project 1 vogue

REBusinesswear.

R.E.BRachel Bomicino Merchandising

R.E.B

Table of Contents

Mission Statement

Mission Philosophy

Consumer Demographics

Consumer Psychographics

A day in the life

Digital Mood board

Style Numbering System

Model Line sheets

Costing Sheets

Planning Calendar

Unit Distribution

Floor Plans

Invoice

Key Code Sheets

Fixtures

Marketing Plan

Marketing Plan Calendar

Marketing Plan Budget

Press Kit

Ad for Trunk Show

Business Card

Bio

Model Line sheets

REBusinesswear offers high end luxurious garments for the conservative business man. The classic brand utilizes the finest fabrics to provide high end coats and business wear to the professional businessmen. Materials are exclusively sourced from Italy and Australia, crafted by the best seamstresses in the

United States. A confident, professional man who has achieved inner balance and is well disciplined is

definitely sporting our garments. Tailored for the conservative entrepreneur. We value our customers

professionalism and perseverance. Both important qualities for men. Valuing both, with every purchase, 10% of the proceeds go to charities. These charitable foundations are founded on helping underprivileged

children grow in to leaders and influence all children to always have a creative spark.

Considering these children will be our future leaders.

R.E.B

Mission Statement

Mission Philosophy

REBusinesswear focuses on bringing high-end quality garments to men. Utilizing unique tailoring to fit each man perfectly and high

end fabrics. The company imports all materials from Australia and Italy, tailored by the best seamstresses in the states. We take pride in

designing the perfect garment for every man. We value perseverance and professionalism our men possess. Valuing both, 10% of proceeds go to charities to help inspire young children to chase their dreams and utilize their creativity. Perfectly and Conveniently located in the upper eastside of New York City. The boutique is located at 504 Park Ave, New York City. The collection will be sold in stores from

August 2015 to November 2015.

R.E.B

REBusinesswear Customer Demographics

Segmentation Types/Bases Illustrative Categories Geographic Segmentation Region All City Size 70,000 and over Population density Urban & suburban Climate All areas. Demographic Segmentation Age 35-50 Gender Male Household size 2 or more people Income 100,000 + Occupation Professional Education college graduate Sociocultural Segmentation Culture All Sub culture All Religion All National origin All Race All Social Class Upper-class, middle-class. Marital status Married Psychographics Achievers, professionals, disciplined.

REBusinesswear Customer Demographics

Affective and Cognitive Segmentation Degree of knowledge Expert. Benefits sought prestige Attitude Positive Behavioral Segmentation Brand loyalty Divided Store loyalty Divided Usage rate Heavy User status Current User Payment method Cash & Credit Card Media usage Newspapers and TV Usage situation Work & Home

REBusinesswear Customer Psychographics✤ Age? 35-50, Male entrepreneur.

✤ Occupation? Executive at a large corporation.

✤ Where do they live? New York City, Upper East Side.

✤ Life stage? Newly married to mid life, with 1 to 3 children.

✤ Education? College graduate, with a degree in Economics and International Business.

✤ Favorite Restaurants? Serafina, Flex Mussels, and Sarabeths.

✤ Magazines? Bloomberg Businessweek, Fortune, Entrepreneur and The New Yorker.

✤ Music? Rock.

✤ Favorite artists/ art movement? art deco

✤ Tech-savvy? Works in an environment that requires men to be tech savvy.

✤ Other designers/ brands ? Burberry, Giorgio Armani, Nike.

✤ Stores? Nordstrom, Saks, Neiman Marcus.

✤ Attitude toward shopping? Believing it is a necessary evil, he is focused on well made quality garments.

✤ Political Views? Not extremely right, but more in the right side of the spectrum.

✤ Hobbies? Running, Golfing, watching sports, reading local news, enjoys going out to eat with his family and friends.

A Day in the Life.

✤ Wakes up around 4:30 in the morning.

✤ Enjoys the beautiful morning atmosphere, goes for a run through central park.

✤ Arrives back at his upper east side house where he then showers and gets dressed for work.

✤ Enjoys a black cup of coffee, eats breakfast and reads the news paper.

✤ Once he is finished with breakfast and his coffee he then goes to work at the firm.

✤ He attends meetings, talks with potential investors and communicates with employees.

✤ For lunch he may enjoy food from one of his favorite restaurants, Flex Mussels.

✤ After work, he picks up his teenage daughter from her private school.

✤ Then proceeds to drop her off at dance practice, afterward he goes to the local golf course to play a round of golf.

✤ After playing some golf with colleagues he returns home.

✤ Once both his wife and daughter are home they enjoy a relaxing meal at Serafina’s an italian restaurant close by.

✤ Later in the evening he enjoys catching up on the news and sports (his favorite teams being the yankees and the rangers.)

REBusinesswear Mood Board.

