What is DPR Middle.East?

• A 100% digital product to broadcast news to the media industry

• Provide a reliable and fresh journalistic experience– Content beyond the press release including images, videos and supplementary

documentation

– Extend brand identity and give client news its personalized online space

– Use effective broadcasting techniques and methods to insure delivery of news and press content to journalists

– Provide an experience to the industry resulting in immersing journalists in the story

The Current PR Model - Drawbacks

• Managing Updates A nightmare• No centralized press access

– Separate Press releases per language– Separate Database Management per language

• Doesn’t include extra information beyond the press content

• Lacks distinct features and identity

• Content protection and Information safety

• No reliable tracking function to measure broadcast results

In a nutshell

Standard PR Article Branded Digital PR Article

The DPR Layout - Breakdown

1. Logo/Branding2. Press Content3. Client Contact Details4. Image Gallery Module

• Random selection. Clicking loads the gallery

5. Video Module• Playable Directly

6. Icon/File links7. Social Media Links

All DPRs contain a standard block for the agency. Contains Contact details and link to the agency’s websites.

The DPR System – Design Liberty

• We design, We deploy– We will design the layout and deploy the content to our system– All design elements and content is provided by the client

• Press Article can be developed by PAZ Marketing at our standard PR rate card

• You design, We deploy– Client is given complete liberty on how to design their DPR– The agency to provide the development guidelines and specifications– All content is provided by the client

• Press Article can be developed by PAZ Marketing at our standard PR rate card

The DPR System – Media Access

• Latest up-to-date media database straight from the world’s top media provider

• Over 200,000 contacts spread over 20,000+ media outlets covering:

– Newspapers– Magazines– Online Portals

• MENA Access Covering:– GCC, Levant and North Africa

The DPR System – E-mail Broadcasting

• Direct e-mail dispatch to a media database:– Lightweight HTML e-mails to insure delivery

to cramped inboxes

• Fully Utilizes Campaign Monitor– Full compliance with all e-mail clients– Insure emails are not tagged as spam– Analytics and Reporting on campaign

performance– Track full user interaction and bounced e-mails

to further enhance user databases

E-mail statistics and tracking are not to be mistaken with Media Monitoring.

The DPR System – Interactive Media Support

• Full Greybox Interactive Image Galleries– Support for Web and Print Formats

(72dpi/300dpi)– Allows hot-linking directly to the images

• YouTube Video Integration– Access to HD quality videos to further extend

the press story– Upload new video or link to an existing video– Video Tagging through YouTube doubles the

exposure of the news story through search engines

The DPR System – Social Media Interaction

• All DPRs come with the option of sharing news to social websites– Customizable out of 32 available websites– Works without interfering with the experience of the DPR

• Send-to-friend e-mail functionality

The DPR System – Supplementary Documents

• Share data beyond the press release• Ability to upload content from all common types

of data:

– PDF– DOC– XLS– PPT– One-Note– Zip– PSD– EPS

The DPR System – Technical Considerations

• Complete W3C Validation– XHTML Validation– CSS Validation– Accessible to Mobile Phones– Operating System Independent– Browser Independent– Section 508 Compatible– http://www.seo-browser.com tests

• Search Engine Friendly Links– Tagged by Month/Date/Name– Better Accessibility for Search Engines

PAZ PR & Corporate Events – An Overview

• Real Estate / Financial Services / Retail / Leisure / Hotel / Airline/ Automotive / Politics…etc

• Advertising and Marketing• Production• Partnerships• Full service specialist in ATL. BTL, PR, Events and Celebrity management

PAZ Marketing Management is a PR and Marketing Consultancy founded by a team of young entrepreneurs, with ten years of media experience and a proven track record developing PR and Marketing campaigns; established in mid 2006

The company’s team have built experiences in different fields and had successfully worked and managed key businesses in the areas of:

PAZ PR & Corporate Events – Departments

• Full-service PR & Events Management requirements, where we focus our activities on projects that maximize impact promoting your image and supporting your long-term marketing objectives

• Interactive Consultancy that will assess and help you promote your company’s vision to the world via internet

• Fashion Designers & Celebrity Management exposure: ensuring organized, concise events “the perfect medium for a lasting impression”

PAZ Marketing Management is a Dubai-based business managing different areas of the marketing business: