Presentation to the CopyClear Board

10 June 2014

2013 Overview

• Submissions up 8% yoy• Beer comprised almost 63% of all submissions• Wine comprised 6.6% of all submissions

versus 5% in 2012• 11% of all submissions are TV• 39.6% of all submissions are ‘digital’

2013 Overview

• Submissions from Advertising Agencies down to 34.9% from 49.8% in 2010

• Submissions from Media Agencies up to 9.7% versus 4.1% in 2010

• Submissions from Digital Agencies at 21.2%• 69.3% of all submissions created in Ireland

Submissions by Category 2010 - 2013

Submissions by Medium 2010 - 2013

Submissions by Source 2010 -2013

Who creates the work? 2010 - 2014

2013 Highlights

• Ongoing meetings with Industry bodies including ASAI & ABFI

• Continuing Agency / Client meetings held on a regular basis

• Research results• Website review

YTD 2014

YTD May 2014

• Submissions up 39% to 2,276 submissions versus 1,641 ytd in 2013

• Beer accounts for 67% of all submissions with spirits the 2nd largest category at 17%

• YTD, 82% of all submissions are created in Ireland with 12% created elsewhere and 6.4% international adaptations

YTD May 2014

• TV is down to 5.3% of all submissions ytd versus 9.4% yag

• OOH is down to 20% ytd• 29.4% of all submissions are paid-for-on-line

activations with 9.8% against owned on-line material

Category Detail, Jan - May

Media Submissions 2010 - 2014

Source of Material 2010 - 2014

Where Material is created

2014 Highlights

• March Seminar• Review of 7.6c• Snapshot / Instagram

Meetings YTD• Carat• MEC• Tiger / Brando• Molson Canadian / DDFH&B• Heineken / Rothco• Amstel Radler / Rothco• Thinkhouse• Budweiser• AMV / BBDO• Starcom• Carat• ICAN• Coors• ASAI• ..

THANK YOU