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  • 7/31/2019 Bachelor of Professional Communication

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    Bachelor of Communication (Professional Communication)

    Sinh vin ngnh Truyn thng (Truyn thng Chuyn nghip)

    NGUYEN KHANG THINH

    www.rmit.edu.vn

    2012 - 2013

    BACHELOROF

    COMMUNICATIONProfessional

    Communication

    C NHN TRUYN THNG(Truyn thng Chuyn nghip)

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    OVERVIEWTng quan v chng trnh hc

    Experience two key aspects of communication - advertising andpublic relations - and gather a broad range of skills that could seeyou enter any number of professional communications elds. Thiscareer oriented degree produces multiskilled communicators withboth the theoretical and practical foundation to embark on developingcommunication solutions within a burgeoning new industry in Vietnam.

    Develop skills in corporate communications, advertising, professionalwriting and editing, and related elds associated with public relationsand advertising.

    RMIT University partners with communication agencies anddepartments locally and regionally to provide you with up-to-datematerials, frequent industry contacts via guest speaking sessions,eld trips, mentorship and internship programs specic to this

    professional communication program. Our multicultural team ofacademics, international teaching materials and practice, combinedwith local understanding, will prepare you for both the internationaland Vietnamese workplace.

    Chng trnh tp trung vo ba lnh vc chnh ca truyn thng:bo ch, sn xut truyn thng v quan h cng chng v tp hpnhiu k nng cho php bn hi nhp vo bt c lnh vc truynthng chuyn nghip no. Chng trnh truyn thng chuyn nghipo to ra nhng chuyn gia truyn thng a k nng v giu kinhnghim trong nhiu hnh thc truyn thng nh Internet, i pht

    thanh, tivi v in n, nhng ngi sn sng pht trin nhng giiphp truyn thng trong ngnh cng nghip ang pht trin vi tc cao ny ti Vit Nam.

    Tham gia chng trnh v bn c th pht trin k nng v giao tip,bin son, bin tp, v nhng lnh vc i km lin quan n quan hcng chng v qung co.

    i hc RMIT lin kt vi nhng cng ty v tp on truyn thngtrong nc v khu vc cung cp cho bn nhng ti liu mi nhtcng nhng dp gp g thng xuyn vi cc chuyn gia trongngnh thng qua cc bui tr chuyn, din thuyt, nhng chuyn ithc t, cc chng trnh thc tp v hng nghip chuyn dnh

    cho chng trnh truyn thng chuyn nghip. i ng ging vina quc tch, cng vi cc ti liu quc t c kt hp vi hiu bitv th trng ni a s chun b cho bn y hnh trang cho conng ngh nghip.

    RMIT CODE / M S

    BP 222LOCATION / C S

    Saigon South / Nam Si GnHanoi / H Ni

    DURATION / THI LNG

    2 Years / 2 Nm

    MODE / HNH THC O TO

    Full time / Ton thi gian

    5GOOD REASONS

    L DO

    1. Experience advertising and public

    relations2. Enter into one of the most

    interesting, challenging and fastgrowing elds in the world

    3. Engage with a team of internationalcommunication experts

    4. Join the best program in thesouthern hemisphere for theeducation of media people (HaroldMitchell, The Age, Business,

    August 26, 2011)

    5. Experience work in an industry

    based internship and other industryrelated activities

    1. Kinh nghim bo ch, sn xuttruyn thng v quan h cngchng

    2. Hi nhp vo mt lnh vc phttrin nhanh, y th thch v rtth v - truyn thng

    3. Tham gia vo i ng nhngchuyn gia truyn thng quc t

    4. Theo hc mt trong nhng chngtrnh truyn thng tt nht NamBn Cu (Harold Mitchell, Thi i,Bo Kinh Doanh, 26 thng 8, 2011)

    5. Tri nghim cng vic thc s quak thc tp ti doanh nghip

    BACHELOR OFCOMMUNICATION

    (ProfessionalCommunication)

