Ideal Protein takes a holistic approach to treating inner and outer

health and beauty and is recommended by more than 3000

Professional establishments across North America.

Our methodology was initially developed 20 years ago by our medi-cal consultant, Dr. Tran Tien Chanh, MD, doctor of sports medicine,biology and nutrition. Today, through years of research and educationwe are pleased to offer the Ideal Protein Weight-loss Method.

Our weight-loss method consists of a four phase protocol; weight-loss in the first two phases, and maintenance in the later two. It hasa beginning and an end. We offer protein foods which are availablein over 40 delicious varieties, have a high-biological value, are low incalories and fat and contain 8 essential amino acids.

Our protocol not only ensures weight loss but also:

• The stabilization of blood sugar levels and other obesity related conditions

• Cellulite reduction support

• Skin revitalization

• Convalescence support

If you are considering the challenging task of implementing aweight-loss method in your establishment, I invite you tocontact us to learn how you can integrate our protocol and products into your establishment. Not only will this enable youto offer a superior, proven, solution for your clients but will alsoprovide you with an additional lucrative income stream to yourclinic.

To ensure your Clinic’s success we offer:

A Dedicated Area Director for

personalized establishment support

• Access to our Clinical Professionals

• Initial one on one compressive training for your staff

• Development workshops

• Interactive clinic support conference calls

• On-line account management tools

• Friendly and courteous home office support staff

I encourage you to contact our corporate office at 1-866-314-4447 to schedule an appointment to meet withyour local Area Director.

Sincerely,

Olivier BenloulouChief Executive Officer

and Co-Founder

Olivier’s multifaceted career has taken him into the worlds ofbusiness, professional speaking, training, education and naturalhealth.

An herbalist, who started his career as a 5-star restaurant owner,began his quest into finding a solution to the epidemic of obesity10 years ago. He began his studies as a protégé of Dr. Tran TienChahn (a European Medical Doctor, Dr. of Nutrition, SportsMedicine and Biology, who focused his career and research onnutrition with a particular emphasis on the treatment of obesity).Today, Olivier possesses a deep and rich reservoir of knowledgeand experience in obesity related issues.

He is an international speaker who captures the attention of hisaudience with the ability to make complex ideas simple and sim-ple ideas profound.

Olivier has successfully coached thousands of people both menand women in their struggle with weight and weight relatedissues. Olivier’s success stems from his being, energy and presence. He is authentic and lives by the words he speaks; thisis why his message has energy and passion.

Dr. Tran Tien Chanh MD PhD Laureate graduate of the Universityof Paris-college of medicine is a general practitioner and a doctor of nutrition, sports medicine and biology. Dr. Tran Tienhas focused his career and research on nutrition, with a particu-lar emphasis on the treatment of obesity and obesity relatedissues. He is one of the original creators of the protein rich dietwhich he has been prescribing since 1988. Dr. Tran Tien is alsothe founder of the French Association of Applied NutritionalResearch and in an international speaker presenting the proteindiet throughout Europe and North America. He is an accreditedauthor haven written three reference books on the treatment ofobesity and obesity related issues. Dr. Tran Tien is a philanthro-pist who supports many children’s hospitals in Vietnam, hasopened centers for Leprosy and funds housing for orphans. Dr.Tran Tien is a true humanitarian.

Olivier Benloulou

CEO and Co-Founder of Laboratoires C.O.P. inc Ideal Protein

Dr. Tran Tien Chanh

Medical Consultant andCo-Founder of Laboratoires C.O.P. inc Ideal Protein

Ideal Protein takes a holistic approach to treating inner and outer

health and beauty and is recommended by more than 3000

Professional establishments across North America.

Our methodology was initially developed 20 years ago by our medi-cal consultant, Dr. Tran Tien Chanh, MD, doctor of sports medicine,biology and nutrition. Today, through years of research and educationwe are pleased to offer the Ideal Protein Weight-loss Method.

Our weight-loss method consists of a four phase protocol; weight-loss in the first two phases, and maintenance in the later two. It hasa beginning and an end. We offer protein foods which are availablein over 40 delicious varieties, have a high-biological value, are low incalories and fat and contain 8 essential amino acids.

Our protocol not only ensures weight loss but also:

• The stabilization of blood sugar levels and other obesity related conditions

• Cellulite reduction support

• Skin revitalization

• Convalescence support

If you are considering the challenging task of implementing aweight-loss method in your establishment, I invite you tocontact us to learn how you can integrate our protocol and products into your establishment. Not only will this enable youto offer a superior, proven, solution for your clients but will alsoprovide you with an additional lucrative income stream to yourclinic.

To ensure your Clinic’s success we offer:

A Dedicated Area Director for

personalized establishment support

• Access to our Clinical Professionals

• Initial one on one compressive training for your staff

• Development workshops

• Interactive clinic support conference calls

• On-line account management tools

• Friendly and courteous home office support staff

I encourage you to contact our corporate office at 1-866-314-4447 to schedule an appointment to meet withyour local Area Director.

Sincerely,

Olivier BenloulouChief Executive Officer

and Co-Founder

Olivier’s multifaceted career has taken him into the worlds ofbusiness, professional speaking, training, education and naturalhealth.

An herbalist, who started his career as a 5-star restaurant owner,began his quest into finding a solution to the epidemic of obesity10 years ago. He began his studies as a protégé of Dr. Tran TienChahn (a European Medical Doctor, Dr. of Nutrition, SportsMedicine and Biology, who focused his career and research onnutrition with a particular emphasis on the treatment of obesity).Today, Olivier possesses a deep and rich reservoir of knowledgeand experience in obesity related issues.

He is an international speaker who captures the attention of hisaudience with the ability to make complex ideas simple and sim-ple ideas profound.

Olivier has successfully coached thousands of people both menand women in their struggle with weight and weight relatedissues. Olivier’s success stems from his being, energy and presence. He is authentic and lives by the words he speaks; thisis why his message has energy and passion.

Dr. Tran Tien Chanh MD PhD Laureate graduate of the Universityof Paris-college of medicine is a general practitioner and a doctor of nutrition, sports medicine and biology. Dr. Tran Tienhas focused his career and research on nutrition, with a particu-lar emphasis on the treatment of obesity and obesity relatedissues. He is one of the original creators of the protein rich dietwhich he has been prescribing since 1988. Dr. Tran Tien is alsothe founder of the French Association of Applied NutritionalResearch and in an international speaker presenting the proteindiet throughout Europe and North America. He is an accreditedauthor haven written three reference books on the treatment ofobesity and obesity related issues. Dr. Tran Tien is a philanthro-pist who supports many children’s hospitals in Vietnam, hasopened centers for Leprosy and funds housing for orphans. Dr.Tran Tien is a true humanitarian.

Olivier Benloulou

CEO and Co-Founder of Laboratoires C.O.P. inc Ideal Protein

Dr. Tran Tien Chanh

Medical Consultant andCo-Founder of Laboratoires C.O.P. inc Ideal Protein

Syndrome X

The Ideal Protein Weight-loss Method targets prevention and solutions for Syndrome X, also cal-led the “metabolic syndrome.” To qualify as part ofthis epidemic that is steamrolling North America,adults or children need only suffer from 2 of the 4components of the metabolic syndrome:

1) Obesity

2) Blood sugar issues (Diabetes)

3) Cholesterol problems

4) High blood pressure

What is the Source of Most Weight Issues?