Style Numbering System

STYLE NUMBERING SYSTEM

1 YEAR

1 2015

2 SEASON

A FALL

3 CLASS

1 TOPS

2 BOTTOMS

3 OUTERWEAR

4 SUB CLASS

1 TOPS

1 BUTTON DOWN

2 SWEATER

3 CARDIGAN

4 V-NECK

2 BOTTOMS

1 JEANS

2 CHINOS

3 TROUSERS

3 OUTERWEAR

1 BLAZER

2 JACKET

3 VEST

4 COAT

5 COLOR

1 BLACK

2 WHITE

3 CLARET/MARROON

4 OLIVE GREEN

5 IVORY

6 KHAKI

7 NAVY

6 FABRICATION

1 COTTON

2 COTTON/WOOL

3 WOOL

4 LEATHER

5 CASHMERE

6 WOOL/MOHAIR

7 LAMBSKIN

8 DENIM

7 SIZE

1 EXTRA SMALL

2 SMALL

3 MEDIUM

4 LARGE

5 EXTRA LARGE

6 28

7 29

8 30

9 31

A 32

B 33

C 34

D 36

E 38

F 40

EXAMPLE: 1A12353

1 2015

2 FALL

3 TOPS

4 SWEATER

5 CLARET

6 CASHMERE

7 MEDIUM

REBusinesswear Model Line Sheets

R.E.B

01

Oxford

Button down oxford top, in claret.

XS-XL

Style Number: 1A11313

$172.00

Available in colors:

01

Sweater

Cashmere sweater in ivory.

XS-XL


$638.00


01

Cardigan

Button down cardigan in black.

XS-XL


$396.00


01

V-Neck

V-neck tee shirt, in white.

XS-XL


$102.00

Available in Colors

01

Chinos

Black chino business pants.

Size: 28-40


$281.00


01

Trousers

Navy trouser business pants.

Size: 28-40


$282.00

Available in Colors

01

Denim

Denim jeans in ivory.

Size: 28-40


$282.00


01

Blazer

Buttoned blazer in olive green.

XS-XL


$547.00

Available in Colors

01

Jacket

Three buttoned trench coat in khaki.

XS-XL


$863.00


01

Leather Jacket

Zipped up leather jacket in black.

XS-XL


$860.00


01

Vest

Buttoned up vest in black.

XS-XL


$282.00


COST DEVELOPMENT

DATE: 9/29/2014 STYLE #: 1A11313_________ _________DESCRIPTION: Button down oxford top in claret. SEASON: Fall 2015

WHOLESALE PRICE: $85.76:SIZE RANGE: XS-XL COLORS: Claret, Olive Green, Ivory, Black RETAIL PRICE: $172.00

1. MATERIAL YARDS PRICE AMOUNT SKETCHCotton 1.875 $20.00 $37.50

INTERFACING ( LINING )

TOTAL MATERIAL COST $37.50

2. TRIMMINGS QUANT. PRICE AMOUNT

BUTTONS 3 $0.15 $0.45 BELTS LABELS 2 $0.10 $0.20 FUSING 5 $0.05 $0.30

TOTAL TRIMMINGS COST $0.95

3. LABOR AMOUNT CUTTING $1.00 LABOR $1.90 MARKING/GRADING $0.38 PAYROLL TAXES & HEALTH FUND $0.75 TRUCKING $0.40

TOTAL LABOR COST $4.43

3. TOTAL COST $42.88

Costing Sheets

COST DEVELOPMENT

DATE: 9.29.2014 STYLE #: 1A12553_________ _________DESCRIPTION: Cashmere sweater in ivory. SEASON: Fall 2015

WHOLESALE PRICE: $318.64:SIZE RANGE: XS-XL Colors: Claret, Olive green, Ivory, Black, Navy RETAIL PRICE: $638.00

1. MATERIAL YARDS PRICE AMOUNT SKETCHCashmere 1.875 $82.50 $154.69




BUTTONS BELTS LABELS 2 $0.10 $0.20 FUSING





Costing Sheets

COST DEVELOPMENT

DATE:9.29.2014 STYLE #: 1A13132_________ _________DESCRIPTION: Button down cardigan in black. SEASON: Fall 2015

WHOLESALE PRICE: $197.66:SIZE RANGE: XS-XL COLORS: Claret, Olive green, Ivory, Black RETAIL PRICE: $396.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH100% Wool 1.875 $50.00 $93.75




BUTTONS 3 $0.15 $0.45 BELTS LABELS 2 $0.10 $0.20 FUSING





REMARKS: MATERIAL SWATCH

Costing Sheets

COST DEVELOPMENT

DATE: 9.29.2014 STYLE #: 1A15312_________ _________DESCRIPTION: V-neck tee shirt in white. SEASON: Fall 2015

WHOLESALE PRICE: $51.04:SIZE RANGE: XS-XL COLORS: Claret, Olive green, Ivory, Black, White RETAIL PRICE: $102.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH100% Cotton 1.125 $20.00 $22.50




BUTTONS BELTS LABELS 2 $0.10 $0.20 FUSING





Costing Sheets

COST DEVELOPMENT

DATE: 9.29.2014 STYLE #: 1A22128_________ _________DESCRIPTION: Black chino business pants. SEASON: Fall 2015

WHOLESALE PRICE: $140.56:SIZE RANGE: 28-40 COLORS: Black, Navy, Ivory RETAIL PRICE: $281.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH50% Cotton, 50% Wool 2.625 $25.00 $65.63





ZIPPER 1 $0.21 $0.21





REMARKS: MATERIAL SWATCH

Costing Sheets

COST DEVELOPMENT

DATE: 9.29.2014 STYLE #: 1A23A28_________ _________DESCRIPTION: Navy trouser business pants. SEASON: Fall 2015

WHOLESALE PRICE: $140.94:SIZE RANGE: XS-XL COLORS: Black, Navy, Ivory RETAIL PRICE: $282.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH50% Wool, 50% Cotton 2.625 $25.00 $65.63





