2015 ASCE Presidents & Governors Forum

Best Practice #1 –Effective Use of Social Media Josue Vaglienty, PE

ASCE Orange County BranchSeptember 20, 2015

Social Media Expert?

Big range in terms of being a Social Media expert There is no one demographic Anyone can do it (to whatever degree) they want

Why Participate in Social Media?

Building an audience for your ASCE Section/Branch Generate content (photos, articles, videos, etc.) that

may appeal to other social media users Promote events (before, during, after) Leveraging relationships as your base grows (other

individuals/organizations follow you and vice-versa. Acknowledgement of your peers, giving thanks/kudos,

staying on top of relevant info in our industry

Facebook Biggest audience 1.3 Billion users Accounts for

Branch, Younger Member, Student Groups

Invites to events Feature to switch

between posting as an ASCE “host” or your own account

Twitter Brief 140 character

tweets are quick and can be viewed easily.

270 Million Users Leveraging relationships –

similar individuals or groups can follow your ASCE org.

Works best when there’s a dedicated “twitter champion” to post info.

Firms/agencies that sponsor ASCE like being mentioned

LinkedIn Great for maintaining

professional relationships Quality over quantity Personal preference -

Always meet the person before inviting them into your network

Public or Private group membership

YouTube Join the video-frenzy Create a YouTube playlist

of videos for presentation recaps, social events, continuing education, K-12 building projects, etc.

Link other videos that may be relevant to your local ASCE Section/Branch

Embed videos into your webpage or share via Facebook or Twitter.

Intagram Parent company is

Facebook 200 million users Photo/Video - sharing in

private setting Specifically designed for

mobile devices (39% of all internet use is on a smartphone/tablet)

Very easy to use – can become “addicting”!

You don’t own your photos.

Tips for Social Media

Keep your content up to date Consider using Hootsuite for managing social media

posts Always remember who your audience is (consider

separate accounts for ASCE Branch, ASCE YMF, ASCE Student Chapters)

Promote events (before, during, after) Follow your local media outlets (newspapers, magazines,

etc.)