According to Dr. Tran Tien, “The cause of mostweight issues in a modern society is insulin dys-

function. A diet grossly disproportionate in its shareof saturated fats and sugars, such as in breads,cereals, muffins, cakes, pastries, pasta, pizza, rice,corn - very much like the North American diet - causes the pancreas to produce an overabundance

of insulin, which stays in the system and puts theblood sugar level in a negative balance.”

An overproduction of insulin also leads to hypogly-

cemia or low glycemia, which in turn inducesconstant sugar cravings and weight gain. Insulin’sprimary function is to regulate blood sugar levelshowever it is also the hormone that facilitates thetransport of fat (triglycerides) into the fat cells. Evenworse, it "locks" the fat in the fat cell, preventing itto be used as a source of energy. Now, because theblood sugar has dropped (and we can't access thefat as a fuel source) we get "sugar cravings' and thevicious cycle begins again. An over abundance ofinsulin causes weight gain.

The Ideal Protein protocol will transform the body'sability to digest sugars properly by regulating insulinlevels. How? By giving the pancreas a well-deser-

ved break and by restricting simple and complex

carbs until the weight-loss goal is achieved.

Principles Behind the Protocol:

Learn to live off of the body's own fat reserves. The

body employs energy from three reserves: glyco-gen (carbohydrate), protein and fats. First from it’s simple and complex carbohydrate reserves andwhen depleted, turns simultaneously to its proteinand fat reserves for energy. A person not in need ofweight loss typically has approximately 1-2% oftheir body's reserves from carbs, approximately19% from their muscle mass and 79% of their bodyreserves from fat.

Simple and complex carbohydrates can preventweight-loss. The body stores approximately threedays worth of carbohydrates. Because of this, theIdeal Protein Weight-loss Method has a beginningand an end. Until 100% of the weight loss goal isachieved, we restrict sugars (simple and complex).Why? Because, as long as sugar is being consu-med, the body is not burning fat. It's as simple asthat. Remember, the first source of energy is derivedfrom glycogen (carbohydrate) reserves. The mainprinciple is to deplete the glycogen (carbohydrate)reserves completely in order to compel the body toturn to its fat reserve to burn calories.

How do we get the body to burn its fat reserves

and not its muscle mass reserves, if both are

depleted simultaneously? First, by providing thebody with foods that have a high protein value, com-plete with 8 essential amino acids, 97% absorbable,which make them biologically-complete proteins.

THE KNOWLEDGE TO KEEP THOSE POUNDS OFF FOREVER!

Ever heard of a diet that not only promotes fat loss but at the

same time enhances muscle tone? While some high protein diets,often high in saturated fats, can tax the liver and the kidneys, theIdeal Protein Weight-loss Method provides just the right amount ofthe highest quality protein needed to protect and improve musclemass and vital organs.

The Ideal Protein Weight-loss Method is a medically designed

protocol that results in fat loss while sparing muscle mass. Theprotocol was developed in France 23 years ago by Dr. Tran TienChanh, MD PhD, who focused his career and research on nutritionwith a particular emphasis on the treatment of obesity and obesityrelated issues.

The Ideal Protein Weight-loss Method is a 4-phase protocol whichhelps stabilize the pancreas and blood sugar levels while burningfat and maintaining muscle and other lean tissue. This protocol isalso an excellent treatment for cellulite reduction and has beenused in well over one thousand Medi-spas and aesthetical clinics inNorth America over the last eight years with great success.

Our FDA approved labeled products are only available through trai-ned and certified professionals and health care professionals. EachIdeal Protein establishment has one or more experts to guide thedieter through the program. This valuable process serves to educateand encourage the dieters with a consistent method that is scienti-fically proven and deemed by most as easy to execute and maintain.

Obesity in Today’s Society

The Center for Disease Control and Prevention labels obesity aspublic enemy number one. Obesity is a serious health issue thataffects nearly 30% of the population in North America. Obese indi-viduals have a higher-than-normal rate of hypertension, type II dia-betes, cardiovascular diseases, gallbladder diseases, osteoarthritis,strokes, respiratory diseases and even some types of cancers.Government studies predict that one in three people born today willdevelop diabetes in their lifetime. According to the US SurgeonGeneral, the number of overweight children has doubled and thenumber of overweight adolescents has tripled since 1980 in theUSA.

We are one of the richest countries in the world with the largest obe-sity rate per capita and some of the largest healthcare costs per per-son. How did we get here? Increased consumption of more energy-dense, nutrient-poor foods with high levels of sugar and saturatedfats, combined with reduced physical activity and stress, all have

contributed to where we are today, a state that the World HealthOrganization has no qualms labeling as an “obesity epidemic.”

Syndrome X

The Ideal Protein Weight-loss Method targets prevention and solutions for Syndrome X, also cal-led the “metabolic syndrome.” To qualify as part ofthis epidemic that is steamrolling North America,adults or children need only suffer from 2 of the 4components of the metabolic syndrome:

1) Obesity

2) Blood sugar issues (Diabetes)

3) Cholesterol problems

4) High blood pressure

What is the Source of Most Weight Issues?

According to Dr. Tran Tien, “The cause of mostweight issues in a modern society is insulin dys-

function. A diet grossly disproportionate in its shareof saturated fats and sugars, such as in breads,cereals, muffins, cakes, pastries, pasta, pizza, rice,corn - very much like the North American diet - causes the pancreas to produce an overabundance

of insulin, which stays in the system and puts theblood sugar level in a negative balance.”

An overproduction of insulin also leads to hypogly-

cemia or low glycemia, which in turn inducesconstant sugar cravings and weight gain. Insulin’sprimary function is to regulate blood sugar levelshowever it is also the hormone that facilitates thetransport of fat (triglycerides) into the fat cells. Evenworse, it "locks" the fat in the fat cell, preventing itto be used as a source of energy. Now, because theblood sugar has dropped (and we can't access thefat as a fuel source) we get "sugar cravings' and thevicious cycle begins again. An over abundance ofinsulin causes weight gain.

The Ideal Protein protocol will transform the body'sability to digest sugars properly by regulating insulinlevels. How? By giving the pancreas a well-deser-

ved break and by restricting simple and complex

carbs until the weight-loss goal is achieved.

Principles Behind the Protocol:

Learn to live off of the body's own fat reserves. The

body employs energy from three reserves: glyco-gen (carbohydrate), protein and fats. First from it’s simple and complex carbohydrate reserves andwhen depleted, turns simultaneously to its proteinand fat reserves for energy. A person not in need ofweight loss typically has approximately 1-2% oftheir body's reserves from carbs, approximately19% from their muscle mass and 79% of their bodyreserves from fat.

Simple and complex carbohydrates can preventweight-loss. The body stores approximately threedays worth of carbohydrates. Because of this, theIdeal Protein Weight-loss Method has a beginningand an end. Until 100% of the weight loss goal isachieved, we restrict sugars (simple and complex).Why? Because, as long as sugar is being consu-med, the body is not burning fat. It's as simple asthat. Remember, the first source of energy is derivedfrom glycogen (carbohydrate) reserves. The mainprinciple is to deplete the glycogen (carbohydrate)reserves completely in order to compel the body toturn to its fat reserve to burn calories.

How do we get the body to burn its fat reserves

and not its muscle mass reserves, if both are

depleted simultaneously? First, by providing thebody with foods that have a high protein value, com-plete with 8 essential amino acids, 97% absorbable,which make them biologically-complete proteins.

THE KNOWLEDGE TO KEEP THOSE POUNDS OFF FOREVER!

Ever heard of a diet that not only promotes fat loss but at the

same time enhances muscle tone? While some high protein diets,often high in saturated fats, can tax the liver and the kidneys, theIdeal Protein Weight-loss Method provides just the right amount ofthe highest quality protein needed to protect and improve musclemass and vital organs.

