printer's quick start for twitter
DESCRIPTION
Presented to the FTA Great Lakes Group at Harper College in March 2010, this presentation will help any user get started with a Twitter profile. While simple and short, it shows you where to start; includes key considerations for strategy; and how to engage prospects, colleagues, suppliers and the community. With the Resources I've included at the end, you won't need to buy a book or call your nephew!TRANSCRIPT
twitterDo I hear a bluebird?
Objectives
NetworkBuild CommunityProvide Customer ServiceSellProspectsBranding & AwarenessFundraise
December 2008 Dell Outlet (@delloutlet) Posted e-commerce links to Twitter $1 million online sales MarketingProfs, Twitter Success Stories
Twitter as a sales tool?
www.twitter.com
Create your profile
Start to tweet
Add shortened link to your post
Find, using twellow.com
Or find w/twitter, and Follow
TweetDeck.com
Twitter’s ‘Help’ screen
Does twitter fit your company’s strategy? Create, personalize your company profile Delegate twitter maintenance Find people and companies Write posts that encourage followers Engage your employees Monitor twitter activity
Twitter checklist
Strategy – where’s your network?
Create, personalize your profile
Marketing-the messageSales–lead generationCustomer Service–customer care i.e., SW Airline–listen, reach outField Service –Intel, proactive, trouble-shoot
Delegate
www.twellow.com twitter ‘yellow pages’ http://search.twitter.com/ real time results for all mentions http://www.twitterlocal.net/ download, allows location based follows
Find friends, companies
Post consistentlyBe yourselfShare interesting infoLink to blog or article, use bitly Create a contestAsk a question, request feedbackGood baseline followers: 100-200
Post ‘hooks’ for new followers
Publish company guidelines i.e. – Intel Social Media Guidelines Encourage but don’t mandate Allow/encourage posts to both company and personal profiles
Share your great company culture, softball league, awards, employees involved in community events
Motivate your employees
Create a CRM field for your Social Media tool (twitter, LinkedIn, Facebook)Number of followersClick-through’s to your website
Monitor/Measure Results
Help screenshttp://www.marketingprofs.com
http://mashable.comhttp://www.hubspot.com http://www.socialmediatoday.com
http://webworkerdaily.com
Resources
Thank You!
Mary MekelburgMekelburg [email protected]/in/marymekelburgFollow me on twitter @Mary_Mekelburg