programme exit survey (pes) dis 2013 session (dpr)

Programme Exit Survey (PES)

Report

Diploma in Marketing - DPR

December 2013 Session

Politeknik Kota Kinabalu (PKK)

Sabah

RESEARCH COMMITTEE

Member of Advisory Committee

NO NAME POSITION1 Wan Mohamad Nasir bin Wan Abdul Rahman Director2 Zaidi Bin Zakaria Deputy Director (Academic)3 Dalinah Banting Head of Department (JP)

Research Fellow (Polytechnic)

NO NAME1 Dr Hasnim bin Harun (Chief, Bureau of Research and Innovation)2 Azman B Talib3 Farah Asyikin Abd Rahman4 Shalizan B. Kadir5 Mohd Mayuzie Yusof6 Fadlilhisham B Ahmad

Research Fellow in Diploma in Marketing

NO NAME1 Ainiezean Awang Jual2 Ladvia anak Ajiu3 Azrin Jalasi

2PKK Program Exit Survey Report December 2013 Session (DPR)

ABSTRACT

Programme Exit Survey (PES) is a study conducted to provide data and to gauge perceptions

of various aspects of programmes and services offered and to identify areas where

improvements may be needed in Commerce Department (JP), Politeknik Kota Kinabalu

(PKK). This study is conducted on twenty-six (26) final semester students (respondents), who

will be graduating from Diploma in Marketing (DPR). They were the third cohort (June

2011) intake. There are five (5) sections in a questionnaire: respondents’ profile; assessment

of overall quality; assessment of skills and knowledge; assessment of Lecturers and

Academic Advisor; and assessment of academic resources and facilities. All data has been

analysed using Statistical Product and Service Solutions (SPSS) software IBM SPSS

Statistics 19.0 version. 100% of the respondents scored “excellent”, “very good” and “good”

for overall quality, attribute for teaching and learning experience section. Skills and

knowledge section has been evaluated by relating the statements to nine (9) items listed in

Programme Learning Outcomes (PLO). All PLOs’ were marked with at least “good” by

100% of the respondents. Lecturers and academic advisor section were rated 40.4% as

“excellent” and 55.1% as “very good”. In terms of academic resources and facilities, the

access to Wi-Fi has the highest unsatisfactory score from respondents with 7.7% rated the

item as “weak” and 26.9% as “average”.

Keywords: overall quality, skills and knowledge, lecturer and academic advisor, academic

resources and facilities


1. INTRODUCTION

1.1 Programme Exit Survey (PES)

PES is a method of collecting information on the quality of diploma education from the

perspective of graduating students upon the completion of their diploma programme. This

report refers to an indirect measurement method by way of self-evaluation based on

individual perception for the assessment of PLO. PLOs are the specific statements of

graduates’ knowledge, skills and attitudes acquired at the end of the programme as evidence

for the programme objectives achievements. This PES is conducted to assess the graduate

students’ satisfaction and perceptions about various aspects of their academic experiences.

92.9% of the final semester students from the DPR programme had participated in the survey.

The main objectives of this PES are to:

1) Determine the students perception in their attainment on the overall quality of

learning and teaching in PKK;

2) Determine the students self-assessment of knowledge, skills and soft skills

achievement after going through the PLOs of the programme;

3) Evaluate the students’ opinion towards contributions of Lecturer and Academic

Advisor system implemented based on Outcome Based Education (OBE) approach;

4) Evaluate the students’ opinion towards academic resources and facilities provided in

PKK.

1.2 Programme Learning Outcomes (PLO)

OBE is an educational philosophy that believed that educational assessment should recognise

and reflect progress made by individual students. PLOs are statements that describe what

graduates are expected to know or be able to do on graduation. In the curriculum for DPR

programme it has been specified that there are nine (9) PLOs’ to be acquired by the graduates

upon graduation. The nine PLOs are as follows:


i. Apply knowledge of marketing and related field in every industry worldwide.

ii. Demonstrate comprehensive technical expertise in marketing disciplines.

iii. Communicate effectively both in written and spoken form with colleague, other

professionals and community provide creative, innovative and effective solutions to

business situations

iv. Identify, formulate and provide creative, innovative and effective solution to business

situations.

v. Develop an effective social responsibility and humanistic values to meet the common

goals.

vi. Generate interest to engage in life-long learning for professional and career

development.

vii. Possess self-motivation and enhancement of entrepreneurship skills.

viii. Commit professionally, ethically and with humane responsibility, in line with

marketing professional code of conduct.

ix. Demonstrate effective leadership and teamwork responsibility


2. METHODOLOGY

This survey involves 26 DPR semester six (6) students from December 2013 session.

