newsletter, press release and sell sheet copy

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Back-to-School 2009 DIABETIC EYE CARE page 3 ASK THE EXPERTS page 5 BACK-TO-SCHOOL EYEWEAR page 6 YUM! HEART SMART CHOCOLATE CHIP COOKIES page 10

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Page 1: Newsletter, Press Release And Sell Sheet Copy

Back-to-School 2009

DIABETICEYE CAREpage 3

ASK THEEXPERTSpage 5

BACK-TO-SCHOOLEYEWEARpage 6

YUM! HEART SMARTCHOCOLATE CHIP COOKIESpage 10

Page 2: Newsletter, Press Release And Sell Sheet Copy

www.1-800-EYE-CARE.com6

FOR STuDENTS OF ALL AGES, A NEW SCHOOL YEAR BRINGS FRESH challenges. The perfect eyewear can give anyone a smart, new Back-to-School look for September. With the wide selection of optical frames available from

companies such as Marchon Eyewear, finding a comfortable fit in the latest styles is elementary. Parents who are feeling a bit overwhelmed just need to narrow it down to a child’s age, facial features, personal style and activities.

Generally, square frames are flattering on round faces, and round frames complement square faces, although tots between the ages of two and five look best in round or oval frames. While a low-set bridge will downplay a long nose, a high-set bridge deemphasizes a short nose. The top of the frame should follow the brow, but without obstructing facial expressions, and the width of the frames should be equal to the width of the head. The combination of a bridge in a subtle color and temples in a conspicuous color works well with close-set eyes.

Frames in soft colors are appropriate for children age four and under. However, as children grow older, they may develop strong preferences, with bolder colors – such as the sporty options offered in Marchon® X-Games eyewear – earning high marks. When it comes to personal style, teens (and even tweens) view eyewear as the fashion accessory that can help them express their individuality. Remember that your child will wear his or her favorite more willingly than yours.

Construction and design are also important considerations in choosing frames. Cable temples, which wrap around the ear, are a great feature for very young or very active children and for those who spend a lot of time at the computer. Spring hinges expand over time, as needed, and also resist bending when glasses are removed improperly with one hand. Other kid-friendly options are easily adjusted gooseneck nose-pad arms and comfortable PVC nose pads.

Parents in the know like Flexon Kids® frames, which incorporate space-age technology to ensure a superior fit. The proprietary manufacturing process uses a titanium-based alloy that is corrosion-resistant, fatigue-resistant and 25 percent lighter than conventional metals. The patented Flexon® material has 20/20 memory, so the frames return to their original shape if twisted or bent. In other words, they’re practically childproof! Because of their extreme springiness and durability, Flexon® frames are worn by bicyclists, skiers, firefighters and just about anyone with an active lifestyle.

Choosing eyewear frames for the new school year should not be difficult, especially with the assistance provided by your Henry Ford OptimEyes professional. With a little work and the confidence that comes with wearing the frames that suit them, students are sure to make the grade!

Back-to-School with the Right Eyewear

Marchon® X-Games

Flexon Kids®

SEE OUR

MONEY-SAVING

COUPON ON

PAGE 11

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