1. ! Beaut de Maman! New Product Launch!

2. BeebyClarkMeyler.com | @GoBCM! Launch a new product line into the crowded beauty and pregnancy markets, keeping in mind:" Beaut de Maman has little to no awareness in the market" New and expecting mothers are highly critical of advertising" Competition is erce in both the beauty and pregnancy categories" ""

3. BeebyClarkMeyler.com | @GoBCM! Develop and test various creative solutions in order to determine the most effective approach " Touch an emotional chord in new and expecting mothers to catch their attention, and then communicate the core benets of the products " Based on consumer insights and research, two distinct approaches were taken in order to identify the brand positioning that would resonate best: Emotional Essence versus Condence" "

4. BeebyClarkMeyler.com | @GoBCM! Focus group respondents were asked to evaluate the brand positioning statements and design themes" Advertisement #1 ! Pregnancy Silhouette! Positioning Statement 1" Advertisement #2 ! Green Box! Positioning Statement 1" Positioning Statement 2" Positioning Statement 2"

5. BeebyClarkMeyler.com | @GoBCM! Both brand identities performed well, with over 85% responding favorably" The Condence approach scored stronger across the board, making it the preferred positioning statement" A rich emotional association with the silhouette design theme led to its selection"

6. BeebyClarkMeyler.com | @GoBCM! The nal creative solution was produced based on additional insights from the focus groups along with the selection of the highly resonant brand identity and the preferred design theme" Our media tactics presented the messaging in a highly effective way in a multichannel launch effort spanning print, mobile, display and social" Full Page Print Ad" Half Page Print Ad" Desktop Display Banner Ad " Mobile Display Banner Ad" Facebook Post-Mobile Ad" Mobile-Optimized Campaign Landing Page"

7. BeebyClarkMeyler.com | @GoBCM! Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumers evolving interaction with, and consumption of, media. " We design highly productive marketing programs that leverage todays most engaging digital media technologies to enable more brand engagement, awareness and sales. " For more information, contact Stuart Meyler, Principal" smeyler@beebyclarkmeyler.com, 203.653.7950" ! Visit: BeebyClarkMeyler.com! Follow: @gobcm"