategy

and focused on its core IT enabled services business. However, the recent changes in

the corporate leadership in 2011 and slowdown in growth have prompted a strategic

shift towards global expansion and moving up the value chain with consulting and

technology partnership. Infosys recently acquired Zurich-based Lodestone

Management Consultancy, which gives Infosys a profitable and strategic SAP

customer base. Infosys has been successfully marketing the newly added enterprise-

level technological skill set to its existing customer base and becoming a strategic

business partner instead of simply being a service provider. In the past decade, it has

also been shifting its marketing strategy to increasingly offer platform and product

solutions coupled with superior service, which are geared towards providing much

more value to its clients as a “one-stop-shop” for all their IT needs, getting more

clients and delivering high value product and services in a cost-effective way.

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4. Threats:-

Infosys is competing globally with other Indian offshore technology services firms

such as TCS, Wipro, HCL Technologies, and Cognizant as wisely as international

consulting firms such as Accenture, Atos Origin, Cap Gemini and Deloitte for clients

as human resources. It also competes with divisions of large multinational technology

firms such as HP and IBM and software firms such as Oracle and SAP. Business

Process Outsourcing firms such as genpact and WNS Global services and in-house IT

departments of large corporations are also its competitors. Infosys provides a range of

proprietary products and support services that can be customized to suit the business

needs of its clients across multiple domains such as banking, retail and insurance as

described earlier. However, similar bespoke products and services are also provided

by its global competitors, so there is a higher threat of substitute products and services

with lower switching costs. Differentiating Infosys from its competitors as a high

quality and low-cost provider is increasingly becoming a marketing challenge for

Infosys, as other companies are following similar business strategies.

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Michael Porter’s of Infosys:-

1. Bargaining Power Of Suppliers:-

Due to slow down the jobs-cut, the layoffs and bleak IT outlook.

Demand And Supply of Infosys professionals are no longer that favorable to

employees.

Avability of vast talent pool-fresher’s and experienced.

Switching Costs

2. Bargaining Power of Buyers:-

Infosys resulting in high competition

Size of Buyers

Volume Purchased

Threats of backward integration

3. Threats of new entrants:-

Barriers to entry

Economies of scale

Capital requirement(finance required for business operations, cost of entry)

MNCs are ramping up capacity and employee strength

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4. Threats of substitute:-

Levels of brand loyalty

Buyers propensity to substitute(based on comparison of benefits ,features,

price & availability of information)

The quality of a product being same

5. Rivalry among existing competitors:-

Number of competitors

Infosys growth rate

Fixed costs (e.g. investment in salaries, rent etc)

Product differentiation

Exit barriers

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Webliography

The information: A history, a theory, a flood

By James Gleick

www.wikipedia.com

www.IBEF.org

www.infoshine.com

www.infosys.com

www.moneycontrol.com

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