Download - Presentation to the CopyClear Board
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Presentation to the CopyClear Board
10 June 2014
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2013 Overview
• Submissions up 8% yoy• Beer comprised almost 63% of all submissions• Wine comprised 6.6% of all submissions
versus 5% in 2012• 11% of all submissions are TV• 39.6% of all submissions are ‘digital’
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2013 Overview
• Submissions from Advertising Agencies down to 34.9% from 49.8% in 2010
• Submissions from Media Agencies up to 9.7% versus 4.1% in 2010
• Submissions from Digital Agencies at 21.2%• 69.3% of all submissions created in Ireland
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Submissions by Category 2010 - 2013
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Submissions by Medium 2010 - 2013
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Submissions by Source 2010 -2013
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Who creates the work? 2010 - 2014
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2013 Highlights
• Ongoing meetings with Industry bodies including ASAI & ABFI
• Continuing Agency / Client meetings held on a regular basis
• Research results• Website review
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YTD 2014
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YTD May 2014
• Submissions up 39% to 2,276 submissions versus 1,641 ytd in 2013
• Beer accounts for 67% of all submissions with spirits the 2nd largest category at 17%
• YTD, 82% of all submissions are created in Ireland with 12% created elsewhere and 6.4% international adaptations
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YTD May 2014
• TV is down to 5.3% of all submissions ytd versus 9.4% yag
• OOH is down to 20% ytd• 29.4% of all submissions are paid-for-on-line
activations with 9.8% against owned on-line material
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Category Detail, Jan - May
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Media Submissions 2010 - 2014
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Source of Material 2010 - 2014
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Where Material is created
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2014 Highlights
• March Seminar• Review of 7.6c• Snapshot / Instagram
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Meetings YTD• Carat• MEC• Tiger / Brando• Molson Canadian / DDFH&B• Heineken / Rothco• Amstel Radler / Rothco• Thinkhouse• Budweiser• AMV / BBDO• Starcom• Carat• ICAN• Coors• ASAI• ..
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THANK YOU