case study: gin mare product launch - savoy place find out more, visit case study: gin mare product...

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www. savoyplace .london To find out more, visit Case study: Gin Mare Product Launch IET Services Limited is registered in England. Registered Office: Savoy Place, London, WC2R 0BL. Registration Number 909719. Event spaces and capacities: Johnson Roof Terrace (200) and Riverside Room (330) Date: 20th and 21st July 2017 The purpose of the event An evening reception to launch an exciting new product by leading distiller, Gin Mare. Why IET London: Savoy Place? Gin Mare wanted a premium location for guests to experience their new product. Being able to ‘wow’ their visitors and provide fantastic photo opportunities was key - the central location and breathtaking views from Savoy Place fitted the brief perfectly. Event highlights Gin Mare had a very clear vision of what they wanted to achieve in their product launch. Savoy Place offered a bespoke service to help them achieve this; an entire customised bar was built on the roof, whilst beautiful white, outdoor furniture was brought onto the roof to complete their Mediterranean ambiance. Guests enjoyed Gin flavored ice-creams, an eclectic variety of gins and Oyster shucking. Meanwhile in the Riverside Room visitors tried their hand at cocktail mixology.

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Page 1: Case study: Gin Mare Product Launch - Savoy Place find out more, visit Case study: Gin Mare Product Launch IET Services Limited is registered in England. Registered Office: Savoy Place,

www.savoyplace.londonTo find out more, visit

Case study: Gin Mare Product Launch

IET Services Limited is registered in England. Registered Office: Savoy Place, London, WC2R 0BL. Registration Number 909719.

Event spaces and capacities: Johnson Roof Terrace (200) and Riverside Room (330) Date: 20th and 21st July 2017

The purpose of the event An evening reception to launch an exciting new product by leading distiller, Gin Mare.

Why IET London: Savoy Place? Gin Mare wanted a premium location for guests to experience their new product. Being able to ‘wow’ their visitors and provide fantastic photo opportunities was key - the central location and breathtaking views from Savoy Place fitted the brief perfectly.

Event highlights Gin Mare had a very clear vision of what they wanted to achieve in their product launch. Savoy Place offered a bespoke service to help them achieve this; an entire customised bar was built on the roof, whilst beautiful white, outdoor furniture was brought onto the roof to complete their Mediterranean ambiance. Guests enjoyed Gin flavored ice-creams, an eclectic variety of gins and Oyster shucking. Meanwhile in the Riverside Room visitors tried their hand at cocktail mixology.