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professor Park Jea Woo
South Korea
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1.
2.
3.
4.
5.
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ANDRIUS SKUNČIKAS
Corporate Accounts Sales Lead
Baltics
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Talent More mobile,
flexible work styles
Today’s technology
trends are sparking
opportunity
Start reimagining
CustomersPeople have more information
and new ways to connect
CompetitionPressure from
new competitors
Bottom lineCost and risk
still essential
Mobile
Enterprise
social
Big data Cloud
Products &
ServicesBig ideas from
anyone
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10
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11
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From office & office hours to anywhere& anytime
From efficiencyto responsiveness
A reimagined organization becomes more responsive
From hierarchiesto networks
From extrinsic rewards to intrinsic motivation
From customers & partners to community
From controllingto empowering
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Imagination is transforming MicrosoftEnabling the activities people value most with a family of devices and services
reinvented expression
next-generation decision making social communication
natural interactioninteractive participation
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Reimagining the enterprise with Microsoft
Accelerating agility
Empowering people
Advancing new work styles
…with comprehensive, connected technologies for your business.
…with global excellence in digital management and security.
…through familiar and fluid device experiences.
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Aleksandras Golod
CMO Baltic countries
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Today’s technology trends are sparking opportunity
58%of new IT investments
will directly involve
business executives
in 2013
80%of new IT investments
will directly involve
business executives
by 2016
70%of CIOs will
embrace a cloudfirst strategy
in 2016
Businesses must employ a connected
strategy—across mobile, social, cloud,
and information—to remain competitivemobile
social cloud
information
#1 tech priority
for both IT execs and
BDMs: “Improve
the use ofand analytics
to improve business
decisions and
outcomes”
data
Internet of things“Smart” assets will
make processes
more efficient, give
products new capabilities, and
spark novel business models
Mobile devices:
new primary design
point for end-user
accessApps
85% of CxOsview IT department as key resource
for achieving strategic goals
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Our vision for mobileDelivering fluid experiences that transcend time, place, context, and device
Untether your workforce. Connect with your customers.
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The world has changed
3+
Devices Anytime
Anywhere Dispersed
Data
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Mobility has changed how we work
Anywhere, anytime expectations
Consistent user experience
across devices
Protecting data across devices
and the cloud
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Mobility can change how we do business
Deliver new products and services
Serve customers better
Monetize existing offerings
Manage supply chains & partnerships
And more…
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Shadow Microsoft CVP Susan Hauser to see how a comprehensive mobile
strategy affects her business agility.
http://www.microsoft.com/en
terprise/contributors/susan-
hauser.aspx#
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Microsoft for mobility
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Microsoft for mobility
Familiar User Experience across Devices
From phone, tablet
and desktop
Touch and Non touch
enabled devices
Familiar desktop
experience along with
modern apps
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Microsoft for mobility
Productive on the Go with Microsoft Office
Work folders or
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Microsoft for mobility
Windows 8.1 Security Shared across Windows Devices
USERS DEVICES APPS DATA
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Microsoft for mobility
Devices & Platforms
IT
Single admin
console
Windows
PCs/Tablets
(x86/64, Intel SoC),
Windows To Go
Windows RT
Windows Phone 8
Microsoft Desktop
Optimization Pack (MDOP)
UE-V, App-V, MBAM
Unified Device ManagementWindows, System Center, and Intune
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Microsoft for mobility
User Benefits:
Buy on PC Works on Phone
More apps, faster app updates
Experience improvements
Developer Benefits:
Windows API set, shared app model
Converged Controls, unified toolset
One toolset to learn, one model to support
One Windows for Apps
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Fire department of Oslo
Insphere Insurance Solutions
Delta Airlines
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Application Demo
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Our vision for big dataTaking a holistic approach
Move fast. Move first. Accelerate broad adoptionEmbrace insight naturally
Enabling IT with enterprise-class
governance, faster deployment
and end user self-service
Simplifying insight generation and
bringing data to decision making
with devices and services
Helping you find hidden potential
and predict outcomes with your
data and the world’s data
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Sensor and machine log
Business
apps
Web
Social Media
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36
ForecastGeo analysis Customer
interaction
Churn Customer
segmentation
Shopping basket &
Recommendation
Keywords &
Sentiment
Scoring & Outlier
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37
Not all digits
are equal!
130 years ago Simon
Newcomb detected that
more numbers started with
the digit 1. Re-discovered
by Benford
The idea:
Look into the numbers (e.g., balance sheet),
look how the numbers are usually distributed
and look for deviations
Application:
Tax fraud in balance sheets. Actually used by
auditors
Manipulated numbers in scientific publications
Fraud in elections, election campaign financing,
…
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Bernhard Rauch, Max Göttsche, Gernot Brähler & Thomas
Kronfeld (2014) Deficit versus social
statistics: empirical evidence for the effectiveness of
Benford’s law, Applied Economics Letters, 21:3, 147-151
Differences in number
statistics for EU reporting of
Social Data and Deficit data
by country
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39
Browse blogs, Twitter, News
articles, Newsgroups
Extract key words, pairs of
key words, sentiments
Analyze and correlate
Campaign supervision
• Political campaigns and
keywords
• Marketing campaigns
• Trend analysis
Quality assurance
• Analyze internal technical
discussion groups
• Get early warning of
possible technical issues
Supply chain for fashion
• Look in fashion blogs and
discussion groups
• Forecast demand of
specific fashion articles
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DB Admin
Marketing
IT Skills
Busi
ness
Which type are you?
Analytic
Vis
ual
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Disparate data to create insight into city services
Manual processes have slow efficiency and inflated costs
Want to accommodate unlimited amounts data
Example Barcelona:Cost Reduction Needs Deep Discovery
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Our vision for enterprise socialTransforming your business by connecting employees, customers and partners
Internal audiences Connected platformExternal audiences
Driving deeper, more impactful engagement on the outside…
…with a comprehensive, integrated suite of social tools on the inside