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www.AngelNetwork.com ~ 415-4759701

“NEW Laws Allow Advertising To Accredited Investors For The 1st Time

Since The Securities Act of 1933”According to 2014 data by the Securities &

Exchange Commission, more than $14 billion has already been raised by early adopters who have taken advantage of the opportunity to publicly advertise their offerings with the NEW Laws!

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“Our 5 Step Plan Is Simple, Scalable & Will Work For ANY Entrepreneur Trying To Raise Capital”

1. Purchase highly qualified list of 100,000 accredited investors.2. Mail a “direct response” 12 page advertorial marketing piece to the

100,000 investors.3. Integrate Email & Social Media Marketing to increase response rate.4. Generate approximately 1,000 (1% response) highly qualified

investor leads.5. Close 5% (50 investors) at an average investment of $50,000 and

raise $2,500,000 for your business.

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Direct Mail: Keys To SuccessDirect mail is the #1 media to reach the Accredited Investor with your opportunity. It is decidedly effective in generating high-quality leads that will convert into investors for your opportunity.

The 7 critical keys to success in direct mail are:

• The right list—targeting only Accredited Investors with the best postal mailing list filters.• The right direct response copy—the most important difference between success and failure.• The right direct mail format—with a variety of choices, you need to make the right choice.• The right offer—the most overlooked key.• The right landing page—without it, your response will crash.• The right follow up to the leads—conversion is essential.• The right analysis—you need to always know your cost per lead/cost per sale—this is scientific

advertising.

Done right, direct mail will generate the lowest cost, lowest cost per lead and lowest cost per sale than any other medium.

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Step 1100,000 Accredited Investor List

With today’s technology and data collected on investors we are able to purchase lists of investors that meet certain net worth, income and other meta data allowing us to target the perfect investor for you business.

Direct mail is the most efficient and effective way to target your Accredited Investor prospect.

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Accredited Investors ListsThe Accredited Investors mailing list is well-defined. Here is what is available…

Income $200K+

Target IncomeAge: Household Age $200,000 - $249,999 $250,000 or More ROW TOTALS

18-24 years old 1,622 552 2,17425-34 years old 87,843 22,633 110,47635-44 years old 427,336 172,764 600,10045-54 years old 644,344 294,096 938,44055-64 years old 463,672 170,039 633,71165-74 years old 106,780 20,282 127,06275+ years old 11,463 1,375 12,838

COLUMN TOTALS 1,743,060 681,741 2,424,801

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Accredited Investors ListsWe can also select by Net Worth:

Networth $1million+

Direct Mail ResponsiveNetworth

Age: Household Age $1,000,000 or more ROW TOTALS18-24 years old 2,411 2,41125-34 years old 62,659 62,65935-44 years old 511,102 511,10245-54 years old 1,682,220 1,682,22055-64 years old 2,786,397 2,786,39765-74 years old 2,130,973 2,130,97375+ years old 1,062,192 1,062,192

COLUMN TOTALS 8,237,954 8,237,954

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Additional List SegmentationWith these Accredited Investors, you can make different types of selections to better

refine your targeting.

• Geographically we can select out a geographic area—region, state, even local ZIP codes.

• If they're more likely to respond to the mail (known as direct mail responsive)• Have an investment brokerage account• Have done a trade in the last 3 months• Show proclivity toward self in the direction of their investment choices• And more.

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Step 2Direct Mail Advertorial

In an effort to get highly qualified investor leads to respond toour marketing we create a 12 page advertorial in the form of anewsalog or a magalog with professionally written “directresponse” copy that leads the perfect investor to take action.

Great copy can sell just about anything and great copy can help you sell on your terms.

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Direct Mail ChoicesA variety of direct mail formats can be used for a successful direct mail program:• Traditional direct mail package. This is a mailing package with a letter and other components inside an

envelope…• Magalog. This looks and feels like a magazine but it’s a direct response sales piece…• Newsalog. This format can be designed to look like a local newspaper, have a rotating headline based on

zip code, and be delivered straight to the prospects mailbox.Our number one recommendation is the Newsalog, as all of my client testing shows a strong and measurable response increase when this format is used.

