jo sutherland (fetch): cutting through the noise driving success in a mobile-first world @mms...
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![Page 1: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/1.jpg)
More people
own a mobile
phone than a
toothbrush.
Did you know?
Source: The Mobile Marketing Association of Asia
#MMSMobile@WeAreFetch
![Page 2: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/2.jpg)
60% of all
web search
is via mobile.
Did you know?
Source: http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025
#MMSMobile@WeAreFetch
![Page 3: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/3.jpg)
80% of
internet
users own a
smartphone.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
![Page 4: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/4.jpg)
48% of
consumers start
mobile research
with a search
engine.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
![Page 5: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/5.jpg)
Apps account for
89% of mobile
media time, with
the other 11%
spent on websites.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
![Page 6: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/6.jpg)
Over 50% of
smartphone users
grab their
smartphone
immediately after
waking up.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
![Page 7: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/7.jpg)
68% of companies
have integrated
mobile marketing
into their overall
marketing strategy.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
![Page 8: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/8.jpg)
71% of marketers
believe mobile
marketing is core
to their business.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
![Page 9: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/9.jpg)
By 2019, mobile
advertising will
represent 72% of
all US digital ad
spending.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
![Page 10: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/10.jpg)
91% of mobile
users say that
access to
content is very
important.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
![Page 11: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/11.jpg)
48% of
millennials view
video solely on
their mobile
device.
Did you know?
Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016
#MMSMobile@WeAreFetch
![Page 12: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/12.jpg)
On average
people touch
their mobile
phones 2,617
times a day.
Did you know?
#MMSMobile@WeAreFetch
![Page 13: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/13.jpg)
On average
people spend
over 4 hours per
day on their
mobile phones.
Did you know?
#MMSMobile@WeAreFetch
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50% of all
searches will be
voice searches
by 2020.
Did you know?
#MMSMobile@WeAreFetch
![Page 15: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/15.jpg)
For the next 6 years
there will be more
than a million new
mobile broadband
subscribers every
day!
Did you know?
#MMSMobile@WeAreFetch
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Mobile video
traffic is forecast
to grow around
50% a year
through to 2022.
Did you know?
#MMSMobile@WeAreFetch
![Page 17: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/17.jpg)
Teens and young
adults (13 to 24
years old) watch
2.5x more internet
video than
broadcast TV.
Did you know?
#MMSMobile@WeAreFetch
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Digital ad spending,
driven by investment
in mobile, now
exceeds TV ad
spending in US.
Did you know?
#MMSMobile@WeAreFetch
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More ecommerce
site visits now
come from mobile
than desktop
(65%).
Did you know?
#MMSMobile@WeAreFetch
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The global app
economy was worth
$1.3trillion in 2016.
By 2021 it will be
worth $6.3 trillion!
Did you know?
#MMSMobile@WeAreFetch
![Page 21: Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017](https://reader031.vdocuments.us/reader031/viewer/2022030318/5a64f6237f8b9af3398b4a01/html5/thumbnails/21.jpg)
The number of
connected ‘things’
totaled 8.4 billion in
2017. By 2020 it will
total 20.4 billion.
Did you know?
#MMSMobile@WeAreFetch