presentation of jose renato bergo, english
TRANSCRIPT
Jose Renato Bergo[COMMUNICATION PROJECTS EXECUTIVE
MANAGER / CREATIVE DIRECTOR / ENDOMARKETING / WEB / MULTIMEDIA / AUDIOVISUAL ]
More than 10 [ten] years of experience in corporate communication development and cross media project management involving video, digital media, online and offline resources. Experience on commercial proposals development, planning, definition of data architecture, art direction and management of production processes, execution and delivery.
More than 15 [fifteen] years of experience in production and project management of media such as cinema advertising and authorial, corporate videos, documentaries and television shows.
Bachelor degree in Fine Arts by FAAP - SP, and Post-Graduate in Communication with an emphasis on interactive media For SENAC SP .
Jose Renato Bergo
Entrepreneur focusing on innovative design of corporate communication and organizational learning resources.
The experience acquired on these projects includes the development of proposals and commercial agreements, customer care, campaign planning and management of production processes.
Leading the communication unit of Dobra, he has created, produced and implemented internal marketing and communications campaigns, including visual identity, on line and off line media. He has conceptualized, planned, defined data architecture and developed digital projects (web sites, hot sites, intranets, multimedia). He has written and directed corporate and motivational videos.
Jose Renato Bergo
He was responsible for customers in various sectors such as pharmaceutical industries, and financial services
Skills include negotiation and dialogues with boards and managements of various departments such as Communications and Marketing, Corporative Affairs, Human Resources, Technology and Purchase.
Jose Renato Bergo
multimídias
Websites e Hotsites
advertising
Portfólio.
Leading Dobra Digital division he produced numerous projects in online and offline communication.
Corporate Communications and Internal Marketing
Campaigns
Communication Videos
Jose Renato Bergo
Endomarketing Communication Portfolio .
For Bunge Foods, he has created and produced the campaign to launch the project "Innovation Bunge.
The following are examples of internal marketing campaigns:
For Unilever - UK, he conceptualized and produced among other projects, the campaign "Me to Me", presenting the company's new HR structure and careers.
For the pharmaceutical company Boehringer-Ingelheim, he has developed and produced numerous communications projects, highlighting Ponto.doc (information security program) and Click! (Campaign of entrepreneurism lasting 2 years).
Jose Renato Bergo
Inova Bunge – Bunge Foods
Inova Bunge – Bunge Foods
Inova Bunge
For Bunge Foods, he has launched the project "Innovation Bunge," a concept of communication associated with the development of the company's innovation culture.The concept was created "Five ‘I’s", suggesting a cycle of innovation that goes from the "inspiration" to "implementation".
The idea was to communicate the various behaviors associated with innovation in a simple way to help build actions and programs promoted by the company in this direction.
Naming, identity of the videos and digital graphics were development in record time.
info
Project Concept Board
Inova Bunge – Bunge Foods
Gift Box for stakeholders
Inova Bunge – Bunge Foods
Postcards to be distributed to employees
Inova Bunge – Bunge Foods
Clic!- Boehringer Ingelheim
info
Clic! - Boehringer Ingelheim
Clic!- Boehringer Ingelheim
Clic!
To motivate teams of Boehringer for best results, we created the Clic! , A fun campaign to stimulate the entrepreneurial culture.
The concept was a synthesis of the maxim: "Small actions can have big (and good) consequences."The campaign lasting more than two years, went through stages of "engagement, motivation, information and guidance" for employees to seek practical solutions within their work scope.
We created the concept, name and visual identity design to be simple and adhering to all company profiles. Online and offline contents were produced by "playing" with the theme " simple but effective inventions".
info
Clic! - Boehringer Ingelheim
Series of materials created for the campaign. Adhesives, Paper Bandera, cards, calendars amongst others
Clic! - Boehringer Ingelheim
Wobler points of the campaign offices for activation
Clic! - Boehringer Ingelheim
Adhesivation points at the company´s offices for activation
Clic! - Boehringer Ingelheim
Internal Magazine advertisement
Clic! - Boehringer Ingelheim
Journal of stimuli distributed to employees for theme fixation
Clic! - Boehringer Ingelheim
Clic! - Boehringer Ingelheim
Calendars distributed to employees
Ponto.doc- Boehringer Ingelheim
Ponto.doc - Boehringer Ingelheim
Ponto.doc- Boehringer Ingelheim
Ponto.doc - Boehringer Ingelheim
Ponto.doc
This campaign communicated the need for Information Security. Campaign and learning resources named Ponto.Doc were created, based on corporate policies "Information Management" and "Protection of Information.”