    C NHN TRUYN THNG(Truyn thng Chuyn Nghip)

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    Tng quan ngh nghip

    CAREER PROSPECTS

    This program provides the creativity, languageand business savvy to enter into one of the mostinteresting, challenging and fast-growing elds in theworld communications. As Vietnam continues to

    evolve, there has been more focus on communicationsboth in government and business sectors. Whereversomeone wants to get a message across effectivelya communication professional is needed. As a result,RMITs Professional Communication graduates arehighly sought after. You will be knowledgeable andwork ready for both local and overseas roles, includingbut not restricted to:

    PR Manager Advertising Manager Creative Director

    Advertising Copywriter Web Content Manager Government Relations Manager Internal Communications Executive External Affairs Director Guest Relations Supervisor Hospitality and Tourism Manager Communications Specialist NGO Communications Ofcer Editor

    Media Specialist Social Media Planner Account Manager

    Chng trnh ny rn luyn cho bn s sng to, kinthc v ngn ng v kinh doanh hi nhp vo mttrong nhng lnh vc v cng th v nhng cng yth thch v pht trin nhanh nht trn th gii hin

    nay - truyn thng. Khi Vit Nam ang trn pht trin,ngy cng c nhiu s quan tm dnh cho truyn thngt pha chnh ph v doanh nghip. Nhu cu nhn lctruyn thng chuyn nghip khng bao gi gim cho victruyn t thng ip mt cch hiu qu. V th, cc sinhvin tt nghip ngnh truyn thng t RMIT lun csn n. Bn s c y kin thc v sn sng chonhiu v tr trong v ngoi nc, bao gm:

    Trng phng Qung co

    Gim c sng to Chuyn vin sng tc ni dung qung co Trng phng Quan h vi chnh ph Chuyn vin Khch sn v Du lch Chuyn vin Truyn thng

    Vin chc Truyn thng cho T chc phi Chnh ph Chuyn vin lp k hoch truyn thng x hi Trng phng mng khch hng Bin tp vin Trng nhm Quan h khch hng Chuyn vin truyn thng i ni Gim c i ngoi

    Trng phng Quan h cng chng Chuyn vin Bo i Trng phng thit k ni dung web

    ISTHISYOU

    ?NGNHNY C

    PH HPVI BN

    ?

    I am interested in promotion and media basedcommunication. I have good creative ideas andthe ability to communicate through written, verbaland digital means. I would like to work in one ofthe new areas of journalism, media production,advertising and public relations for the purposeof creating stronger business effectiveness andpromotional opportunities.

    Ti thch vic tip th v thng tin i chng datrn truyn thng. Ti c kh nng sng to vgiao tip thng qua li ni, cch vit, v ccphng tin thng tin k thut s. Ti mun lmtrong nhng lnh vc mi ca ngnh bo ch,sn xut truyn thng v quan h cng chngnhm gip tng tnh hiu qu trong hot ngkinh doanh v c hi qung b.

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    Quy trnh ng k

    ADMISSION

    PROCESS 754 623

    Submityour

    applicationpackage

    Np y h snhp hc

    Send back theOffer Response

    Form andarrange

    payment of thedeposit

    Gi li n chpnhn Nhp hc v

    tr hc ph

    AttendEnrolment Day

    to conrm yourcourses for the

    academic year

    AttendOrientationDay

    Tham dNgy nhhng

    Start your

    journey atRMIT VN

    Bt u hnhtrnh hc tp ca

    bn ti RMITVit Nam

    Tham d Ngyhi Nhp hc xc nh cckha hc cho cnm ca bn

    Receive the

    outcome of

    your application

    Nhn ktqu xttuyn

    If approved, aLetter of Offerwill be sent to

    your mailing

    adress

    Nu c nhnvo, th mi

    nhp hc sc gi ntn nh

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    I have had such a great opportunity to join the ProfessionalCommunication community at RMIT University Vietnam since I started in2010. There are numerous advantages; I have taken many interestingcourses with knowledgeable and inspiring international lecturers andhave worked with many dynamic classmates. I have relished the in-classinteractive activities which have assisted in improving my condenceas well as my debating and presentation skills. I believe that with theknowledge and skills I have gained during my time in the ProfessionalCommunication degree at RMIT Vietnam, I have the best chance tobecome a valuable contributor to the communication industry in Vietnam.