The Ideal Protein Weight-loss Method is a medically designed

protocol that results in fat loss while sparing muscle mass. Theprotocol was developed in France 23 years ago by Dr. Tran TienChanh, MD PhD, who focused his career and research on nutritionwith a particular emphasis on the treatment of obesity and obesityrelated issues.

The Ideal Protein Weight-loss Method is a 4-phase protocol whichhelps stabilize the pancreas and blood sugar levels while burningfat and maintaining muscle and other lean tissue. This protocol isalso an excellent treatment for cellulite reduction and has beenused in well over one thousand Medi-spas and aesthetical clinics inNorth America over the last eight years with great success.

Our FDA approved labeled products are only available through trai-ned and certified professionals and health care professionals. EachIdeal Protein establishment has one or more experts to guide thedieter through the program. This valuable process serves to educateand encourage the dieters with a consistent method that is scienti-fically proven and deemed by most as easy to execute and maintain.

Obesity in Today’s Society

The Center for Disease Control and Prevention labels obesity aspublic enemy number one. Obesity is a serious health issue thataffects nearly 30% of the population in North America. Obese indi-viduals have a higher-than-normal rate of hypertension, type II dia-betes, cardiovascular diseases, gallbladder diseases, osteoarthritis,strokes, respiratory diseases and even some types of cancers.Government studies predict that one in three people born today willdevelop diabetes in their lifetime. According to the US SurgeonGeneral, the number of overweight children has doubled and thenumber of overweight adolescents has tripled since 1980 in theUSA.

We are one of the richest countries in the world with the largest obe-sity rate per capita and some of the largest healthcare costs per per-son. How did we get here? Increased consumption of more energy-dense, nutrient-poor foods with high levels of sugar and saturatedfats, combined with reduced physical activity and stress, all have

contributed to where we are today, a state that the World HealthOrganization has no qualms labeling as an “obesity epidemic.”

Secondly, by supplementing with nutrient-rich supplements such as NaturaMulti-Vita, Natura Calcium & Magnesium and Natura Potassium, key ingre-dient in muscle building and electrolytes to replace those normally found infoods restricted on the Ideal Protein protocol.

A dieter will feel energized, look vibrant and feel strong. It is no wonder.Given the opportunity for the body’s natural ability to heal itself and show-case its innate and ingenious powers, such as in the way during the proto-col the body will return the favor with unparalleled force, radiance andbeauty.

The Ideal Protein Food Selections

Our Ideal Protein selections have a high biological value and employ

five different proteins:

The centerpiece of our protocol is our gourmet protein based foods whichthe dieter will consume during the weight loss phases of the program.

These are high biological value proteins and employ five different proteins:whey isolates, soy isolates, whole milk protein, albumin, and hydrolyzed collagen. This gives the client many options and is designed so people withsensitivities to dairy, soy or vegetarians may participate in the program.They are delicious, practical, satisfying and are available in an array of textures and flavors. The assortment includes foods that are crunchy,chewy, hearty, smooth, sweet, spicy and salty. They can be served hot,warm, cold or even frozen

The client will use these products to build complete meals, adding vegeta-bles and salads. Each sealed envelope ensures full potency and containsup to 20 grams of protein with very little to no fat or sugar. These are easyto prepare and can be incorporated into a busy lifestyle very nicely.

What to Expect

On average, women lose weight at the rate of 3 to 4 pounds per week

and 4 to 7 pounds per week for men.

Based on over 23 years of experience and 5 million people in Europe,Canada, and now a large group of people in the United States, the programenables the following:

• Quick weight loss without sacrificing muscle mass

• Gaining an understanding of how food affects and is utilized by the body, including what causes fat storage

• Utilization of fat for energy usually by day 4—fat (including cellulite) that sequesters chemical toxins

• Improved energy and appetite control, reduced cravings—usually on day 4 or 5

• Improved blood sugar and cholesterol levels, reduced blood pressure

Secondly, by supplementing with nutrient-rich supplements such as NaturaMulti-Vita, Natura Calcium & Magnesium and Natura Potassium, key ingre-dient in muscle building and electrolytes to replace those normally found infoods restricted on the Ideal Protein protocol.

A dieter will feel energized, look vibrant and feel strong. It is no wonder.Given the opportunity for the body’s natural ability to heal itself and show-case its innate and ingenious powers, such as in the way during the proto-col the body will return the favor with unparalleled force, radiance andbeauty.

The Ideal Protein Food Selections

Our Ideal Protein selections have a high biological value and employ

five different proteins:

The centerpiece of our protocol is our gourmet protein based foods whichthe dieter will consume during the weight loss phases of the program.

These are high biological value proteins and employ five different proteins:whey isolates, soy isolates, whole milk protein, albumin, and hydrolyzed collagen. This gives the client many options and is designed so people withsensitivities to dairy, soy or vegetarians may participate in the program.They are delicious, practical, satisfying and are available in an array of textures and flavors. The assortment includes foods that are crunchy,chewy, hearty, smooth, sweet, spicy and salty. They can be served hot,warm, cold or even frozen

The client will use these products to build complete meals, adding vegeta-bles and salads. Each sealed envelope ensures full potency and containsup to 20 grams of protein with very little to no fat or sugar. These are easyto prepare and can be incorporated into a busy lifestyle very nicely.

What to Expect

On average, women lose weight at the rate of 3 to 4 pounds per week

and 4 to 7 pounds per week for men.

Based on over 23 years of experience and 5 million people in Europe,Canada, and now a large group of people in the United States, the programenables the following:

• Quick weight loss without sacrificing muscle mass

• Gaining an understanding of how food affects and is utilized by the body, including what causes fat storage

• Utilization of fat for energy usually by day 4—fat (including cellulite) that sequesters chemical toxins

• Improved energy and appetite control, reduced cravings—usually on day 4 or 5

• Improved blood sugar and cholesterol levels, reduced blood pressure

So how do we maintain our new healthy weight?

• Choices. Making good meal choices begins back at the grocery store withwhat you are putting in your carriage. Check labels, buy whole grains,fresh vegetables, and lean meats avoiding processed foods.

• Eating for pleasure. Food should not be a replacement for something elsethat is missing in your life. You should never feel guilty after you’ve eatenbecause you stuffed yourself with food you didn’t have the chance to enjoy.Meals should be savory plates that challenge your taste buds. Good mealsshould be something you enjoy sitting down with your family or friends oreven relaxing alone.

• Food combinations. Fats & carbohydrates should be treated like 2 chil-dren that disrupt the class. You cannot remove them completely, and bothcan be very good but just not together. Separate them and there is har-mony. You can eat carbohydrates twice a day just not with your fats.

• Eat protein. Everyone should be eating half their lean body mass in gramsof protein. (ex:130 lb. individual - 130/2= 65grams) No more letting ourbodies live “protein deprived”! Eat good quality protein throughout the day.Our heart, muscles, skin, nails and even hair are made of protein; let’s keepour bodies healthy!

• The CHEAT day! It is not recommended but mandatory to take one dayout of the week and indulge in your favorite foods with all the trimmings.This cheat day of course should never turn into a cheat week. What isconsidered a cheat? That’s entirely up to you! What do you love to eat?And there is no guilty feeling afterwards or worry that the weight will be putback on. The following day you will eat as you did in phase 1 and restrictcarbohydrates. We know that a carbohydrate and a fat is a bad food com-bination in the presence of insulin. Insulin is the key that stores the com-bination into the fat cell (weight-gain!) Therefore we restrict carbohydrates,we will have very little glycemia in our blood and the pancreas will producevery little insulin. No extra insulin, no key, no fat storage! Our bodies willeliminate the “cheats” naturally.

