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Multi-Media Messaging (MMS) Marketing

• MMS solutions for mobile coupons, mobile billing/statements/payments, rich media delivery

• Programs for customer loyalty, retention and satisfaction, as well as video/content delivery for publishers and media companies

• Experience of delivering over 500+ million MMS worldwide and launched thousands of campaigns

• Unsurpassed technology, campaign creative, marketing knowledge, list management to achieve client and vertical specific marketing and business goals

• Carrier grade infrastructure with device detection for optimized performance

• Direct Tier 1 carrier connections worldwide

• Comprehensive QR and Microsoft Tag integration for opt-in

• Dynamic campaign adjustments—MMS destination (site, video etc.) can be changed anytime during the campaign

• Deployment around the world

• Pre-configured MMS campaign solution packs available

iLoop Mobile MMS Solutions & Services

To try demos:

Text STARBUCKS to 53626 Text SWIMSUIT to 53626

Because of its interactivity, MMS videos increase user interest and boost direct response rates as compared to text. It's also the perfect way to showcase to your customers that your business is on top of the latest technologies.

• vs email: on average emails are read within 48 hours—text messages are read within 4 minutes• vs postal mail: days vs

minutes for MMS• vs Radio & TV: weeks to

months of production and scheduling vs hours or minutes• vs Social media:

immediate but fleeting as messaging slides through twitter streams or across pages—MMS messages stay on the phone until erased

Why MMS? Immediacy.

Why MMS? Engagement.

Personalized MMS—Send unique, customized MMS messages to customers so it has the most impact. Make each recipient feel special!

• vs email—300% increase in opens for sms vs email, between 60%-70% of email messages are blocked by corporate spam filters• Performance—branded

campaigns have seen as high as 50% CTR and 40% lift in purchase intent• ROI—1000%+ on a

branded campaign

Source: CTR Rebook campaign, Mogreet archive; Lift GMC campaign, Mobile Marketer  Nov 2010; ROI BMW campaign 3G Dating Agency blog, DMA 2010 Response Rate Trend Report

Why MMS? High Response Rate.

Interactive MMS—MMS creates a more interactive and emotional appeal on mobile devices compared to SMS through elements of sound, animation, images and video. MMS creates a state-of-the-art mobile experience with powerful visual branding possibilities.

• Ability to respond directly from a message—click to call, click to web, direct POS redemption, direct product fulfillment, reply MMS or reply SMS• It takes 90 minutes for the

average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.

(Source: CTIA.org)

Why MMS? There’s More.

(Source: CTIA.org)

• Cost savings in call center, postal, printing, cash handling, marketing cost, coupon redemption, packaging, labor, staff, digital fulfillment• Expedited cash flow• Interactive• Two way communication• Measurability• Delivery 100%

(Source: CTIA.org)

Integrated Marketing Campaigns

New Media• MMS• SMS• Mobile sites• Applications

Traditional• Email• Radio• Print• TV

Use new media to enhance, empower, and create leverage. Increase Conversion

Direct consumer touch points in TV, Radio, Print, In Store

Use new media to enhance, empower, and create leverage. Increase Conversion

Direct consumer touch points in TV, Radio, Print, In Store

&• In Store• Web• Social• Outdoor

MMS Influence on Marketing Objectives

Brand Engagement• Mobile Site• App

Customer Management• Mobile Database• Existing Database

Loyalty Building• Push out offers• Daily reminders• Geo-location (stores)• Check ins• Share with

Community• Rewards

Valued Customers• $$$• Conversion• Advocacy

• Awareness & Perception

• Consideration

• Purchase Intent

• Conversion

• Loyalty

• Purchase

Lead Cultivation• Media• TV, Radio, Print, In-store,

Email• Short codes on Media to

opt-in subscribers

Multi-Channel Case Study: Vodacom

Objective:

Customer retention and incentivize handset upgrades when eligible

Strategy:

Leverage the ease of mobile for campaign objectives with benefit of decreased call center traffic

Tactics:

“We have been able to grow our upgrades figure 50% year on year and we currently have a 33% hit rate on our mobile advertising campaigns, which is

significantly higher than trends with other mediums.

