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POST SHOW

REPORT 2018

p.2Post show Report 2018

The LeadingTrade Fair in Asia for the Entire BeautyIndustry

Facts &Figures

p.3Facts & Figures 2018

Cosmopack Asia Cosmoprof Asia Total

Date: 13-15 November, 2018 14-16 November, 2018

Venue: AsiaWorld-Expo (AWE)Hong Kong Convention

& Exhibition Centre (HKCEC)

23th Edition

Exhibit Zones/

Areas:

Cosmetics

Supply Chain:

-Prestige Pack & OEM

-Ingredients & Lab

-OEM & ODM

-Packaging Materials

-Print & Label

-Machinery & Equipment

Branded

Finished Cosmetics:

-Cosmetics & Toiletries

-Beauty Salon & Spa

-Hair Salon

-Nail & Accessories

-Natural & Organic

All sectors of

the beauty

industry are

represented

Exhibition

Area (gross): 41,800sqm 72,000sqm

113,800sqm

(+5% over 2017)

Number of

Exhibitors:

903 exhibitors from 22

countries and regions

2,127 exhibitors from 51

countries and regions

3,030 from 53

countries and

regions

(+5% over 2017)

Country/

Group

Pavilions:

Australia, Belgium, California, China, France, Germany,

Greece, Hong Kong, Israel, Italy, Japan, Korea, Pakistan,

Poland, Singapore, Spain, Switzerland, Taiwan, Thailand,

Turkey, UK, USA and, for the first time, Malaysia and New

Zealand.

24 Country/

Group Pavilions

Total Visitors:

87,284 from 135 countries and regions (+4.2% to 2017)

Local visitor 24,320 (+6.8% to 2017)

Overseas 62,964 (+3.2 % to 2017)

Total Press: 314 local and international press representatives

Cosmopack Asia

is the showcase of

the entire cosmetic

supply chain

Cosmoprof Asia

is the showcase of

branded finished

cosmetics from all

beauty segments

p.4Visitors Analysis 2018

VisitorsAnalysis


Geographic Breakdown:

Hong Kong 33%

China 32%

Other Asian Countries 22%

Europe 6%

The Americas 3%

Australia & Oceania 2%

Africa & Middle East 2%

Top 10 Visiting Countries / Region:

Hong Kong

China

Korea

Taiwan

Japan

Thailand

USA

Philippines

Australia

Indonesia

Visitors by Primary

Business Nature:

AWE* HKCEC*

Wholesalers/

Distributors/ Agents

28% 32%

Manufacturers -

Finished Products

24% 18%

Manufacturers –

Packaging /OEM/ODM

16% 10%

Retailers 14% 15%

Beauty Salons, Spa &

Nail Salons

13% 19%

Others 3% 3%

Hair Salons 2% 3%

Visitors by Job

Function:

AWE* HKCEC*

Owner/ Director/ General

Manager/ Manager

50% 45%

Buyer 28% 28%

Employee 8% 8%

Beautician 3% 8%

Formulation

Developer/Expert

3% 2%

Chemist / Herbalist 1% 1%

Medical Doctor 1% 1%

Hairdresser 0% 1%

Nail Technician 0% 1%

Others 6% 5%

VisitorsAnalysis

*AWE: AsiaWorld-Expo - Cosmopack Asia

*HKCEC: Hong Kong Convention & Exhibition Centre


Buyers’ Interest in Main

Product Categories

AWE* HKCEC*

Perfumery & Cosmetics 33% 36%

Packaging and machinery 23% 14%

Health products 9% 13%

Raw materials 9% 7%

Gifts and promotional

items

6% 6%

OEM/ODM 7% 6%

Beauty salon and spa

products, tools and

equipment

5% 7%

Hair products, equipment

and salon furnishings

4% 6%

Nail Products 3% 4%

Sanitary Products and

others

1% 1%

VisitorsAnalysis

Main Objectives

of Visiting:

AWE* HKCEC*

Seeking for new

suppliers and products

37% 40%

Collect market and

trends information

26% 27%

Meet and network with

current suppliers/

clients

20% 19%

Look for OEM/ODM

suppliers

17% 14%

2018 Visitor Survey Results:

75% of visitors were very satisfied with the quality of exhibitors

77% of visitors were very satisfied with the number of exhibitors

95% of visitors are likely to attend Cosmoprof Asia again in future

95% of visitors are likely to recommend Cosmoprof Asia to a friend or colleague

Cosmoprof Asia 2018 is rated 8.14 out of 10 by visitors in terms of overall satisfaction.

75% of visitors regard Cosmoprof Asia as the most important trade event for their company.



Who

Visited?


A small sample of visitors who attended Cosmoprof AsiaCompany Name Job Function

Alibaba Beauty Category Director of Tmall Global

Amazon Category Manager / Import Business Development Manager

Amore Pacific General Manager

ASOS.com Senior Buyer

Birchbox General Manager

Chanel General Manager of Innovation, Development and Sourcing

Cosme De Net Head of Purchasing

Coty Procurement Director

Harvey Nichols Director of Beauty

Hyundai Home Shopping Senior Manager

Johnson & Johnson Head of Marketing, Hair Care - Asia Pacific

Kaola.com BD Manager

Li & Fung Senior Merchandise Manager

L'Oréal Category Director of Purchasing

LVMH Director

Myer Group General Manager

Sa Sa Int'l Holdings Market Development Manager

Sephora Senior Product Development Manager

Target Sourcing Director

The Shilla Duty Free Buyer

TJX VP Buying Director

Tmall Global Senior Business Development Manager

Unilever General Manager Beauty & Digital

VIP.com Business Development Buyer

Walgreens Boots Alliance Trading Director - Healthcare, Toiletries & Lifestyle

Walmart Sourcing Manager

Watsons Head of Beauty

Woolworths Sourcing Manager

76% of the respondents

have influential power

in purchasing of his/her

company, showing that

there was a high

proportion of visitors

who were decision

makers.

Who

Visited?


A small sample of visitors who attended Cosmopack AsiaCompany Name Job Function

Albéa South China Operation Manager

Amore Pacific Director

Amyway Sr. Packaging Engineer

Avon APAC Sourcing Manager

BASF Senior Regional Manager

Chanel Global VP Innovation & Development Packaging

Christian Dior Engineer Innovation Packaging

Croda Managing Director- Beauty Effects

Dow Chemical Commercial Manager Asean Anz

Erno Laszlo VP of Global Supply Chain Operations

Estee Lauder Senior Vice President, Corporate Packaging Innovation

Firmenich Fragrance Development Director

Groupe Batteur Senior Purchaser

Guerlain Paris International Skincare Group Manager

Kose R&D

L'Oreal Global Head of Packaging and Development

Laboratorios Andrómaco Industrial Engineer

LF Beauty President - Brands & Private Label

LVMH Subcontracting Development & Innovation

Number Three Inc Purchasing

NYX Sr. Product Development Manager

P&G Supply Chain Manager / R&D Senior Manager

Shiseido Director, Product Development

Symrise (Shanghai) VP, Eastern & Northern Asia

Unilever Supply Chain Manager

Watsons Sourcing Senior Manager

Watsons China OEM Sourcing

Woolworths Packaging Specialist

76% of the respondents

have influential power

in purchasing of his/her

company, showing that

there was a high

proportion of visitors

who were decision

makers.

p.9Exhibitors Analysis 2018

ExhibitorsAnalysis

p.10Exhibitors Analysis 2018

Exhibitors by

Continents:

Asia 76%

Europe 17%

The Americas 3.5%

Oceania 2%

Middle East & Africa 1.5%

Top 10 Exhibiting

Countries

No. of

Exhibitor

China 915Korea 613Hong Kong 325

Taiwan 185

Japan 124

Italy 110

France 106

USA 96

Australia 60

Germany 58

Thailand 58

Exhibitors by

Product Sectors:

AWE*

Packaging Materials 432

Prestige Pack & OEM 167

OEM/ODM 194

Machinery & Equipment 44

Print & Label 41

Ingredients & Lab 18

Press & Other Services 7

Total Cosmopack Asia 903

Exhibitors by

Product Sectors:

HKCEC*

Cosmetics & Toiletries 917

Beauty Salon 629

Hair Products 293

Nail & Accessories 138

Natural & Organic 123

Press & Other Services 27

Total Cosmoprof Asia 2,127

ExhibitorsAnalysis

Exhibitor Survey Results:

85% of exhibitors were satisfied with the business opportunities

80% of exhibitors were satisfied with the visitors traffic and quality

91% of exhibitors will attend Cosmoprof Asia in future

91% of exhibitors are likely to recommend Cosmoprof Asia to a friend or colleague

78% of exhibitors regard Cosmoprof Asia as the most important trade event of their company



p.11Spotlight Events 2018

SpotlightEvents

Cosmoprof

Awards

Asia

Spotlight Events 2018 p.12

Cosmopack Asia

Awards celebrates

innovation, creativity

and design for the

supply chain.

Cosmoprof Asia

Awards recognises the

best strategies to build

brand awareness and

marketability.

Cosmopack Asia Awards Winners

Make-up Formula - B. Kolormakeup

& Skincare S.p.a. (Italy)

Make-up Packaging Technology

and Design - Cosnine, Inc. (Korea)

Skincare Formula - Pink Frogs S.r.l

(Italy)

Skincare Packaging Technology

and Design - Virospack S.L.U.

(Spain)

Green Packaging and Formula -

Bottlemate (Taiwan) Inc. (Taiwan)

Cosmoprof Asia Awards Winners

Hair Product - Laboratoire Sintyl

S.A (Switzerland)

Make-up Product - Izavell Co., Ltd

(Japan)

Nail Product - Silcare sp. zo.o. sp.

k. (Poland)

Natural & Organic Product -

Borlind GmbH (Germany)

Skincare Product - Lululab Inc.

(Korea)

In partnership with:

BEAUTYSTREAMS

Trophies Design By:

CENTDEGRÉS

Cosmoprof

Awards

Asia


Winners have been

selected among 529

entries submitted by

274 exhibiting

companies at both

venues by 2

distinguished juries

made up of 21

beauty experts.

Discover More

https://www.cosmoprofawards-asia.com/en

Skintonic:

1 Project Across

2 Venues


A discovery of live

production of an

exclusive dual-effect

serum with the collective

expertise from world-

leading manufacturers.

@Cosmopack Asia

The concept store

featuring the future retail

technology of VR and

AR as well as IoP

(Internet of Product).

@Cosmoprof Asia

Skintonic:

1 Project Across

2 Venues


In partnership with:

CENTDEGRÉS

CITUS KALIX (COESIA)

HOMER PRINTING

LTU-TECH

PINKFROGS COSMETICS

QUADPACK

Cosmoprof Trends


A must-have trend

bible featuring

13 key product

trends from

Cosmoprof &

Cosmopack Asia

2018.

In partnership with

BEAUTYSTREAMS,

renowned global

beauty trends

forecasting agency.

Download

The Full Report

https://ubmasiafiles.com/files/beauty/CA2018/FINAL DEC. 19 Cosmoprof Trends Asia 2018_EN.pdf?fbclid=IwAR07yOFjSyHqgmKPVvNiK9a60kamH5g_q5Sn77Lf5LijAdxWTrSD0q41H8M

Cosmo

Lab

A dedicated Lab

where visitors

interacted with an A.I.

robot capturing hair

types to create a

personalised

shampoo.

A demonstration of the

latest data-driven

manufacturing

technologies, including

A.I. and industry 4.0.