Students were asked to fill up PES questionnaires posted online and 92.9% of them

responded. Respondents were required to evaluate and rate themselves based on 5-Likert

Scale indicated below:

1 = Weak

2 = Average

3 = Good

4 = Very Good

5 = Excellent

Student’s satisfaction and acceptance level was determined from the scale. Excellent, Very

Good and Good indication rate shows the students are satisfied with the item. While Average

and Weak indication rate shows the item need some improvements and correction for the

program.

This online survey was conducted between March until May 2014. The survey

questionnaires were divided into five sections as follows:

i. Section A: General Information

ii. Section B: Overall Quality of Teaching and Learning

iii. Section C: Skills and Knowledge

iv. Section D: Contributions of Lecturers and Academic Advisors

v. Section E: Academic Resources and Facilities

Data collected in this survey has been processed using Statistical Product and Service

Solutions (SPSS) software version IBM SPSS Statistics 19.0.

The questionnaires were based on students’ perception on teaching and learning in

PKK, students’ response on skills and knowledge related to PLO’s, students attainment on

the soft skills, students’ rating for lecturers and academic advisors contribution, student’s

opinion towards academic resources, overall services and facilities in PKK. This assessment


strategy is aligned with the Curriculum Development Cycle - “develop-implement-review” as

required by the MQA in order to improve the quality of programme.


3. RESULTS

Response from the students were analysed based on the following four (4) criteria:

i. Students’ response towards the Overall Quality

ii. Students’ response on Skills and Knowledge

iii. Students’ ratings for Lecturer and Academic Advisor contributions

iv. Students’ opinion towards Academic Resources and Facilities

In Section C: (Skills and Knowledge) the statements have been classified under a particular

PLO so that the data analysis can be done appropriately for accreditation purposes. The

results can be used an indicator to show how well the students have acquired their skills and

knowledge as required in the PLOs of the programme.

3.1 SECTION A: PROFILE

Table 1: Student’s Gender

GENDER

Male Female

Qty 8 18(%) 30.8 69.2

Table 2: Student’s Race

RACE

Melayu Cina India Bumiputera Sabah

Bumiputera Sarawak

Others

Qty 8 1 0 14 1 2(%) 30.8 3.8 0.0 53.8 3.8 7.7


3.2 SECTION B: OVERALL QUALITY

Overall Quality was evaluated by relating students’ experience with teaching and learning

environment in PKK. Two (2) survey statements were given and results are as follows:

Table 3: Overall Quality rating

OVERALL QUALITYWeak Average Good Very Good Excellent

What is your impression on the overall quality of curriculum; and teaching and learning at PKK?

0 0 4 14 8

(%) 0.0 0.0 15.4 53.8 30.8

To what extent has the quality of teaching and learning in PKK improved since you were here?

0 0 4 12 10

(%) 0.0 0.0 15.4 46.2 38.5

3.2.1 PLO 1 (Knowledge)

For PLO 1 (Knowledge), four (4) statements were given and the results are as follows:

Table 4: PLO 1 Knowledge rating

SKILLS AND KNOWLEDGEPLO 1 (Knowledge)

Weak Average Good Very Good ExcellentI am able to apply knowledge of core discipline courses in my programme

0 0 2 14 10

(%) 0.0 0.0 7.7 53.8 38.5I am able to apply knowledge of specialized courses in my programme

0 0 1 17 8

(%) 0.0 0.0 3.8 65.4 30.8I am able to apply knowledge of elective courses in my programme

0 0 1 16 9

(%) 0.0 0.0 3.8 61.5 34.6

I am able to understand the technological applications relevant to my programme of study

0 0 1 19 6

(%) 0.0 0.0 3.8 73.1 23.1


3.2.2 PLO 2 (Technical & Practical Skills)

For PLO 2 (Technical & Practical Skills), three (3) statements were given and the results are

as follows:

Table 5: PLO 2 Technical & Practical Skills rating

SKILLS AND KNOWLEDGEPLO 2 (Technical & Practical Skills)

Weak Average Good Very Good ExcellentI am able to apply information technology in my programme

0 0 3 15 8

(%) 0.0 0.0 11.5 57.7 30.8

I am able to demonstrate my practical skills effectively

0 0 1 13 12

(%) 0.0 0.0 3.8 50.0 46.2

I am able to use computing technology for applications in my programme

0 0 5 11 10

(%) 0.0 0.0 19.2 42.3 38.5

3.2.3 PLO 3 (Communication Skills)

For PLO 3 (Communication Skills), three (3) statements were provided and the results are as

follows:

Table 6: PLO 3 Communication Skills rating

SKILLS AND KNOWLEDGEPLO 3 (Communication Skills)

Weak Average Good Very Good ExcellentI am able to communicate effectively orally/visually (informal / formal / conversational / presentation)