Zipper 1 $0.21 $0.21





Costing Sheets

COST DEVELOPMENT

DATE: 9.29.2014 STYLE #: 1A21686_________ _________DESCRIPTION: Denim blue jeans. SEASON: Fall 2015

WHOLESALE PRICE: $114.06:SIZE RANGE: 28-40 COLORS: Black, Navy, Ivory RETAIL PRICE: $228.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH100% Denim 2.625 $20.00 $52.50





ZIPPER 1 $0.21 $0.21





Costing Sheets

COST DEVELOPMENT

DATE: 9.29.2014 STYLE #: 1A31331_________ _________DESCRIPTION: Buttoned blazer in olive green. SEASON:Fall 2015

WHOLESALE PRICE: $273.54:SIZE RANGE: XS-XL COLORS: Claret, Olive green, Black, Navy RETAIL PRICE: $547.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH100% wool 2.625 $50.00 $131.25

INTERFACING ( LINING ) 0.6 $1.55 $0.97








Costing Sheets

COST DEVELOPMENT

DATE: 9.29.2014 STYLE #: 1A34661_________ _________DESCRIPTION: Three buttoned trench coat in khaki. SEASON: Fall 2015

WHOLESALE PRICE: $431.64:SIZE RANGE: XS-XL COLORS: Black, Khaki, Navy, Claret RETAIL PRICE: $863.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH50% Wool, 50% Mohair 2.625 $80.00 $210.00









Costing Sheets

COST DEVELOPMENT

DATE: 9.29.2014 STYLE #:1A32141_________ _________DESCRIPTION: Zipped up black leather jacket. SEASON: Fall 2015

WHOLESALE PRICE: $430.24:SIZE RANGE: XS-XL COLORS: Black RETAIL PRICE: $860.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH100% Leather 2.625 $80.00 $210.00




BUTTONS BELTS LABELS 2 $0.10 $0.20 FUSING 4 $0.05 $0.20

ZIPPER 1 $0.21 $0.21





Costing Sheets

COST DEVELOPMENT

DATE:9.29.2014 STYLE #:1A33173_________ _________DESCRIPTION: Buttoned up vest in Black. SEASON: Fall 2015

WHOLESALE PRICE: $141.38:SIZE RANGE: XS-XL COLORS: Black, Olive green, Navy, Claret RETAIL PRICE: $282.00

1. MATERIAL YARDS PRICE AMOUNT SKETCH50% Cotton, 50% Wool 2.625 $25.00 $65.63









Costing Sheets

Planning CalendarFASHION MERCHANDISING PLANNING CALENDAR

SEASON/YEAR: FALL 2015 IN-STORE DELIVERY: JULY-AUG.

MONTH OCT. NOV. DEC. JAN. FEB. March April May June July AUG. SEPT.STEP 1 Research

market,packaging &scents

STEP 2 Begin todesign &sketch

STEP 3 Swatch &begin to make samples

STEP 4 Earlyproduction,retail ordersplaced

STEP 5 Majorproduction begins

STEP 6 Major productioncontinued…

STEP 7 Major production…in-storepromotions

STEP 8 Shippingperiod,in-storepromotions

STEP 9 Shippingperiod,in-storepromotions

STEP 10 Shippingcontinued…

STEP 11 Storeset up

STEP 12 Track retailselling, planfor nextseason

Unit Distribution

UNIT DISTRIBUTION PLAN

VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASON

R.E.B. May 2015 August 1, 2015 R.E.B. Fall 2015

X NEW ORDER SHIPPED: X ORDINARY

SIZE

STYLE # DESCRIPTION COLOR X-SmallSmall Medium LargeX-LargeTOTAL UNITS WHOLESALERETAIL TOTAL WHOLESALETOTAL RETAIL

1A11111 Oxford Blouse Black 12 12 $85.76 $172.00 $1,029.12 $2,064.00




1A11115 Oxford Blouse Black 10 10 $85.76 $172.00 $857.60 $1,720.00

1A11211 Oxford Blouse White 16 16 $85.76 $172.00 $1,372.16 $2,752.00





1A11311 Oxford Blouse Claret 8 8 $85.76 $172.00 $686.08 $1,376.00


1A11313 Oxford Blouse Claret 14 14 $85.76 $172.00 $1,200.64 $2,408.00

1A11314 Oxford Blouse Claret 14 14 $85.76 $172.00 $1,200.64 $2,408.00


1A11411 Oxford BlouseOlive Green 8 8 $85.76 $172.00 $686.08 $1,376.00


1A11413 Oxford BlouseOlive Green 14 14 $85.76 $172.00 $1,200.64 $2,408.00

1A11414 Oxford BlouseOlive Green 14 14 $85.76 $172.00 $1,200.64 $2,408.00


1A11511 Oxford Blouse Ivory 12 12 $85.76 $172.00 $1,029.12 $2,064.00




1A11515 Oxford Blouse Ivory 10 10 $85.76 $172.00 $857.60 $1,720.00

1A12151 Cashmere Sweater Black 13 13 $318.64 $638.00 $4,142.32 $8,294.00





1A12351 Cashmere Sweater Claret 12 12 $318.64 $638.00 $3,823.68 $7,656.00





1A12451 Cashmere Sweater Olive Green 14 14 $318.64 $638.00 $4,460.96 $8,932.00





1A12551 Cashmere Sweater Ivory 15 15 $318.64 $638.00 $4,779.60 $9,570.00





1A12751 Cashmere Sweater Navy 15 15 $318.64 $638.00 $4,779.60 $9,570.00









SIZE

STYLE # DESCRIPTION COLOR X-Small Small Medium Large X-Large TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL

