PARIS

By: Olivia Llagostera, Barbara Van Stigt, Patricia Lorente and Maria Eugenia Errobidarte

- Founded in 1892 by Arthur Baldwin Turnure.- Vogue is a fashion and lifestyle magazine.- Publishes writings on art, culture, politics, fashion, design and lifestyle.- Published in 16 countries + Latin America by Condé Nast Publications.- Vogue Paris has been publishing since 1920.- Creative Director 1995: Joan Juliet Buck- Creative Director Today: Carine Roitfiled. 

PARIS

PARIS

1995

Interests and hobbies: Meeting with friends, reading, beauty, fashion, architecture and design, art.

Lifestyle: Enjoy taking care of themselves, very self-conscious, knowing the latest beauty and fashion trends, very seductive women, elegant and chic Parisian women.

Where do they shop? Céline, Christian Louboutin, Yves Saint Laurent, Hermès, Chanel, Christian Dior, Christian Lacroix.

Age: 30-55

Gender: Female

Income: High income

Occupation: Housewives

TARGET

Seductive: 40’s inspired model.Feminine: Hot Pink.Women Orientated: Prêt-à-Porter in Fashion, Beauty and Jewellery.

Vogue and Prêt-à-Porter topics are in black, leaving the attention to Séduction 95 in white.

Photography: Mario TestinoCover: Carinne Roitfield

COVER

Fashion:- Retro 40’s inspiring the 90’s.- Seductive clothing.- Plastic inspiring Accessories.- Fashion Editorials.- Vogue’s Point of View.

INDEXDivided into 3 parts:

Beauty:- Health: Love Illness- Beauty Tips- Skincare Tips- Makeup Tips

Magazine: - Literature- Music- Theatre- Cinema- Design- Going Out- Art- Love- Seduction

MONTH’S ISSUE FOCUSES ON HOW TO SEDUCE WITH THE 5 SENSES.

ARTICLE: SÉDUCTION“How to put men in your pocket”.

Describing an independant woman who doesn’t need men other than for sex. But deep inside she’s hesitant and insecure.

Represents all women, target feels indentified.

Pink illustrations can represent any woman - identification.

Text takes shape of the body.

Different font sizes - attention.

Repetition: “What do I wear?”

ARTICLE: ARRIÈRE-PENSÉEArticle talking about perfumes: how they provoque and seduce.

No pictures - character to the writing.The story does not match the shapes.

ADVERTISING - Cosmetics: Lâncome, Estee Lauder, Clarins.

-Fashion: Loewe, Chloé, Louis Vuitton, Chanel.

Type of Customer:- 30-50 years old.- Luxury target.- Chic, graceful, femenine, seductive and secure woman.- Other shopping brands: YSL, Chanel, Hermés, Christian Lacroix.

Genre: Fashion - Luxury

Ideology:- Post-Feminist.- The model looks:

-Strong-Comfortable- Theres no man by her - she’s the focus point in the advert.

BACK COVER

Design:- “Celine” is at the bottom of the page: you first feel and see the essence of the label and then you read the brand.

Narrative:Dessert gives the feeling of solitude.

PARIS

2009

Interests and hobbies: Meeting with friends, reading, beauty, fashion, architecture and design, art, luxury, travel.

Lifestyle: Enjoy taking care of themselves, very self-conscious, knowing the latest beauty and fashion trends, fresh younger women who are updated on fashion trends.

Where do they shop? Marc Jacobs, Chloe, Jimmy Choo, Dolce & Gabanna but as well mix with high street brands.  

Age: 20-40

Gender: Female

Income: Middle-high income

Occupation: Everything – Anything – workers, students, housewives...

TARGET

Women Orietated: - Very fashion-forward.- The importance of Chanel to Vogue, Paris and Parisian style.

Spécial Coco Chanel:- A style that still influences today.

Attitude: - Powerful woman.- Wearing Chanel gives confidence and a certain image.

COVER

INDEX

ARTICLE: MANHATTAN by NIGHT- Vogue Paris introduces Alexander Wang as the new designer from NY to watch.- Interview talking about the “new” upcoming woman and how he is changing style.- It reveals his influences, inspirations, ideas and beliefs.

ARTICLE: MADEMOISELLE- History of Chanel.- Gabriel Chanel as a person.- Chanel’s inventions.- How Gabriel Chanel changed the way women dressed.- Elegance and Simplicity.

ADVERTISING

Cosmetics:- Estée Lauder- Kérastase- Chanel

Fashion:- Dolce & Gabanna- Marc Jacobs- Balmain- Lanvin- Tom Ford

Type of Customer:- 45+ years old.- Luxury target.- Women who care about their looks and skin care. - Other shopping brands: Praire, Clarins, Dior, Helen Rubinstein, Yves Saint Laurent.

Genre: Cosmetics - Luxury

Ideology:There’s no model, the actual cream is shown creating desire.- Chanel doesn’t need a model to prove the cream works.

BACK COVER

Design:- Product Description.- The layout of product and text creates rememberance and believe.

Narrative:Golden light and colour gives the feeling of luxury.

eco

ecoVOGUE eco:- The content will be focused on cities such as: London, New York, Paris, Milan, Tokyo, Madrid and Moscow.- To a wide target, interested in eco-friendly lifestyle.- It will have the following e.x. index: - Beauty - Cuisine - Home - Fashion - Technology

Interests and hobbies: Care for the environment, meeting with friends, reading, beauty, fashion, architecture and design, art, luxury, travel.

Lifestyle: Enjoy taking care of themselves, very self-conscious, fresh younger women who are updated on fashion trends. Prefer buying something good for the environment than latest fashion trend.

Where do they shop? Stella McCartney, ecological restaurants, cafes, beauty products, Armani.  

Age: Any age with interest in eco

Gender: Female

Income: Any income

Occupation: Everything – Anything – workers, students, housewives, etc…

TARGET

Core Naturality Orietated: - Natural Beauty- Core of Life- Spiritual

Gwyneth’s Green Tips:- Describing her spirit for life, and how making your life eco-friendly will not only benefit you but the environment.

Attitude: - Pure- Fresh- Real- Innocent

COVER

Ideology:- Nudity transmits real and the heart of matter.- Organic.

                   ex

eco

lonneke engel“how to organice

your life”

gwyneth’sgreen tips

save us,save the

earth

ADVERTISING

ARTICLE: ECO LOVE- Eco-friendly tips from the Vogue Eco team:

- Health care- Skin care- Homewear- Design- Cuisine- Fashion- Food