productcamp rtp 2010 - depends & should work - brett cooper
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TRANSCRIPT
Why do you hear “Depends” and “Should Work”?
October 30, 2010
What are “Depends”?
October 30, 2010
Why do you hear “Depends” or “Should Work”
• Engineers believe it will work – so do you– Haven’t tested it
• Rick avoidance – work avoidance
• Wasn’t in the plan
• Revenue – moved product shipment up
• Made commitment to get revenue now– Deliver feature/requirement later
What do your clients want to hear?
• The product (or service) is proven in their industry
• Built to meet their needs – we listened
• The product will last for years
Why do you hear “Depends” or “Should Work”
• You, as the Product Manager, didn’t provide the right requirements?– Use cases – scenarios– Market changed– Client requirements changed– You missed the window– Other reasons?
How do you fix this?
How do you fix this?
How can I fix this?
Admit that you have an issue to solve• Partner with Engineering
– Become the “Library of Knowledge” – “Trusted Advisor”
– Start early and build trust
• Use Innovation Games– Product Box– Pruning the Tree
• Use Customer Councils– Have Engineering Present
How can I fix this?
How can I fix this?
Thank you to our sponsors:
Thank you!
October 30, 2010