Eat like a King for Breakfast,

Eat like a Prince for Lunch,

Eat like a Pauper for Dinner.

Once you have reached your

Ideal weight, you move onto

to the 4th phase of our

protocol. If you were to ask

how long phase 4 lasts, the

answer is: for life. Phase 4

is really the happy ending to

perhaps a lifelong battle with

your excess weight. Now it’s

time to live happily ever after.

Typical Day

Breakfast: 2 slices of whole grain toast, scrambledeggs & ham with berries and a glass of milk.

Lunch: Chicken with baked eggplant with meltedmozzarella cheese.

Diner: Spaghetti and meatballs in a tomato sauce.

Snack: Fresh Berries, nuts or an Ideal ProteinRaspberry Jelly

Above all we want you to enjoy your personal success, your new shape, your healthier body and that you have just successfully completed…

Your Last Diet.

What is Cellulite?Cellulite is the expression used to describe pocketsof fat which are trapped and cause dimpling in theskin. This dimpling is irregular and patchy and hasbeen identified with orange peel. It is not a medicalor scientific term and is unrelated to cellulitis, whichis an infection of the skin and its underlying connec-tive tissue. Cellulite occurs mostly on the thighs,hips, buttocks and knees. It is in no way pathologi-cal, and it is not inflammatory, infectious, or water-filled.

What Causes Cellulite?

There is much research done on the exact cause

of cellulite. The following is a list of common

factors most experts would agree on.

Hormones:

Many researchers believe hormones play a role inaggravating cellulite. Estrogen is thought to beinvolved because,

• the condition mainly affects women.

• It usually appears after puberty

• Condition is aggravated during pregnancy, menstruation, nursing and estrogen therapy

• Estrogens interacts and influences other hormo-nes.The other hormones that may be involved areinsulin, cortisol and thyroid hormones.

Genetics

Important hereditary factors include:

• Sex, affects mostly women

• Fatty Tissue distribution

• Hormones like estrogen and cortisol

Lifestyle

Research shows that cellulite may be influenced bydiet, hormones and other factors. A diet with exces-sive intake of carbohydrates and fats provokeshyperinsulunemia and an increase in lipogenesis.Hyperinsulinemia is a condition caused by a highlevel of insulin in the blood; it is almost always cau-sed by an individual’s diet. Lipogenisis is thesequence of biological reactions involved in the storage of lipids (fats). The body can only use somuch fat for energy and the excess is stored in fatcells (adipocytes) which leads to obesity and morecellulite.

So how do we maintain our new healthy weight?

• Choices. Making good meal choices begins back at the grocery store withwhat you are putting in your carriage. Check labels, buy whole grains,fresh vegetables, and lean meats avoiding processed foods.

• Eating for pleasure. Food should not be a replacement for something elsethat is missing in your life. You should never feel guilty after you’ve eatenbecause you stuffed yourself with food you didn’t have the chance to enjoy.Meals should be savory plates that challenge your taste buds. Good mealsshould be something you enjoy sitting down with your family or friends oreven relaxing alone.

• Food combinations. Fats & carbohydrates should be treated like 2 chil-dren that disrupt the class. You cannot remove them completely, and bothcan be very good but just not together. Separate them and there is har-mony. You can eat carbohydrates twice a day just not with your fats.

• Eat protein. Everyone should be eating half their lean body mass in gramsof protein. (ex:130 lb. individual - 130/2= 65grams) No more letting ourbodies live “protein deprived”! Eat good quality protein throughout the day.Our heart, muscles, skin, nails and even hair are made of protein; let’s keepour bodies healthy!

• The CHEAT day! It is not recommended but mandatory to take one dayout of the week and indulge in your favorite foods with all the trimmings.This cheat day of course should never turn into a cheat week. What isconsidered a cheat? That’s entirely up to you! What do you love to eat?And there is no guilty feeling afterwards or worry that the weight will be putback on. The following day you will eat as you did in phase 1 and restrictcarbohydrates. We know that a carbohydrate and a fat is a bad food com-bination in the presence of insulin. Insulin is the key that stores the com-bination into the fat cell (weight-gain!) Therefore we restrict carbohydrates,we will have very little glycemia in our blood and the pancreas will producevery little insulin. No extra insulin, no key, no fat storage! Our bodies willeliminate the “cheats” naturally.

Eat like a King for Breakfast,

Eat like a Prince for Lunch,

Eat like a Pauper for Dinner.

Once you have reached your

Ideal weight, you move onto

to the 4th phase of our

protocol. If you were to ask

how long phase 4 lasts, the

answer is: for life. Phase 4

is really the happy ending to

perhaps a lifelong battle with

your excess weight. Now it’s

time to live happily ever after.

Typical Day

Breakfast: 2 slices of whole grain toast, scrambledeggs & ham with berries and a glass of milk.

Lunch: Chicken with baked eggplant with meltedmozzarella cheese.

Diner: Spaghetti and meatballs in a tomato sauce.

Snack: Fresh Berries, nuts or an Ideal ProteinRaspberry Jelly

Above all we want you to enjoy your personal success, your new shape, your healthier body and that you have just successfully completed…

Your Last Diet.

What is Cellulite?Cellulite is the expression used to describe pocketsof fat which are trapped and cause dimpling in theskin. This dimpling is irregular and patchy and hasbeen identified with orange peel. It is not a medicalor scientific term and is unrelated to cellulitis, whichis an infection of the skin and its underlying connec-tive tissue. Cellulite occurs mostly on the thighs,hips, buttocks and knees. It is in no way pathologi-cal, and it is not inflammatory, infectious, or water-filled.

What Causes Cellulite?

There is much research done on the exact cause

of cellulite. The following is a list of common

factors most experts would agree on.

Hormones:

Many researchers believe hormones play a role inaggravating cellulite. Estrogen is thought to beinvolved because,

• the condition mainly affects women.

• It usually appears after puberty

• Condition is aggravated during pregnancy, menstruation, nursing and estrogen therapy

• Estrogens interacts and influences other hormo-nes.The other hormones that may be involved areinsulin, cortisol and thyroid hormones.

Genetics

Important hereditary factors include:

• Sex, affects mostly women

• Fatty Tissue distribution

• Hormones like estrogen and cortisol

Lifestyle

Research shows that cellulite may be influenced bydiet, hormones and other factors. A diet with exces-sive intake of carbohydrates and fats provokeshyperinsulunemia and an increase in lipogenesis.Hyperinsulinemia is a condition caused by a highlevel of insulin in the blood; it is almost always cau-sed by an individual’s diet. Lipogenisis is thesequence of biological reactions involved in the storage of lipids (fats). The body can only use somuch fat for energy and the excess is stored in fatcells (adipocytes) which leads to obesity and morecellulite.

over such a short period of timetime-literally week.. Dr Shughruelost 35 pounds in just under 11weeks and has kept the weight offfor more than 6 months without any“ yo-yo” effects.

With new found enthusiasm IdealProtein was implemented as part ofthe practice’s health maintenanceactivities and within 6 months morethan 100 patient have gone suc-cessfully through the program outperforming other bariatric procedu-res (lap band and gastric bypass)as an effective weight loss initiative.Patients have maintained their vita-lity, lost targeted inches, and haveactually improved their glycemicand advanced lipid panel results injust a few months time.

