Process Book Jolee Nebert Spring 2016

Our Mission

01

The project brief was simple: to bring virtual health care to an aging population.

We began by researching the baby boomer population online. The information we found was generalizing and impersonal. How can we create a service to fit the needs of the individual when there is no individuality?

We then decided to create a hands-on survey focused on the demographic. Over 80 participates responded, and what we found surprised us.

Overview

The Takeaways

02

From our survey, we found baby boomers love cell phones and laptops. Over 90% owned a smart phone and 75% owned a laptop! They are not tech-fearing when it comes to the latest trend.

Of our respondents, 95% had health care (insurance) and only 5% went without. Respondents were mostly neutral on doctor visitation satisfaction, which was interpreted as an opportunity to improve that experience.

A whopping 31% rated their health as extremely important (10/10) in our survey. Only 7% responded less than neutral (5/10).

Research

Research02

The Aha MomentIn the survey, one question asked participants to rank which ailments required doctor visits. To our surprise, we found many of the highest rated ailments could be monitored from home. The top rated factors that could be remotely monitored where:

1. Cholesterol 2. Blood Sugar3. Blood Pressure

We decided to let these factors act as a starting point, and learn more through medical and market research.

03

How can we empower chronic illness sufferers to take charge of their health?

Problem Statement

04 Users

Meet PattyPatty is our primary persona, the person that would benefit most from using our service. She has early symptoms of heart disease including hypertension, irregular heart beats, and high cholesterol.

Patty is concerned about her changing condition and wishes her frequent doctors visits were not such a burden.

Age: 65Income: 401K Devices owned: Smart phone, laptop, tablet and TV

05 Our Team

Bringing the HeatOur diverse came together to visualize the future of virtual healthcare.

Over 8 weeks we worked closely to redefine at-home ailment monitorization and doctor communication.

Eugene Choi Graphic Designer Extrodinare

Interface Design, User Experience, Logo Design, Final Pitch Deck Layout

Haley DouglassMarketing Guru

Phase I and II research, Presentation Preparation, Project Direction and Organization

Jolee NebertIndustrial Designer

Industrial Design, User Experience, Interface Design, Presentation Preparation

06 Process

Phase IAfter primary research, we began asking family, friends and acquaintances about their healthcare experiences.

We found inspiration from individuals with frequent doctors visits, and even interviewed a nurse as to how doctor’s office visits could be minimized within our scope.

06 Process

Phase IIWe began exploring market opportunities and competitors within our field. The market is dominated by three main players: iHealth, Quardio, and WiThings.

However, all three of these players fail to provide a connected suite of products, or any ability to communicate with a doctor.

We consolidated our ideas to pitch to BlinkUX for feedback. After some business structuring suggestions we felt ready to proceed with the concept.

06 Process

Phase IIIPrototyping and testing the concept was the most informative and fun part of the project. We started with note cards and markers, sketching out potential UI’s and discussing the merits of each.

After several hours we came up with the first UI. We mocked it up lo-fi in illustrator and tested it on a few baby boomers. It turns out, it was terrible. It took too many clicks to get to interesting data and the syncing process was too confusing.

Round 2 of refinement introduced a streamlined app experience, eliminating the syncing and carousel process. It was received far better by the market demographic, so we moved forward with the concept.

06 Process

Phase IVWe continued to refine the user interface through five iterations, each time changing it slightly based on feedback. The final design was a group effort and based on tester’s and teacher’s feedback.

We mocked up the hi-fi version in illustrator then created clickable prototypes in Invision.

Simultaneously, I began to visualize what the product suite could look like. We checked in weekly about its design progress and I got feedback from the team about visual design and direction.

06 Process

Phase VThe final phase of our process was preparation for the presentation to BlinkUX. Eugene took on app animations while Haley created a slide content template to direct our efforts.

To tell a story, we decided to weave Patty into the product description to humanize the brand.

The final presentation was assembled in Keynote.

06 Process

Personal FocusOver the course of product development it became clear that we needed a visually unified product suite. The physical design should reflect the app design and give natural clues on how to use it.

The color coding helps users identify which device they are using. Each device has a front action button for taking tests or recording moments (such as the activity monitor).

I wasn’t planning on finishing the physical models to a medium fidelity. I only needed them to take base photos for photoshopping renderings into. But the group was excited about the idea and helped to bring it to life.

07 Visualization

Personal FocusProducts were modeled in Solidworks and rendered in Keyshot.

Orange: Activity Monitor Magenta: Blood Diagnostics Blue: Blood Pressure

Personal FocusHome Base

The product suite rests on a home base inductive charger. It acts as a stand and helps unify the products, which would probably otherwise be stuffed in a drawer.

The base elevates the suite and gives a desirable, elite effect.

07 Visualization

Personal FocusActivity Monitor

This device monitors heart rate, sleep cycle, and periods of activity. Additionally it has an action button that marks a time on the in-app timeline for later revision.

The device is meant to be worn continuously daily.

07 Visualization

Personal FocusBlood Diagnostics

This device tests cholesterol and glucose in a single sample. It syncs wirelessly with the phone to give a fast and accurate reading.

It is used as prescribed by the doctor, anywhere from once a week to every hour.

07 Visualization

Personal FocusBlood Pressure

The Blood Pressure monitor is worn in the traditional upper arm position and provides accurate readings as needed. A single action button initiates the process, or it can be initiated in-app.

07 Visualization

RetrospectiveOverall I think our group worked well together. We were able to agree on the core scope and idea of trace, and really believe that it could help a huge demographic.

Future improvements are to flush out the doctor side of the app and more screen states. I would also like to create packaging and an evolved visual identity for Trace.

If I could do this project again, I would try to have more blurring of titles within the group. It was nice to have so many different expertise, but it also locked us into positions and inhibited growth.

07 Retrospective & Lessons Learned

Process Book Jolee Nebert Spring 2016