Naming, planning and creation of online and offline communications such as folders, banners, totems and live performance were created, always dealing with the subject seriously, but also in a light manner.
info
Ponto.doc- Boehringer Ingelheim
Ponto.doc - Boehringer Ingelheim
Totem for the fixation of the theme Information Security at company offices.
Ponto.doc - Boehringer Ingelheim
Activation of the campaign at the offices
Ponto.doc - Boehringer Ingelheim
Folders to stimulate the retention of the theme Information Security
Ponto.doc - Boehringer Ingelheim
Campaign gifts
Ponto.doc- Boehringer Ingelheim
Ponto.doc - Boehringer Ingelheim
Simplify
To help the HR department of Unilever Brazil to communicate the needs of simplification, a series of internal magazine advertisements were created.
These ads were released monthly, during a semester, each one taking on a funny situation where simplification was always the best option.
Less is more!
info
Series of ads created for internal marketing campaign for Unilever where the focus was to create an attitude of
simplicity.
Unilever – Simplify Campaign
Series of campaign ads designed to foster the simplification attitude.
Unilever – Simplify Campaign
Unilever – Simplify Campaign
Series of campaign ads designed to foster the simplification attitude.
Web Portfolio.The following are examples of websites designed and executed:
Jose Renato Bergo
In partnership with the agency Power4, he planned and developed a series of promotional and incentive sites: Nutrimental, Ajinomoto, Hasbro, among others.
He has made the diagnosis and planning, as well as the production of robust websites for NGOs and institutes such as Imaflora IEB certification .
He was responsible for customer relationship, planning and production of websites and institutional portfolio for a number of companies in various industries.
website promotional – Festival Serrinha
www.dobra.com.br/serrinha/index.html
website promotional – Nutry
Intranet website – Ponto.doc
http://www.dobra.com.br/BI/pontodoc/index.htm
website institutional – Pronto Espaço
http://www.prontoespaço.com.br
website promotional – Study in Australia
www.dobra.com.br/study_in_australia/index.html
website institutional – CB BAR
Multimedia Portfolio.
Designed and produced multimedia CDs as a medium for training, promotional and motivation for clients such as Boehrinher-Ingelheim, Avon, ABN Amro Real Bank, Unilever and IFF Essences.
He conceptualized and produced multimedia projects (CD-ROMs, digital games) for various clients, such as the following examples:
He devised and produced a series of multimedia presentations, expressing artistic perspectives.
Jose Renato Bergo
Poll Corporate– Boehringer Ingelheim
www.dobra.com.br/produtos/inteligencias/index.html
Multimídia promocional – Avon
Multimedia promotional cd-rom– Avon
Série de multimídias para o lançamento de produtos Renew.
Multimídia autoral – Meu LugarMultimídia PPT Learning – Boehringer
PPT learning for the training program.
Multimídia autoral – Natividade
Multimedia Portfolio– IFF Essências
Multimedia presentation of portfolios.
Multimedia authoring– Meu Lugar
Multimedia authoring
Multimedia authoring – Natividade
Multimedia authoring
Video Portfolio.Jose Renato Bergo
He conceptualized, scripted, directed or produced a series of corporate videos, training and motivational corporative, and copyright videos.
He Wrote and produced audiovisual training resources for Boehringer Ingelheim and ABN Amro Real Bank.
He conceived, wrote and directed videos for Senac-SP, which served as business tools.
He illustrated, directed and produced a series of stop motion videos for Natura, which served as e-learning objects.
go to the video portfolio section www.dobradigital.com.br/
ww
Other Activities.Jose Renato Bergo
How authorial project has developed discussion topics for the corporate environment and education.
He devised and implemented a pilot course of immersion in Audiovisual Activity for children aged 10 to 12 years.The end result will be a video documentary about the school they attend.
Designed and produced a series of 15 programs for webcanal alltv which discussed the importance of Sabbatical trips to the recycling staff.to see more click here:
www.vimeo.com/viagensabaticas
ww
Outras Atividades.Jose Renato Bergo
How authorial project has developed discussion topics for the corporate environment and education.
Photographed and edited the documentary "Serrinha, an act of Art" for Art Festival Serrinha Bragança Paulista.
No Pedal. Tv Show series in 13 episodes about Biker scene in Brazilian cities. In the process of engaging with international broadcasters.
http://www.zerbergo.com.br/video/no_pedal
http://www.zerbergo.com.br/video/830