privacy law changes are looming – do you have a game plan?
TRANSCRIPT
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Privacy Law Changes are Looming:
Do You Have a Game Plan?Jim Parker, Dell Inc.
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JIM PARKERJim Parker is the Director of Digital Tools at Dell. His team has worked over the past six years to fine tune and integrate a suite of tools from Adobe, Tealeaf, Ensighten, iPerceptions and OpinionLab. They have has a single worldwide implementation to collect page metrics on Dell.com. They help over 1,000 internal users analyze, test and improve Dell.com for half a billion annual visitors. He has been with Dell for 18 years and prior to that, 13 years with IBM.
He is also an avid photographer.
Jim Parker, Director, Digital Tools
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Hortolandia
Lodz
Chennai
Chengdu
Xiamen
Penang
Cork
Austin / Round Rock
NashuaEden Prairie
Aliso Viejo
PortlandSilicon Valley
Moscow
Noida
Bangalore
Tel Aviv
St. Petersburg
Shanghai
TaipeiZhuhai
Design Centers
Manufacturing
Solution Centers
Santa Clara Chicago
Mexico City
Austin
New York
Washington D.C.
Dubai
Tokyo
Singapore
FrankfurtBracknell (Satellite Site)
Paris
Limerick
Sao Paulo
Sydney
Link to Video: Dell and Shutterfly
Dell Company Overview
More than 100,000 Dell employees around the world serve customers wherever they need us.
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Search
4 of 5top search engines worldwide powered by Dell
Data center
#1provider of virtualized data center infrastructure
Social
3 of 4top social media websites are powered by Dell
Cloud
#1 provider of cloud infrastructure—over 1M servers shipped
Software
90%of Fortune 1000 companies use Dell software
Servers
#1server provider in North America, Latin America, China
Storage
#1provider of iSCSI storage solutions
Support
#1in automated support customer satisfaction
Leadership that benefits every customerMaking powerful technology more accessible and affordable
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Privacy is the Global Challenge and Compelling Event
Data Protection Laws of the World – DLA Piper
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Privacy Game PlanDell Implementation ProcessWhy We Chose EnsightenHow We ExecutedWhat We Learned
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Dell Implementation Process
1. Core Team – Cross-Functional
2. Scope, Planning• Inventory, Lifespan• Vendor Selection
3. Solution Design• Implied Consent• Categories, Strictly Necessary
4. Develop, Deploy• Testing, Debugging, Performance• All CMS’s, all pages• Country Rollout
5. Governance
© Jim Parker Photography
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Why We Chose Ensighten Privacy
• Did not require removing existing tags from all pages
• Handled both implied, explicit consent models
• Whitelist solution protects Dell if new cookies added outside process
• WW Infrastructure and commitment to performance SLA’s
• Also use for tag management
© Jim Parker Photography
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How much do you interrupt the customer?• First visit to Dell.com from that browser• No opt-in/out cookies set yet Ribbon shows at top of
page• “Continue” hides ribbon• Start engaging with page, ribbon disappears after
specified time
© Jim Parker Photography
The Ribbon Solution
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Privacy Categories, Opt-in / Opt-out
CATEGORIES• Start with cookie inventory• Cookie owners describe use• Choose categories logical to your
business• If multiple uses, choose most
conservative• Core team is the judge• Especially strictly necessary• Our defaults are set to “on”
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How to Avoid Drowning
To Consider:• Ensighten solution blocks tags
from firing, it does not block cookies• Internal apps that create cookies
are not always Strictly Necessary• Old browsers caused the most
defects• Communicate often: Dev needs
to understand this is a “blocking” call• Top of Page ribbon is a great way
to ensure customer awareness
© Jim Parker Photography
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Key Takeaways
Start with a core team: Legal, Tech, PM Be consistent with your Privacy Policy Bootstrap on every page, every CMS Set expectation: long implementation Launch in small country first, fix bugs Ribbon solution ensures visibility
© Jim Parker Photography
#agility2016© Jim Parker Photography
Questions?
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THANK YOU
JIM PARKERDirector of Digital Tools, Dell
@parkeranalytics