1A13131 Buttoned Cardigan Black 14 14 $197.66 $396.00 $2,767.24 $5,544.00





1A13331 Buttoned Cardigan Claret 10 10 $197.66 $396.00 $1,976.60 $3,960.00





1A13431 Buttoned Cardigan Olive Green 8 8 $197.66 $396.00 $1,581.28 $3,168.00





1A13531 Buttoned Cardigan Ivory 14 14 $197.66 $396.00 $2,767.24 $5,544.00









SIZE


1A14111 V-neck Black 10 10 $51.04 $102.00 $510.40 $1,020.00

1A14112 V-neck Black 10 10 $51.04 $102.00 $510.40 $1,020.00

1A14113 V-neck Black 12 12 $51.04 $102.00 $612.48 $1,224.00

1A14114 V-neck Black 12 12 $51.04 $102.00 $612.48 $1,224.00

1A14115 V-neck Black 10 10 $51.04 $102.00 $510.40 $1,020.00

1A14211 V-neck White 12 12 $51.04 $102.00 $612.48 $1,224.00

1A14212 V-neck White 12 12 $51.04 $102.00 $612.48 $1,224.00

1A14213 V-neck White 14 14 $51.04 $102.00 $714.56 $1,428.00

1A14214 V-neck White 14 14 $51.04 $102.00 $714.56 $1,428.00

1A14215 V-neck White 10 10 $51.04 $102.00 $510.40 $1,020.00

1A14311 V-neck Claret 8 8 $51.04 $102.00 $408.32 $816.00

1A14312 V-neck Claret 8 8 $51.04 $102.00 $408.32 $816.00

1A14313 V-neck Claret 10 10 $51.04 $102.00 $510.40 $1,020.00

1A14314 V-neck Claret 9 9 $51.04 $102.00 $459.36 $918.00

1A14315 V-neck Claret 8 8 $51.04 $102.00 $408.32 $816.00

1A14411 V-neck Olive Green 8 8 $51.04 $102.00 $408.32 $816.00


1A14413 V-neck Olive Green 10 10 $51.04 $102.00 $510.40 $1,020.00



1A14511 V-neck Ivory 12 12 $51.04 $102.00 $612.48 $1,224.00

1A14512 V-neck Ivory 12 12 $51.04 $102.00 $612.48 $1,224.00

1A14513 V-neck Ivory 14 14 $51.04 $102.00 $714.56 $1,428.00

1A14514 V-neck Ivory 14 14 $51.04 $102.00 $714.56 $1,428.00

1A14515 V-neck Ivory 10 10 $51.04 $102.00 $510.40 $1,020.00





SIZE


1A31131 Buttoned Blazer Black 10 10 $273.54 $547.00 $2,735.40 $5,470.00





1A31331 Buttoned Blazer Claret 7 7 $273.54 $547.00 $1,914.78 $3,829.00





1A31431 Buttoned Blazer Olive Green 7 7 $273.54 $547.00 $1,914.78 $3,829.00





1A31731 Buttoned Blazer Navy 10 10 $273.54 $547.00 $2,735.40 $5,470.00









SIZE


1A34161 Trench Coat Black 6 6 $431.64 $863.00 $2,589.84 $5,178.00





1A34361 Trench Coat Claret 6 6 $431.64 $863.00 $2,589.84 $5,178.00





1A34661 Trench Coat Khaki 12 12 $431.64 $863.00 $5,179.68 $10,356.00





1A34761 Trench Coat Navy 12 12 $431.64 $863.00 $5,179.68 $10,356.00





1A32141 Leather Jacket Black 8 8 $430.24 $860.00 $3,441.92 $6,880.00









SIZE


1A33171 Buttoned Vest Black 8 8 $141.38 $282.00 $1,131.04 $2,256.00





1A33371 Buttoned Vest Claret 6 6 $141.38 $282.00 $848.28 $1,692.00





1A33471 Buttoned Vest Olive Green 6 6 $141.38 $282.00 $848.28 $1,692.00





1A33771 Buttoned Vest Navy 10 10 $141.38 $282.00 $1,413.80 $2,820.00









SIZE


GRAND TOTAL 1824 $395,073.18 $790,516.00





SIZE

STYLE # DESCRIPTION COLOR 28 29 30 31 32 33 34 36 38 40 TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALETOTAL RETAIL

1A22126 Chinos Black 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A22127 Chinos Black 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A22128 Chinos Black 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A22129 Chinos Black 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A2212A Chinos Black 18 18 $140.56 $281.00 $2,530.08 $5,058.00

1A2212B Chinos Black 18 18 $140.56 $281.00 $2,530.08 $5,058.00

1A2212C Chinos Black 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A2212D Chinos Black 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A2212E Chinos Black 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A2212F Chinos Black 12 12 $140.56 $281.00 $1,686.72 $3,372.00

1A22626 Chinos Khaki 4 4 $140.56 $281.00 $562.24 $1,124.00

1A22627 Chinos Khaki 4 4 $140.56 $281.00 $562.24 $1,124.00

1A22628 Chinos Khaki 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A22629 Chinos Khaki 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A2262A Chinos Khaki 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A2262B Chinos Khaki 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A2262C Chinos Khaki 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A2262D Chinos Khaki 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A2262E Chinos Khaki 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A2262F Chinos Khaki 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A22726 Chinos Navy 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A22727 Chinos Navy 8 8 $140.56 $281.00 $1,124.48 $2,248.00

