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PRESS KIT

LUXE PACK MONACO 2010

Monaco, July 14th, 2010

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Press kit

SYNOPSIS :

2010 Edition ………………………………………………………………… p 3

Innovation Forum .…………………………………………………………. p 4

Luxe Pack Monaco 2010 and Sustainable Development:

Round tables of exception ………………………………………………. p 5

Luxe pack in green Award………………………………………………… p 6

Conferences and round tables Pre-program ……………………. p 7

The Market Trend Observer …………………………………………….. p 10

Class room sessions …………………………………………………………. p 11

Exhibitors’ list (attached)

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2010 Edition

International exhibition for luxury goods packaging for more than 20 years

10, avenue Princesse Grâce 98000 PRINCIPAUTE DE MONACO

From 9.30am to 6.00pm

More than 330 exhibitors, world leaders in their fields,

But also Small and Medium firms with sharp skills

More than 6000 visitors, of which 55% were international

Please ask for accreditation on our website: www.luxepack.com/press/accreditationform

For more information, visit our web site:

www.luxepack.com

Press Contact : Maryvonne Lanteri mlanteri@idice.mc 00 377 97 77 85 60

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Luxe Pack Monaco 2010: a “Forum of Innovation” unveils the latest developments in packaging solutions

Luxe Pack Monaco 2010, the world’s leading luxury packaging event will take place from 20-22 October at the Grimaldi Forum in Monaco and will feature the unprecedented « Luxe Pack Innovation Forum », which will unveil the exhibitors’ innovative solutions. Exhibitors often choose to display their newly released products exclusively at the Luxe Pack Monaco trade fair, aiming to illustrate their creativity and expressing their support for this leading trade fair through their active participation. On that account, Luxe Pack Monaco 2010 will be organising the « Luxe Pack Innovation Forum» for the very first time, thus allowing all participants to get a complete and global view of the latest packaging developments. These scheduled presentations shall not exceed 15 to 20 minutes each and shall allow exhibitors to unveil their new products and innovative solutions, which may at times feature the use of highly specialised technology. These sessions will take place throughout the 3-day event in a specially allocated space, according to a schedule that shall be published on the Luxe Pack Monaco website starting September. Today innovation is the key concept that may help your business stand out in a competitive economy. The "Luxe Pack Innovation Forum" makes innovative solutions more visible and accessible, responding to the high expectations of luxury brands by showcasing innovations brought forward by its exhibitors. It provides a concrete and operative solution for visitors and an exceptional showcase for exhibitors.

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Luxe Pack Monaco 2010 and the sustainable development

A workshop will deal pragmatically, the question of "The environmental labelling". Originally scheduled for 1 January 2011, the application of new European legislation on the environmental labelling is delayed for one year. However, luxury brands are still organizing themselves to meet this deadline. To give them practical information and guidance in this project Luxe Pack Monaco has brought together specialists in this question: the European Commission in charge of the case, ADEME(environment agency), ELIPSO(plastic packaging firms association) and FEBEA (Federation of Enterprises in Beauty). This workshop will take place on Wednesday, October 20th from 14:30 to 15 :30

Roundtable event: Given the increasing environmental awareness of authorities and consumers, environmental issues have become a core concern for luxury brands. Therefore the corporate responsibility of luxury and sustainable development is in the heart of debates of the Luxe Pack Monaco 2010 edition. Indeed, Luxe Pack Monaco is the ideal platform to discuss and create a new vision of the luxury sector and environmental issues. To address:

"Luxury: a driving force for an environmentally friendly approach?”

Some leading personalities representing luxury brands will give their views and bring their thinking and experience. This roundtable will be held on Wednesday, October 20th from 16:00 to 17:30.

Immediately followed by the Luxe Pack in Green Award ceremony.

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Luxe Pack Monaco 2010 rewards its exhibitors’ eco-friendly solutions

Luxe Pack Monaco 2010 the world’s reference exhibition dedicated to luxury packaging solutions, will take place from October 20-22 at the Grimaldi Forum in Monaco. It is committed to supporting the luxury brands’ search for sustainable solutions by launching the "Luxe Pack in Green” Awards for the very first time.

