product launch case study

630 Ninth Avenue, Suite 1205, New York, NY 10036V: 212-664-1341X6 F: 212-664-1389 www.youmansdesigns.comYD youmans designs

For DevlinHair Productions Design Case Study

Product Launch Event

Design Case Study



DESIGN ASSUMPTIONS:

- Seating for 500 people - Wheel chair accessable from audience to stage - 13’x 22’ center screen - design that represents “break through” “freedom” and “action”



FIRST- WE LAID OUT THE STAGE AREA AND SEATING- TO GIVE OUR CLIENT A SENSE OF THE SCALE OF THE ENVIROMENT



THEN ,WE CREATED A NUMBER OF OPTIONS FOR WHEELCHAIR ACCESS

8’-0” WIDE SIDE RAMPS

PLATFORM- RAMP CONCEPT A



PLATFORM- RAMP CONCEPT B

6’-0”WIDE WRAP AROUND RAMPS



PLATFORM- RAMP CONCEPT C

6’-0”WIDE ZIG ZAG RAMPS



BRIDGE CONCEPT

THEN, WE CREATED SEVERAL CONCEPT OPTIONS WITH A FEW VERY ROUGH SKETCHES

CUSTOM TENSION STRUCTURE BRIDGE PANELS

SAFETY RAILING UPSTAGE

LIT CYC BELOW RENTAL TENSION STRUCTURE PANELS

SCREENS FOR PERSONAL STORY PORTRAIT

IMAGES



WALL CONCEPT

CUSTOM BLOCK WALL SCENIC ELEMENTS LIT CYC OR BLUE MASKING BEHIND

RENTAL TENSION STRUCTURE PANELS

SCREENS FOR PERSONAL STORY PORTRAIT

IMAGES



CUSTOM TENSION STRUCTURE BRIDGE PANELS

13’X 22’ RP SCREEN(16X9 ASPECT RATIO)

LIT CYC BELOWRENTAL TENSION STRUCTURE PANELS

SCREENS FOR PERSONAL STORY PORTRAIT IMAGES, ART WORK AND POEMS

WE THEN REFINED THE CHOSEN CONCEPT IN 3D



AND PROVIDED SEVERAL VIEWS,



FROM DIFFERENT ANGLES



TO GIVE THE CLIENT A BETTER SENSE OF THE SPACIAL ENVIROMENT



WE THEN REFINE FURTHER AND ADD A SMALL BIT OF COLOR FOR REFERENCE



FINALLY, WE GO INTO 3D MAX TO FLESH OUT THE DESIGN, ADDING LIGHT, COLOR, TEXTURE AND A SENSE OF DRAMA



AND PROVIDE MULTIPLE VIEWS



FEATURING KEY MOMENTS OF THE EVENT

LET US DO THE SAME FOR YOU.... AND MORE.

product launch case study

Documents

new york

1341x6 f

yd youmans designs v

yd youmans designsv

design assumptions

center screen design

concept options

chosen concept