1A22728 Chinos Navy 20 20 $140.56 $281.00 $2,811.20 $5,620.00

1A22729 Chinos Navy 20 20 $140.56 $281.00 $2,811.20 $5,620.00

1A2272A Chinos Navy 21 21 $140.56 $281.00 $2,951.76 $5,901.00

1A2272B Chinos Navy 21 21 $140.56 $281.00 $2,951.76 $5,901.00

1A2272C Chinos Navy 20 20 $140.56 $281.00 $2,811.20 $5,620.00

1A2272D Chinos Navy 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A2272E Chinos Navy 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A2272F Chinos Navy 16 16 $140.56 $281.00 $2,248.96 $4,496.00

1A23126 Trousers Black 12 12 $140.94 $282.00 $1,691.28 $3,384.00

1A23127 Trousers Black 12 12 $140.94 $282.00 $1,691.28 $3,384.00

1A23128 Trousers Black 18 18 $140.94 $282.00 $2,536.92 $5,076.00

1A23129 Trousers Black 18 18 $140.94 $282.00 $2,536.92 $5,076.00

1A2312A Trousers Black 20 20 $140.94 $282.00 $2,818.80 $5,640.00

1A2312B Trousers Black 20 20 $140.94 $282.00 $2,818.80 $5,640.00

1A2312C Trousers Black 20 20 $140.94 $282.00 $2,818.80 $5,640.00

1A2312D Trousers Black 16 16 $140.94 $282.00 $2,255.04 $4,512.00

1A2312E Trousers Black 16 16 $140.94 $282.00 $2,255.04 $4,512.00

1A2312F Trousers Black 12 12 $140.94 $282.00 $1,691.28 $3,384.00

1A23626 Trousers Khaki 6 6 $140.94 $282.00 $845.64 $1,692.00

1A23627 Trousers Khaki 6 6 $140.94 $282.00 $845.64 $1,692.00

1A23628 Trousers Khaki 6 6 $140.94 $282.00 $845.64 $1,692.00

1A23629 Trousers Khaki 6 6 $140.94 $282.00 $845.64 $1,692.00

1A2362A Trousers Khaki 12 12 $140.94 $282.00 $1,691.28 $3,384.00

1A2362B Trousers Khaki 12 12 $140.94 $282.00 $1,691.28 $3,384.00

1A2362C Trousers Khaki 12 12 $140.94 $282.00 $1,691.28 $3,384.00

1A2362D Trousers Khaki 10 10 $140.94 $282.00 $1,409.40 $2,820.00

1A2362E Trousers Khaki 10 10 $140.94 $282.00 $1,409.40 $2,820.00

1A2362F Trousers Khaki 10 10 $140.94 $282.00 $1,409.40 $2,820.00

1A23726 Trousers Navy 9 9 $140.94 $282.00 $1,268.46 $2,538.00

1A23727 Trousers Navy 9 9 $140.94 $282.00 $1,268.46 $2,538.00

1A23728 Trousers Navy 12 12 $140.94 $282.00 $1,691.28 $3,384.00

1A23729 Trousers Navy 12 12 $140.94 $282.00 $1,691.28 $3,384.00

1A2372A Trousers Navy 18 18 $140.94 $282.00 $2,536.92 $5,076.00

1A2372B Trousers Navy 18 18 $140.94 $282.00 $2,536.92 $5,076.00

1A2372C Trousers Navy 18 18 $140.94 $282.00 $2,536.92 $5,076.00

1A2372D Trousers Navy 16 16 $140.94 $282.00 $2,255.04 $4,512.00

1A2372E Trousers Navy 16 16 $140.94 $282.00 $2,255.04 $4,512.00

1A2372F Trousers Navy 16 16 $140.94 $282.00 $2,255.04 $4,512.00



R.E.B May 2015 August 1, 2015 R.E.B Fall 2015


SIZE

STYLE # DESCRIPTION COLOR 28 29 30 31 32 33 34 36 38 40 TOTAL UNITS WHOLESALERETAIL TOTAL WHOLESALETOTAL RETAIL