Given the increasing environmental awareness of authorities and consumers, environmental issues have become a core concern for luxury brands. The "LUXE PACK IN GREEN" exhibition space, which encountered significant success in 2009, proved that luxury brand stakeholders are becoming increasingly interested in developing and embracing sustainable solutions. Luxe Pack Monaco will renew its exhibition. In 2009, it unveiled new products or applications that were compliant with environmental standards and were classified according to the material being used. This exhibition showed how committed the exhibitors participating in the Luxe Pack Monaco event are in terms of developing sustainable solutions.

Luxe Pack Monaco 2010 is therefore extending this experience by granting a "Luxe Pack in Green Award” for the very first time. The prize will be awarded to the best innovative solution presented by exhibitors. Packaging being presented should incorporate one or more sustainable development criteria, in accordance with a charter defining these selection criteria. The jury members are sustainable development professionals who work for institutions, luxury brands and media partners: - Mr. Michel Fontaine, President of the French Packaging Council; - Mr. Alexandre CAPELLI, Sustainable Development LVMH engineering management; - Mrs. Elizabeth Pastore-REISS, founding director of Ethicity agency, sustainable development consultant; - Mrs. Catherine O'Meny, editor and founder of the abc-luxe.com website;

The jury will award the Luxe Pack in Green 2010 trophy on Wednesday, Oct. 20, at approximately 5:30 pm. The trophy is an original design that has been especially designed for the event by Alnoor Design, a design agency that will be participating in the Luxe Pack Monaco exhibition.

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Preprogram Luxe Pack Monaco 2010 Will be updated on a regular basis on our website: www.luxepack.com Wednesday October, 20th

10.00am - 11.00am : « Pimp’ My Champ » The art of reinventing mature products from a Champagne specific case study, by Mr. Christophe Pradère, BETC Design in the presence of a representative Remy Cointreau group

11.00am -12.00am: “The Future of Luxury Packaging to 2015” Simon Smith,

Senior Consultant, Pira International is unveiling the findings of a new study which will quantify the global market for luxury packaging, and forecast growth to 2015 based on a major new primary research survey. Extensive market data will be segmented by material, product, end-use and geography (key global region and country). Additional chapters will look at innovations, technology forecasts, competitive landscape analysis and strategies for success.

2.30pm - 3.30pm : "Environment Labelling" workshop dealing

with new environmental labelling legislation with Mrs. Gérardi Elipso, representatives of the ADEME, the European Commission and the Febea Mrs Françoise Gerardi, General delegate ELIPSO

4.00pm - 5.30pm : Event round table: “Luxury: a driving force for an environmentally friendly approach?”

5.30pm - 6.00pm : “Luxe Pack in Green Award” ceremony in the presence of the

jury: - Mr Michel FONTAINE, President of the French Packaging Council, - Mr. Alexandre CAPELLI Sustainable Development LVMH engineering management, - Mrs. Elizabeth PASTORE-REISS, founding director of Ethicity agency, sustainable development consultant; - Mrs. Catherine O'MENY, editor and founder of the abc-luxe.com website;

And Mr. ALNOOR, designer of the Luxe Pack in Green 2010 trophy

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Thursday October, 21st 10.00am - 11.00am : « Extension in luxury ranges» by Mrs Elyette ROUX, professor

IAE-Aix

11.00am - 1.00pm : "Sustainable Luxury Packaging : Trends – Ideas – Reality” round table moderated by Ute Von Buch, Creativ Verpacken Editor in chief in the presence of representatives from Pawi, BC-O, Woerner +cie, Procos, Geka Brush, Wickels, Gim Market Research. Sustainability is trendy and necessary. Which role does it play in luxury packaging? How do packaging designer and packaging producer go along with sustainability? Are sustainable packaging more a dream than reality? The panel discussion will show what is possible at the moment."

12.00am - 1.00pm: Workshop Market Trend Observer: presentation and explanations of their findings by the experts.

