“can you see me now? good!” verizon wireless … mm1 mm7 mm3 internet email mm4 inter-carrier...
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Verizon Wireless Confidential
“Can You “Can You SeeSee Me Now? Good!”Me Now? Good!”Verizon Wireless Perspective on MMSVerizon Wireless Perspective on MMS
Jerry KupshDirector, Product Development – Data
CDG Technology ForumMay 1, 2003
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TopicsTopicsTopics
Who is Verizon Wireless?
What are Verizon Wireless MMS Requirements
What is MMS?
MMS Implementation Challenges
What are the Developer Opportunities
Service Focus and Future Outlook
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Who is Verizon Wireless?Who is Verizon Wireless?Who is Verizon Wireless?
Wireless Phone Customers – 33.3 MillionEmployees – 40,000Annual Revenue - $19.3 BillionU.S. Market Coverage – 49 of Top 50; 97 of Top 100Company Stores and Kiosks – 1,200Digital Network Technology – Code Division Multiple Access (CDMA)Data Services – First national high-speed data network. First downloadable applications over the air onto phones.Switching Centers – 140
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Verizon Wireless Requirements for MMSVerizon Wireless Requirements for MMSVerizon Wireless Requirements for MMS
Available to all Customers Automatically with MMS capable device
Similar User Interface (UI) to SMS
Planned Interoperability with other carriers
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What is MMS?What is MMS?What is MMS?
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Examples of MMSExamples of MMSExamples of MMS
Look at Sydney’s Halloween costume!
Look who I am with !!
Look at her now!
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Examples of MMS ServicesExamples of MMS ServicesExamples of MMS Services
EmailComputer
Legacy Phone(no MMS)
Camera Phone
Photo Album and MMS WebComposer
VZW 1X Network
Information Alerts
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VZW MMS Reference ArchitectureVZW MMS Reference ArchitectureVZW MMS Reference Architecture
VZW MMSC
MMS VASP
Internet
SMSC
SS7SMPP
MM1
MM7
MM3 Internet Email
MM4
Inter-carrier & Intra-carrier
MMSC
CDMA
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MMS Mobile to Mobile – Simplified Call FlowMMS Mobile to Mobile MMS Mobile to Mobile –– Simplified Call Simplified Call FlowFlow
MMSCMMSC
SMSCSMSC
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HTTP over 1X Network HTTP over 1X Network
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SMS
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Verizon Wireless ApproachVerizon Wireless ApproachVerizon Wireless Approach
3GPP2 basedCDMA 1X networkSMS NetworkSupported Media for solution
– JPEG– PNG– BMP– QCELP– MIDI– Text– SMIL Presentation– DRM (OMA version)
VZW Goal is to used Standards Based Solution whenever possible
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Similarities to 3GPPSimilarities to 3GPPSimilarities to 3GPP
Use of MM7 Interface (Value added Service Provider)
Use of MM4 Interface (Inter-Carrier)
Use of MM3 Interface (Access to E-Mail)
Use of MM1 Interface that uses WAP 209 Encoding
Leveraging existing Implementations will provide the following benefits: a) Time to Market b)Scale and scope c)
Inter-Operability between 3GPP and 3GPP2
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MMS Differences Between 3GPP and 3GPP2MMS Differences Between 3GPP and 3GPP2MMS Differences Between 3GPP and 3GPP2
Use HTTP transport vs. WAP encoding
Voice Codec QCELP vs AMR Codec
WAP push message encoding differences
Faster transmission speeds
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MMS Implementation Challenges MMS Implementation Challenges MMS Implementation Challenges
Service Consistency– Different devices with different display and functional support– Different message size support on different network– Different content type support on different network
Transcoding and resizing of the media content are unavoidable but we can minimize them
Roaming and Inter-carrier MMS– Unified architecture and protocols are required for roaming– Destination carriers are responsible for transcoding and resizing– Consistent delivery confirmation and read report support to maintain
customer service level
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Examples of MMS Developer OpportunitiesExamples of MMS Developer Examples of MMS Developer OpportunitiesOpportunities
Infrastructure Developers– MMSC (Message Storage, UA Prof, Message Relay)– Photo Album solutions– Wireless Internet Gateway– Transcoding Solutions– Inter-Operability solutions
Device DevelopersApplications Developers
– Dating Services– Instant Messaging services– Contests
Content– Weather Alerts– Information Services (Sports Scores, Breaking news)
MMS provides Opportunities for the Developers Communities
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Possible Future Applications for MMSPossible Future Applications for MMSPossible Future Applications for MMS
Mobile to Mobile MMS is the key to succeed Inter-carrier MMS is vital VASP services are very importantHigh image quality and audio fidelity Location based MMSMMS based chattingMMS based entertainmentMMS based gamingMMS based telematicsMMS based home and office securityMMS based contestsMMS based marketing and advertising Where we are going – the sky is the limit …….