PROFESSIONAL COMMUNICATION STANDARDS FOR INTERNATIONAL

UNIVERSITY STUDENTS

Best Practices in Professional

Communication

ACQUIRE & DEMONSTRATE SPECIFIC COMMUNICATION SKILLS

GOAL # 1

GOAL # 1

The first goal of this course is for all students to acquire the communication skills that are necessary to succeed in professional and in academic environments.

GOAL # 1

To achieve this goal, all students are required to demonstrate proficiency in written and oral communication skills in class.

ONE MORE TIME

The first goal of this course is for all students to acquire the communication skills that are necessary to succeed in professional and in academic environments.

To achieve this goal, all students are required to demonstrate proficiency in written and oral communication skills in class.

WHAT YOU WILL LEARN FROM THIS COURSE

The 20 Skill Areas

1. How to communicate in a professional manner

2. How to transfer emotional messages calmly

3. How to convey negative messages effectively

4. How to make a request professionally

5. How to complain effectively

6. How to create a professional electronic address

7. How to write a professional email

8. How to name file attachments effectively

9. How to create an effective subject line in an email

10.How to write a professional report

11.How to write an effective project proposal

12.How to write a university-level research paper

13.How to create an effective slideshow

14.How to speak professionally

15.How to conduct a meeting

16.How to write a job-specific resume / CV

17.How to write an effective application letter

18.What to do before and after a job interview

19.How to use professional vocabulary

20.How to type documents professionally

INTEGRATE COMMUNICATION SKILLS ACCORDING TO INTERNATIONAL

STANDARDS

Goal #2

GOAL # 2

The first goal of this course is to assist students in the full integration of their professional communication skill set.

GOAL # 2

To achieve this goal, all students are required to demonstrate specific communication standards.

ONE MORE TIME

The first goal of this course is to assist students in the full integration of their professional communication skill set.

To achieve this goal, all students are required to demonstrate specific communication standards.

KNOWLEDGE OF THE KEY COMPONENTS OF PROFESSIONAL COMMUNICATION

Goal #3

GOAL # 3

Students who have completed the requisite communication courses will demonstrate competency in the key components of professional communication, including:

GOAL # 3

Audience analysis Communicator credibility Message coherence Design, delivery, and style flexibility

ONE MORE TIME

Students who have completed the requisite communication courses will demonstrate competency in the key components of professional communication, including: Audience analysis Communicator credibility Message coherence Design, delivery, and style flexibility

DEMONSTRATE THE PRINCIPLES OF EFFECTIVE WRITING AND SPEAKING

Goal #4

GOAL # 4

To further refine their communication skills, AiU scholars should demonstrate the principles of effective writing and speaking:

GOAL # 4

Professional Writing Presentation Skills Business Communication Standards

ONE MORE TIME

To further refine their communication skills, AiU scholars should demonstrate the principles of effective writing and speaking: Professional Writing Presentation Skills Business Communication Standards

1. Professional Writing

AiU Scholars should be able to establish and maintain professionalism in all written work, including email, memos, letters, and reports. 

Professional Writing

AiU Scholars should demonstrate the ability to prepare well-crafted, coherent messages that are:

Professional Writing

audience-focused provide relevant and sufficient information

demonstrate a high level of readability, and

have minimal errors

ONE MORE TIME

AiU Scholars should be able to establish and maintain professionalism in all written work, including email, memos, letters, and reports. 

AiU Scholars should demonstrate the ability to prepare well-crafted, coherent messages that are:

audience-focused provide relevant and sufficient information demonstrate a high level of readability, and have minimal errors

2. Presentation Skills

Scholars should be able to deliver engaging, effective, audience-based, interactive presentations…

Presentation Skills

… including handling digressions, quick thinking on their feet, and designing presentations as dictated by audience need. 

ONE MORE TIME

Scholars should be able to deliver engaging, effective, audience-based, interactive presentations, including handling digressions, thinking on their feet, and engaging in “guided” presentation (presentation dictated by audience need.) 

Presentation Skills

Scholars should demonstrate the ability to prepare polished presentations (presenting without notes) …

Presentation Skills

… that provide an audience-focused message …

Presentation Skills

… and showcase a visual strategy that enhances comprehension and message impact.

ONE MORE TIME

Scholars should demonstrate the ability to prepare polished presentations (presenting without notes) that provide an audience-focused message, showcase visual strategy that enhances comprehension and message impact.

THE COMMUNICATION STANDARDS RUBRIC

Assessment Rubric

Communication Standards Rubric

A uniform standard for grading and determining where students stand in their knowledge and overall grasp of effective professional communication

Key Components

1. Strategy & Critical Thinking 2. Logic & Reasoning 3. Structure Coherence 4. Information Design 5. Error / Interference

1. Strategy & Critical Thinking

1. Audience Awareness 2. Clear Purpose3. Ability to frame and

identify a clear problem or position

4. Articulated strategic approach

2. Logic & Reasoning

1. Logical units of discourse2. Clear claims3. Support / evidence

indicating research, data, statistics, primary / secondary sources

4. Clear and proven data sets

3. Structure Coherence

1. Coherent “whole” 2. Internal logic and Section

development 3. Idea / section unity and

integrity4. Coherent intro / summary

and Transitions

4. Information Design

1. Formatting appropriate for communication task

2. Headings and sub-headings used properly

3. Visual design (use of white space, illustrations, font size & color)

4. Readability & accessibility of information

5. Error / Interference Skills

1. Solving Disruptive errors2. Solving Credibility errors3. Solving Format errors 4. Solving Delivery errors

THE COMMUNICATION STANDARDS RUBRIC

One More Time...

Communication Standards Rubric

CRITERIA MEASURABLE INDI CATORS

STRATEGY & CRITICAL THINKING

Audience Awareness

Clear PurposeAbility to frame and identify a clear problem or position

Articulated strategic approach

LOGIC & REASONING

Logical units of discourse

Clear claims

Support / evidence indicating research, data, statistics, primary / secondary sources

Clear and proven data sets

STRUCTURE COHERENCE

Coherent “whole”

Internal logic & Section development

Idea / section unity & integrity

Coherent intro / summary & Transitions

INFORMATION DESIGN

Formatting appropriate for communication task

Headings and sub-headings used properly

Visual design (use of white space, illustrations, font size and color)

Readability & accessibility of information

ERROR / INTERFERENCE skills

Solving disruptive errors

Solving credibility errors

Solving format errorsSolving delivery errors

A uniform standard for grading and determining where students stand in their knowledge and overall grasp of effective professional communication

Adapted from Eller College, Arizona

If you have ideas to improve this presentation, please email mr.jaime.aiu@gmail.com

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