primetime! march 2014 shifting gearsbiznetcommunications.com/images/cantrex_march14_promo.pdf ·...
TRANSCRIPT
PrimeTime! March 2014
Shifting GearsHow to Grow Your Brand and Prosper in a Changing Retail Environment
(Cont pg 4)
Think globally, act locallyWith a website (or e-store) as compelling and attractive as your physical store, you can attract e-shoppers from near and far – as well as carry a much wider selection of products than you have space for in your physical location. Our Cantrex Nationwide team can recommend website and multi-media suppliers specialized in your industry, to help you reach your e-customers.
Fortunately, value is not limited to price, and this is where the creative, canny independent dealer can shine. Independents should continue to exploit their innate advantages: they can adapt more quickly to changes in consumer behavior; they can offer the highly personalized services that create loyalty and would be uneconomical for large chains; and they can offer unique products attractive to their local markets. Remember: while many consum-ers may start their shopping online, many still prefer to handle an item before buying it.
Bigger, Stronger, More than 50 years of Success!
Jeannine GhalebChief Operating Officer
Cantrex Nationwide
In today’s challenging retail landscape, Cantrex Nationwide dealers need to take advantage of the tools we offer to shift gears and grow their most valuable brand – their business! Outmoded practices no longer work in a world where knowledgeable, tech-savvy consumers can shop for deals on a smartphone or tablet while bargain-hunting in your store!
The 2009 Great Recession, which took a toll on retailers large and small, may be technically over but we are at a turning point, as the digital era heightens competition and borders fade away. Despite the challenges, if our independent retailers embrace the changes, they have an opportunity to grow exponentially and secure a sustainable future in our ever-changing marketplace.
Turnkey Programs and Solutions To Help You ShineReady to gear-up your business? Talk to your Business Development Manager or the Cantrex Nationwide contacts below.
TRENDZ - A “STORE-IN-A-STORE” FOR CONSUMER
ELECTRONICS RETAILERS
Increase sales by adding a Trendz appliance department to your electronics store – in less than 2,000 sq. ft.! You get a Trendz appliance layout, store branding, customized marketing, and sales training to ensure your success.
To determine if Trendz is right for your Consumer Electronics store, please contact:John Garey: Tel: 647-795-9998 ext. 1202e-mail: [email protected], orDenis Corbeil : Tel: 514-906-6087e-mail: [email protected]
HOME FASHION ACCESSORIES – FOR FURNITURE RETAILERS
Showcase your lines with high-margin accessories that add warmth and style. Create inviting rooms (vignettes) with our complete accessorizing plan, pre-approved selections and shipping programs.
To professionally accessorize your furniture store, please contact:Pat Kelly: Tel: 647-795-9998 ext. 1214; e-mail: [email protected], orGinette Lamothe: Tel: 514-906-6094; e-mail: [email protected]
PRIVATE BRANDS – EXCLUSIVITY AND HIGHER MARGINS FOR FURNITURE
AND BEDDING RETAILERS
Cantrex Nationwide is proud to be the only marketing & buying group in Canada with its own appliance brand - GE Allura! It features a major appliance collection in White and Stainless, and a two-year, parts-and-labour warranty! Our Allura Furniture boasts six Canadian-made frames, a full cross-over value pack, and 21 colour combinations. Allura chairs come in seven styles, and 60 fabrics – all at a single competitive price! Allura by Sealy, with 10 mattress models across three different core constructions, has been carefully positioned in the low to mid-high price range. Cool Elegance iSeries by Serta mattresses feature hybrid and foam core construction, and a 25-year warranty; these premium products are designed to raise your average unit selling price! Distribution of these brands is controlled by our dedicated merchandising team.
To discuss whether your store could benefit from these private brands, please contact:Corey McMullan: Tel: 647-795-9998 ext. 1218; e-mail: [email protected], orPat Kelly: Tel: 647-795-9998 ext. 1214; e-mail: [email protected], orDenis Corbeil: Tel: 514-906-6087; e-mail: [email protected] Brin: Tel: 514-906-6095; e-mail: [email protected]
FURNITURE IMPORT PROGRAM – EXCLUSIVE PRODUCTS TO HELP
FURNITURE RETAILERS COMPETE
Get a competitive edge and draw traffic to your store with exclusive products negotiated by our furniture merchandisers. Our shared-container program lets you buy in small quantities and save on container costs so you can sell profitably at popular price points. A dedicated Cantrex Nationwide team handles all logistics – from ordering to customs, duties, freight, tracking and invoicing – saving you time and money.
