professional communication 1 - basic elements
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Basic elements of professional and formal communicationTRANSCRIPT
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Elements of Professional Communication
PROFESSIONAL COMMUNCIATION
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
NOTE -TAKING GUIDE• What i s the mean ing o f communica t ion , o rgan iza t ion ,
pro fess iona l , s t ruc ture , and h ie rarchy ?
• What i s the mean ing o f pro fess iona l communica t ion ?
EX P EC TED O U TPU T• D e fi n e a n d g i v e e x a m p l e s o f c o m m u n i c a t i o n .
• D e fi n e , d i ff e r e n t i a t e , a n d g i v e e x a m p l e s o f h i e r a r c h y a n d s t r u c t u r e ; o r g a n i z a t i o n a n d s t r u c t u r e , p r o f e s s i o n a l a n d u n p r o f e s s i o n a l .
• D e fi n e a n d g i v e e x a m p l e s o f p r o f e s s i o n a l c o m m u n i c a t i o n .
IMPORTANCE of COMMUNICATION
Communication is a key part of the success of any activity.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
IMPORTANCE of COMMUNICATION
Misunderstandings can be caused by poor communication.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
IMPORTANCE of COMMUNICATION
Effective communication skills are one of the most important skills that you need because they can help you achieve the best outcome in any situation.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
IMPORTANCE of COMMUNICATION
If communication is effective, everyone feels less pressure.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
IMPORTANCE of COMMUNICATION
For new members of a group, much effort is on learning about how communication works, the different communication policies and procedures that are used.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
IMPORTANCE of COMMUNICATION
Communication is a key part of the success of any activity.
Misunderstandings can be caused by poor communication.
Effective communication skills are one of the most important skills that you need because they can help you achieve the best outcome in any situation.
If communication is effective, everyone feels less pressure.
For new members of a group, much effort is on learning about how communication works, the different communication policies and procedures that are used.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
Review
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Purposes of Communication
COMMUNICATION PURPOSES
Purpose of Data Transfer
1. To inform2. To entertain3. To preserve4. To elicit reaction5. To change opinion6. To convince to take action7. To create change
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
To educate
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Communication Exercise
COMMUNICATION EXERCISE
Identify the Purpose of Data TransferA weather forecaster announces that it will
rain this afternoon.A teacher delivers a lecture about the
types of adjectives.A boy takes a photo of his house.A director makes a horror movie.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION EXERCISE
Can data be used for more than one purpose?
A sign in the furniture section says 75 to 80% discount on all items.
A shampoo advertisement uses a model with perfect hair.
A weather forecaster announces that it will rain this afternoon, so you should bring an umbrella.
A girl uses a red dress, red bag, red shoes, red nail polish, red sunglasses, and red lipstick.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION EXERCISE
Give an Example of CommunicationTo informTo entertainTo preserveTo elicit reactionTo change opinionTo convince to take actionTo create change
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION EXERCISE
Give an Example of Text-only DataTo informTo entertainTo preserveTo elicit reactionTo change opinionTo convince to take actionTo create change
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION EXERCISE
Give an Example of Non-Text DataTo informTo entertainTo preserveTo elicit reactionTo change opinionTo convince to take actionTo create change
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION EXERCISE
Text-Only, Text & Image, or Image Only?Letter of acceptance from Harvard
UniversityEmail from best friend to go swimmingAdvertisement to buy plastic sunglassesAdvertisement to buy diamondsAdvertisement inviting applicants for a
scholarshipSign of an old car for sale at a very low
price
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
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Communication Elements
ELEMENTS of COMMUNICATION
Data or information is anything that is the message that is sent by a sender.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
ELEMENTS of COMMUNICATION
The tool used for transferring data is called media or medium of communication.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
ELEMENTS of COMMUNICATION
Data transfer can be complete, partial, or zero.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
ELEMENTS of COMMUNICATION
Anything that prevents complete data transfer is called noise, interference, or intervening variable.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
ELEMENTS of COMMUNICATION
Data or information is anything that is the message that is sent by a sender.
The tool used for transferring data is called media or medium of communication.
Data transfer can be complete, partial, or zero.
Anything that prevents complete data transfer is called noise, interference, or intervening variable.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
Review
100% TRANSFER
SENDER
RECEIVER
MESSAGE
Key Elements of Communication
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
ZERO TRANSFER
INTERFERENCESENDER
RECEIVER
PARTIAL TRANSFER
INTERFERENCE
SENDER
RECEIVER
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Data and Information in Communication
TYPES OF INFORMATION or DATA
Data is anything that can be sensed
Data or information is anything that is absorbed by the senses: text, images, sounds, actions, colors, smells, shapes, sizes, textures, or movement.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
TYPES OF INFORMATION or DATA
Visual data: words, images, movements, spaces, colors, shapes, sizes
Audio data: sounds, silenceOlfactory data: smells, lack of smells
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
TYPES OF INFORMATION or DATA
Tactile data: texture, touch, pressure
Other sensory data: taste, pain, pleasure
Psychological data: empathy, anger
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
TYPES OF INFORMATION or DATA
Data is anything that can be sensedData or information is anything that is absorbed
by the senses: text, images, sounds, actions, colors, smells, shapes, sizes, textures, or movement.
