product knowledge- footwears

7/24/2019 Product Knowledge- FootWears

1/51

Special Product Groups

Footwear IndustryPresented by-

Diotima Basu

Gargie Gogoi

Vishakha Sharma

Sayta howdhury

!F! Sem-III


2/51

Indian Footwear IndustryOverview

Indian leather industry is the core strengtho" the Indian "ootwear industry#

India is the second largest global producer

o" "ootwear a"ter hina# !any global retail chains seeking $uality

products at competiti%e prices are acti%elysourcing "ootwear "rom India#

&eather "ootwear e'ported "rom India aredress shoes( casuals( moccasins( sportshoes etc#


3/51

)n reliable supply o" resources in the "ormo" raw hides and skins( large human

capital with e'pertise and technology base Skilled manpower and relati%ely low cost

labor

pro%en strength to produce "ootwear "orglobal brand leaders and ac$uiredtechnology competence

ontinued*


4/51

ontinued*

+he Indian "ootwear market is dominated by!en,s "ootwear market that accounts "ornearly ./ o" the total Indian "ootwear retail

market# +he total turno%er o" the "ootwear industry

including leather and non-leather "ootwear isestimated at 0s#.11-211 crore 34151-41556

7bout 21/ o" the work"orces in themechani8ed sector in South India consist o"women#

Source9 http9;;"ootwearsin"oline#tripod#com


5/51

!a


6/51

Indias export of leather and leatherproducts for Five years (Value in Million $)

2007-08 2008-09 2009-10 2010-11 2011-12

Finished Leather 807.19 673.37 627.95 841.13 1023.21

Footwear 1489.35 1534.32 1507.59 1758.67 2077.27

Leather Garments 345.34 426.17 428.62 425.04 572.54

Leather Goods 800.46 873.44 757.02 855.78 1088.09

Saddlery & arness 106.18 92.15 83.39 87.92 107.60

Total 3548.51 3599.46 3404.57 3968.54 4868.71

% Growth 15.99% 1.44% -5.41% 16.57% 22.68%

Source: DGCI&S


7/51

&eather Product A'ports

=/

44/

45/

54/

Leather Exports

Footwear

&eather Goods

Finished &eather

)thers

rce: COUNCIL FOR LEATHER EXPORTS 2011-2012


8/51

i!hli!hts of Leather Footwear"e!#ent

Second largest "ootwear producer a"terhina#

7nnual Production 41> million pairs#

uge domestic retail market 521 millionpairs 32/6 are sold in domestic market#

Footwear e'port accounts "or =4#>?/ sharein IndiaCs total leather leather products

e'port#

+he Footwear product mi' Gents =/( &adies@?/ and hildren 2/


9/51

&eather Footwear Product!i'

=/@?/

2/

roduct Mix "e!#ent

!en,s Eomen,s id,s

ource: COUNCIL FOR LEATHER EXPORTS 2011-2012


10/51

Ma%or roduction &entres

+amil adu - hennai( 7mbur( 0anipet( Vaniyambadi( Vellore(Pernambut( +richy( Dindigul and Arode

Eest Bengal olkata

Httar Pradesh anpur( 7gra( oida( Saharanpur

!aharashtra !umbai Pun


11/51

Footwear 'rands "ourced fro#India

7cme

7nn +aylor

Bally

harter lub

larks

oach

olehann

Daniel ector

Deichmann

DJ

Double

Acco

Ale"anten

Atienneaigner

Florsheim

Gabor

GeoKrey Beene

Guess arrods

asley

ush Puppies

enneth ole

&i8 laiborne

!arks Spencer

autica

e't

ike

Pierre ardin

0eebok

Stacy 7dams

+ommy ilLger

+ony &ama

Versace

J%es St# &aurent

Mara

ohnston !urphy

+imberland

7rmani

Geo'

Diesel

+ed Baker

&acoste

ickers

al%in lein

Buggatti

French onnection

!


12/51

Product nowledge


13/51

+ype o" Shoes

Blucher

Boat shoe

Brogues

Derby

!occasin

a88 shoe

&oa"ers !ary ane

!onk shoe

!ule

)%er-the-knee boot

)'"ord shoe

Plat"orm shoe

0ussian boot

Spectator shoe

+-bar sandal

Venetian-style shoe

Snow Boot


14/51

Blucher

7 lucheris a style o"shoe similar toa derby#

Its %amp is made o" asingle piece o" leather3None cutN6#

It is named a"ter the

5.th century Prussiangeneral Gebhard&eberecht %on BlOcher#


15/51

Boat Shoes

'oat shoesare typicallycan%as or leather with non-marking rubber solesdesigned "or use on a boat#

7 siping pattern is cut intothe soles to pro%ide grip ona wet deck#

the leather construction(along with application o"oil( is designed to repelwater#