    Ti c mt c hi tht tuyt vi tham d chng trnh Truynthng Chuyn nghip ti H RMIT Vit Nam k t nm 2010. C rtnhiu li th m ti nhn c; ti tham gia nhiu kha hc th v vicc ging vin giu kin thc v cm hng n t nhiu ni trn th giicng nh lm vic vi nhiu sinh vin tuyt vi v nng ng ca ngnh.Ti c tri nghim rt nhiu hot ng tng tc trong lp hcv nhng tri nghim gip ti rt nhiu trong vic luyn tp s ttin cng nh ci thin k nng lp lun v thuyt trnh. Ti tin rng vinhng kin thc v k nng m ti hc c trong thi gian theohc c nhn Truyn Thng chuyn nghip ti H RMIT Vit Nam, ti sc c hi tt nht tr thnh mt thnh vin c ng gp gi tr cho

    ngnh truyn thng ti Vit Nam.

    Nguyen Khang ThinhCurrent Student Bachelor of CommunicationSinh vin, C nhn Truyn thng Chuyn nghip

    TESTIMONIAL / H NI G

    Yu cu u vo

    ADMISSION REQUIREMENTS

    To meet the academic entry requirements for thisprogram you need both English language and academicqualications at a level to manage the highly specialised

    language focus and aspects of this program:

    Direct entry to Bachelor of Communication(Professional Communication):

    Successful completion of Year 12 (or equivalent) with anaverage grade of 7.00/10.00, or above.

    In addition, you must satisfy one of the following Englishrequirements:

    Successful completion of RMIT Vietnam EnglishAdvanced Level (Level 7)

    IELTS 6.5+ (no band below 6.0) TOEFL Paper based 580+ (TWE 4.5+) TOEFL Computer based 233+ (TWE 4.5+) TOEFL Internet based 92+ (no band below 20)

    p ng cc yu cu u vo ca chng trnh nybn cn c bng cp c v Anh vn v hc thut cth theo kp nhng kha cnh v chuyn su v ngn

    ng ca chng trnh:Tuyn thng vo Chng trnh C nhn Truynthng (Truyn Thng Chuyn Nghip):

    Hon thnh lp 12 vi im trung bnh t nht l 7 trnthang 10.

    Thm vo bn cng cn tha mn mt trong nhngiu kin v ting Anh sau:

    Hon thnh chng trnh ting Anh cp cao tiRMIT Vit Nam (Cp 7)

    im IELTS trn 6,5 (khng c k nng no di 6) im TOEFL giy trn 580 (im vit trn 4,5) im TOEFL trn my tnh trn 233 (im vit trn 4,5) im TOEFL trn mng trn 92

    (khng c k nng no di 20)

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    Extend your career options with electives that:broaden your knowledge; deepen your expertise;or complement your skills with industry basedareas of specialisation.

    Specialist stream electives allow you to pursueparticular areas of interest, or to explore newareas. You may study four courses from the wide

    range of courses offered across the University,including courses offered from other RMITdegree program.

    M rng cc la chn ngh nghip gip bn:m rng kin thc; tng cng trnh chuynmn; hoc b sung k nng trong chuyn ngnh.

    Cc mn hc t chn chuyn ngnh cho php bntheo ui nhng lnh vc yu thch c lin quann chng trnh hc, hoc khm ph nhng lnhvc mi. Bn c th chn 4 mn t nhiu khahc khc c dy ti RMIT.