1A21186 Denim Black 10 10 $114.06 $228.00 $1,140.60 $2,280.00

1A21187 Denim Black 10 10 $114.06 $228.00 $1,140.60 $2,280.00

1A21188 Denim Black 10 10 $114.06 $228.00 $1,140.60 $2,280.00

1A21189 Denim Black 12 12 $114.06 $228.00 $1,368.72 $2,736.00

1A2118A Denim Black 12 12 $114.06 $228.00 $1,368.72 $2,736.00

1A2118B Denim Black 14 14 $114.06 $228.00 $1,596.84 $3,192.00

1A2118C Denim Black 16 16 $114.06 $228.00 $1,824.96 $3,648.00

1A2118D Denim Black 16 16 $114.06 $228.00 $1,824.96 $3,648.00

1A2118E Denim Black 14 14 $114.06 $228.00 $1,596.84 $3,192.00

1A2118F Denim Black 12 12 $114.06 $228.00 $1,368.72 $2,736.00

1A21686 Denim Khaki 8 8 $114.06 $228.00 $912.48 $1,824.00

1A21687 Denim Khaki 8 8 $114.06 $228.00 $912.48 $1,824.00

1A21688 Denim Khaki 8 8 $114.06 $228.00 $912.48 $1,824.00

1A21689 Denim Khaki 8 8 $114.06 $228.00 $912.48 $1,824.00

1A2168A Denim Khaki 10 10 $114.06 $228.00 $1,140.60 $2,280.00

1A2168B Denim Khaki 10 10 $114.06 $228.00 $1,140.60 $2,280.00

1A2168C Denim Khaki 10 10 $114.06 $228.00 $1,140.60 $2,280.00

1A2168D Denim Khaki 8 8 $114.06 $228.00 $912.48 $1,824.00

1A2168E Denim Khaki 8 8 $114.06 $228.00 $912.48 $1,824.00

1A2168F Denim Khaki 8 8 $114.06 $228.00 $912.48 $1,824.00

1A21786 Denim Navy 14 14 $114.06 $228.00 $1,596.84 $3,192.00

1A21787 Denim Navy 14 14 $114.06 $228.00 $1,596.84 $3,192.00

1A21788 Denim Navy 14 14 $114.06 $228.00 $1,596.84 $3,192.00

1A21789 Denim Navy 16 16 $114.06 $228.00 $1,824.96 $3,648.00

1A2178A Denim Navy 16 16 $114.06 $228.00 $1,824.96 $3,648.00

1A2178B Denim Navy 18 18 $114.06 $228.00 $2,053.08 $4,104.00

1A2178C Denim Navy 18 18 $114.06 $228.00 $2,053.08 $4,104.00

1A2178D Denim Navy 14 14 $114.06 $228.00 $1,596.84 $3,192.00

1A2178E Denim Navy 14 14 $114.06 $228.00 $1,596.84 $3,192.00



R.E.B May 2015 August 1, 2015 R.E.B Fall 2015


SIZE

STYLE # DESCRIPTION COLOR 28 29 30 31 32 33 34 36 38 40 TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALETOTAL RETAIL

Total 1146 $151,958.00 $303,874.00

Grand Total 2970 $547,031.18 $1,094,390.00

Introductory floor plan

Beginning on hand: 3323 Units Sales: 40%

Ending on Hand: 1,993 Units

Clearance Floor Plan

Beginning on Hand: 3323 Units Sales 20%

Ending on hand: 2,658 Units

Maintenance Floor Plan

Beginning on hand: 3323

Sales: 40% Ending on Hand:

1,993 Units

INVOICE

Date Invoice #

11/2/15 15678

Bill To: Ship To:

R.E.Businesswear R.E.Businesswear

504 Park Avenue 120 N. Michigan Ave.

New York, New York 10022 Chicago, Illinois 60611

P.O. Number Terms Rep Ship Via F.O.B. Label/ Brand

4863 8/10 EOM 21 Truck Store R.E.B.