Newsalogs are new and rarer in the marketing world. A newsalog looks like a newspaper, feels like a newspaper, reads like a newspaper—but it’s a lead-generation tool. They have been proven to work exceptionally well for investment offers.

Though a newsalog is most definitely a marketing vehicle, it is not perceived by the Accredited Investor to be a sales piece. It is perceived to be editorial.

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Newsalog Example

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Step 3Integrate Email & Social Media Mkt

Upon launch of our campaign we will integrate email and social media marketing that includes a direct response “landing page” to capture leads online.

• Email to about 25,000 (only about 25% have valid emails address)

• Upload list into “re-marketing platforms” like adroll and Facebook and follow the investors everywhere they go online, with links to direct response landing pages.

By combining email, social media marketing with our direct mail, we dramatically improve the ROI on the fundraising campaign.

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Step 3 TacticsAs part of our marketing campaign we will build a

“Direct Response Landing Page”

• A special JOBS Act legally compliant landing page is necessary to maximize response and generate leads.

• This specific landing page will match up with the copy of the direct mail, email and other social media marketing that we implement as part of the campaign.

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Step 3 TacticsRe-Marketing “direct response banner ads” that link

to Landing Page to increase ROI

Remarketing is a powerful way to keep your name in front of your prospect.With remarketing, your banner ads for your investment opportunity willfollow your Accredited Investor prospect around the Web. Your banner ad willbe seen by your prospect wherever they are on the Internet and increaseconversion rates of our direct response advertising using this technology.

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Step 3 TacticsFacebook Custom Audience Marketing

With our list of accredited investors that we have invested in we will uploadthis list to Facebook and create a “custom audience” that will allow us toadvertise in our investor prospects newsfeed and on his Facebook account,both mobile and desktop.

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Amazing Integrated Marketing Results

With our integrated marketing strategy your bestprospects will see your message in their email, intheir physical mailbox, in their Facebook, and aroundthe internet through banner ads, bringing them to alanding page that “sells” them on your opportunity.

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Step 4Professional Investment Closers Collect Leads

Due to the direct response nature of our advertising we will haveprofessional investment closers take calls from leads who areresponding to the marketing and further qualify them before handingthem off to the issuer.

We expect approximately 1,000 leads (1% response) to be generated from the direct response campaign, but response could vary and has been as

high as 3,000 leads (3%) .

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Step 5Close Highly Qualified Leads

Step 5 is simple and involves sending the prospects theproper investment documents and subscriptionagreements, and then a simple follow up call to answer anyquestions and make arrangements for investors to fundtheir investment.

Our close ratio on campaigns is approximately 5% of the direct response leads with an average investment of $62,000.

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Analyzing ResultsThe following can give you a guideline of realistic numbers of Accredited Investor leads you might get and potential conversions.

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Analyzing ResultsConversion rate of 1,000 leads (1% of the above scenario)

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Let’s Bring You The MoneyAs you can see, there is a huge opportunity for you to generate a lot of money for funding your project, and we would love to help.With over 25 years of experience as an investment banker, and a whole network of investors looking for new deals, we can work to make this

a success.For our services reaching out to the accredited investors, you will get:

• 100,000 direct mail pieces sent, marketing your offer• A direct Response landing page, persuading them to invest now• 3 emails, dedicated to the same individuals receiving the direct mail• 5 Banner Ad concepts with a month of Remarketing• 3 Facebook ads to show up in the newsfeeds of the accredited investors• A dedicated call center of investment professionals

All of these things will help you take advantage of the most powerful new capital raising opportunity of the century.

No where else will you find the investor network capable of delivering you the advocates for your company that you need.

Let’s discuss how we can help you accomplish your goals.Call us today @ 760-233-2863 to launch a campaign for you!

Greg WriterCEO Angel Investor Network

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