Not only have the health improve-ments made this Ideal Protein program uniquely popular but theaesthetic, targeted fat loss andbody recontouring has increasedthe programs popularity within theDallas Metroplex.. Dr Shughrue’sweekly new starts have increasedby 100% in the past 3 months.Not only are patients decreasingtheir medication use for glycemiccontrol, hypertension, and lipiddisorders but they are completelytransformed with identifiable fatloss. The clinic is now seeing anincreased number of referrals fromarea specialists for non surgicaloptions of patients requiring someform of assistance with their meta-bolic dysfunctions and weight loss.

Ideal Protein has outperformed itsinitial implementation as a weightloss program and has found a solidplace in the clinics promotion ofreturning overall health and well-ness to patients.

How Ideal Protein has helped with the challenges of treating obesity in Family Medicine

Dr Cynthia Shughrue, owner Family Care Medical Services ofNorth Texas, is a Board Certified Osteopathic Family Practitionerthat has practiced for 20 years in the United States and Brazil. DrShughrue and her staff have always taken pride in offering perso-nalized services that were oriented towards prevention and main-tenance of health. Currently, Dr. Shughrue practices in DallasTexas with a focus on wellness through preventive practices andaggressive management of risk factors for metabolic syndromeand atherosclerosis. In addition to general medicine the practicealso offers a variety of aesthetic procedures including IPL photo-rejuvenation, laser hair removal, laser skin tightening and laserresurfacing procedures.

In a current climate with concierge medicine coming into vogue DrShughrue’s practice has prided itself in providing the latest tech-nologies in medicine as well as personalized care for each andevery patient. With obesity and diabetes on the rise Dr Shughruehad been searching for effective ways to work with patients tooptimize their health and longevity. Unfortunately in the area ofweight loss and glycemic control the overall success rate waslacking due to patients inability or capacity to follow prescriptiveeating and lifestyle programs until Ideal Protein was implemented.

In February 2008, while attending a medical conference DrShughrue was introduced to Ideal Protein. Skeptical at first shedecided to use the product on a trial basis with herself and herstaff as test subjects. In the first month all members had lostsignificant weight and inches! The results were ore dramatic andaccelerated than anything used prior but the most impressive out-come was the change in lipid and comprehensive blood panels

How does Ideal Protein aid in the reduction of

cellulite?

The Ideal Protein Weight-loss Method addressesmany of the causes of cellulite.

When a woman has excess fat in her abdominal areait facilitates the storage of extra hormones, namelyestrogen. When we are following the protocol andbegin to loose weight, we naturally eliminate theextra hormones that were trapped in our fat cells. Notonly will this aid in the reduction of cellulite but it is anatural way to regulate hormone levels.

Our protocol also puts an emphasis on regulating ourinsulin levels by restricting our simple and complexcarbohydrate intake for a period of time and reintro-ducing them gradually once our goal is achieved. Indoing this we are preventing our bad food combina-tions (fat and carbohydrates) to have the ability to bestored in our fat cells. (Lipogenisis) No new fat cells,less visible cellulite.

When we restrict our carbohydrate intake we are alsoforcing our bodies to turn to our lipid (fat) and proteinreserve for energy. Because we are incorporatinghigh biological protein isolates into our diet, we willmaintain our muscle mass and our bodies have nochoice but to exhaust the adipocytes (fat cells).Reduction of fat cells results in reduction of cellulite.

Over all, the human body needs a minimum of 1/2gram of protein per pound of lean body mass per dayto function optionally. It is essential not only forweight-loss and cellulite reduction but essential forgrowth and development. Skin, organs, mus-cles, hair and nails are all mainly proteins.Our Ideal Protein foods are also crucialto the immune system, becauseantibodies which are synthesi-zed from specific proteins fightdisease.

over such a short period of timetime-literally week.. Dr Shughruelost 35 pounds in just under 11weeks and has kept the weight offfor more than 6 months without any“ yo-yo” effects.

With new found enthusiasm IdealProtein was implemented as part ofthe practice’s health maintenanceactivities and within 6 months morethan 100 patient have gone suc-cessfully through the program outperforming other bariatric procedu-res (lap band and gastric bypass)as an effective weight loss initiative.Patients have maintained their vita-lity, lost targeted inches, and haveactually improved their glycemicand advanced lipid panel results injust a few months time.

Not only have the health improve-ments made this Ideal Protein program uniquely popular but theaesthetic, targeted fat loss andbody recontouring has increasedthe programs popularity within theDallas Metroplex.. Dr Shughrue’sweekly new starts have increasedby 100% in the past 3 months.Not only are patients decreasingtheir medication use for glycemiccontrol, hypertension, and lipiddisorders but they are completelytransformed with identifiable fatloss. The clinic is now seeing anincreased number of referrals fromarea specialists for non surgicaloptions of patients requiring someform of assistance with their meta-bolic dysfunctions and weight loss.

Ideal Protein has outperformed itsinitial implementation as a weightloss program and has found a solidplace in the clinics promotion ofreturning overall health and well-ness to patients.

How Ideal Protein has helped with the challenges of treating obesity in Family Medicine

Dr Cynthia Shughrue, owner Family Care Medical Services ofNorth Texas, is a Board Certified Osteopathic Family Practitionerthat has practiced for 20 years in the United States and Brazil. DrShughrue and her staff have always taken pride in offering perso-nalized services that were oriented towards prevention and main-tenance of health. Currently, Dr. Shughrue practices in DallasTexas with a focus on wellness through preventive practices andaggressive management of risk factors for metabolic syndromeand atherosclerosis. In addition to general medicine the practicealso offers a variety of aesthetic procedures including IPL photo-rejuvenation, laser hair removal, laser skin tightening and laserresurfacing procedures.

In a current climate with concierge medicine coming into vogue DrShughrue’s practice has prided itself in providing the latest tech-nologies in medicine as well as personalized care for each andevery patient. With obesity and diabetes on the rise Dr Shughruehad been searching for effective ways to work with patients tooptimize their health and longevity. Unfortunately in the area ofweight loss and glycemic control the overall success rate waslacking due to patients inability or capacity to follow prescriptiveeating and lifestyle programs until Ideal Protein was implemented.

In February 2008, while attending a medical conference DrShughrue was introduced to Ideal Protein. Skeptical at first shedecided to use the product on a trial basis with herself and herstaff as test subjects. In the first month all members had lostsignificant weight and inches! The results were ore dramatic andaccelerated than anything used prior but the most impressive out-come was the change in lipid and comprehensive blood panels

How does Ideal Protein aid in the reduction of

cellulite?

The Ideal Protein Weight-loss Method addressesmany of the causes of cellulite.

When a woman has excess fat in her abdominal areait facilitates the storage of extra hormones, namelyestrogen. When we are following the protocol andbegin to loose weight, we naturally eliminate theextra hormones that were trapped in our fat cells. Notonly will this aid in the reduction of cellulite but it is anatural way to regulate hormone levels.

Our protocol also puts an emphasis on regulating ourinsulin levels by restricting our simple and complexcarbohydrate intake for a period of time and reintro-ducing them gradually once our goal is achieved. Indoing this we are preventing our bad food combina-tions (fat and carbohydrates) to have the ability to bestored in our fat cells. (Lipogenisis) No new fat cells,less visible cellulite.

When we restrict our carbohydrate intake we are alsoforcing our bodies to turn to our lipid (fat) and proteinreserve for energy. Because we are incorporatinghigh biological protein isolates into our diet, we willmaintain our muscle mass and our bodies have nochoice but to exhaust the adipocytes (fat cells).Reduction of fat cells results in reduction of cellulite.