Quantity Style # Description Price Each Total Amount

12 1A11111 Black Oxford Blouse X-Small $78.00 $936.00

12 1A11112 Black Oxford Blouse Small $78.00 $936.00

14 1A11113 Black Oxford Blouse Medium $78.00 $1,092.00

14 1A11114 Black Oxford Blouse Large $78.00 $1,092.00

10 1A11115 Black Oxford Blouse X-Lage $78.00 $780.00

15 1A12751 Navy Cashmere Sweater X-Small $293.00 $4,395.00

15 1A12752 Navy Cashmere Sweater Small $293.00 $4,395.00

17 1A12753 Navy Cashmere Sweater Medium $293.00 $4,981.00

17 1A12754 Navy Cashmere Sweater Large $293.00 $4,981.00

14 1A12755 Navy Cashmere Sweater X-Large $293.00 $4,102.00

8 1A22726 Navy Chinos size 28 $129.00 $1,032.00




21 1A2272A Navy Chinos size 32 $129.00 $2,709.00

21 1A2272B Navy Chinos size 33 $129.00 $2,709.00

20 1A2272C Navy Chinos size 34 $129.00 $2,580.00

16 1A2272D Navy Chinos size 36 $129.00 $2,064.00

16 1A2272E Navy Chinos size 38 $129.00 $2,064.00

16 1A2272F Navy Chinos size 40 $129.00 $2,064.00

Grand Total $49,104.00

KEY CODE SHEETS

FIXTURE STYLE # DESCRIPTION # OF UNITS

P 1A31131 Buttoned Blazer 10










O 1A31431 Buttoned Blazer 7










R 1A12151 Cashmere Sweater 13










R 1A22126 Chinos 8

R 1A22127 Chinos 8

R 1A22128 Chinos 16

R 1A22129 Chinos 16

R 1A2212A Chinos 18

R 1A2212B Chinos 18

R 1A2212C Chinos 16

R 1A2212D Chinos 16

R 1A2212E Chinos 16

R 1A2212F Chinos 12

S 1A14111 V-Neck 10

S 1A14112 V-Neck 10

S 1A14113 V-Neck 12

S 1A14114 V-Neck 12

S 1A14115 V-Neck 10

S 1A14211 V-Neck 12

S 1A14212 V-Neck 12

S 1A14213 V-Neck 14

S 1A14214 V-Neck 14

S 1A14215 V-Neck 10

S 1A14311 V-Neck 8

S 1A14312 V-Neck 8

S 1A14313 V-Neck 10

S 1A14314 V-Neck 9

S 1A14315 V-Neck 8

S 1A14411 V-Neck 8

S 1A14412 V-Neck 8

S 1A14413 V-Neck 10

S 1A14414 V-Neck 9

S 1A14415 V-Neck 8

S 1A14511 V-Neck 12

S 1A14512 V-Neck 12

S 1A14513 V-Neck 14

S 1A14514 V-Neck 14

S 1A14515 V-Neck 10

T 1A13131 Buttoned Cardigan 14










U 1A13431 Buttoned Cardigan 8










V 1A12351 Cashmere Sweater 12









W 1A12455 Cashmere Sweater 14






N 1A33171 Buttoned Vest 8




















M 1A34161 Trench Coat 6










L 1A34661 Trench Coat 12










GRAND TOTAL 1532

FIXTURE STYLE # DESCRIPTION # OF UNITS

K 1A32141 Leather Jacket 8



J 1A32144 Leather Jacket 12

J 1A32145 Leather Jacket 8

I 1A11111 Oxford Blouse 12










H 1A11311 Oxford Blouse 8















G 1A23126 Trousers 12




G 1A2312A Trousers 20

G 1A2312B Trousers 20

G 1A2312C Trousers 20

G 1A2312D Trousers 16

G 1A2312E Trousers 16

G 1A2312F Trousers 12





F 1A2362A Trousers 12

F 1A2362B Trousers 12

F 1A2362C Trousers 12

F 1A2362D Trousers 10

F 1A2362E Trousers 10

F 1A2362F Trousers 10

F 1A23726 Trousers 9




F 1A2372A Trousers 18

F 1A2372B Trousers 18

F 1A2372C Trousers 18

F 1A2372D Trousers 16

F 1A2372E Trousers 16

F 1A2372F Trousers 16

E 1A21186 Denim 10

E 1A21187 Denim 10

E 1A21188 Denim 10

E 1A21189 Denim 12

E 1A2118A Denim 12

E 1A2118B Denim 14

E 1A2118C Denim 16

E 1A2118D Denim 16

E 1A2118E Denim 14

E 1A2118F Denim 12

E 1A21686 Denim 8

E 1A21687 Denim 8

E 1A21688 Denim 8

E 1A21689 Denim 8

E 1A2168A Denim 10

E 1A2168B Denim 10

E 1A2168C Denim 10

E 1A2168D Denim 8

E 1A2168E Denim 8

E 1A2168F Denim 8

E 1A21786 Denim 14

E 1A21787 Denim 14

E 1A21788 Denim 14

E 1A21789 Denim 16

E 1A2178A Denim 16

E 1A2178B Denim 18

E 1A2178C Denim 18

E 1A2178D Denim 14

E 1A2178E Denim 14

E 1A2178F Denim 6

D 1A22626 Chinos 4

D 1A22627 Chinos 4

D 1A22628 Chinos 8

D 1A22629 Chinos 8

D 1A2262A Chinos 16

D 1A2262B Chinos 16

D 1A2262C Chinos 8

D 1A2262D Chinos 8

D 1A2262E Chinos 8

D 1A2262F Chinos 8

D 1A22726 Chinos 8

D 1A22727 Chinos 8

D 1A22728 Chinos 20

D 1A22729 Chinos 20

D 1A2272A Chinos 21

D 1A2272B Chinos 21

D 1A2272C Chinos 20

D 1A2272D Chinos 16

D 1A2272E Chinos 16

D 1A2272F Chinos 16

GRAND TOTAL 1374

UNITS GRAND TOTAL 2,906

Fixtures.

6 by 3 bins for sweaters and button down. 14 by 12 bins for pants.

Fixtures: T, U, V, W, D, E, F, G

Shelving Unit.

Used for V-Neck Oxford Blouses Leather Jackets Trench Vest Blazers

Needs to be a larger fixture, in order to have enough room for each product. Fixtures: O,P,S,I,H,J,K,L,M,N

Six way T-Stand

Table fixture used for chino pants and cashmere sweater.

Will be using two table conjoined to add volume.

Fixture R.

Shelving and Table Unit

Marketing Plan

Marketing Plan Budget

✤Total Retail Sales: $1,299,024.00

✤% Marketing Budget: 5.0 %

✤Marketing Budget: $64,951

MARKETING PLAN

1 OBJECTIVE: Increase brand awareness by 6% by August 2016.

STRATEGY: Trunk Show

TACTICS: Pick product for show.

Choose date.

Choose event space

Create invites for show.

Send out invites.

Get space ready, provide food and drinks.

EVALUATION METHOD: Marketing team will keep track of how many people are at the event in June 2016, there must be at least 50 people.

2 OBJECTIVE: Increase brand followers by 8% by September 2016.

STRATEGY: Runway Show

TACTICS:Pick product for show.

Choose date.

Create fliers and VIP invites (photos and ad)

Contact newspapers, ad companies.

Send fliers to newspapers and send out VIP invites.

Pick space for show. Get space ready, provide refreshments.

Pick models. (call agencies, have fittings)

EVALUATION METHOD: Marketing manager will keep track of how many people attended the show in March 2016, there must be at least 100 people.

3 OBJECTIVE: Establish social media presence by at least having 20,000 followers by September 2016.

STRATEGY: Create online website, instagram, Facebook and twitter.

TACTICS:Choose website developer.

Develop website, work with team.

Buy a domain name,

Photograph and upload merchandise to site.

