PRICE&PROMOTION

SELLOFFVACATIONS.COM Prepared byInna SarkisovaSachin Pandey

Prathmesh GhagAlisa Orlova

TOUR 9620Group # 1

INTERNAL FACTORS

Selloffvacations is a part of Sunwing Travel Group (Selloffvacations.com)

7 years in a row – one of Canada’s fastest growing companies by revenue growth

2012 – ranked #94 out of 200, boasting 521% growth

(Profit Guide, Canada’s Fastest-Growing Companies, 2012)

This shows that the company’s objective is market-share leadership

EXTERNAL FACTORS Competitor’s prices analysis – compared packages to Miami, the USA: Selloffvacations ($1922) – larger choice of hotels offered - adds value Sears Travel ($1919) Marlin Travel ($1922) Vision 2000 – no tours to this destination Lakeview Travel – price is only by request Hidden fees – tour to Cuba $265 - advertised price, total is

$265 + $290 (taxes) +$89 (insurance) = $644.IMPROVEMENTS

transparent prices and tour calculator to see total amount

This will save time and build trust of our customers(Selloffvacations, Sears Travel, Marlin Travel, Vision 2000, Lakeview Travel)

EXISTING STRATEGIES

Product Bundle Pricing- Tour Packages - Tours for Groups- Attractions Packageso Last-Minute pricing Volume Discounts- Group ( more than 10 people group discount)

Psychological

(Selloffvacations.com)

PRICING APPROACHESCompetition-Based Pricing

3 wineries were analyzed (Niagara Vintage Wine Tours, Canada South Wine Tours, Diamond Estates )

Services provided• Free testing • pick up service• Vineyard tours• Unique meet and greet opportunities• Winery weddings and unique venue opportunities• Cheese and wine seminars.(Niagara Vintage Wine Tours, Canada South Wine Tours, Diamond Estates )

NEW STRATEGY – NEW TOURPROMOTIONAL PRICING

Reason to come and have a new experience

Winery tours + Cooking the Dinner

“CTC has identified culinary tourism as an important component of the rapidly growing cultural tourism market longer stays and increased visitor spending benefits to the local agriculture and the local economy”

(Canadian Tourism Commission)

PROMOTON MIX: PUBLIC RELATIONS AND SALES PROMOTION“CORAL RELIEF” PROMO CAMPAIGN

Tourist will wear SelloffVacation T-shirt with the awareness slogans about Cleaning Coral Reef.

Tourist will be educated about how to clean the reef by International Coral Reef Action Network (ICRAN) 

(Coral Reef Action, Sustaining Communities Worldwide ,International Coral Reef Action Network)

Volunteer your self in cleaning the Coral Reef in Jamaica and get 15% off on Jamaican Tours.

PUBLIC RELATIONS AND SALES PROMOTION“WINE TO VINE” CAMPAIGN

Buy a wine from L.C.B.O and get chance to win 15% discount on Our Wine Tours to South Brooks Vineyards .

Winners will be decided by monthly draw conducted in all the L.C.B.O stores across Ottawa and Toronto.

LOTTERY

PUBLIC RELATIONS AND SALES PROMOTION

Special ski tour packages on discount for students

T-Shirts are provided to the students to promote Selloffvacation.

Student will get 50% off on a ski tour provided that 4 friends travel with this student.

Sellofvacation is part of Sunwing Travel Group, that owns Sunwing Airline Inc.

Passengers provided with discount voucher (10-15% off) to visit sustainable vineyards if they order wine on board.

RESOURCES 200 Canada’s Fastest-Growing Companies, Profit Guide

Magazine, 2012, http://www.profitguide.com/microsite/profit200/2012

Selloffvacations, 2012, http://www.selloffvacations.com Coral reefs under pressure, United Nations System-Wide

Earthwatch, http://www.un.org/earthwatch/oceans/coralreefs.html

Package Research, Sears Travel, 2012 http://booking.searstravel.ca/packages/PackageListing.aspx#

Package Search, Marlin Travel, 2012 http://www.marlintravel.ca/packages/search_results

Vision 2000 Travel Agency, 2012 http://www.vision2000worldtours.com/

Lakeview Travel, 2012, http://www.lakeviewtravel.net/ Wine Tour Selections, Niagara Vintage Wine Tours, 2012,

http://niagaravintagewinetours.com/ourwinetours.php#full

RESOURCES Tour Package Pricing, Canada South Wine Tours, 2012,

http://www.canadasouthwinetours.com/winetourpricing.html Winery Tours, Diamond Estates, 2012,

http://www.diamondestates.ca/wineries/winery-experience-tours-0

The Canadian culinary tourists: how well do we know them?, 2003, http://torc.linkbc.ca/torc/downs1/CanadianCulinaryTourists.pdf

Coral Reef Action, Sustaining Communities Worldwide, The International Coral Reef Action Network, http://www.globalproblems-globalsolutions-files.org/unf_website/PDF/coral_reef_action_sustain_comm_worldwide.pdf

Thank you!!!

Questions ?