Presidents and Governors Forum 2013

Fundraisingand

Sponsorships

FOUNDATION HISTORY AND MISSION

Founded in 1994

501(c)(3) organization

Original purpose: to purchase, finance, and renovate new ASCE Headquarters building

Mission: to provide support, through fundraising and philanthropy, for programs and initiatives that enhance quality of life and promote the civil engineering profession.

What We Fund

Fundraising Programs

Annual Appeal Dues Check off

Major Gifts

Planned Giving

Foundation and Corporate Grants

THE BASICS AND THE PLAN

The Basics

Fundamental principle of fundraising People give to people

Ask the right person, at the right time, for the right amount!

Thank your donors again--and again!

The Plan

Define the funding need

Develop a plan

Develop a case for support

Track, monitor and evaluate

SPONSORSHIPSGuiding Principles:

Uphold ASCE’s mission and constituent trust

Enhance and complement ASCE brand

Substantially benefit all parties involved: ASCE, members and supporting organizations ASCE: Incremental revenue to support mission

Members: Enhanced experience/services

Supporting Organizations: Valuable marketing platform

SPONSORSHIPSValue:

Organizations Are Seeking To: Showcase industry leadership Enhance professional credibility Gain access to decision-makers Collaborate with thought leaders Offer professional development to staff Recruit students and young professionals

SPONSORSHIPSMechanics:

Establish a sponsorship committee Develop sponsorship opportunities Assign dollar amounts to opportunities based

on visibility and value to sponsor not the cost of the event

Develop a prospect list Identify the right person to make the ask Fulfill commitments Thank your sponsors! Ask them again next year.

DEFINING YOUR CASE FOR SUPPORT

Describe your cause or case Relate it to your community Demonstrate it as real

Convince the donor that the cause is worth supporting

Explain how the funds will be used

Create a sense of urgency

SAYING THANK YOU

You can never say thank you enough

Send your thank you in a timely manner

Recognition at your events

Cultivation for future gifts

HOW THE FOUNDATION CAN HELP

We can provide best practices documents

We can provide fundraising and stewardship examples

We can provide feedback on your materials

Reach out to us with questions!

Foundation Staff

Christine Williams, CFRE Executive Vice President

703/295-6346

Fred Spaziani Sr. Manager, Operations

703/295-6348

Natalie Zundel Sr. Manager, Major Gifts

703/295-6347

Liz Vander Leeuw Annual Giving Manager 703/295-6461

Caitlin Toynbee Development Coordinator 703/295-6445

Sarah Holzman Development Assistant 703/295-6092

www.asce.org/foundation

Thank you!!

Questions????