Principals of

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Balance The arrangement of elements

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Symmetrical Elements are centered or evenly divided both vertically and horizontally

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Balance

Asymmetrical

Off-center alignment created with an odd or mismatched number of elements.

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Balance

Radial The elements radiate from or swirl in a circular or spiral path.

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Balance

Contrast Emphasizing the difference between elements

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Unity/Harmony All of the design elements are consistent with each other in shape, style and color and

consistent with the overall message

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Scale/Proportion The relationships between the sizes of various elements

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Dominance/ The focal point.

First three elements the eye sees. https://flic.kr/p/64RrYs

Emphasis

Design These concepts will help you arrange elements and use design principles effectively

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Compositions

Grids The use of columns/rows in design

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The Rule of Thirds Splitting an image or design into thirds, so you end up with 9 equal sections

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Optical Center The spot the eye first sees when it encounters a page slightly above and to the right of the actual center

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Z Pattern The pattern the eye follows when scanning a page.

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