Create Instagram, Facebook and Twitter.

Establish creative hashtags to promote brand.

Promote on Facebook, Instagram, and twitter.

Launch website.

EVALUATION METHOD: Social Media manager will check all outlets by September 2016.

4 OBJECTIVE: Increase online and store sales by 5% by 2016.

STRATEGY: Have sale in stores and online.

TACTICS:Promote brand on website, social media sites.

Create coupons to increase sales.

Send out coupons via mail.

Send out coupons via email.

Distribute coupons in stores.

EVALUATION METHOD: Retail management team will check sales online and in stores and compare them from September 2015 to September 2016.

MARKETING PLAN

MARKETING PLAN

STRATEGY TACTICS PERSON RESPONSIBLE $ BUDGET COMPLETION DATE

1 Trunk Show Pick product for show. Product development. June 1st

Choose date. Marketing Manager. September 2nd

Choose event space. Marketing and Event Manager $10,000 August 1st

Create invites for show. Marketing manager. $1,000 June 15th

Send out invites. Marketing Manager $50 August 1st

Get space ready, provide food and drinks.Store Associates and Marketing Manager. $8,000 September 2nd

2 Runway show. Pick product for show. Product development January 15th

Choose date. Marketing manager March 20th

Create fliers and VIP invites (photos and ad) Marketing team, art directors. $2,000 January 20th

Contact newspapers, ad companies. Marketing manager January 24th

Send fliers to newspapers and send out VIP invites. Marketing manager $4,000 February 1st

Pick space for show. Get space ready, provide refreshments.

Marketing manager and sales associates. $19,326 January 17th

Pick models. (call agencies, have fittings) Executive team. $7,000 February 20th

3 Create online website. Choose website developer. Social media manager. $250 January 20th

Develop website, Facebook, Instagram and twitter.

Social media and marketing manager. $500 February 1st

Buy a domain name, Social media manager. $25 January 25th

Photograph and upload merchandise to site. Art director. $4,000 January 30th

Promote on Facebook, Instagram, and twitter. Marketing manager. $3,000February 2nd-September 1st

Launch website. Social media manager. February 1st

4Increase store and online sales by 5%. Promote brand on website, social media sites. Social Media manager. $3,000

February 2nd-September 1st

Create coupons to increase sales. Marketing Manager $600 May 20th, July 25th

send out coupons via mail. Marketing team. $1,000 May 24th, July 29th

Send out coupons via email. Marketing team. $600 May 26th, July 31st

Distribute coupons in stores. Sales associates. $600May 26th-31st, July

31-August 2nd

Press Kit.

For Imm

ediate Release

Jo

in t

he

R.

E.

B.

te

am

fo

r t

he

ir s

um

me

r t

ru

nk

sh

ow

on

Se

pt

em

be

r 2

nd

, 2

01

5 f

ro

m 5

pm

-1

0p

m.

Th

e b

ra

nd

wil

l b

e

sh

ow

ca

sin

g t

he

ir m

uc

h a

nt

icip

at

ed

Fa

ll

20

15

to

th

e

pu

bl

ic.

Al

lo

win

g s

ho

pp

er

s t

o v

iew

th

e n

ew

co

ll

ec

tio

n

be

fo

re

th

e l

au

nc

h in

st

or

es

fo

r f

al

l.

We

inv

ite

cu

st

om

er

s t

o v

iew

an

d f

am

ilia

riz

e t

he

ms

el

ve

s

wit

h t

he

br

an

ds

pr

od

uc

ts

. B

ra

nd

co

ns

ul

ta

nt

s w

ill

be

pr

es

en

t f

or

co

ns

um

er

s t

o a

sk

qu

es

tio

ns

, t

o l

ea

rn

mo

re

ab

ou

t t

he

pr

od

uc

ts

. T

his

wil

l b

e a

n e

nj

oy

ab

le

nig

ht

fo

r

co

ns

um

er

s.

Be

ve

ra

ge

s a

nd

sn

ac

ks

wil

l b

e p

ro

vid

ed

to

cu

st

om

er

s a

s w

el

l.

�1

Press Release Event For Im

mediate Release

Com

e join R.E.Businesswear showcase their new Fall 2015 collection.

Contact:

R.E.Businesswear

REB@gm

ail.com

T. 212.626.2397 F. 212.626.2398

504 Park Avenue New York, New York

Time: 5:00PM

-10:00PM

Advertisement: Trunk Show

REBusinesswear. Trunk Show.

June 2nd, 2016 504 Park Avenue,

New York, New York 10022 www.REBusinesswear.com

Come join us for this event.

Business Card.

R.E.B.

R.E.Businesswear [email protected] T. 212.626.2397 F. 212.626.2398

ww.REBusinesswear.com

01

Owners BioRachel Bomicino graduated from Columbia College in Chicago with a degree in Fashion Business. Starting she assisted a local designer, furthering her career. Advancing she accepted a job as a Brand Rep for a designer in New York. Relocating her to New York City. Furthering her design and business skills, Bomicino started her own brand. R.E.Businesswear established in January 2015.

She aspires to create a large brand loyalty and awareness. With her exquisite garments, R.E.B. only uses the finest textiles and fabrics from Australia and Italy. Handcrafted by the best seamstresses in the United States. R.E.Businesswear is durable and sufficient. The brand is timeless.

01

Oxford

Button down oxford top, in claret.

XS-XL


$172.00