Over all, the human body needs a minimum of 1/2gram of protein per pound of lean body mass per dayto function optionally. It is essential not only forweight-loss and cellulite reduction but essential forgrowth and development. Skin, organs, mus-cles, hair and nails are all mainly proteins.Our Ideal Protein foods are also crucialto the immune system, becauseantibodies which are synthesi-zed from specific proteins fightdisease.

My name is Dr. Jonathan Gerber, my practice is arelatively young one and I take pride in the fact thatit’s very different from other Chiropractic andHealthcare offices in our area. We’re consistentlyupdating, educating and improving because wegenuinely care about bringing the very best careavailable to our patients. Gerber Family Chiropractic& Wellness Center is located in the AdirondackMountain Region of Northern New York. Our missionis to provide the people of the Adirondack region ofNew York State with a resource for Chiropractic andProactive Healthcare and the Achievement ofOptimum Wellness.

We included the word “Family” in our name for tworeasons. First, both of my parents are very active inthe practice. My dad is “Dr. Detox”, serving our AquaDetox patients and wearing pretty much whateverhat is needed at any given moment. My mom is myfinancial advisor, sounding board and occasionallythe source of a random reality check. Second, whenyou come here, whether it’s for a chiro visit, detox ora weigh in, you’re welcomed like family come for avisit. My patients are very important to me and Imake sure they know it. They come in for anappointment but often stay for a cup of coffee or tea.I love hearing my patients tell me how much theylook forward to spending a little time in my office andevery effort is made to maintain a warm, friendly andcaring environment.

In the first quarter of 2008, I met Tim Callahan of IdealProtein at a Health Expo in Montreal Canada. I was visi-ting the booths nearby his and after several attempts togain my attention, Tim took a more direct approach,saying “Tell me Doc, how do you look your patients in theeye and lecture them on the merits of a healthy lifestyle?”Frankly, I wasn’t really sure how to respond or if I’d evenheard him correctly.

Time to give you the sad facts as they were then. I was33 years old, 5’ 11” tall and I weighed 258 pounds. I wasliving a young, single and successful lifestyle, what I likedto call “Living Large” with a half laugh at the pun. In twoand a half seconds this little, bald man had reduced myself image to something that was anything but funny andI couldn’t for the life of me decide which of us to punishfirst. While I was deciding, Tim began to tell me aboutIdeal Protein and before I knew it, I had agreed to a mee-ting at my office in New York the following week.

Within a months time, I, my parents and my OfficeManager were all using Ideal Protein in sort of a “trial run”to learn first hand what the system is like and whether itcould truly live up to the incredible claims made by it’s pro-prietors. As the pounds quickly and easily began to dropoff of me, I felt energized and healthier, more incrediblyvital than I could ever remember feeling in my entire life.

My mom, dad and office manager were all experiencingsimilar wonders. I had seen my mom spend thousandsand I mean that literally, thousands and thousands ofdollars to try to lose weight on the more popular plansavailable in the US. To give credit where credit is due,they worked. For as long as she was on the plan, she lostweight. It wasn’t until she “graduated” that she began topack the pounds back on, faster than they left and ingreater numbers. I’m now a fit and healthy 164 pounds.Among the four of us, we’ve lost more than 300 pounds!In short order we all agreed that we needed to bring thisincredible program to our patients and our patientshaving seen the dramatic changes were demanding thatwe share the secret.

On August 7th, 2008, we made the program available tomy patients. On October 24, 2008, I hosted a dinnerparty for 35 of my first Ideal Protein participants. As agroup, they had lost over 900 pounds in less than 3months, an average of more than 25 pounds each. Thatnight, we shared our stories, our successes, our secrets,lots of laughs and even a few tears of pure joy. It wasboth humbling and inspirational. I am so amazingly gra-teful to have found this program and to be able to offersuch hope and health to so many.

Today, my office touches more lives than ever. We’vegrown and adopted another “family” member (one of ourIP participants looking to help others find success) tohelp us to continue to provide the level of care and qua-lity of service that has made our office a great place tospend time. The program has taken on a dynamicenergy whereby each patient experiencing this incrediblypositive lifestyle goes out and spreads the word to manyothers. My office is flooded with inquiries about the pro-gram and my staff and I are sought for questioning nearlyevery time we venture out of the office. In the next fewweeks, I expect to have more than 100 active IdealProtein patients and counting.

We’re more committed to our mission than ever beforeand the Ideal Protein System is an amazing and highlyeffective tool. As new patients experience our supportand dedication to their success on IP, they turn to us forother types of care and as a result, even my Chiropracticand Detox areas of the practice have seen a growth ofnearly 35% in the past few months. All of my patients arethriving and growing stronger and healthier every dayand because we put them first, my practice is thrivingand growing stronger and healthier every day.

Dr. Jonathan Gerber

Dr. Jonathan Gerber

“I was 33 years old, 5’ 11” tall and I weighed 258 pounds.”

My name is Dr. Jonathan Gerber, my practice is arelatively young one and I take pride in the fact thatit’s very different from other Chiropractic andHealthcare offices in our area. We’re consistentlyupdating, educating and improving because wegenuinely care about bringing the very best careavailable to our patients. Gerber Family Chiropractic& Wellness Center is located in the AdirondackMountain Region of Northern New York. Our missionis to provide the people of the Adirondack region ofNew York State with a resource for Chiropractic andProactive Healthcare and the Achievement ofOptimum Wellness.

We included the word “Family” in our name for tworeasons. First, both of my parents are very active inthe practice. My dad is “Dr. Detox”, serving our AquaDetox patients and wearing pretty much whateverhat is needed at any given moment. My mom is myfinancial advisor, sounding board and occasionallythe source of a random reality check. Second, whenyou come here, whether it’s for a chiro visit, detox ora weigh in, you’re welcomed like family come for avisit. My patients are very important to me and Imake sure they know it. They come in for anappointment but often stay for a cup of coffee or tea.I love hearing my patients tell me how much theylook forward to spending a little time in my office andevery effort is made to maintain a warm, friendly andcaring environment.

In the first quarter of 2008, I met Tim Callahan of IdealProtein at a Health Expo in Montreal Canada. I was visi-ting the booths nearby his and after several attempts togain my attention, Tim took a more direct approach,saying “Tell me Doc, how do you look your patients in theeye and lecture them on the merits of a healthy lifestyle?”Frankly, I wasn’t really sure how to respond or if I’d evenheard him correctly.

Time to give you the sad facts as they were then. I was33 years old, 5’ 11” tall and I weighed 258 pounds. I wasliving a young, single and successful lifestyle, what I likedto call “Living Large” with a half laugh at the pun. In twoand a half seconds this little, bald man had reduced myself image to something that was anything but funny andI couldn’t for the life of me decide which of us to punishfirst. While I was deciding, Tim began to tell me aboutIdeal Protein and before I knew it, I had agreed to a mee-ting at my office in New York the following week.

Within a months time, I, my parents and my OfficeManager were all using Ideal Protein in sort of a “trial run”to learn first hand what the system is like and whether itcould truly live up to the incredible claims made by it’s pro-prietors. As the pounds quickly and easily began to dropoff of me, I felt energized and healthier, more incrediblyvital than I could ever remember feeling in my entire life.

My mom, dad and office manager were all experiencingsimilar wonders. I had seen my mom spend thousandsand I mean that literally, thousands and thousands ofdollars to try to lose weight on the more popular plansavailable in the US. To give credit where credit is due,they worked. For as long as she was on the plan, she lostweight. It wasn’t until she “graduated” that she began topack the pounds back on, faster than they left and ingreater numbers. I’m now a fit and healthy 164 pounds.Among the four of us, we’ve lost more than 300 pounds!In short order we all agreed that we needed to bring thisincredible program to our patients and our patientshaving seen the dramatic changes were demanding thatwe share the secret.