    EXTEND / M RNG

    Apply your theoretical knowledge and skills to thereal work environment and learn from experts inyour chosen eld of Professional Communication.This program has the option to include aninternship as the nal (or capstone) course.

    A total of 4 additional courses of study will enableyou to meet the credit points required to graduate

    from this program. These courses can be selectedfrom courses offered by other programs outsidethe Centre of Communication and Design.

    ng dng cc k nng v hiu bit ca bn vomi trng cng vic tht s v hc hi t ccchuyn gia trong lnh vc marketing. Chng trnhcho php bn chn k thc tp kt thc hc kcui cng.

    C tng cng 4 mn hc thm gip bn t tn ch hon thnh chng trnh. Nhng mnny c th c chn t nhng chng trnh khc

    bn ngoi Phn vin Truyn thng v Thit k.

    APPLY / NG DNG

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    INTRODUCTORY STUDIES / Cc mn hc c bn

    EQUIP / TRANG B

    COMM 2373Complementary Skills

    for Communicators

    K nng Dnh choNhn vin Truyn

    thng

    This course provides you with the intensive module-based training in a range of skillsneeded to work in the industry. Areas covered are: personal presentation, working with themedia and developments in skill-based areas of practice.

    Kha hc ny trang b cho bn nhng gi k nng mm cn trong ngnh cng nghip truynthng. Cc lnh vc bao gm: th hin bn thn, lm vic vi bo i v nhng s phttrin trong cc lnh vc k nng thc t.

    MKTG 1294

    Introduction toAdvertising

    Nhp mnQung co

    This course introduces you to concepts used in advertising and within other forms ofmarketing communications. Areas covered are: analysis and discussion of award winningadvertising campaigns; market and audience research; strategic thinking; creative thinking;ideas testing and production; roles in the industry; relationships between advertisers andadvertising agencies; and common problems in the generation of effective marketing andcreative solutions.

    Kha hc ny gii thiu n bn khi nim v qung co v tip th, bao gm: phn tch,bn lun v nhng chin dch PR thnh cng; nghin cu th trng v khch hng, todng chin lc, t duy sng to, thc hnh tng, vai tr trong ngnh cng nghip;quan h gia nh qung co v khch hng v nhng vn thng trc trong tip thv gii php sng to.

    COMM 2374

    Introduction to PublicRelations

    Nhp mn Quan hCng chng

    GRAP 2411

    VisualLanguage

    Ngn nghnh nh

    This course looks at the history, principles and practice of public relations. It examines thecontexts in which PR practitioners work, and relates them to the ethical standards of theindividual, the PR industry and society. Areas covered are: PR and its evolution; PR practiceand specialisation; PR concepts and skills - professional writing and presentation, strategyand planning; and international trends and developments.

    Kha hc ny nghin cu v lch s, nguyn tc v thc tin ca quan h cng chng, khost bi cnh m chuyn vin PR lm vic, quy chun o c trong ngnh. Nhng lnh vci km gm: PR v lch s pht trin, thc tin v PR chuyn su, vit v trnh by tng,ln chin lc, xu hng th gii.

    In this course you will discover how communication and society are integral to each other.

    You will develop skills in describing, researching and analysing visuals and the social contextthat denes the communication message, using techniques and conceptual frameworksdeveloped within the eld of communication studies. You will also reect on the waysdifferent communication disciplines interpret and approach the world.

    Kha hc ny nghin cu mi quan h mt thit gia truyn thng v x hi. N tp trung phttrin k nng ca bn trong m t, nghin cu, phn tch nhng tc phm truyn thng v linh ca n vi x hi dng nhng khung khi nim trong lnh vc truyn thng. Hc ngnh ny,bn cng c dp tri nghim cch nhn th gii t gc mt nhn vin truyn thng.

