professor Park Jea Woo

South Korea

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ANDRIUS SKUNČIKAS

Corporate Accounts Sales Lead

Baltics

Talent More mobile,

flexible work styles

Today’s technology

trends are sparking

opportunity

Start reimagining

CustomersPeople have more information

and new ways to connect

CompetitionPressure from

new competitors

Bottom lineCost and risk

still essential

Mobile

Enterprise

social

Big data Cloud

Products &

ServicesBig ideas from

anyone

10

11

From office & office hours to anywhere& anytime

From efficiencyto responsiveness

A reimagined organization becomes more responsive

From hierarchiesto networks

From extrinsic rewards to intrinsic motivation

From customers & partners to community

From controllingto empowering

Imagination is transforming MicrosoftEnabling the activities people value most with a family of devices and services

reinvented expression

next-generation decision making social communication

natural interactioninteractive participation

Reimagining the enterprise with Microsoft

Accelerating agility

Empowering people

Advancing new work styles

…with comprehensive, connected technologies for your business.

…with global excellence in digital management and security.

…through familiar and fluid device experiences.

Aleksandras Golod

CMO Baltic countries

Today’s technology trends are sparking opportunity

58%of new IT investments

will directly involve

business executives

in 2013

80%of new IT investments

will directly involve

business executives

by 2016

70%of CIOs will

embrace a cloudfirst strategy

in 2016

Businesses must employ a connected

strategy—across mobile, social, cloud,

and information—to remain competitivemobile

social cloud

information

#1 tech priority

for both IT execs and

BDMs: “Improve

the use ofand analytics

to improve business

decisions and

outcomes”

data

Internet of things“Smart” assets will

make processes

more efficient, give

products new capabilities, and

spark novel business models

Mobile devices:

new primary design

point for end-user

accessApps

85% of CxOsview IT department as key resource

for achieving strategic goals

Our vision for mobileDelivering fluid experiences that transcend time, place, context, and device

Untether your workforce. Connect with your customers.

The world has changed

3+

Devices Anytime

Anywhere Dispersed

Data

Mobility has changed how we work

Anywhere, anytime expectations

Consistent user experience

across devices

Protecting data across devices

and the cloud

Mobility can change how we do business

Deliver new products and services

Serve customers better

Monetize existing offerings

Manage supply chains & partnerships

And more…

Shadow Microsoft CVP Susan Hauser to see how a comprehensive mobile

strategy affects her business agility.

http://www.microsoft.com/en

terprise/contributors/susan-

hauser.aspx#

Microsoft for mobility

Microsoft for mobility

Familiar User Experience across Devices

From phone, tablet

and desktop

Touch and Non touch

enabled devices

Familiar desktop

experience along with

modern apps

Microsoft for mobility

Productive on the Go with Microsoft Office

Work folders or

Microsoft for mobility

Windows 8.1 Security Shared across Windows Devices

USERS DEVICES APPS DATA

Microsoft for mobility

Devices & Platforms

IT

Single admin

console

Windows

PCs/Tablets

(x86/64, Intel SoC),

Windows To Go

Windows RT

Windows Phone 8

Microsoft Desktop

Optimization Pack (MDOP)

UE-V, App-V, MBAM

Unified Device ManagementWindows, System Center, and Intune

Microsoft for mobility

User Benefits:

Buy on PC Works on Phone

More apps, faster app updates

Experience improvements

Developer Benefits:

Windows API set, shared app model

Converged Controls, unified toolset

One toolset to learn, one model to support

One Windows for Apps

Fire department of Oslo

Insphere Insurance Solutions

Delta Airlines

Application Demo

Our vision for big dataTaking a holistic approach

Move fast. Move first. Accelerate broad adoptionEmbrace insight naturally

Enabling IT with enterprise-class

governance, faster deployment

and end user self-service

Simplifying insight generation and

bringing data to decision making

with devices and services

Helping you find hidden potential

and predict outcomes with your

data and the world’s data

Sensor and machine log

Business

apps

Web

Social Media

36

ForecastGeo analysis Customer

interaction

Churn Customer

segmentation

Shopping basket &

Recommendation

Keywords &

Sentiment

Scoring & Outlier

37

Not all digits

are equal!

130 years ago Simon

Newcomb detected that

more numbers started with

the digit 1. Re-discovered

by Benford

The idea:

Look into the numbers (e.g., balance sheet),

look how the numbers are usually distributed

and look for deviations

Application:

Tax fraud in balance sheets. Actually used by

auditors

Manipulated numbers in scientific publications

Fraud in elections, election campaign financing,

…

Bernhard Rauch, Max Göttsche, Gernot Brähler & Thomas

Kronfeld (2014) Deficit versus social

statistics: empirical evidence for the effectiveness of

Benford’s law, Applied Economics Letters, 21:3, 147-151

Differences in number

statistics for EU reporting of

Social Data and Deficit data

by country

39

Browse blogs, Twitter, News

articles, Newsgroups

Extract key words, pairs of

key words, sentiments

Analyze and correlate

Campaign supervision

• Political campaigns and

keywords

• Marketing campaigns

• Trend analysis

Quality assurance

• Analyze internal technical

discussion groups

• Get early warning of

possible technical issues

Supply chain for fashion

• Look in fashion blogs and

discussion groups

• Forecast demand of

specific fashion articles

DB Admin

Marketing

IT Skills

Busi

ness

Which type are you?

Analytic

Vis

ual

Disparate data to create insight into city services

Manual processes have slow efficiency and inflated costs

Want to accommodate unlimited amounts data

Example Barcelona:Cost Reduction Needs Deep Discovery

Our vision for enterprise socialTransforming your business by connecting employees, customers and partners

Internal audiences Connected platformExternal audiences

Driving deeper, more impactful engagement on the outside…

…with a comprehensive, integrated suite of social tools on the inside