PROFESSIONAL WEBSITESAND SEARCH ENGINE

MARKETING

A Beginner’s Guide

Jonathan PhebusSoftware DeveloperSaratoga Technologies, Inc.

The Process

Conceptualize Build Market

Conceptualizing Your WebsiteThe World Wide Web is full of useless

websites that no one uses or cares about.

Conceptualizing Your WebsiteDon’t let your website suffer the same fate!Take the time to evaluate the following…

Purpose

• What are the main objectives of your website?

Audience

• Who are the people you want to access and use your website?

Tone

• How will your website look and function? Will it appeal to your core audience?

Building Your WebsiteNow that you’ve decided that you need a website, how do you go about building one?

Building Your Website Do you use

Microsoft Frontpage?a generic online site building solution?a PHP-Nuke or DotNetNuke hosted

solution?

Or, do you go the completely custom Web development route?

Building Your WebsiteWhen deciding how a website should be built,

consider the following:

Availability and Stability Scalability and Extensibility Maintainability Security

Break the MoldWithout Breaking the BankA unique and attractive website design is paramount to the success of your website.

Your site should express your business and your brand!

The Hybrid Approach:

Design and build a unique and custom website without the cost and the headaches of completely custom development.

Break the MoldWithout Breaking the Bank

Website Templates: Not Your Parents’ Templates

Break the MoldWithout Breaking the Bank

Marketing Your WebsiteWeb-based search engines can be a great

way for consumers to find your website.

But, Avoid the “search engine optimization” trap.

Marketing Your WebsiteSearch Engine Pay Per Click Programs:

Google AdWords Yahoo! Search Marketing Ask Sponsored Listings

Jonathan Phebus <jonathanp@saratogaus.com>Saratoga Technologies, Inc.http://www.saratogaus.com/