    These introductory studies provide you with the knowledge and skills in planning and executingstrategic PR and advertising campaigns and programs. You are introduced to courses that provide

    a foundation in communication and media cultures.Nhng mn hc c bn ny s cung cp cho bn kin thc v k nng trong vic lp k hoch vthc hin cc chin dch v chng trnh quan h cng chng v qung co theo chin lc. Bns c c nn tng v nhng nn truyn thng v vn ha nghe nhn.

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    COMM 2375

    Public RelationsWriting for the Media

    Vit Thng ipTruyn thng cho

    Quan h cng chng

    This course is designed to provide you with a foundation of knowledge for expressionacross a range of media forms, broadly divided into the areas of text, sound, image andmoving image. Areas covered are: syntax and creativity.

    Kha hc ny trang b cho bn nn tng kin thc cn bn to nn thng ip truynthng di dng vit, m thanh, hnh nh v hnh nh chuyn ng. Bao gm cc lnhvc: c php v s sng to.

    GRAP 2412

    Practice and Theoryof Creativity

    Qu trnh Sng to:L thuyt vThc hnh

    This course introduces you to generalised creative processes and contextualises creativeactivity within the discipline of Advertising. It focuses on the creative (as distinct frommanagement) perspective, and involves three interrelated activities: creation, productionand evaluation. Areas covered are: creative theory, conceptual, evaluation; productiontechniques, formats and processes; the advertising campaign; creative strategy relevant totarget markets and various media.

    Kha hc ny gii thiu n bn qu trnh ny sinh sng to trong ngnh qung co, ttrng tm vo cc hot ng nh sn xut v nh gi cc sn phm sng to. Mn hcny s cp n: l thuyt sng to, chin dch qung co v chin lc sng to phhp vi th trng v phng tin thng tin i chng.

    COMM 2380

    Specialist PublicRelations (Writing

    and Practice)

    Chuyn vin Quan hCng chng (Sng

    tc ni dung v Thchnh)

    In this course you will be introduced to more specialised areas of professional practice, andtools available to PR practitioners aside from those of conventional mainstream mediarelations activity. Areas covered are: public relations writing; writing for more specialisedforms of practice - investor relations, community relations, event management; and otherniche elds of professional PR activity.

    Trong kha hc ny bn s c gii thiu cc lnh vc chuyn ngnh hn v vic hnhngh v nhng cng c dnh cho cc chuyn vin PR bn cnh nhng hot ng truynthng i chng chnh thng. Bao gm cc lnh vc: sng tc ni dung quan h cng chngv cc dng ni dung chuyn ngnh khc quan h vi nh u t, quan h vi cng ng,qun l s kin v cc lnh vc chuyn su khc ca quan h cng chng chuyn nghip.

    GRAP 2413

    UnderstandingAdvertising Media

    Tm hiu v Qungco truyn thng

    In this course you will investigate the uses and applications of communication technologiesin terms of their cultural, economic and political signicance. Areas covered are: traditionaland digital technologies; analysis frameworks; social based technologies; adaptation;historical conditions; and innovations.

    Trong kha hc, bn s nghin cu ngha vic p dng cng ngh truyn thng trong vnha, kinh t v chnh tr. Mn hc ny s cp n: k thut truyn thng v k thut s;c s phn tch, cc k thut da trn x hi, vic iu chnh, iu kin lch s v nhngi mi.

    PROFESSIONAL STUDIES / Cc mn hc chuyn ngnh

    DEVELOP / PHT TRIN

    These introduce you to the professional body of knowledge and practices inthe communication industry.

    Nhng mn ny gii thiu cho bn nhng kin thc v kinh nghim chuynsu trong lnh vc truyn thng.

    COMM 2381

    Strategic PublicRelations Planning

    Lp K hochChin lc Quan

    h Cng chng

    This course introduces you to public relations strategic planning practices, and gives youinsight into how PR planning sits within broader organisational planning. Areas coveredare: frameworks and concepts used in strategic planning; situation analysis techniques andcritical path planning; and the role of vision and mission statements.