0 0 0 15 11

(%) 0.0 0.0 0.0 57.7 42.3I am able to communicate effectively in writing (writing reports and expressing ideas and opinions clearly and concisely)

0 0 0 18 8

(%) 0.0 0.0 0.0 69.2 30.8

I am able to use computing technology in communications

0 0 1 16 9

(%) 0.0 0.0 3.8 61.5 34.6


3.2.4 PLO 4 (Critical Thinking & Problem Solving Skills)

For PLO 4 (Critical Thinking & Problem Solving Skills), three (3) statements were given and

the results are as follows:

Table 7: PLO 4 Critical Thinking & Problem Solving Skills rating

SKILLS AND KNOWLEDGEPLO 4 (Critical Thinking & Problem Solving Skills)

Weak Average Good Very Good Excellent

I am able to solve problems using methods, tools and skills related to my programme

0 0 0 18 8

(%) 0.0 0.0 0.0 69.2 30.8I am able to think critically and logically

0 0 1 12 13

(%) 0.0 0.0 3.8 46.2 50.0I am able to plan, organize and complete a task

0 0 1 13 12

(%) 0.0 0.0 3.8 50.0 46.2

3.2.5 PLO 5 (Social Skills and Responsibilities)

For PLO 5 (Social Skills and Responsibilities), three (3) statements were given and the

results are as follows:

Table 8: PLO 5 Social Skills and Responsibilities rating

SKILLS AND KNOWLEDGEPLO 5 (Social Skills and Responsibilities)


I am able to understand the role of my work in relation to social or cultural issues

0 0 0 16 10

(%) 0.0 0.0 0.0 61.5 38.5

I am aware of the value of considering diversity and differences in cultures in my work

0 0 0 17 9

(%) 0.0 0.0 0.0 65.4 34.6

I am aware of the impact of my work in a social context

0 0 1 14 11

(%) 0.0 0.0 3.8 53.8 42.3

3.2.6 PLO 6 (Continuous Learning & Information Management Skills)


For PLO 6 (Continuous Learning & Information Management Skills), four (4) statements

were provided and the results are as follows:

Table 9: PLO 6 Continuous Learning & Information Management Skills rating

SKILLS AND KNOWLEDGEPLO 6 (Continuous Learning & Information Management Skills)

Weak Average Good Very Good ExcellentI am able to continuously learn new skills and knowledge

0 0 0 13 13

(%) 0.0 0.0 0.0 50.0 50.0I am able to engage in continuous learning beyond the classroom

0 0 1 11 14

(%) 0.0 0.0 3.8 42.3 53.8I am able to learn and apply new concepts

0 0 2 12 12

(%) 0.0 0.0 7.7 46.2 46.2

I am able to use information resources (databases, libraries, internet etc)

0 0 3 12 11

(%) 0.0 0.0 11.5 46.2 42.3

3.2.7 PLO 7 (Management & Entrepreneurial Skills)

For PLO 7 (Management & Entrepreneurial Skills), two (2) statements were provided and the


Table 10: PLO 7 Management & Entrepreneurial Skills rating

SKILLS AND KNOWLEDGEPLO 7 (Management & Entrepreneurial Skills)

Weak Average Good Very Good ExcellentI am able to build/develop my career upon completion of my studies

0 0 1 15 10

(%) 0.0 0.0 3.8 57.7 38.5I am able to develop time management skills

0 0 2 12 12

(%) 0.0 0.0 7.7 46.2 46.2

3.2.8 PLO 8 (Professionalism, Ethics & Moral)


For PLO 8 (Professionalism, Ethics & Moral), two (2) statements were provided and the


Table 11: PLO 8 Professionalism, Ethics & Moral rating

SKILLS AND KNOWLEDGEPLO 8 (Professionalism, Ethics & Moral)


I am able to understand the professional and ethical responsibilities related to my work

0 0 1 13 12

(%) 0.0 0.0 3.8 50.0 46.2I am aware of the importance of safety issues related to my work

0 0 1 14 11

(%) 0.0 0.0 3.8 53.8 42.3

3.2.9 PLO 9 (Leadership & Teamwork Skills)

For assessment of the PLO 9 (Leadership & Teamwork Skills), four (4) statements were

provided and the results are as follows:

Table 12: PLO 9 Leadership & Teamwork Skills rating

SKILLS AND KNOWLEDGEPLO 9 (Leadership & Teamwork Skills)

Weak Average Good Very Good ExcellentI am able to work with individuals from different backgrounds