Visual data: words, images, movements, spaces, colors, shapes, sizes
Audio data: sounds, silenceOlfactory data: smells, lack of smellsTactile data: texture, touch, pressureOther sensory data: taste, pain, pleasurePsychological data: empathy, anger
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
Review
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Types of Information in Communication
Types of Information
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
Text Images
Colors Shapes
CATEGORY
SENSE EXAMPLES Books Letters Photos
Charts Diagrams Movies
Sound Silence
Noise Speech Music Radio
Records Tapes
Smell No Smell
Temperature
Texture
Moisture
Salty Sour Sweet
Bitter No Taste
Perfume Food
Scents Natural
smells Hot or cold Smooth or rough Wet, moist, or dry Hot or cold Smooth or rough Wet, moist, or dry
VISUAL
AUDITORY
OLFACTORY
TACTILE
GUSTATORY
INFORMATION
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Communication Exercise
EXERCISE
Identify: Data, Sender, Receiver
A boy is writing a note to his friend.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
EXERCISE
Identify: Data, Sender, Receiver
A girl uses a mirror to arrange her hair.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
EXERCISE
Identify: Data, Sender, Receiver
A man inhales to smell the aroma of a fresh cup of coffee.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
EXERCISE
Identify: Data, Sender, Receiver
A doctor listens to music on the radio.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
EXERCISE
Identify: Data, Sender, ReceiverA boy is writing a note to his friend.
(Text data, boy sender, friend receiver)A girl uses a mirror to arrange her hair.
(Image data, mirror sender, girl receiver)
A man inhales to smell the aroma of a fresh cup of coffee. (Olfactory data, coffee sender, man receiver)
A doctor listens to music on the radio. (Audio data, radio sender, man receiver)
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
Answers
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Communication and Meaning
COMMUNICATION & MEANING
What is Communication?
Communication is the transfer of information from sender to receiver.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION & MEANING
If there is no transfer of information, then there is no communication.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION & MEANING
If there transmission but no transfer of information, then there is communication failure.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION & MEANING
Another word for information is data. There is a slight difference in meaning.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION & MEANING
Data is the content of the message that is sent.
Information is the meaning that is received.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION & MEANING
What is Communication?Communication is the transfer of
information from sender to receiver. If there is no transfer of information, then
there is no communication.Another word for information is data. There
is a slight difference in meaning.Data is the content of the message that is
sent.Information is the meaning that is received.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
Review
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Communication Processes
METHODS of COMMUNICATION
WORDS SYMBOLS
GRAPHICS
FACIAL EXPRESSIO
NS
CLOTHING
BODY LANGUAG
E
STOP!
GO!
DANGER!
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
100% TRANSFER
SENDER
RECEIVER
1. MESSAGE
Effective Communication Elements
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
2. FEEDBACK
3. CONFIRMATION
COMMUNICATION PROCESS
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
SENDER RECEIVER MESSAGE FEEDBACK
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Communication Interference
TYPES OF INTERFERENCE
Interference is data that prevents 100% effectiveness of communication
Environmental interference can be distractions or message blockers, message distorters
Sender interference can be projection, misleading input
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
TYPES OF INTERFERENCE
Receiver interference can be resistance, sensory challenge or distraction.
Message content interference can be incorrectness, incompleteness, or distortion.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
TYPES OF INTERFERENCE
Message format interference can be incorrectness or unacceptability.
Medium interference can be technical, human, advertent, or inadvertent.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
TYPES OF INTERFERENCE
Interference is data that prevents 100% effectiveness of communication
Environmental interference can be distractions or message blockers, message distorters
Sender interference can be projection, misleading inputReceiver interference can be resistance, sensory
challenge or distraction.Message content interference can be incorrectness,
incompleteness, or distortion.Message format interference can be incorrectness or
unacceptability.Medium interference can be technical, human,
advertent, or inadvertent.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
Review
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Formality in Communication
FORMAL COMMUNICATION
Meaning of Formal CommunicationFormal communication can refer to content or
procedure. Formal Content: Data follows an established
format (appearance, punctuation, spelling) and language (vocabulary). Informal content does not have fixed rules.
Formal Procedure: Data is transferred from one part to another part in an organisational structure according to established rules. Informal have no fixed rules.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
FORMAL COMMUNICATION
Meaning of Formal Communication
Formal communication can refer to content or procedure.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
FORMAL COMMUNICATION
Formal Content: Data follows an established format (appearance, punctuation, spelling) and language (vocabulary). Informal content does not have fixed rules.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
FORMAL COMMUNICATION
Formal Procedure: Data is transferred from one part to another part in an organizational structure according to established rules. Informal have no fixed rules.
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
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Communication Exercise
COMMUNICATION EXERCISE
Formal or Informal Data?Evening gownBathing suitLetter of acceptance from Harvard UniversityEmail from best friend to go swimmingAdvertisement to buy plastic sunglassesAdvertisement to buy diamondsAdvertisement inviting applicants for a
scholarshipSign of an old car for sale at a very low price
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
COMMUNICATION EXERCISE
Give an Example of Informal DataTo informTo entertainTo preserveTo elicit reactionTo change opinionTo convince to take action
FLG 123: PROFESSIONAL COMMUNICATION
Albukhary International University
Next: LESSON #02
Indicators of Professional
Communication