    Kha hc ny gii thiu n bn phng php lp k hoch chin lc quan h cngchng, v ton cnh v v tr ca lp k hoch PR trong t chc. Mn hc ny s cpn: c s l thuyt phc v lp k hoch chin lc, cng c phn tch tnh hung v vaitr ca tuyn ngn v tm nhn, s mnh.

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    COMM 2376

    Reading MediaTexts

    Din gii cc ni

    dung truyn thng

    This course focuses on ways to read images, sound and text in a variety of mediaforms and consider how these readings emerge from a complex interaction of historic,institutional, technological, intellectual, personal, aesthetic, cultural and global forces.You will have an opportunity to research, evaluate, discuss and critically examine texts inmedia such as cinema, television, radio, popular music, computer games and the internet.

    Mn hc ny tp trung vo cc cch din gii cc hnh nh, m thanh v ni dung thuc

    nhiu hnh thc truyn thng v xem xt nhng cch gii thch ny pht trin nh thno t s tng tc phc tp gia cc lc lng mang tnh lch s, cng ngh, tr tu,c nhn, t chc, thm m, vn ha v ton cu. Bn s c c hi nghin cu, nh gi,tho lun v xem xt k cng nhng ni dung truyn thng nh phim nh, truyn hnh, ipht thanh, m nhc, tr chi trn my tnh v mng Internet.

    COMM 2377

    Modern Asia

    Chu

    Hin i

    This course forms the foundation for the major in Asian media and Culture through acritique of the values of Western modernity and touches on the cultural, political, andeconomic and media development of Asia in the twenty-rst century. Areas covered are:modernity; Asian identity; race, gender and class in modern Asia; and how these relate toissues of communication.

    Kha hc ny trang b cho bn kin thc c bn v nn tng ca cc phng tin thng

    tin i chng Chu qua vic phn tch gi tr l thuyt Phng Ty hin i; v s phttrin ca vn ha, chnh tr, kinh t v phng tin thng tin i chng Chu th k 21.Mn hc ny s cp n: l thuyt hin i; nh ngha Chu v chng tc, gii tnhv giai cp v mi tng quan ca chng vi truyn thng.

    COMM 2379Mass mediain Asia

    Thng tin i chng Chu

    This course examines the mass media systems and industries in neighbouring Asiancountries, focusing on both Asian tradition and Western inuence. In particular, the course willdeal with the social, cultural, economic and political challenges that face the Asian media.

    Kha hc ny nghin cu h thng phng tin thng tin i chng v nhng ngnhcng nghip cc nc k cnh Chu , t trng tm vo truyn thng Chu v nhhng t Phng Ty. c bit, kha hc ny s cp n nhng thch thc v x hi,vn ha, kinh t v chnh tr m phng tin thng tin i chng phi i mt.

    COMM 2378Theories of

    Communication andPersuasion

    L thuyt v Giao tipv Thng thuyt

    This course introduces you to a range of theoretical approaches required for acritical understanding of communication. Areas covered are: theoretical approaches;conceptualisation; communication; and analysis and inuence in various contexts.

    Kha hc ny gii thiu n bn nhng l thuyt cn bn hiu v truyn thng. Mnhc ny s cp n: c s l lun; khi nim; truyn thng v nh hng ca n trongnhiu bi cnh.

    CONTEXTUAL STUDIES / Cc mn nghin cu theo bi cnh

    EXTEND / M RNG

    These theoretical based studies provide you with the depth of understanding you need to addressthe rapidly changing world of communication. They cover the latest trends as well as explaining

    the underlying foundation of communication activities and phenomena.

    Cc nghin cu da trn l thuyt ny s cung cp cho bn kin thc chuyn su m bn cn c th tip cn th gii lun thay i ca truyn thng. Kha hc bao gm nhng xu hng minht cng nh gii thch nn tng c bn ca cc hot ng v hin tng truyn thng.

    COMM 2383Asia Cyberculture

    Vn ha mngChu

    This course is designed to provide you with a conceptual, pragmatic and practicalunderstanding of digital communication technologies and your relationship with them.