16/51

'ro!ues

+hey "eature decorati%eper"orations andseparations along the

%isible edges o"material#

Pre%iously usedprimarily in outdoor

"ootwear( brogueper"orations can todaybe "ound in many typeso" casual shoes#


17/51

Derby

It is a style o"!en,s shoe characteri8ed by $uarters with

shoelace eyeletsthat are sewn on topo" the %amp#

+his construction

method( also knownas Nopen lacingN(contrasts with that o"the )'"ords#


18/51

a88 Shoe

It is a type o" shoe wornby dancers#

a88 shoes are a%ailable

in a %ariety o" styles(with %arying "eatures#

Split-sole


19/51


20/51

Mary ane

It is an 7merican term "ora closed( low-cut shoe with one or morestraps across the instep#

lassic !ary anes aretypically made o"

black leather

ha%e one thin strap

"astened with a buckle orbutton(

7 broad and roundedtoebo'( low heels( and thinoutsoles#


21/51

Moccasin

It is a shoe( madeo" deerskin or other so"tleather( consisting o" a soleand sides made o" one piece

o" leather( stitched together at the top(

and sometimes with a %amp3additional panel o" leather6#

+he sole is so"t and e'ibleand the upper part o"ten isadorned with embroidery orbeading#


22/51

!onk Shoe

It is a style o" shoe withno lacing( closed by abuckle and strap# It isalso known as a #on*

strap+and has beendescribed as the Nmostad%ancedN dress shoe#

It is a moderately"ormal shoe9 less "ormalthan a "ull )'"ord butmore so than anopen Derby #


23/51

!ule Shoe

Mule( a Frenchword( is a style

o" shoe that isbackless and o"tenclosed-toed#

!ules can beany heel height -"rom at to high#


24/51

Over,the,*nee oots

+hese are long bootsthat "ully or partlyco%er the knee#

)riginally created as aman,s riding boot inthe 5th century( inthe latter part o" the41th century( the stylewas redeLned asa "ashion boot "orwomen#


25/51

)'"ord Shoe

It is characteri8edby shoelace eyelets tabsthat are attached underthe %amp( a "eature termed

Nclosed lacingN#

+his contrasts with Derbys(or BlOchers( which ha%eshoelace eyelets attached to

the top o" the %amp# +hese made "rom a %ariety

o" materials( including cal"

leather( patent leather(suede( and can%as#


26/51

Plat"orm Shoes

Plat"orm shoesare shoes( boots(or sandals with an

ob%ious thick sole# +he plateau has

mostly a strength o"@-51 centimeters#

+he high o" the heelmostly depend onplateau#


27/51

-ussian oot

It is the nameapplied to astyle o" cal"- or

knee-length "ashionboot "or women#


28/51

Snow Boot

It is a type o" boot(generally waterproo"(or water-resistant#

+he boot( in almostall cases( has a highside( keeping snow"rom entering the

boot( and a rubbersole( to keep waterout#


29/51

"pectator shoe

+he is a style o" low-heeled( o'"ord( semi-brogue or "ullbrogue constructed"rom two contrastingcolors(

typically ha%ing thetoe and heel cap and

sometimes the lacepanels in a darkercolor than the mainbody o" the shoe#


30/51

+-Bar Sandal

It is a closed( low-cut shoewith two or more straps"orming one or more + shapes

+ypically made o" blue orbrown leather( ha%e two thinstraps "orming a single +shape

Fastened with a buckle( abroad and rounded toebo'pierced with a pattern o"holes


31/51

Venetian,style shoes

+hese are mid-heelslippers withan upper or top partthat is slightly open tothe kick o" the "oot andthe ankle bone#

+he %enetian-style

shoe and its lack o"ornamentationcontrasts withthe loa"er


32/51

Segmentation


33/51

Formal Footwear


34/51

ush Puppies


35/51

ush Puppies

P0IA9 I0 5222->222

P&7A9 A-retailing sites like

abong#com( !yntra#com( Sells

through Bata#in in India( A'clusi%e

brand outlets( !ultibrand outlets

P0)!)+I)9


36/51


37/51

asual Footwear


38/51

Bata


39/51

Bata

P0IA9 I0 422-==22

P&7A9 A-retailing sites like

abong#com( !yntra#com( Sells

through Bata#in in India( A'clusi%e

brand outlets( !ultibrand outlets

P0)!)+I)9


40/51


41/51

Party wear Footwear


42/51

Ste%e !adden


43/51

Ste%e !adden

P0IA9 I0 4222-54222

P&7A9 A-retailing sites like abong#com(

!yntra#com( Sells through

Ste%e!adden#in in India( A'clusi%e

brand outlets( !ultibrand )utlets P0)!)+I)9


44/51


45/51

+rends

Patchwork leather#


46/51

&eather Boots


47/51

Eo%en &eather


48/51

&eather Sandals


49/51

Punk shoes


50/51

Stocking Boots


51/51

+hank Jou

For "urther $ueries( Please contactbasudiotimaQgmail#com

gogoigargieQgmail#com

%ishakhasharma#51Qgmail#com

saytaandbidduQgmail#com
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

product knowledge- footwears

Documents