COMPANY OWNERSHIPPRIVATELY HELD COMPANY

INDIVIDUAL – GREESHMA KARUVATH

LOCATION - KHARGAR

Yrs Services & Offering Of The Business

• ProFitness will provide health & fitness solutions to all age groups 18-65 yrs with focus on youth

• To charge a nominal fee of Rs 1000/- per month in this times of rising income levels & high inflation

• Some of the Offering include:-1) Aerobics 2) Cycling3) Yoga4) Muscle Training5) Guided Weight loss programs • The competitive advantage of our company

is offering world class fitness solution at an affordable price

POTENTIAL FOR THE BUSINESS

•Fitness industry is a 2500 Crore industry in India growing at the rate of 20-25%

•ProFitness will provide fitness, body building and weight loss programs to its members on a profit making basis

•Low income segment market is ignored by key competitors

•Heart diseases & obesity are on record high causing increases in health club membership

SWOT ANALYSIS•STRENGTHS – Lowest price, management of health care sector, qualified and trained

•WEAKNESSES – High cost of personal training services, low in marketiNG budget and staff

•OPPORTUNITIES – Rapidly growing market, obesity diseases is on the high record •Threats – A possible low cost of service from competitor, availability, of low cost health care equipment

COMPETITOR ANALYSIS

Fitness Plus will enter in a highly competitive market of Navi Mumbai, but following three will be direct competitors of them due to their presence in Kharghar

•Establishment fitness – Talwalkar’s•Fitness, VLCC, GOLD’S Gym •New Enterants •Other alternatives for fitness – Yoga centre

MARKET SEGMENTATION

Demographic – 1)Youngsters (Age Group 18-24 yrs)

2)Middle age Group(24-35)

3)Age Group (45-65yrs)

4)Ladies •Psychographic – Fitness freak, obese people

TARGET MARKETOur key target segment remains the youngsters in the age group 18-24 yrs, which is mostly the college going population in the area

The youngsters because of having a passion for body building & fitness forming a sizable population in the area can be the consumerbase for our operations & profit

MARKET STRATEGY1.Advertisement on local T.V. Channels2.Banners 3.Newspaper pamphlets4.Discounted Offers5.Chosen pricing strategy6.Detailed outline of the product or service

SOME OF THE PROJECTED EARNING& INVESTMENTS

•Initial Investment: Rs 30,00,000•Total Rent : 60,000 x 12= Rs7,20,000•Fitness Equipments = Rs 15,00,000•Salary : Admin + Trainee = Rs 7,80,000

DIFFERENT EQUIPMENTS FOR FTNESS

•MANAGED BY – GREESHMA KARUVATHE•TRAINER•MALE : 1 OR 2 PERSONS •FEMALE: 1 OR 2 PERSONS (WHO SHOULD HAVE A 2 YEARS OF EXPERIENCE IN ANY FITNESS ORGANIZATION)•MAINTAINENCE OF EQUIPMENT : 1 PERSON (HAVING A GOOD KNOWLEDGE ABOUT• THE EQUIPMENT OR A MECHANIC PERSON)•CLEANING:- 2 PERSONS (HAVING THE BASIC SKILL OF CLEANING)

MANAGEMENT OF BUSINESSCLUB