magnetic membership presentation4
TRANSCRIPT
Magnetic Membership™ System
AttractBring in more members
EngageActivate your members
RetainKeep members longer
Do you wantmore members?
Do you wantto keep members longer?
Do you wantmore involved members?
Magnetic Membership™ System
AttractBring in more members
EngageActivate your members
RetainKeep members longer
Magnetic Membership™ System
AttractOverview | Process | In-depth
EngageOverview | Process | In-depth
RetainOverview | Process | In-depth
Magnetic Membership™ System
Overviews
Magnetic Membership™ System
Attract• Members join for their reasons, not yours
• Deliver a compelling message about compelling value to attract members
• Remove barriers to joining to be more attractive
Magnetic Membership™ System
Engage• Members join because they want value
• Members stay because they get involved and build relationships
Magnetic Membership™ System
Retain• Retention is less of an issue when members are involved and building relationships
• Keep in touch quarterly to increase retention (can be done by volunteers)
• Remind members about the value they received – specific to them –quarterly or monthly
Magnetic Membership™ System
Processes
Magnetic Membership™ System
Attract - Process• Identify Key Member Attractors• Clarify and Enhance Value to Members• Create a Compelling Story• Make It Easy to Join• Create Magnetic Membership Events™
Magnetic Membership™ System
Engage - Process• Establish Expectations of Members• Create a Great First Impression• Connect Members to Each Other• Guide Members to Benefits• Get Members to Serve• Track Value Received by Members
Magnetic Membership™ System
Retain - Process• Keep Members through Engagement• Report Value Received by Members
Magnetic Membership™ System
In-Depth Looks
Magnetic Membership™ System
Attract• Identify Key Member Attractors
• Understand why people join• Get specific• Quantify value• Identify member types (different segments) and their pains/gains
Magnetic Membership™ System
Attract• Clarify and Enhance Value to Members
• Document all value points/benefits• Brainstorm potential value adds – get creative to add more value
• Identify potential partners – other organizations can add value as well
• Decide on package(s) of value/segments
Magnetic Membership™ System
Attract• Create a Compelling Story
• Get to the essence of the value provided• Capture their hearts, minds, and wallets™
• Help them see themselves gaining value - put them in the story
• Optionally create core story video
Magnetic Membership™ System
Attract• Make It Easy to Join
• Make membership levels clear• Visually represent membership levels• Represent levels by story or psychographic criteria
• Options:• Offer payment plans• Offer guarantees/limited trials• Remove long-term commitment barriers
Magnetic Membership™ System
Attract• Create Magnetic Membership Events™
• Membership drives• Fun attraction events• Engaging educational/motivational events
Magnetic Membership™ System
Engage• Establish Expectations of Members
• Clarify what you want from members (other than membership fees)
• Communicate expectations to drive greater engagement and commitment
• No members should be sitting on the side
Magnetic Membership™ System
Engage• Create a Great First Impression
• Create a Member Journey Map• Identify all member touch points• Create engaging welcome package• Have someone personally walk through opportunities to connect and receive value
• Register them for their first event
Magnetic Membership™ System
Engage• Connect Members to Each Other
• Actively connect members• Members join groups for belonging• Use TribeSpring® to enhance referrals• Provide member mixers• Provide networking time at all events• Create community
Magnetic Membership™ System
Engage• Guide Members to Benefits
• Have an ambassador walk them through opportunities and benefits within 30 days
• Identify a plan of attack that connects their interests with offerings
• Have member put events on their calendar
Magnetic Membership™ System
Engage• Get Members to Serve
• Show members ways to get involved• Assess member interests/capabilities• Connect them to service opportunities
Magnetic Membership™ System
Engage• Track Value Received by Members
• Keep track of events attended, referrals made, etc.
Magnetic Membership™ System
Retain• Keep Members through Engagement
• Engaged members remain members™
• People want to belong• People want to receive value• People receive value by giving value• Activity leads to longevity
Magnetic Membership™ System
Retain• Report Value Received by Members
• Deliver Value Report monthly/quarterly• Contact member quarterly to reconnect and optimize their experience
Magnetic Membership™ System
Recap
Magnetic Membership™ System
Attract• Identify Key Member Attractors• Clarify and Enhance Value to Members• Create a Compelling Story• Make It Easy to Join• Create Magnetic Membership Events™
Engage• Establish Expectations of Members• Create a Great First Impression• Connect Members to Each Other• Guide Members to Benefits• Get Members to Serve• Track Value Received by Members
Retain• Keep Members through Engagement• Report Value Received by Members
bigthinkin.com| info@
bigthinkin.com| 919.324.6650
Magnetic Membership™ System
Engage Big ThinkAnd watch your members grow
Craig MathewsChief ThinkologistBig Think Innovation, [email protected]
bigthinkin.com