professional diploma in graphic design

Graphic DesignMODULE 1

Lesson 1: What is Graphic Design?

P R O F E S S I O N A L D I P L O M A I N

1

Basic

2

Intermediate

3

Advanced

4

Proficient

Modules DIPLOMA

P R O F E S S I O N A L

I N G R A P H I C D E S I G N

8 L E S S O N S P E R M O D U L E

A N N E R I E D U P L E S S I S

Meet youreducator

Design is not simply a matter of making something beautiful, design is a way to help solve

problems visually.

Be on the constant lookout to see if you can make tasks more

convenient and easier to understand.

B Tech Graphic Design

Dip Packaging Tech

Education

w w w . s h a w a c a d e m y . c o m

Did you know the graphic design industry unveils numerous opportunities for self employment?

You can make an income from the comfort of your home or anywhere you prefer!

DID YOU KNOW?

What do I need in order to do this course?A computer with the following specs:

CPU: Intel Core i5 or i7

Display: 15 in. @ 1440 x 900 pixels min

RAM: 8 GB min (16 GB is better)

Storage: 250GB at least

Limited access to a computer?Check out our Professional Diploma in Graphic Design on a Budget course!

Visual communication

Lesson ObjectivesLesson 1

Elements of design

Brief history of design

Design careers

Tips for effective design

Visual Communication

What is Graphic Design?

• A form of visual communication

• Illustrations

• Typography (text)

• Photographs

• Helps to solve a problem

• Communicates effectively

• Good design is transparent

Graphic design…

The Role of Design

• It’s more than simply being artistic

• Communicates a message effectively

• It is universal and thus can be

understood by almost anyone

The Elements of Design

The Elements of Design

01Space

02Line Shape

03

Size

04 05Texture Value

06 07Colour

Graphic design is a form of visual communication consisting of illustrations, typography and photography.

Graphic design is a form of visual communication consisting of illustrations, typography and

photography.

Graphic design is a form of visual communication consisting of IllustrationsTypography

Photography

01Space


photography.

Graphic design is a form of visual communication consisting of IllustrationsTypography

Photography

02Line


photography.

GRAPHIC DESIGNis a form of visual communication

consisting of IllustrationsTypography

Photography Size

04


photography.

GRAPHIC DESIGNis a form of visual communication

consisting of IllustrationsTypography

Photography

07Colour

GRAPHIC DESIGNis a form of visual communication consisting of

T y p o g r a p h yI l l u s t r a t i o n s P h o t o g r a p h y

Graphic design is a form of visual communication consisting of illustrations, typography and photography.

VS

GRAPHIC DESIGNis a form of visual communication consisting of

T y p o g r a p h yI l l u s t r a t i o n s P h o t o g r a p h y

Visuals:• Illustrations• Text

Elements:• Space• Line• Shape• Size• Texture• Colour

Visuals:• Photography• Illustrations• Text

Elements:• Space• Line• Shape• Size• Texture• Value• Colour

Doohickey

Visuals:• Text• Illustrations

Elements:• Space• Line• Shape• Colour

Google “elgoog”

Visuals:• Photography• Illustrations• Text

Elements:• Space• Line• Shape• Size• Texture• Value• Colour

A Brief History

Why is history so important?

• Helps you to make connections

• Creates awareness & understanding

• Gain insight into other cultures

• The printing press was invented in 1450 by Johannes Gutenberg

• The printing press allowed for society to become literate

• It removed the gap between upper and lower class by creating a middle class

DID YOU KNOW?

A brief history of Graphic Design

What do you need in order to become a graphic designer?

Adobe Illustrator• Vector-based

• Creates digital illustrations

• Vectors don’t lose quality

• Small file size

Adobe Photoshop• Photo manipulation

• Raster-based image editor

• Consisting of pixels (tiny single

coloured squares)

Adobe InDesign• Layout editor

• Combines Illustrator & Photoshop designs

• Create user-friendly interactive

documents & pdf’s

Graphic Design Careers

Graphic Design Careers

• Advertising designer

• Environmental designer

• Publication designer

• Motion designer

• Corporate designer

• Web designer

• Packaging designer

• Product designer

Advertising Designer

• Magazines & newspapers

• Brochure design

• Email newsletters

• Social media graphics

• Infographics

Environmental Designer

• Exhibition & event spaces

• Mural artwork

• Signage

• Office branding

• Stadium & concert branding

Publication Designer

• Books

• E-publications

• Magazines & newspapers

• Catalogues

• Menus

MotionDesigner

• TV Adverts

• Movie intros

• Text animation

• Video games

• Animated digital menus

CorporateDesigner

• Logo design

• Business card design

• Letterhead design

• Email signature design

• Other stationery

WebDesigner

• HTML

• CSS

• Website design & layout

• Mobile apps

PackagingDesigner

• Canned food

• Wrappers & labels

• Take away containers

• Most grocery items

• Box design

ProductDesigner

• UX/UI

• User experience

• User interface design

• Mobile apps

• Mobile games

Graphic Design Tips

Too many Typefaces

• Use only two typefaces

• One interesting, related typeface for headings

• The second typeface should be transparent

Don’t be scared of white space

• Don’t fill empty spaces

• Make your empty spaces part of your design

• It helps create emphasis

Warped Photos

• Don’t warp your images!

• Use the SHIFT or CONTROL (COMMAND) key to avoid distortion

• Low quality image

• Use an alternative high quality image instead

• Use free stock image websites like Pixabay or Freepik

Pixellation

• Create contrast through size

• Create contrast through colour

• Or both!

Contrast is key

Hello Illustrator!

Understand

Skills progression

Understand

Apply

Apply

Apply

Design brief

Identify

Identify

Execute

Elements of design

Principles of design

Corporate relations

Illustrator

Basic terminology

Photoshop

Anatomy

InDesign

Working with type

Design software

Typography

Completed lessons

1 2 4

5 6 7 8

3 See you soon forL e s s o n 2

professional diploma in graphic design

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