Press Release

For immediate release

30 April 2015

ASIA’S LARGEST INTERNATIONAL BEAUTY TRADE FAIR

CELEBRATES 20th ANNIVERSARY

Cosmoprof Asia, the largest international beauty trade fair in Asia, will celebrate its 20th anniversary from 11 to 13

November 2015 at the Hong Kong Convention and Exhibition Centre. The partnership between UBM Asia Ltd and

BolognaFiere Spa has nurtured a humble event into what is today the ultimate annual destination in Asia for

professionals in the beauty industry. The 2014 edition of Cosmoprof Asia reaffirmed its dynamism with 2,362

exhibitors from 42 countries and regions (including 22 national and group pavilions) over 81,500 square metres of

exhibition space (+7% compared to 2013). 64% (an increase of 1.3% compared to 2013) of the 60,000 visitors

originate overseas from 124 countries and regions.

Cosmoprof Asia is established as the event for global suppliers and distributors interested in business activity in

Asia-Pacific -- the fastest-growing beauty and personal care market with business transaction of USD 128 billion in

2013, largely driven by Japan, China, South Korea, India and Thailand as well as emerging markets such as

Vietnam and Indonesia.

MARKET LEADER FOR 20 YEARS

Over the last two decades, the beauty and personal care industry has grown from

strength to strength, and is now worth more than USD 454 billion in annual retail sales

according to Euromonitor. During this time, Cosmoprof Asia has expanded in

importance and in size, having grown four times bigger since its inception in 1996. The

show has constantly adapted to changes in the industry/market and today reflects the

entirety of the industry, offering visitors unrivalled access to the latest offerings in perfumery and cosmetics,

natural and organics, packaging and raw materials, aesthetics and spa, nail, hair and accessories, all

represented by major international and Asian companies.

SPECIAL AREAS AND NEW INITIATIVES FOR 2015

To commemorate its 20th anniversary, Cosmoprof Asia 2015 has numerous special events and activities in store for global industry professionals which will be unveiled in the run-up to the event. Some of the events and areas within the show, designed to deliver the latest and most updated industry information and trends, include:

Spot on Beauty, this strategic launchpad for new products returns following its success

in 2014. An area of 3,700 square meters showcases the latest launches in cosmetics,

skincare, nail and hair. A new pavilion called “Discover Trends” will house exhibitors

representing three emerging segments of the beauty industry – cosmetics for men,

natural and organic products, as well as baby products.

To enhance interactive learning, a dedicated Trends Forum has been added to the Spot

On Beauty area. Global research companies such as Euromonitor, Groupe Carlin

International, Information et Inspiration and Kline will reveal the most compelling

trends, insights and developments that are driving innovation in the beauty industry.

There will be sessions focusing on key Asian markets such as China, Japan and

Indonesia, giving updates on market development, compliance and regulatory issues.

Beautystreams will give an overview of 2015/16 global beauty trends with a light on the

booming men’s cosmetic market.

After the success of last year, the charity initiative Boutique will be back: visitors can

hand-pick a selection of travel-sized product samples sponsored by 20 exhibitors, to be

presented in a customised gift box, for a small donation. All proceeds will go to a

selected charity.

INTERNATIONAL BUYER PROGRAMME

The International Buyer Programme (9th

edition), a key component of the trade

programme designed to give exhibitors and high-profile visitors the opportunity to meet

and engage in pre-scheduled one-on-one meetings. This creates highly relevant and

effective connection between buyers and sellers before and during the show. The

programme this year will provide exhibiting companies the opportunity to meet buyers

from China, India, Indonesia, Japan, Korea and Turkey.

This is just an appetizer of what’s happening at this year’s Cosmoprof Asia. Updates on special

events/programmes and news on our exhibitors will be available on the fair website www.cosmoprof-asia.com

-End-

NOTES TO EDITORS:

2015 ADVERTISING IMAGE

Cosmoprof Asia unveiled a new advertising campaign created by Leo Burnett to celebrate its 20th Anniversary. The advertising

image feature a woman draped in fabric displaying the patterns and colors of flags from all over the world. This visual is

specifically designed to pay tribute to all the countries taking part in Cosmoprof Asia and underline the internationality of the fair.

ABOUT BOLOGNAFIERE GROUP

www.bolognafiere.it

BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture

sectors, features in its portfolio more than 80 exhibitions, both domestic and international. BolognaFiere will take part in Expo

2015 with a partnership that has created the Biodiversity Park and the Natural and Organic Pavilion: an exhibition space, where,

from 1st May to 31st October 2015, the fundamental issues relating to the theme of “Feeding the Planet, Energy for Life” will be

examined, developed and debated. SoGeCos spa, a company of BolognaFiere Group, is the organizer of Cosmoprof, an

international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established

2003). Cosmoprof Worldwide Bologna, held March 20 - 23, 2015 with Cosmopack, held March 19 - 22, 2015, is the most

important meeting point in the world for professionals in the beauty sector.

ABOUT UBM ASIA LTD

www.ubmasia.com

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest

commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies

across Asia and in the US, UBM Asia has a strong global network of 31 offices and 1,300 staff in 24 major cities. We operate in

20 market sectors with 230 exhibitions and conferences, 21 trade publications, 18 online products for over 2,000,000 quality

exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.