Presentation of Communication Skills

Members:

Aqsa Ishfaq Roll no: 2K15-CHE-02

Khawaja Muhammad Athar Roll no: 2K15-CHE-234

Maimoona Chaudhary Roll no: 2K15-CHE-220

Usama Shahzad Roll no: 2K15-CHE-40Muhammad Usmaan Bin Khawer Roll no: 2K15-CHE-

05

Map of presentation• Great leaders are different

• Example• An eloquent speaker• The Golden Circle

• The Golden Circle explained• The Golden Circle: If Apple were

ordinary• The Golden Circle: The true way of

Apple• The difference• Reasoning supporting this idea

• The emotional part of brain and communication

• Gut feeling• Wright brothers• Recipe for success

•Sometimes things don’t go the way we thought they will•Some people are able to achieve things which are against common logic and seem impossible to others•Example:•Apple is really innovative. They keep bringing new and new product ideas. They’ve completely revolutionized the world of mobile phones. What was once known as simple mobile phone has become a smart phone, capable of doing much more than before. An iPhone has a very diverse functionality and a great amount of features, processing power and has become one of the symbols of the rich.

Great leaders are

different

Example Continued

• Year after year, they have brought new and new products. They have proven themselves to be more innovative than the rest of the competition in the market

• They are a computer company like everybody else, they’ve similar resources(like talent, marketing space, advertising techniques etc.) like everyone else, then what makes the so different?

• This question arises, because of the circumstances, when we try to explore this mystery. There’s no such thing as “luck” in today’s competitive environment. Because luck can give you victory once, but luck can never help you sustain a victory

•Martin Luther King Jr., an activist, a humanitarian and the leader of African-American civil rights movement. He used non-violent civil disobedience in order to get African-American their proper rights.•He wasn’t the only African-America suffering in an America without civil rights(the rights of citizens to political and social freedom and equality) for African-Americans•He wasn’t the only public speaker at that time, with great speaking skills. There were many more, because America isn’t that small and there were many African-Americans.• Again that question arises, what made him

different.

An eloque

nt speake

r

The Golden Circle

• Simon Sinek, an expert on Leadership, made a discovery in 2007. It changed his view of the world regarding how things work and he worked

• He discovered that there’s a pattern of behavior that all the great leaders and organizations of the world follow

• They all think, act and communicate in the same way. But seeing the above examples, you have already seen that they are different. So their behavior is also different from everyone else.

• In fact it’s the complete opposite, Simon Sinek codified it to what he calls “The Golden Circle”

The Golden Circle explained

•Everybody knows what they do, some people know how they do it but very few people know why they do it?•By why, we mean not profit in case of apple, some might say, that’s the result. Why means what drove them to do it in the 1st place, their purpose•The purpose, cause or belief that an organization has to exist, a person has to get up in the morning and a humanitarian has to care for others.

WhyHow?What?

The Golden Circle explained

•Generally people start to think, act and communicate from outermost part of the circle to innermost part of the circle.•They go from what is most clear to them to what is most unclear to them. By that we mean they start from what, then how and after that why, but they are mostly unclear in addressing why•But the great leaders think, act and communicate from inside to outside. They can do so because they are clear on why

WhyHow?What?

The Golden Circle: If Apple were ordinary

•If Apple were like everyone else, a marketing message from them might sound like this “We make great computers, they’re beautifully designed, simple to use, want to buy one?”•This is how majority of the people communicate•We say what we do, we say how we are better than we expect some desired behaviour

Why=unclearHow=beautifully designed

What=great computers

The Golden Circle: The true way of Apple

•The real way of apple communicating it’s message is•Why=Everything that we do, we believe in challenging the current way of doing things, we believe in thinking differently•How=by making our products beautifully designed and user-friendly•What=we just happen to make great computers, want to buy one?

Why=challenge current way

How=beautifully designed

What=great computers

•The only thing different was reversing the order of information and it made the message more appealing•It proves to us that people don’t buy what we do, people buy why we do it. That’s why people are comfortable buying not just computers but mp3 player or a phone from them•There’s nothing that differentiates Apple structurally from their rivals, they all have same resources and have same capabilities of making these products. In fact, they even tried and failed. A popular example:•Dell, as you all know a renowned computer company, tried making mp3 players and PDAs. They had the resources to make it but they didn’t succeed

The difference

Reasoning supporting this idea

• Gateway had been making flat-screen monitors from years but yet when they made flat screen TV, nobody bought one

• The main reason behind this is people buy why you do it instead of what you do. Even human biology supports it

• Our brain is divided into 3 main components• the neo cortex deals with what level of golden circle. It’s responsible for rational,

analytical thinking and language• Middle two sections of brain are limbic brain, part of brain responsible for feelings like

trust, loyalty, human behavior, decision making and lacks capacity for language, they correspond to the why and how level of golden circle

The emotional part of brain and communication

•When people communicate from outside in, others will understand the large amount of information provided, like features, benefits, facts and figures•But it won’t drive behavior•When we communicate from inside out, then the part that controls behavior and decisions is being communicated with, then the listener develops reasoning for the things that the speaker says and does•This area governs things like gut decisions and 6th sense, it’s when people think that something feels off while buying or doing something, that’s the part of the brain that’s acting. Not the heart

The gut feeling

• People think it feels off or just doesn’t feel right• Sometimes, even if all the facts and figures are pointing towards the opposite direction• Sometimes people say that they are following their heart• But in reality heart doesn’t control behavior, it’s this part of the brain, the limbic brain. The

part which controls decision making and not language. That is why people can’t exactly put the feeling into exact words

• So if people don’t know purpose, they won’t act in the desired manner or be loyal to other person

The wright brothers

• If you hire people if they can just do the job, they will work for money but if you hire people for who believe what you believe, they’ll work with their sweat and blood

• To understand this let’s talk about wright brothers. First let’s understand Samuel Pierpont Langley, who was also trying to invent a flying machine

• Back then everyone was trying to invent a flying machine• Everyone was putting their resources in trying to make this invention• Mr. Samuel Pierpont Langley had the recipe for success

The recipe for success

• Money was no problem. He held a seat at Harvard. He worked at Smithsonian and was well connected with the greatest minds of the world. He hired best of the best people. Everything was in his favor. The new York times gave him much publicity, yet no one has heard of him. Because he failed and didn’t truly believed in making a flying machine, he wanted popularity.

• Wright brothers had no money and they paid for the invention using the profits from bicycle shop. None of the people working on the project had a college education. They were driven by a cause, that if they figure this out, it would change the world.

• Here Langley’s nature was proven when he quit instead of trying to improve the technology

Conclusion1 •The Golden Circle explains how a leader thinks differently from other people

2 •The main thing driving the leader is his cause

3 •The main thing driving the followers of the leader is their support for the leader’s cause.

4 •Their support makes them work as hard as the leader himself

5 •These kind of people bring about the greatest in those around them

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