    Areas covered are: the impact of digital and new technologies; media context as aconsumer and producer; internet research and knowledge management; and the

    economic and political systems of several Asian societies.

    Kha hc ny c thit k cung cp cho bn nhng hiu bit v cng ngh truynthng k thut s v mi lin h ca chng vi nhn vin PR. Mn hc ny s cp n:tc ng ca cng ngh k thut s, nghin cu mng internet, h thng kinh t, chnh trca mt s x hi Chu .phng tin thng tin i chng phi i mt.

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    PROFESSIONAL STUDIES / Cc mn hc chuyn ngnh

    APPLY / NG DNG

    These courses are designed to provide you with the experience of real life campaigns taking placeeither on campus or in an industry setting.

    Nhng mn hc ny c thit k cho bn kinh nghim v cc chin dch trong thc t din ratrong trng hc hoc trong bi cnh ngnh ngh.

    COMM 2382Communication Research

    and EvaluationNghin cu v nh giTruyn thng

    COMM 2387Workplace Orientationnh hng Ngh nghip

    COMM 2384Client Management

    Qun l Khch hng

    COMM 2385Managing a Communication Business

    Qun l Doanh nghipTruyn thng

    COMM 2386Interdisciplinary communication project n Truyn thng lin ngnh

    COMM 2388Professional Communication InternshipThc tp trong ngnh Truyn thngchuyn nghip

    TESTIMONIAL / H NI G

    RMIT is denitely one of the top universities inVietnam - their graduates are very open-mindedand quite sharp in challenging the norm - they aresmart, condent and they are not afraid to approachothers to introduce themselves. It is always goodto see a condent yet humble attitude in the freshgraduating class.

    TUE T. NGUYENManaging Director, Bates VietnamGim c Qun l, Bates Vit Nam

    RMIT thc s l mt trong nhng i hc hngu Vit Nam nh nhng chng trnh ging dyting Anh- nhng sinh vin tt nghip c vn Anhng vng vng- h cng rt nhy bn, suy nghthong trong vic thay i chun mc khng cnph hp. Tht l tuyt khi tm thy c thi ttin nhng cng rt khim tn nhng con ngimi tt nghip ny.

    VO NGOC HUE TRINHRecent graduate now studying postgraduate program at INTO City University, London.Sinh vin mi tt nghip RMIT ang theo hc chng trnh thc s H thnh ph INTO, Lun n, Anh

    Doing an internship at an advertising agency was a great experience for me. I was exposed to the day-to-dayactivities of an international advertising rm such as brainstorming ideas based from the clients creative brief,developing presentations for pitching, meeting with clients and working with suppliers. These activities were greatopportunities for me to apply what I had learnt in the degree of Professional Communication. Overall, my transitionfrom studying in the university to working full time as an intern was smooth as I was well equipped with theoreticaland conceptual knowledge gained from program.

    Thc tp ti mt cng ty qung co thc s l mt kinh nghim qu bu cho ti. Trong qu trnh thc tp, ti c chi hiu thm v cng vic hng ngy ti mt cng ty qung co quc t nh qu trnh suy ngh gii php theo yucu ca khch hng, thuyt trnh tng, trao i vi khch hng v nh cung cp. y thc s l nhng c hituyt vi ti p dng nhng g hc trong chng trnh C nhn Truyn thng vo thc tin. Tu chung li, qutrnh chuyn tip t vic hc trong mi trng i hc n lm vic trong cng ty din ra tht sun s v nhng kinthc ti c trang b rt b ch.

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    I HC QUC T RMIT VIT NAM

    C S NAM SI GN

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    C S H NI

    Ta nh Handi Resco521 Kim M,Qun Ba nh, H Niin thoi: +84 4 3726 1460S in thoi min ph: 1800 5999 65Email: [email protected]

    RMIT INTERNATIONAL UNIVERSITY VIETNAM

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