I can confirm that we have seen a significant increase in subscriber

upgrades via these MMS programs.”

Dee Nel

National Executive Head: Call Center Operations

Vodacom

Vodacom Retention Program

• Mobile portal to view upgrade status/eligibility and apply for upgrades

• Utilize multiple marketing channels to promote the upgrades and the mobile portal including TV, print, radio, MMS, SMS and mobile banner ads

• Each MMS that is delivered features a short code that users can SMS to and receive a direct link to the mobile site. Once activated, the link allows tracking of the users who access the site and measurement of exact interest.

Multi-Channel Case Study: VodacomMeasuring ResultsThe initial MMS campaign created buzz around the giveaway, with more information available on the mobile site once accessed.

 

The same upgrade procedure was followed with the Vodacom Businessbase—high end users with a large contract spend and low uptake onupgrades. Over a single month, the MMS with call-to-action to the mobile site resulted in a 600% increase in uptake.

Trackable, measurable, can enhance traditional campaigns

Mobile programs need defined goals and parameters. These metrics are used to determine the ROI and relative success of the program.

Vodacom Use CaseVodacom Use Case

Site Hits

Page Views

Page Views

Per Person

Shortcode Requests

MobiSite Upgrade Requests

SMS Reciept to Upgrade Action

Conversion

VC Upgrade Campaign

90,331 1,028,398 1147,27

810,031 21%

600% growth month over month

Users who received upgrade options no action, 79%

Users who upgraded, 21%

Full MMA Case Study: http://mmaglobal.com/studies/vcupgrademobi-vodacom-south-africas-mobile-upgrade-portal-multimedia-solutions

Vodacom MMS VideoVC Upgrade – MMS Example

MMS Demos: Customer Acquisition

Acquisition Demo Using Incentive

IncentiveSign up for TMZ and get the xBox offer

Brand sponsorship within engaging news or entertainment content with incentive offers valued by viewers

To try demo: Text DEMOxBox to 53626

1. Co-Branded

Intro Image

2. Sponsor

Mention

3. Video

News Content

4. Co-Branded final image

Acquisition Demo Using Product Information

InformationCelebrity endorsement of product

Acquire new customers with celebrity endorsement, and drive traffic to brand destinations for messaging opt-in and preference/profile capture

To try Demo: Text DemoIAN to 53626

1. Branded

Intro Image

2. Theme

Intro

3. Endorsement

4. Motto

5. For more

Acquisition Demo Using Referral

Referral and ViralSend a messageto your friends

Integrate mobile sites and other mobile interactivity for cross channel marketing with MMS.

Increase awareness and engage new registered or opt-in users to build your customer database.

To try demo: Text ViralCall to 53626

1. Intro Image

2. Video

3. “Call”

4. Call to action

MMS Demos: Customer Retention

Retention Demo Using PromotionTo try demo: Text DemoBING to 53626

4. New Promotion

Immediacy

Engagement Response

Engage with your customers with MMS videos. Include immediate, actionable choices like click to call, mobile site lead forms, or payment gateways for quick response.

Retention Demo Using Rewards

RewardsMicrosoft Tag opt-in to coupon rewards

Microsoft TAG DemoSnap the TAG to explore Starbucks.build.mobi

MOBILE COUPONS!

Live Demo! Scan this Tag…

Retention Demo Using Loyalty

Loyalty Customer loyalty statements

Extend post transaction engagement with your loyal customers enhancing your brand awareness or message.

To try demo: Text Starpoints to 53626

1. Custom Intro with loyalty points

2. Video

3. Offer

Thanks, we’d be glad to answer any questions and schedule a demo of the iLoop Mobile’s solutions and services.

Contact: sales@iloopmobile.com