On August 7th, 2008, we made the program available tomy patients. On October 24, 2008, I hosted a dinnerparty for 35 of my first Ideal Protein participants. As agroup, they had lost over 900 pounds in less than 3months, an average of more than 25 pounds each. Thatnight, we shared our stories, our successes, our secrets,lots of laughs and even a few tears of pure joy. It wasboth humbling and inspirational. I am so amazingly gra-teful to have found this program and to be able to offersuch hope and health to so many.

Today, my office touches more lives than ever. We’vegrown and adopted another “family” member (one of ourIP participants looking to help others find success) tohelp us to continue to provide the level of care and qua-lity of service that has made our office a great place tospend time. The program has taken on a dynamicenergy whereby each patient experiencing this incrediblypositive lifestyle goes out and spreads the word to manyothers. My office is flooded with inquiries about the pro-gram and my staff and I are sought for questioning nearlyevery time we venture out of the office. In the next fewweeks, I expect to have more than 100 active IdealProtein patients and counting.

We’re more committed to our mission than ever beforeand the Ideal Protein System is an amazing and highlyeffective tool. As new patients experience our supportand dedication to their success on IP, they turn to us forother types of care and as a result, even my Chiropracticand Detox areas of the practice have seen a growth ofnearly 35% in the past few months. All of my patients arethriving and growing stronger and healthier every dayand because we put them first, my practice is thrivingand growing stronger and healthier every day.

Dr. Jonathan Gerber

Dr. Jonathan Gerber

“I was 33 years old, 5’ 11” tall and I weighed 258 pounds.”

Ending the Wait for Ideal WeightHow Ideal Protein proved to be the perfect body shaping tool for one high-end medical spa.Tawni Weaver, owner of Renu Medispa in Eagle, Idaho, was not looking for a weightloss program for her business when she decided to try Ideal Protein. She wantedsomething that would help her lose about 30 pounds and restore her energy levels.Ideal Protein turned out to be the perfect solution both to Weaver’s personal weightloss goals and to her desire to grow her already popular medical spa.

Credit for the spa’s success—Renu is one of the premiere medical spa centers inthe Northwest—belongs largely to Weaver, an energetic, engaging woman whoseacademic science background blends perfectly with her professional marketingexpertise. Weaver is committed to providing the latest and best technologicaladvances to her clients. But until she found Ideal Protein, she was wary of offe-ring weight loss programs because so many had high failure rates, even for peo-ple who were compliant.

“From a business perspective I never wanted to be in the weight loss industry—Ifelt like it’s more trend driven and not focused on the underlying causes of weightgain or the need to keep the weight off,” Weaver, who holds a B.S. in Anatomyand Physiology, says. But Weaver was intrigued by Ideal Protein’s physiological,pancreatic treatment based approach to weight loss. She decided to try the sys-tem for herself and lost 20 pounds in 4 weeks. The next 10 also came off quickly,and she has now maintained her target weight for more than six months withoutdieting. Because Ideal Protein effectively “resets” pancreas function, people onthe diet can return to normal balanced eating without fear of rebounding.

Weaver’s good friend Angie Koch, an attractive, vibrant, and newly slenderwoman, also tried the program and lost 60 pounds between May and September.Koch’s weight loss was so dramatic that she was the perfect choice to directRenu’s new Wellness Program, which features Ideal Protein at its core. The twowomen’s own success stories led to a groundswell of interest and word of mouthreferrals for what is now one of the most popular offerings at this posh medicalspa in suburban Boise.

tening and resurfacing, but short ofliposuction, a client’s best option forrapid “dress-size” reduction remainsresponsible weight loss. “I can spend$85-100,000 on a laser that will onlyproduce a two or three centimeterreduction after four treatments overseveral months and cost the client$2,000,” Weaver notes, “Or I canhelp a client lose far more than twocentimeters in just one week on theIdeal Protein program for less than$150.”

Retail Sales

Another key point for businessowners is the enormous retail salespotential Ideal Protein provides.Since Weaver began offering the pro-gram in May 2008, Ideal Protein pro-duct sales have grown to the pointthat it now outsells all of the spa’sskincare products combined. “Andwe’re a skin care facility!” Weaverlaughs.

Even when clients achieve theirweight goals and come off of the pro-gram, many continue to supplementtheir diets. “Once people see theirsuccess, you empower them. Theyrealize they can control what theylook like and what they feel like,”Weaver notes.

Best of all: clients’ success with theirweight loss often leads them to tryother treatments they would not havepreviously considered, includinginjectables such as Botox or non-

Aesthetics and Wellness

Weaver stresses three key pointsabout Ideal Protein’s ability to helpmedical spa owners provide the bestservice for their clients. “If you’re loo-king at it from an aesthetics and well-ness point of view, there’s so muchthat Ideal Protein can do,” Weaversays. “People look completely diffe-rent after they lose 20 pounds. Theyare healthier, and their skin glowsfrom their improved nutritional intake.They have more energy, and thattranslates into their attitude and howthey present themselves.”

There have also been positive chan-ges to several clients’ blood profiles.Weaver notes that referrals fromgeneral practitioners and other medi-cal specialists have skyrocketedsince her spa began offering theweight loss program. “The resultsgive us credibility in the medicalcommunity,” she says. “Clients havereturned to us from their primary phy-sicians to report they have beentaken off glucose and blood pressuremedications. It is very satisfying toproduce positive aesthetic andhealth benefits for our clients.”

The program is also a cost effectivesolution to body shaping. Expensivenon-invasive laser therapy hasbecome increasingly popular amongclients trying to reduce body circum-ference. Weaver still believes inlasers as powerful tools for skin tigh-

invasive laser procedures. “They lookand feel so much better that theywant to see what else is possible,”Weaver says.

Adjunct Therapy

A third key benefit for Weaver is therapid recovery from other treatmentssuch as smart lipo and plastic surgerythat the Ideal Protein program provi-des her clients. “We have a strongreferral base from the plastic surgerycommunity, and we’re seeing a dramatic decrease in recovery timepost-surgery for our clients who areplaced on the Ideal Protein program,”she says, noting that the alkalineenvironment produced by the dietreduces water retention and swellingassociated with post-operative care.In addition, Weaver has personallyobserved an increase in effectivenessfor patients who have had laser treat-ments or resurfacing procedures.“You just heal and respond better ifyou have the right nutritional compo-nents,” she says.

The diet has also proved ideal forpeople with special dietary needs,including athletes who want a sourceof low glycemic index carbohydratesand the right kinds of proteins. Type IIdiabetics, those who suffer fromhypoglycemia, and patients who haveundergone bariatric surgery and needhigh energy food can also benefitfrom the program. “It touches every-thing we do at the spa,” Weaver says.

In addition to the Ideal Protein pro-gram, Renu offers all of the standardservices clients expect from amedispa, including IPL photorejuve-nation, laser hair removal, laser skintightening and resurfacing, chemicalpeels, and medical facials. They alsooffer specialized treatments such asmyofacial cavitation and ultrasound,a non-surgical facelift procedure thatrebuilds the muscle structure of theface, and laserdermology for cellulite.Renu earned the coveted PlatinumInjector status with Allergan, themakers of Botox and Juvederm.Renu also promotes recent technolo-gical advances, and Weaver oftenattends conferences to ensure thatshe has the best, most effectivetreatments to offer her clients. Thespa’s medical director, Dr. TamaraSimon, a board-certified surgeonwho operates one of the largest age-management practices in theNorthwest, performs Smartlipo, alaser-assisted liposuction, at anadjoining facility. Together, Weaverand Simon are passionate about providing their clients with the gold-standard of medispa care.