0 0 1 12 13

(%) 0.0 0.0 3.8 46.2 50.0

I am able to work successfully as a member of a team

0 0 0 12 14

(%) 0.0 0.0 0.0 46.2 53.8

I am able to work successfully as a leader of a team

0 0 3 14 9

(%) 0.0 0.0 11.5 53.8 34.6I am able to function in multidisciplinary teams

0 0 2 13 11

(%) 0.0 0.0 7.7 50.0 42.3

3.3 SECTION D: CONTRIBUTIONS OF LECTURERS AND ACADEMIC

ADVISORS13

PKK Program Exit Survey Report December 2013 Session (DPR)

Responses from students towards lecturers and academic advisors’ contributions are as

summarized below. Graduates were asked to offer insights to encourage improvement of

programme delivery process. Six (6) attributes of encouragement were offered and the results

are as follows:

Table 13: Contributions of Lecturers and Academic Advisors rating

CONTRIBUTIONSContributions of Lecturers and Academic Advisors

To what extent did your lecturer/academic advisor encourage you to:


Set high expectations for learning?

0 0 1 14 11

(%) 0.0 0.0 3.8 53.8 42.3

Be an actively involved learner? 0 0 2 14 10

(%) 0.0 0.0 7.7 53.8 38.5Show concern for student learning?

0 0 1 16 9

(%) 0.0 0.0 3.8 61.5 34.6Provide feedback frequently and promptly?

0 0 1 16 9

(%) 0.0 0.0 3.8 61.5 34.6Show concern for student learning?

0 0 1 13 12

(%) 0.0 0.0 3.8 50.0 46.2Provide feedback frequently and promptly?

0 0 1 13 12

(%) 0.0 0.0 3.8 50.0 46.2

3.4 SECTION E: ACADEMIC RESOURCES/FACILITIES

In education eco-system, academic resources/facilities are important to support academic

activities. Teaching and learning process would be greatly enhanced if sufficient

resources/facilities provided for students. Table 4 shows the percentage of respondents’

ratings towards the sufficiency of resources/facilities at the PKK. Eleven (11) statements of

resources/facilities were given and the results are as follows:

Table 14: Academic Resources/Facilities rating

ACADEMIC RESOURCES/FACILITIES


To what extent did Politeknik Kota Kinabalu provide you with the following resources/facilities?


Operation hours of the library

0 0 3 16 7

(%) 0.0 0.0 11.5 61.5 26.9

Access to databases and collections both physically and online in the library

0 0 10 14 2

(%) 0.0 0.0 38.5 53.8 7.7Easy and responsive services of the HEP staff

0 0 6 17 3

(%) 0.0 0.0 23.1 65.4 11.5

Easy and responsive services of the counselling staff

0 3 4 15 4

(%) 0.0 11.5 15.4 57.7 15.4

Easy and responsive services of the library staff

0 1 6 15 4

(%) 0.0 3.8 23.1 57.7 15.4

Easy and responsive services of the administration staff

0 0 6 18 2

(%) 0.0 0.0 23.1 69.2 7.7Access to Wi-Fi internet 2 7 8 8 1

(%) 7.7 26.9 30.8 30.8 3.8Quality of computer labs 0 10 6 8 2

(%) 0.0 38.5 23.1 30.8 7.7Quality of laboratories / workshops / kitchens

0 9 7 8 2

(%) 0.0 34.6 26.9 30.8 7.7Quality of classrooms 1 6 9 9 1

(%) 3.8 23.1 34.6 34.6 3.8Quality of sports and recreational facilities

0 10 5 10 1

(%) 0.0 38.5 19.2 38.5 3.8


4. STUDENTS SUGGESTIONS

To have sufficient JP lecture rooms

To have own building (JP building)

JP to provide free wireless internet connection for students to facilitate

information search

To conduct convocation ceremony at Politeknik Kota Kinabalu, not at other

places. Students found it difficult to have the ceremony at different places

while have to return to Politeknik Kota Kinabalu to claim certificates / scroll.

Lecturers to expose students with current related issues in every class. Help /

assist students to get familiar with current trends / issues especially current

marketing issues.

To determine specific dress code for each student based on department (in

example, JP students wear blazer, JPH students wear white shirt, and so on)

To help students get a better picture of how a university life will be by creating

a more “university-like" environment.

To expose students with future courses in following semesters especially

Marketing Project course. Students think they need more exposure to

comprehend the actual needs and requirements of this course. Ample budget

allocation will be welcomed by students as students faced financial

constraints in production process

To improve library services in terms of updated / variety reading materials and

helpful supporting personnel

To allocate substantial budget for industrial – related activities, in example

academic visits to industrial organizations / plants

To undergo Industrial Training in semester six (6)

Lecturers to assign more presentation and discussion – based assessments /

exercises to facilitate students’ communication and soft skills

To provide parking spaces for students at hostel area


programme exit survey (pes) dis 2013 session (dpr)

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