private label winning battle of the brands erin cox, hilary huyett & wanchun lai
TRANSCRIPT
Private Label Winning Battle of the Brands
Erin Cox, Hilary Huyett
&Wanchun Lai
Introduction
• Package good brands face their greatest crisis and strongest threat from private labels since the early 1990’s
• Private Label market shares grew 0.8 percentage points to 21.9% of the total volume in 2008
Private Label Advertisement.
Fred Meyer
Safeway
Costco
Albertson’s
• A drift toward private labels has been occurring even in categories where it was never a factor before, such as feminine protection and skincare.
• Marketers stress that marketing and pricing decisions made now could have a big impact on the future.
Source
• Neff, Jack. "Private Label Winning Battle of Brands." Advertising Age 02 Feb 2009 24 Feb 2009
<http://adage.com/article?article_id=134791>.