Professional Communication

,2553

,7

1.2.3.4.5.6.

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

6.

7.

8.

•

•

•

Communication

•

• (Aristotle)

(Rhetoric)

(Communication)

(Search for all the available means of

persuasion)

• (Edward Sapir)

• (Warren W. weaver)

• (George A. Miller)

• James W. Neuliep

Process

Dynamic

Interactive

Transactional

Symbolic

Intentional

Contextual

Communication

(Process)

(Message)

(Sender) (Receiver)

(Channel)Process ReceiverMessageChannel ChannelSender

•

WHAT

- To Inform

- ToPersuade

- ToEducate

-

- (To

Understand)

- (To Decide)

- (To Learn)

-

(To Enjoy)

S M C R

(Process)

Sender

Message

Channel

Receiver

Sender

Communication Skills

Attitudes

Knowledge

Position within a Social Cultural

System

(Communication Skills)

–

–

–

–

–

Attitudes

Attitude towardself

Attitudetoward subject matter

Attitude towardreceiver

Aristotle

-

-

Position within a Social-Cultural

System

5

1.

2.

3.

4.

5.

Message

Message Code

Message Content

Message

Treatment

Message Code

Code

(Message Content)

(Message Treatment)

-

Channel

-

-

-

-

-

-

-

-

-

-

Receiver

- (Communication Skills)

- (Attitudes)

- (Knowledge)

-(Position within a Social Cultural System)

The Berlo Model SMCR

Model

S

Source

M

Message

C

Channel

R

Receiver

CONTENT

CODE

ELEMENTS

STRUCTURE

TREATMENT

SEEING

HEARING

TOUCHING

SMELLING

TASTING

•

Chickering and Gamson,1989

,2544)

• 1.

•

•

• -

•

•

•

•

•

•

•

•

•

,2544

•

•

•

•

•

•

•

•

•

•

•

•

•

:

•

•

• Mc Quail , Denis . Mass Communication Theory : An Introduction . London : Sage Publication Ltd. . 2010.