2.30pm - 4.00pm : « Looking back to see the future » a panel seminar monitored by Marc Rosen, with Lynne Greene, President, Clinique, Rochelle Bloom, President, The Fragrance Foundation, Mark Costa, Executive Vice President, Eastman Chemical and Terry Young, Managing Director, RAPP a unit of Omnicom Group, Inc. A panel dealing with how we can re-invent our industry after the economic downturn of the past two years by looking back to the successes and inspiration of our industry's past. Dealing with issues that have turned our "status quo" following the Millenium into a "what now" culture for the future. Questions like sustainability vs innovative compelling, packaging, how to restore excitement at retail, addressing consumers that have re-defined their spending priorities and how to restore the "Luxe" factor to a bleak marketplace without looking frivolous. 4.00pm - 5.00pm : « "China, luxury and packaging: or how to call the''gift''of

clothing*", by Martine Leherpeur, Company Martine Leherpeur founder. * “the gift of clothing”: literal translation of packaging, in Chinese language Mrs Martine Leherpeur, Martine Leherpeur Conseil founder

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Friday October, 22nd 10.00am - 11.00am: « If creation makes sense?» round table moderated by Barbara

Le Portz, Fragrance Intelligence, Ceo and founder in presence of Emilie Coppermann, nose at Symrise and Mr. Alnoor, designer Alnoor design, Ceo and founder.

11.00am - 12.00am: “Natural cosmetics & sustainable packaging: a match made in Heaven” by Amarjit Sahota, General Manager Organic Monitor.

In this presentation, we will look at the applications of sustainable packaging with natural cosmetics. Natural & organic is the fastest growing sector of the cosmetics industry, with sales increasing by about 20% a year. Consumers are buying natural & organic beauty products, however they are also demanding sustainable packaging. This paper will give an overview of the natural & organic cosmetics market, and highlight case studies of sustainable packaging. Key features.... Mr. Amarjit Sahota, Organic Monitor General Manager

2.00pm - 3.00pm : « Product launches: between innovation and constraints” panel discussion moderated by Guillaume Bregeras, editor in chief Formes de Luxe in the presence of iconic luxury brands and manufacturers representatives.

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The Market Trend Observer - Luxe Pack Monaco 2010

The Luxe Pack Trends Observer is a helpful tool to analyze exhibitors’ innovations. Recognized experts of design and packaging identify through the exhibitors’ novelties of the year, tendencies of creation packaging. Major trends emerge from product launches and the Observer will stage trends’ most representative products. Driven by the experts, the workshop will help clarify and illustrate their conclusions, by a direct and interactive exchange with the auditors. The participation to this workshop will be made on registration. Besides, some of these new products illustrate quite well these tendencies. They will be presented in shop windows, so that the visitors can decode them in a pragmatic way. Discover this efficient interpretive framework!

The observatory's members are expert in packaging, design, communication and sociology:

Beatrice Mariotti, Vice-président, Carré Noir Véronique Liabeuf, General Manager, Enjoy Design

Dominic Robert, Professor Department « Space of Communication », Ecole Boulle Jean-Paul Cornillou, Packaging Department Manager, Strate Collège

Isabelle Musnik, Contents Director and Editor in Chief INfluencia Guillaume Bregeras, Editor in Chief, Formes de Luxe

Eloïse Cohen, Assistant editor, Formes de Luxe

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CLASS ROOM SESSIONS Proposed par LUXE PACK MONACO 2010

On Wednesday October, 20th from 9.30am to 1.00pm Inside the trade fair - Monaco

Luxe Pack Monaco confirmed its position as the partner of luxury brands by offering targeted training courses for decision-makers as early as Wednesday October, 20th, opening day of the fair. In this period of uncertainty, decision-makers need new resources and new approaches now more than ever, providing them with the right tools for the development of their projects. Training sessions led by recognised experts in these fields will be available for visitors, in small groups for improved effectiveness and interactivity. Luxe Pack Monaco supports the fees of trainers. Only registration fee € 50 ex VAT (€ 59.80 inclusive) are set by the participants. The following topics have been prepared:

“The Digital Luxury Revolution and its Impact on Product Presentation, Merchandizing & Experiences”, session moderated by Uché OKONKWO, Ceo founder of Luxe Corp

“Trends 2012 - Focus packaging”, session moderated by Catherine TETU Fashion and Beauty Council Director NELLY RODI agency