presentation4
TRANSCRIPT
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198 changes in 2012
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Reviews = Google+ User
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Age of Google+ Local PageAssociation of photos with place pageAuthority of +1’s on websiteAuthority of Adds/Shares on Google+ LocalAuthority of followers or mentions on TwitterAuthority of inbound linksAuthority of shares/likes on FacebookBulk owner-verified Google+ Local pageBusiness title in anchor text of inbound domain linksBusiness title in anchor text of inbound links to Google+ Local pageCity/State in Google+ Local titleCity/State if website title tagCity/State in H1/H2 Google+ Local pageCity/State in most H1/H2 tagsClick-through rate from search resultsConsistency of citationsDiversity of inbound linksDiversity of links to places landing pageDiversity of sites where third party reviews are presentDomain authority of your websiteDriving directions to physical addressGeographic keyword in Google+ local landing page URLGeographic keyword in URLGeo-Tagged media such-as-YouTubeHave an address that is near the center of a cityHave complete and proper categories for your businessHave an address in the city that is being searchedHigh ranking by third party ratingsHigh rating of Reviews/schema testimonialsHigh ratings by authority reviewersHigh ratings on Google+ local pageHTML NAP matching page on Google+ LocalInclusion of Offer on Google+ Local pageIndividually owner-verifiedKeyhole Markup Language file on domain nameLoad time of landing pageLocal area code placement on Google+ Local pageLocal authority of structured citationsLocation keyword in Google+ Local page descriptionLocation keywords in anchor text of inbound domain linksLocation keywords in business titleLocation keywords in Google+ Local custom attributesLocation keywords in reviewsMarginal category associationsMatching Google account domain to Google+ Local landing pageMatching WHOIS informationNAP in hCardNumber of adds/shares on Google+Number of followers on TwitterNumber of Google +1’s on main websiteNumber of shares/likes on FacebookNumber of views of MyMaps references to businessOverall velocity of reviews both native and 3rd partyPage authority of specified landing pageParticipation in Adwords Express on Google offersPercentage of Google+ Local completenessPositive commentary in reviewsPrimary category matches broader categoryProximity of physical location to point of searchQuality of inbound linksQuality of unstructured citationsQuantity of actions on Google+ Local pageQuantity of citation sources and data aggregatorsQuantity of citations from industry relevant domainsQuantity of citations from local relevant domainsQuantity of customer reviews on Google+ Local
Quantity of inbound linksQuantity of inbound links to domainQuantity of links from relevant domainsQuantity of links to Google+ Local pageQuantity of MyMaps references to businessQuantity of native Google+ local ratingsQuantity of Reviews by Authority sitesQuantity of third party reviewsQuantity of third party unstructured reviewsQuantity of unstructured citationsService in business titleService in Google+ Local landing page URLService keyword in Google+ Local landing page URLService keyword in website URLService keywords in anchor text of inbound domain linksService Keywords in anchor text of inbound linksService keywords in Google+ custom attributesService keywords in Google+ Local descriptionService keywords in Google+ Local landing page titleService keywords in reviewsVelocity of +1’s on websiteVelocity of adds/shares on Google+Velocity of followers/mentions on TwitterVelocity of HTML testimonialsVelocity of new inbound links to domainVelocity of new links to Google+ Local landing pageVelocity of reviewsVelocity of shares/likes on FacebookVelocity of third party reviewsVideos with Google+ LocalVolume of check-ins on social networks like Foursquare and FacebookVolume of testimonials in hReview/schema
Over 100 Factors
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