To join our Furniture Import Program, please contact:Pat Kelly: Tel: 647-795-9998 ext. 1214; e-mail: [email protected], orJohanne Brin: Tel: 514-906-6095; e-mail: [email protected], orPatrick Bartolo : Tel: 514-906-6085; email: [email protected]
IN-STORE DESIGN LAYOUT & VISUAL PRESENTATION – FOR FURNITURE,
APPLIANCE AND BEDDING RETAILERS
Optimize your store’s performance with an in-store experience that wows your customers! You get complete floor planning and category layouts, design, styling, coordinated finishes and fabrics.
For a sizzling store presentation, please contact:Pat Kelly: Tel: 647-795-9998 ext. 1214; e-mail: [email protected], orJohn Garey: Tel: 647-795-9998 ext. 1202; e-mail: [email protected], orDenis Corbeil: Tel: 514-906-6087; e-mail: [email protected], orGinette Lamothe: Tel: 514-906-6094; e-mail: [email protected]
“POWERED BY MATTRESS WORLD” – A “STORE-IN-A-STORE” FOR FURNITURE, APPLIANCE AND CONSUMER ELECTRONICS RETAILERS
Add a bedding department to your store with this fully supported mini-version of our successful standalone Mattress World banner. You get sales training; dedicated operational support; a structured marketing program with monthly flyers, and a website; a sleep accessories program (pillows, protectors and bed frames); special Mattress World discounts, incentives and much more.
To determine if ¨Powered by Mattress World” is right for your store, please contact:Corey McMullan: Tel: 647-795-9998 ext. 1218e-mail: [email protected]
INTEGRATED E-MARKETING TOOLS TO REACH TODAY’S SOPHISTICATED
E-SHOPPERS
To integrate these indispensable e-tools into your business, contact your Business Development Manager today!
“The entire Cantrex Nationwide team is working hard to ensure the success of our members and vendor partners is a priority. Don’t be shy to contact us; we are open to your suggestions and here to listen to your needs!”
Jean FavreauSenior Vice President
Cantrex Nationwide
(Cont from pg 1)
Shifting GearsHow to Grow Your Brand and Prosper in a Changing Retail Environment
Put technology to work for youTechnology needs to work for you on your sales floor, and your staff needs to use it to your advantage. This will ensure that the in-store experience matches your customers’ expectations. MemberNet’s Online Learning Center offers staff development modules, ranging from salesmanship to product information, and understanding the iShopper.
Don’t neglect your pre- and post-sales marketing, which attracts and creates loyal consumers. Our cost-effective, member-services programs can help. Take advantage of free seminars and professional education courses at PrimeTime! – the payoff can be immediate! Continuous learning and the right tools will position you to succeed in today’s marketplace.
Category management – an important piece in your profitability puzzleThe right category management system can help ensure that every square foot of your space contributes to your bot-tom line. Don’t let supplier representatives, with their spin-off offers and deep discounts, dictate what you display on your valuable sales floor. Knowing how much retail space to allocate to each category varies by industry. That’s why Cantrex Nationwide constantly gathers as much industry data as possible to help our retailers with their analyses. Don’t hesitate to ask our merchandising team for help in determining the best mix to maximize your profitability.
Introduce new product categories or accessorize your sales floor to increase its “wow” factor. If your store can accom-modate another 1,500 to 2,000 sq. ft. of retail space, consider adding appliances or bedding as a “store-in-a-store.” Our Cantrex Nationwide team can help you analyze the potential, and implement these traffic-building opportunities.
Play in the big leagues with our Total Integrated SolutionFortunately, Cantrex Nationwide is well-equipped to help independent retailers deal with change. We’ve done our homework. We’ve designed a wide range of services covering all facets of business operations to help you maximize sales and profitability -- from purchasing, inventory financing, operational support, in-store and online marketing, sales-staff training, and consumer financing to merchandising, web development and in-store design. Unmatched by any other buying and marketing group in Canada, these services can put you in the big leagues for the long term.
Jeannine GhalebCOO, Cantrex Nationwide