Koch is thrilled to be part of the Renuteam. Sharing the secret to her ownweight loss success story is her favo-rite part of her job. “I tried every-thing,” Koch says. “Weight Watchersor the gym might work for some people, but it takes a long time to seeresults, and the weight is frequentlyregained within the first year. On theIdeal Protein diet, if you are com-pliant, you will lose weight—it’s physiologically impossible not to.”Koch is especially enthusiastic aboutthe Ideal Protein program’s effect onher clients’ energy levels. “Your hungeris gone, your cravings are gone, yourenergy is high—you just feel fantastic!”she says.

Your hunger is gone,your cravings are gone, your energy is high—you just feel fantastic!”

Ending the Wait for Ideal WeightHow Ideal Protein proved to be the perfect body shaping tool for one high-end medical spa.Tawni Weaver, owner of Renu Medispa in Eagle, Idaho, was not looking for a weightloss program for her business when she decided to try Ideal Protein. She wantedsomething that would help her lose about 30 pounds and restore her energy levels.Ideal Protein turned out to be the perfect solution both to Weaver’s personal weightloss goals and to her desire to grow her already popular medical spa.

Credit for the spa’s success—Renu is one of the premiere medical spa centers inthe Northwest—belongs largely to Weaver, an energetic, engaging woman whoseacademic science background blends perfectly with her professional marketingexpertise. Weaver is committed to providing the latest and best technologicaladvances to her clients. But until she found Ideal Protein, she was wary of offe-ring weight loss programs because so many had high failure rates, even for peo-ple who were compliant.

“From a business perspective I never wanted to be in the weight loss industry—Ifelt like it’s more trend driven and not focused on the underlying causes of weightgain or the need to keep the weight off,” Weaver, who holds a B.S. in Anatomyand Physiology, says. But Weaver was intrigued by Ideal Protein’s physiological,pancreatic treatment based approach to weight loss. She decided to try the sys-tem for herself and lost 20 pounds in 4 weeks. The next 10 also came off quickly,and she has now maintained her target weight for more than six months withoutdieting. Because Ideal Protein effectively “resets” pancreas function, people onthe diet can return to normal balanced eating without fear of rebounding.

Weaver’s good friend Angie Koch, an attractive, vibrant, and newly slenderwoman, also tried the program and lost 60 pounds between May and September.Koch’s weight loss was so dramatic that she was the perfect choice to directRenu’s new Wellness Program, which features Ideal Protein at its core. The twowomen’s own success stories led to a groundswell of interest and word of mouthreferrals for what is now one of the most popular offerings at this posh medicalspa in suburban Boise.

tening and resurfacing, but short ofliposuction, a client’s best option forrapid “dress-size” reduction remainsresponsible weight loss. “I can spend$85-100,000 on a laser that will onlyproduce a two or three centimeterreduction after four treatments overseveral months and cost the client$2,000,” Weaver notes, “Or I canhelp a client lose far more than twocentimeters in just one week on theIdeal Protein program for less than$150.”

Retail Sales

Another key point for businessowners is the enormous retail salespotential Ideal Protein provides.Since Weaver began offering the pro-gram in May 2008, Ideal Protein pro-duct sales have grown to the pointthat it now outsells all of the spa’sskincare products combined. “Andwe’re a skin care facility!” Weaverlaughs.

Even when clients achieve theirweight goals and come off of the pro-gram, many continue to supplementtheir diets. “Once people see theirsuccess, you empower them. Theyrealize they can control what theylook like and what they feel like,”Weaver notes.

Best of all: clients’ success with theirweight loss often leads them to tryother treatments they would not havepreviously considered, includinginjectables such as Botox or non-

Aesthetics and Wellness

Weaver stresses three key pointsabout Ideal Protein’s ability to helpmedical spa owners provide the bestservice for their clients. “If you’re loo-king at it from an aesthetics and well-ness point of view, there’s so muchthat Ideal Protein can do,” Weaversays. “People look completely diffe-rent after they lose 20 pounds. Theyare healthier, and their skin glowsfrom their improved nutritional intake.They have more energy, and thattranslates into their attitude and howthey present themselves.”

There have also been positive chan-ges to several clients’ blood profiles.Weaver notes that referrals fromgeneral practitioners and other medi-cal specialists have skyrocketedsince her spa began offering theweight loss program. “The resultsgive us credibility in the medicalcommunity,” she says. “Clients havereturned to us from their primary phy-sicians to report they have beentaken off glucose and blood pressuremedications. It is very satisfying toproduce positive aesthetic andhealth benefits for our clients.”

The program is also a cost effectivesolution to body shaping. Expensivenon-invasive laser therapy hasbecome increasingly popular amongclients trying to reduce body circum-ference. Weaver still believes inlasers as powerful tools for skin tigh-

invasive laser procedures. “They lookand feel so much better that theywant to see what else is possible,”Weaver says.

Adjunct Therapy

A third key benefit for Weaver is therapid recovery from other treatmentssuch as smart lipo and plastic surgerythat the Ideal Protein program provi-des her clients. “We have a strongreferral base from the plastic surgerycommunity, and we’re seeing a dramatic decrease in recovery timepost-surgery for our clients who areplaced on the Ideal Protein program,”she says, noting that the alkalineenvironment produced by the dietreduces water retention and swellingassociated with post-operative care.In addition, Weaver has personallyobserved an increase in effectivenessfor patients who have had laser treat-ments or resurfacing procedures.“You just heal and respond better ifyou have the right nutritional compo-nents,” she says.

The diet has also proved ideal forpeople with special dietary needs,including athletes who want a sourceof low glycemic index carbohydratesand the right kinds of proteins. Type IIdiabetics, those who suffer fromhypoglycemia, and patients who haveundergone bariatric surgery and needhigh energy food can also benefitfrom the program. “It touches every-thing we do at the spa,” Weaver says.

In addition to the Ideal Protein pro-gram, Renu offers all of the standardservices clients expect from amedispa, including IPL photorejuve-nation, laser hair removal, laser skintightening and resurfacing, chemicalpeels, and medical facials. They alsooffer specialized treatments such asmyofacial cavitation and ultrasound,a non-surgical facelift procedure thatrebuilds the muscle structure of theface, and laserdermology for cellulite.Renu earned the coveted PlatinumInjector status with Allergan, themakers of Botox and Juvederm.Renu also promotes recent technolo-gical advances, and Weaver oftenattends conferences to ensure thatshe has the best, most effectivetreatments to offer her clients. Thespa’s medical director, Dr. TamaraSimon, a board-certified surgeonwho operates one of the largest age-management practices in theNorthwest, performs Smartlipo, alaser-assisted liposuction, at anadjoining facility. Together, Weaverand Simon are passionate about providing their clients with the gold-standard of medispa care.

Koch is thrilled to be part of the Renuteam. Sharing the secret to her ownweight loss success story is her favo-rite part of her job. “I tried every-thing,” Koch says. “Weight Watchersor the gym might work for some people, but it takes a long time to seeresults, and the weight is frequentlyregained within the first year. On theIdeal Protein diet, if you are com-pliant, you will lose weight—it’s physiologically impossible not to.”Koch is especially enthusiastic aboutthe Ideal Protein program’s effect onher clients’ energy levels. “Your hungeris gone, your cravings are gone, yourenergy is high—you just feel fantastic!”she says.

Your hunger is gone,your cravings are gone, your energy is high—you just feel fantastic!”