@Cosmopack Asia

In partnership with: OPAL COSMETICS


OnHair

The two-day event

dedicated to the hair

industry. The Hong

Kong Hair and Styling

Arts Festival 2018

(organised by Asia

Hair Masters

Association) featured

hair shows,

workshops, and

contests with

hundreds of stylists,

models and

performing teams.

@Cosmoprof Asia


OnStage

All beauty trends

come to live!

12 live performance of

hair cutting and

styling, make-up

techniques, beauty

treatment and

innovative product

launch as well as the

one-day Hong Kong

Professional Nailist

Union Competition

2018.

@Cosmoprof Asia


Tmall Global

For the very first time, the

cosmetics unit of popular

online marketplace “Tmall

Global by Alibaba Group”

partnered with Cosmoprof

Asia to help international

companies access and

thrive in the Chinese

market.

This partnership includes:

• “Reach China’s Emerging

Middle Class” Conference

• New Retail Concept Store

featuring tech inspired

“Magic Mirror”

• Business matching with

selected exhibiting brands


p.22Education Agenda 2018

EducationAgenda

p.26Buyers Programme 2018

BuyersProgramme

Buyers

Programme


A key programme

designed to give

exhibitors and high-

profile visitors the

opportunity to meet

and develop concrete

business opportunities.

762 one-to-one

meetings took place

during the fair between

546 exhibitors and

190 buyers from 25

countries spanning

across the five

continents.

Match

&Meet


An online buyer-seller

matching system to

help exhibitors and

buyers to schedule

their meetings during

the fair.

4,119 exhibitors and

buyers used the

service

74% of completed

meetings were rated

as 4 or 5 stars

27,298 visits and

156,705 profile views

were generated

p.29Online & Social Media Marketing 2018

Online & SocialMediaMarketing

Online &

Social Media

p.30

Facebook

17,937 page followers (+6%)

7.6K total page views

Linkedin

669 followers (+66%)

28.4K impressions

Twitter

1,014 followers

134.2K impressions

Wechat

14,355 fans (+631%)

Instagram

3,277 followers (+66%)

60K impressions

in the past 1 year

www.cosmoprof-asia.com

Official Website

2.4M total page views

514K total sessions

Blog

11,211 total page views

from Jan to Dec 2018

Youtube

21.5K views

289 subscribers

Mobile App

2.71K active users

88.9K all engagement

Online & Social Media Marketing 2018

http://www.facebook.com/pages/Cosmoprof-Asia/97496272950

https://www.linkedin.com/company/cosmoprofasia/

https://twitter.com/CosmoprofAsia

http://weibo.com/u/3560713121

https://instagram.com/cosmoprofasia/

http://www.cosmoprof-asia.com/

http://www.cosmoprof-asia.com/blog/index.php

https://www.youtube.com/user/CosmoprofAsia

Beauty

Influencers

p.31

6 Cosmoprof Asia

official beauty

influencers created

the live show

“#BeautyHunt”

featuring trendy and

special products from

exhibitors to connect

with FB and IG

audience.


#BeautyHunt 2018

Total Number of Video

Posts @ FB

23

Total Number of Video

Posts @IGTV

13

Total Video Views: 85,908

Total Reactions: 2,755

Total Reach: 256,898

Average Engagement

Rate

4.45%

Beauty

Influencers

p.32

4 international beauty

influencers appointed

as “#BeautyHunt”

ambassador to cover

their best picks as

social posts, stories

and vlog at their social

platforms.


Find their best picks

https://www.cosmoprof-asia.com/en-us/PRESS/Best-Products-Picks

p.33

RESERVE YOUR SPACE!

ASIA: UBM ASIA LTD (HONG KONG)

[email protected]

Tel: +852 2827 6211

REST OF THE WORLD: BOLOGNAFIERE COSMOPROF S.P.A (ITALY)

[email protected]

Tel: +39 02 796 420

mailto:[email protected]

mailto:[email protected]

presentazione standard di powerpoint - ubmasiafiles.com · birchbox general manager chanel general...

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